ALTBalaji
TypeSubsidiary
IndustryEntertainment, Mass media
GenreOTT platform
Founded2017; 6 years ago (2017)[1]
FounderEkta Kapoor
HeadquartersMumbai, Maharashtra, India
Key people
ProductsPrajwal Kaushik
Services
OwnerBalaji Telefilms Limited
Websitealtbalaji.com
Footnotes / references
[1]

ALTBalaji is an Indian subscription based video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd.[2][3][4] Launched on 16 April 2017, ALTBalaji is the group's foray into the digital entertainment sphere to create original OTT content.[5][6]

Platforms

ALTBalaji is an Indian content based video on demand platform. ALTBalaji is available across 32 different interfaces for its viewers.[7] The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Chromecast, Android TV, Apple TV, Amazon Fire TV, Roku, and Windows (Windows PC, Windows Mobile, Windows tablet).[8][9][10][11] The website indicates that the platform will showcase over 250 hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India's top actors and directors.[5] The content bank also includes 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Marathi, Punjabi, Tamil & many more languages.[12][13][14][15]

Shows

In 2022, altbalalji released only 4 shows like Lock Upp (Season 1), Pavitra Rishta (Season 2), Apharan (web series) (Season 2), Code M (Season 2). Their website claims the platform to be one of the largest Ott content bank seen in India, with stories genre like drama, comedy, romance, and thriller. [16] [17]

