Nickelodeon
Nickelodeon 2009 logo.svg
CountryIndia
Broadcast areaIndia
Bangladesh[1]
Nepal[1]
Sri Lanka[1]
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)
Picture format576i SDTV
Ownership
OwnerMTV Networks India (1999–2007)
Viacom 18 (2007–present)
ParentNickelodeon
Sister channelsNickelodeon HD+
Nickelodeon Sonic
Nick Jr.
History
Launched16 October 1999; 22 years ago (1999-10-16)
Links
Websitenickindia.com
Availability
Streaming media
Jio TV
(India)
SD & HD+
Tata Play
(India)
SD & HD+

Nickelodeon (abbreviated as Nick) is an Indian children's pay television network based in Mumbai, Maharashtra, India. It is the Indian equivalent to the original American network and is owned by Viacom 18, a joint venture between Paramount Global and TV18. Despite using the "Nickelodeon" branding, it does not air any content from the original American network in recent times as part of a localisation strategy, and thus, original Nickelodeon content is only broadcast on the Nickelodeon HD+ channel. As of October 2020, Nickelodeon is the most watched children's channel in India.[2]

History

Nickelodeon was launched in India on 16 October 1999. Zee TV was in charge of distributing the channel to cable operators, in a deal made with Viacom.[3] This is India's second children's television channel after Cartoon Network.

Also, Zee TV launched a Nickelodeon-branded programming block on its main channel, also called "Zee TV", as part of a distribution deal between Viacom International and Zee Entertainment Enterprises. It was replaced by the Cartoon Network block in 2002.[3][4]

In 2004 Viacom revamped Nickelodeon in India to increase its viewership, including branding the channel just as Nick, creating local programs and launching a Hindi audio track.[5][6]

On 23 November 2006, Nickelodeon India ceased to be distributed in Pakistan and was replaced with a dedicated local version of Nickelodeon in that country.[7]

Viacom signed a programming deal with Sun TV Network in 2007 according to which Nickelodeon shows will air on Chutti TV dubbed in Tamil and Telugu. This deal was later cancelled when Nickelodeon decided to add Tamil and Telugu audio tracks to their own channel.[8]

In 2007, the joint venture between Viacom and TV18 called Viacom18 was formed, and the channels MTV India, Nick India and VH1 India became part of the new company.[9]

On 25 June 2010 Nick India was rebranded, using the newly launched logo used in US. It was the last major market to undergo this makeover.[10]

In 2011, Viacom 18 launched a new channel called Sonic.[11] Initially the channel was focused on action and adventure, before switching their focus to comedy in 2016.[12]

Viacom 18 Motion Pictures distributed Keymon Ache & Nani in Space Adventure, a film based on the Nickelodeon India series Keymon Ache in 2012.[13] Another theatrical film, Motu Patlu: King Of Kings from the Motu Patlu franchise was released in Hindi and Tamil on 14 October 2016.[14]

Nick Jr. India was launched in late 2012 after being spun off from the main channel.[15] As the main channel did not air any live action shows, these shows aired on TeenNick, which was aired in the evenings on Nick Jr. until 1 February 2017, when it was discontinued.

In 2013 the channel hosted its first localised Kids Choice Awards.[16]

On 5 December 2015, Viacom 18 launched Nickelodeon HD+, the first children's channel in High Definition in India.[17] It originates a different schedule than the main network, including previously unaired international programming such as The Legend of Korra.

In March 2016, Viacom 18 launched a Nick programming block named "Nick Hour" on their free-to-air channel Rishtey.[18] The programming consists of shows like Motu Patlu, Pakdam Pakdai, The Jungle Book, Go, Diego, Go!, Keymon Ache and Chhoti Anandi (Colors series).

