|Slogan||Television for you|
|Headquarters||Mumbai, Maharashtra, India|
|Picture format||1080i HDTV|
(downscaled to letterboxed 480i/576i for the SDTV feed)
|Launched||21 July 2008|
|Hathway||Channel 4 (SD)|
Channel 371 (HD)
|Asianet Digital||Channel 502 (SD)|
Channel 850 (HD)
|Kerala Vision Digital TV||Channel 203 (SD)|
Channel 827 (HD)
|DEN||Channel 103 (SD)|
|Virgin Media (UK)||Channel 826 (SD & HD)|
|Airtel digital TV||Channel 116 (SD)|
Channel 117 (HD)
|Tata Sky||Channel 149 (SD)|
Channel 147 (HD)
|Dish TV||Channel 121 (SD)|
Channel 120 (HD)
|d2h||Channel 105 (SD)|
Channel 904 (HD)
|Sky (UK & Ireland)||Channel 706 (HD)|
Channel 884 (SD)
|Sun Direct||Channel 304 (SD)|
Channel 904 (HD)
|Astro||Channel 116 (HD)|
|Sky (New Zealand)||Channel 151 (SD)|
|Unifi TV||Channel 341 (SD)|
Colors TV is an Indian general entertainment broadcast network owned by Viacom 18. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films. Colors TV is the 6th most watched channel across all genres with TRP of 587,051 impressions during week 5 ratings in February 2021.
It was launched on 21 July 2008 by Viacom 18 under then Chief Executive Officer Rajesh Kamat. There are news that colors TV may be revamped by last week of june with 5 new shows.
In less than a year, series like Balika Vadhu, Uttaran, Bigg Boss 2 and Fear Factor: Khatron Ke Khiladi helped the channel to pass the decade-old market-leader StarPlus in weekly Gross Rating Points (GRPs).
Main article: List of programs broadcast by Colors
Colors HD was added on 24 October 2011 by various MSO & DTH Operators in India and Nepal including Dish Home (Nepal), Asianet Digital TV, DishTV, Airtel digital TV, Videocon d2h and Tata Sky. Hathway digital cable also provides Colors HD.
On 21 January 2010, Colors became available on Dish Network in the U.S. and Canada, where it is called Aapka Colors (Your Colors)that gives English subtitles on every show and to avoid confusion with now-defunct Colours TV.Amitabh Bachchan served as brand ambassador for the UK and USA launches.
Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010. On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package. Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010. Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack. On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.
Golden Petal Awards is an award function to honour personalities a reward for their contribution to the Colors TV channel.
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