Year Title Genre Premiere Language Notes
2017 Karrle Tu Bhi Mohabbat (season 1) Drama 21 Apr 2017 Hindi [18]
Romil & Jugal Drama 21 April 2017 Hindi [19]
Bewafaa sii Wafaa Drama 21 April 2017 Hindi [20]
Boygiri Drama 21 April 2017 Hindi
Dev DD Thriller 21 April 2017 Hindi
Maya Thirrai Drama 21 April 2017 Hindi [21]
The Test Case Drama 30 April 2017 Hindi [22]
Class of 2017 Drama, Comedy 12 July 2017 Hindi [23]
CyberSquad Drama 14 August 2017 Hindi [24]
Pammi Aunty Drama 22 September 2017 Hindi [25]
Ragini MMS: Returns (season 1) Drama 19 October 2017 Hindi [26]
Bose: Dead/Alive Drama 20 November 2017 Hindi [27]
Dhimaner Dinkaal Drama 11 December 2017 Hindi [28]
2018 Fourplay Comedy 15 January 2018 Hindi [29]
Haq Se Drama 2 February 2018 Hindi [30]
Karrle Tu Bhi Mohabbat (season 2) Drama 14 February 2018 Hindi
Kehne Ko Humsafar Hain (season 1) Drama 16 March 2018 Hindi [31][32]
Galti Se Mis-Tech Drama, Comedy 7 April 2018 Hindi [33]
PM Selfiewallie Drama 18 April 2018 Hindi [34]
Gandii Baat (season 1) Erotic Comedy 3 May 2018 Hindi [35][36]
Dil Hi Toh Hai (season 1) Drama 18 June 2018 Hindi
Hum - I'm Because of Us Drama 30 July 2018 Hindi [37][38]
Home Drama 29 August 2018 Hindi [39][40]
XXX (season 1) Erotic Comedy 27 September 2018 Hindi
The Great Indian Dysfunctional Family Drama 10 October 2018 Hindi [41]
Zaban Sambhal Ke Drama 19 October 2018 Hindi [42]
Baby Come Naa Comedy 2 November 2018 Hindi [43]
Broken But Beautiful (season 1) Romantic drama 7 November 2018 Hindi [44]
Apharan Crime thriller 14 December 2018 Hindi [45]
2019 Gandii Baat (season 2) adult comedy 7 January 2019 Hindi [46]
Hero Vardiwala Thriller 25 January 2019 Hindi [47]
Dil Hi Toh Hai (season 2) Romantic drama 2 Feb 2019 Hindi
Puncch Beat Drama 8 Feb 2019 Hindi [48]
Kehne Ko Humsafar Hain (season 2) Romantic drama 14 Feb 2019 Hindi
Karrle Tu Bhi Mohabbat (season 3) Romantic drama Hindi
Baarish (season 1) Romantic Hindi [49]
Bekaaboo (season 1) Drama Hindi [50]
Medically Yourrs College drama Hindi [51]
Booo Sabki Phategi Thriller Hindi
Gandii Baat (season 3) adult comedy Hindi
BOSS: Baap of Special Services Thriller Hindi [52]
Coldd Lassi Aur Chicken Masala Drama Hindi [53]
M.O.M – Mission Over Mars Drama Hindi [54]
The Verdict - State vs Nanavati Crime drama Hindi
Fixerr Drama Hindi [55]
Fittrat Romantic drama Hindi
Virgin Bhasskar (season 1) adult comedy Hindi [56]
Broken But Beautiful (season 2) Romantic drama Hindi [57]
Hum Tum and Them Romantic drama Hindi
Ragini MMS: Returns (season 2) thriller Hindi [58]
2020 Gandii Baat (season 4) Adult comedy Hindi
Code M (season 1) Drama Hindi [59]
Dil Hi Toh Hai (season 3) Romantic Hindi [60]
Class of 2020 drama Hindi
It Happened In Calcutta {Romantic drama Hindi [61]
Mentalhood Drama Hindi [62]
XXX (season 2) adult comedy Hindi [63][64]
Who's Your Daddy? (season 1) adult comedy Hindi
Baarish (season 2) Hindi [49]
Kehne Ko Humsafar Hain (season 3) Romantic drama Hindi
Virgin Bhasskar (season 2) adult comedy Hindi
Bebaakee drama Hindi [65]
Gandii Baat (season 5) adult comedy Hindi
Mum Bhai thriller Hindi [66]
Bicchoo Ka Khel drama Hindi [67]
Dark 7 White drama Hindi [68]
Who's Your Daddy (season 2) drama, comedy Hindi
Paurashpur drama Hindi [69]
2021 Gandii Baat (season 6) adult comedy Hindi
Bang Baang thriller Hindi [70]
Hello Jee comedy Hindi
LSD - Love, Scandal and Doctors adult comedy Hind [71]
Crashh thriller Hindi [72][73]
Dev DD (season 2) {thriller Hindi [74]
The Married Woman drama Hindi [75]
Bekaaboo (season 2) adult comedy Hindi [76]
Mai Hero Boll Raha Hu comedy Hindi [77]
His Storyy horror Hindi [78]
Hai Taubba drama Hindi
Hai Taubba (chapter 2) drama Hindi
Broken But Beautiful (season 3) Romantic drama Hindi [79]
Puncch Beat (season 2) comedy Hindi
Crime & Confessions adult comedy Hindi
Cartel Political drama Hindi
Hai Taubba - Chapter 3 drama Hindi
Girgit thriller Hindi
Pavitra Rishta Family drama Hindi
2022 Lock Upp (Season 1) Reality show Hindi
Pavitra Rishta (season 2) Family drama Hindi
Apharan (season 2) thriller Hindi [80]
Code M (season 2) drama Hindi [81]

Controversy

An FIR has been filed against filmmaker Ekta Kapoor alleging an insult to the national emblem, Hindu gods and army personnel in ALTBalaji’s XXX (web series). Ekta’s representatives have since said that the controversial scene has been removed.[82]

Other Entertainment

Movies

Bollywood hits with details of release year, duration, star cast, language, and genre are available on the platform. This includes hits from prominent Bollywood actors including John Abraham, Sunny Leone, Akshay Kumar, Sidharth Malhotra, Sonakshi Sinha, Emraan Hashmi and more.[83][84]