Nick India added a Kannada audio track to the channel on 1 September 2018. Four additional language tracks in Marathi, Bengali, Gujarati and Malayalam were added in 2020.[19]

Nick India announced its first co-production with Nickelodeon International called The Twisted Timeline of Sammy & Raj, slated to air internationally in 2021.[20]

On 24 January 2022, in association with Nickelodeon India, Colors Tamil launched the "Nick Neram" block, airing Rudra: Boom Chik Chik Boom and Golmaal Jr.[21]

Programming

Main article: List of programmes broadcast by Nickelodeon (India)

In the channel's first years of broadcasting it aired mostly original programmes from US, such as Rugrats, Aaahh! Real Monsters, As Told by Ginger, Rocket Power, The Wild Thornberrys, The Adventures of Jimmy Neutron: Boy Genius, Rocko's Modern Life, The Angry Beavers, CatDog, Hey Arnold!, The Fairly OddParents, SpongeBob SquarePants and Danny Phantom. The network also aired live action shows, such as Kenan & Kel, Drake & Josh, Clarissa Explains It All, Legends of the Hidden Temple, and others.

After the success of Nickelodeon U.S. game shows, Nick India produced two local game shows, Dum Dama Dum[22] and Gilli Gilli Gappa.[23] They launched J Bole Toh Jadoo, a spin-off series of 2003's Koi... Mil Gaya. The series premiered on 14 November 2004 on Children's Day.

In 2006 Nick India started acquiring Japanese animated shows such as Ninja Hattori, Perman and Mighty Cat Masked Niyander.[24] Due to poor performance of original Nickelodeon content,[6][25] the channel started to rely more on third party programming and focused on animated content only. Newer live action shows like iCarly were not aired until the launch of TeenNick in 2012 and some ongoing Nickelodeon cartoons at that time such as The Fairly OddParents were permanently removed from the channel. Only some shows like Tak and the Power of Juju and The Penguins of Madagascar premiered in later years.

Nick started airing Colors's show Jai Shri Krishna in 2009. The show was re-edited and customised for a younger audience.[26] They also acquired Little Krishna, an animated series produced by BIG Animation India and The Indian Heritage Foundation in May 2009.[27] Also, in 2009 the channel started acquired the French series Oggy and the Cockroaches.

Starting in 2011, Nickelodeon India started producing local animated shows, starting with Keymon Ache and a theatrical movie based on the series.[13] The local strategy became successful with Motu Patlu in 2012, and they later launched more local animated series like Pakdam Pakdai in 2013, Shiva in 2016, Gattu Battu in 2017, Rudra in 2018 and Ting Tong in 2020. The success with domestic product gave the network the latitude to reduce their dependence on foreign content, and with the launch of Nickelodeon HD+ in 2015, the original shows from the American and British networks migrated to that channel space instead.

List of original programming

Series name First aired
J Bole Toh Jadoo 14 November 2004
Keymon Ache 11 April 2011
Motu Patlu 16 October 2012
Pakdam Pakdai 27 May 2013
Shiva 9 November 2015
Gattu Battu 1 May 2017
Rudra Boom Chik Chik Boom 11 June 2018
Golmaal Jr. 13 May 2019
Ting Tong 28 September 2020
Pinaki & Happy The Bhoot Bandhus 9 November 2020
Chikoo Aur Bunty 18 October 2021

Related channels

Nick HD+

Main article: Nickelodeon HD+

Nickelodeon HD+ (abbreviated as Nick HD+) launched on 5 December 2015 is the High definition counterpart of Nickelodeon India. Original content from original American network are shown only on this channel.

Nick Jr.

Main article: Nick Jr. (Indian TV channel)

Before the launch of the channel, Nick Jr. was started as a block on Nickelodeon at morning times which broadcast shows for small kids like Dora the Explorer, Go Diego Go etc. On 21 November 2012, Viacom 18 launched TeenNick and Nick Jr. as a single channel in which Nick Jr. airs in the daytime while TeenNick aired at night. However TeenNick was discontinued since 1 February 2017, which made Nick Jr. a 24-hour channel. The block on Nickelodeon was discontinued in 2018.

Nickelodeon Sonic

Main article: Nickelodeon Sonic

Nickelodeon Sonic was launched on 20 December 2011 and used to focus on action and teens, but in 2016 the channel changed strategy to attract younger audiences, including producing local original content for the channel.