See also

References

  1. ^ a b "Balaji Telefilms kicks off its homegrown OTT platform 'ALTBalaji' – ET BrandEquity". ETBrandEquity.com. Retrieved 19 September 2020.
  2. ^ Paul, Binu (14 August 2015). "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". VCCircle. Retrieved 12 May 2017.
  3. ^ "ALT Digital Media Entertainment Ltd. – Balaji Telefilms Ltd". Balaji Telefilms. Retrieved 12 May 2017.
  4. ^ Paul, Binu (13 August 2015). "Balaji Telefilms Launches ALTBalaji Mobile App". News18. Retrieved 12 May 2017.
  5. ^ a b Jha, Lata (14 April 2017). "Balaji launches online streaming platform ALTBalaji". Mint. Retrieved 12 May 2017.
  6. ^ "बालाजी टेलीफिल्म के एप 'ALT बालाजी' के लॉन्च पर नजर आए इंडस्ट्री के तमाम सितारे". ABP Live (in Hindi). Archived from the original on 22 May 2017. Retrieved 12 May 2017.
  7. ^ "ALTBalaji eyeing 4–5 mn subscribers in 3–4 yrs; to create content for children". Moneycontrol.com. 14 August 2015. Retrieved 12 May 2017.
  8. ^ "Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices". Best Media Info. Retrieved 12 May 2017.
  9. ^ "ALTBalaji Introduces its Windows 10 Universal Application". DIGITAL TERMINAL. Retrieved 12 May 2017.
  10. ^ "ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users". Mobility India. Retrieved 12 May 2017.
  11. ^ "Connect to ALTBalaji using your favourie devices". Altbalaji. Retrieved 12 May 2017.
  12. ^ Malvania, Urvi (4 March 2017). "Balaji's ALT to launch with eight new shows". Business Standard. Retrieved 24 April 2017.
  13. ^ K, Brindaalakshmi (22 February 2017). "Balaji Telefilms releases its video on demand app, ALT Balaji". MediaNama. Retrieved 24 April 2017.
  14. ^ Madhok, Diksha (3 August 2015). "Ekta Kapoor's Alt Balaji: The future of Indian television lies between Naagin and Narcos — Quartz". Quartz. Retrieved 12 May 2017.
  15. ^ Malik, Tanya (15 August 2015). "Ekta Kapoor launches Alt Balaji Application, promises content for everyone". Woman's Era. Archived from the original on 18 April 2017. Retrieved 12 May 2017.
  16. ^ "Ekta Kapoor on ALTBalaji: 'Our target group is the big world between Narcos and Naagin'". Firstpost. 14 August 2015. Retrieved 12 May 2017.
  17. ^ "Price not an issue once you like what you: Nachiket Pantvaidya see". IMPACT magazine. Retrieved 12 May 2017.
  18. ^ "Trailer of ALT Balaji's new show starring Sakshi Tanwar and Ram Kapoor launched". DNA.
  19. ^ "Ekta Kapoor launches 'ALT Balaji app', to premiere 5 web series today". United News of India. 16 August 2015. Retrieved 12 May 2017.
  20. ^ "Watch: ALTBalaji's new web series Bewafaa Sii Wafaa explores the possibility of love after marriage". The Times of India. Retrieved 12 May 2017.
  21. ^ "Faceinews.com » ALTBalaji forays into regional space with the launch of original Tamil thriller – Maya Thirrai!". faceinews.com.
  22. ^ Banan, Aastha (6 May 2017). "'The Test Case' on AltBalaji is worth watching". Mint. Retrieved 12 May 2017.
  23. ^ "Watch Class of 2017 on AltBalaji". Retrieved 23 October 2017.
  24. ^ "Watch CyberSquad on AltBalaji". Retrieved 23 October 2017.
  25. ^ "Watch Pammi Aunty on AltBalaji". Retrieved 23 October 2017.
  26. ^ "Ragini MMS Returns: ALTBalaji's horror web series is steamy, sure; scary? Not so much- Entertainment News, Firstpost".
  27. ^ "Rajkummar Rao wraps up Bose web-series, preps up for Omerta premier at TIFF 2017". The Indian Express. 10 September 2017.