See also

References

  1. ^ a b c Singh, Paramveer (5 August 2021). Indian Silver Screen. K.K. Publications. p. 162. Retrieved 5 July 2022.
  2. ^ "Nickelodeon becomes highest viewership in India".
  3. ^ a b "ZEE TV TO LAUNCH NICKELODEON". 11 October 1999. Archived from the original on 23 March 2017. Retrieved 21 June 2017.
  4. ^ "Cartoon Network block replaces Nick on Zee TV". 14 August 2002. Retrieved 19 September 2017.
  5. ^ "Nickelodeon India business and operations head Pradeep Hejmadi – AnimationXpressAnimationXpress". www.animationxpress.com. Retrieved 20 July 2018.
  6. ^ a b "Nick to get 'MTV India treatment' for makeover". Indian Television Dot Com. 22 May 2004. Retrieved 20 July 2018.
  7. ^ Clark, Steve (23 November 2006). "MTV and Nickelodeon launch in Pakistan". Variety. Archived from the original on 13 May 2007.
  8. ^ "Sun's Chutti TV targets 25% ad growth in 2010". 19 December 2009. Retrieved 9 January 2018.[dead link]
  9. ^ "Viacom-TV18 JV named Viacom-18". www.rediff.com. Retrieved 8 May 2021.
  10. ^ "Nick India undergoes makeover, to don new logo from June 25". The Economic Times. 24 June 2010. Retrieved 3 March 2018.
  11. ^ "Viacom18 to launch new channel Sonic for "new young adults"". Campaign India. Retrieved 1 November 2017.
  12. ^ "Nick rebrands their kids channel Sonic with refreshing new logo and their successful show 'Shiva' – AnimationXpressAnimationXpress". www.animationxpress.com. Retrieved 1 November 2017.
  13. ^ a b "Nick's Keymon Ache to make its theatrical debut on 9 November". 6 November 2012. Archived from the original on 14 June 2018. Retrieved 4 January 2017.
  14. ^ "Viacom18 to bring 'Motu Patlu King of Kings' animation film". The Times of India. Retrieved 8 September 2016.
  15. ^ "Viacom18 launches Nick Jr. to enter preschool segment in India | TelevisionPost.com". www.televisionpost.com. Archived from the original on 7 November 2017. Retrieved 1 November 2017.[unreliable source?]
  16. ^ "Nickelodeon Kids Choice Awards now in India". Indian Television Dot Com. 10 October 2013. Retrieved 1 November 2017.
  17. ^ "Viacom18 to launch HD kids channel Nick HD+, unveils local IP 'Shiva' for Nick | TelevisionPost.com". www.televisionpost.com. Archived from the original on 8 July 2017. Retrieved 1 November 2017.
  18. ^ ""Nick Hour" on Rishtey". 30 March 2016. Archived from the original on 14 December 2017. Retrieved 13 December 2017.
  19. ^ "Nick & Sonic adds four new local language feeds". Indian Television Dot Com. 20 January 2020.
  20. ^ "News Update: Nickelodeon International and Nickelodeon India team up to co-produce new series". BestMediaInfo.com. Delhi. 2 September 2020. Retrieved 2 September 2020.
  21. ^ "Colors Tamil launches kids' special segment in association with Nickelodeon". Exchange4Media. 24 January 2022. Retrieved 25 January 2022.
  22. ^ "Nick brings 'Double Dare' Hindi version". Indian Television Dot Com. 9 November 2004. Retrieved 2 November 2017.
  23. ^ "Nick launches "Gilli Gilli Gappa" on Holi". 14 March 2006. Retrieved 18 November 2017.
  24. ^ "Nick scores hat trick with new shows on board – AnimationXpressAnimationXpress". www.animationxpress.com. Retrieved 10 January 2018.
  25. ^ "Toon Today – Indian Express". archive.indianexpress.com. Retrieved 12 July 2019.
  26. ^ "Colors to share Jai Shri Krishna with Nick, but with a different touch". 16 January 2009. Retrieved 27 November 2017.
  27. ^ "Animation series 'Little Krishna' debut on May 11". 7 May 2009. Retrieved 10 January 2018.