  28. ^ "ALT Balaji announces Dhimaner Dinkaal – its first Bengali original". Indiantelevision.com. 24 July 2017.
  29. ^ "Alt Balaji announces new series called Fourplay – Times of India".
  30. ^ "Haq Se: Ekta Kapoor unveils the first look of Rajeev Khandelwal and Surveen Chawla's online show". www.pinkvilla.com.
  31. ^ "Ronit Roy, Mona Singh and Gurdip Kohli team up for Alt Balaji's next". India Today.
  32. ^ "It's a 'Valentine Day' launch for Season 2 of Kehne Ko Humsafar Hain". 5 January 2019.
  33. ^ "Rithvik Dhanjani and Anita Hassanandani play modern-day couple in Galti Se Mis-Tech". Mid-Day. 15 March 2018.
  34. ^ "Web Series: PM Selfie Waali Review – TheDigitalHash". 17 April 2018.
  35. ^ "Why Ekta Kapoor's 'Gandi Baat' is bizarre, not bold". www.dailyo.in.
  36. ^ "Gandi Baat review: This ALTBalaji show oscillates between soft-porn and crude anthology set in rural India- Entertainment News, Firstpost".
  37. ^ "Hum – I'm because of us trailer: Ekta Kapoor's new family drama is all about sisterhood and desires – watch | Entertainment News". www.timesnownews.com.
  38. ^ "ALTBalaji's 'Hum - I'm because of us' trailer released". Mumbai Live. Retrieved 27 February 2022.
  39. ^ "Home first impression: Binge watch this latest web series from Ekta Kapoor with your entire family". The Indian Express. 30 August 2018.
  40. ^ "Ekta Kapoor on ALTBalaji's upcoming web series Home: 'It's a simple story, but also an important one' – Entertainment News , Firstpost". Firstpost.
  41. ^ "Barun Sobti to star in ALTBalaji's web-series 'Dysfunctional Family'?". BizAsia. 16 March 2018.
  42. ^ Scroll Staff. "'Zaban Sambhal Ke' trailer: Reboot starring Sumeet Raghavan will be streamed from Oct 19". Scroll.in.
  43. ^ "ALTBalaji to launch a comedy web series titled 'Baby Come Naa'". Mumbailive.
  44. ^ "Broken But Beautiful trailer: ALTBalaji's new web series deals with lost love". The Indian Express. 19 November 2018. Retrieved 26 February 2022.
  45. ^ "Arunoday Singh to star as cop-turned-criminal in ALTBalaji's Apharan, directed by Siddharth Sengupta". Firstpost.
  46. ^ "ALTBalaji's Gandii Baat season 2 trailer proves 2019 is all about Naya Saal Naya Maal". International Business Times, India Edition. 31 December 2018.
  47. ^ "Show's trailer release announcement on Twitter". Twitter.
  48. ^ "Ekta Kapoor's Tweet".
  49. ^ a b "Asha Negi and Sharman Joshi pair up for Baarish, celebrate Gudi Padwa". India Today.
  50. ^ "Alt Balaji Bekaboo Trailer Is Extreme Hot #NSFW". zestvine.com. 14 May 2019.
  51. ^ "Shantanu Maheshwari to play medical student in Ekta Kapoor's Medically Yours. First look out". India Today. 14 May 2019.
  52. ^ "First look of Alt Balaji's Karan Singh Grover starrer web series 'Boss' is out". news.abplive.com. 9 March 2019.
  53. ^ "Divyanka Tripathi plays a chef in Ekta Kapoor's web series. Here's the first look". The Indian Express.
  54. ^ "Ekta Kapoor announces new show Mission Over Mars on her birthday". The Statesman. 7 June 2019.
  55. ^ "ALT Balaji Drops Fixerr Official Poster". The Hans India.
  56. ^ "ALTBalaji's next Virgin Bhasskar all set to hit the streaming media soon". Cinetalkers.
  57. ^ IANS (15 November 2018). "Shreya Goshal sings for ALT's upcoming web series 'Broken'". The New Indian Express. Retrieved 14 March 2019.
  58. ^ "Ragini MMS Returns' Season 2 Gets Its Launch Date". Tellychakkar.com. Retrieved 2 December 2019.
  59. ^ "Jennifer Winget starrer Code M to have a conspiracy plot surrounding the Indian Army; read details | PINKVILLA". www.pinkvilla.com.
  60. ^ "Tri-Weekly Season 2 of Dil Hi Toh Hai to start streaming from Feb 2019". Twitter.
  61. ^ "Ekta Kapoor's new show is called It happened in Calcutta, stars Karan Kundra as male lead - in.com". 15 July 2019. Archived from the original on 15 July 2019. Retrieved 26 February 2022.
  62. ^ "Mentalhood poster: Karisma Kapoor returns to acting as a multi-tasking mother of three". hindustantimes.com.
  63. ^ "Makers release first poster of ALTBalaji's upcoming web series 'XXX'". Uniindia.
  64. ^ "Trailer of ALTBalaji's Youth Erotica X.X.X is out now". Mid-Day.
  65. ^ Keshri, Shweta (16 July 2020). "Ekta Kapoor unveils Bebaakee first look: Some loves are nightmares you can't get over". India Today.
  66. ^ "Mum Bhai trailer out. Angad Bedi eyes the crown in new AltBalaji web series". India Today. Retrieved 26 February 2022.
  67. ^ "Bicchoo Ka Khel trailer: Divyenndu Sharmaa can't seem to let go of Mirzapur's Munna Tripathi". The Indian Express. 29 October 2020. Retrieved 26 February 2022.
  68. ^ "Dark7White Trailer: Watch The Evil Trifecta Of Danger, Deceit And Debauchery Come Alive". mid-day.com.
  69. ^ "Apt Balaji's next magnum opus 'Paurashpur' to stream this December". The Indian Express.
  70. ^ "ALTBalaji & ZEE5s Clubs action-thriller franchise Bang Baang - Sound of Crimes goes on floors : Bollywood News". Bollywood Hungama. 17 October 2020. Retrieved 26 February 2022.
  71. ^ "AltBalaji and Zee5's new show 'LSD - Love. Scandal & Doctors' to focus on five medical interns and a murder". Mumbai Live. Retrieved 26 February 2022.
  72. ^ "Crashh trailer: Ekta Kapoor series tugs at the heartstrings". The Indian Express. 4 February 2021. Retrieved 26 February 2022.
  73. ^ "Crashh Season 1 Review : An overtly emotional sibling drama". m.timesofindia.com. Retrieved 26 February 2022.
  74. ^ "Dev DD 2: ALTBalaji and ZEE5 are back again with double the fun". www.mid-day.com. 22 February 2021. Retrieved 26 February 2022.
  75. ^ "'The married woman' review: A tale of loneliness - The New Indian Express". www.newindianexpress.com. Retrieved 26 February 2022.
  76. ^ "Bekaaboo Season 2 Review: A revenge Saga with a lot of twists and turns". Tellychakkar.com. Retrieved 26 February 2022.
  77. ^ "Main Hero Boll Raha Hu: All You Need To Know About Parth Samthaan's OTT Debut". ZEE5 News. 25 March 2021. Retrieved 31 March 2021.
  78. ^ "'His Storyy' trailer: After 'The Married Woman', ALTBalaji looks at men in love in new web series". Scroll.in. Retrieved 26 February 2022.
  79. ^ Keshri, Shweta (12 May 2021). "Sidharth Shukla's Broken But Beautiful 3 premieres on May 29, Harleen Sethi announces". India Today. Retrieved 26 February 2022.
  80. ^ Arunoday Singh’s double role as cop and criminal makes ALT Balaji's Apharan S2 a fun ride
  81. ^ Code M (season 2) Review: Jennifer Winget’s crime drama promises double the thrill with impressive acts
  82. ^ "fir filed against ekta Kapoor in Madhya Pradesh for her web series XXX alleging insult to national emblem". Hindustan times.
  83. ^ Banan, Aastha (30 August 2015). "mid-day interview: Ekspeaks up on moving beyond daily soaps and foraying into digital content". Mid-Day. Retrieved 12 May 2017.
  84. ^ "Watch Movies Online on ALTBalaji". Altbalaji. Retrieved 12 May 2017.

External links

ALTBalaji original series
Balaji Telefilms
Video on demand services
Categories