Nickelodeon is a pan-Asian pay television channel operated by Paramount Global, based in Singapore and broadcast to audiences in Southeast Asia and certain regions in Oceania like Polynesia and Papua New Guinea. The channel was launched on 16 July 1996 and mainly broadcasts original series from Nickelodeon's namesake television channel in the United States. The programs are broadcast in English.
History
The channel was launched on Showtime Arabia in the Middle East on 16 July 1996 as a 24-hour English-language TV channel. Then, the network expanded into the Far East via pan-regional feed broadcast from Singapore on 5 November 1996.
In October 1998, Nickelodeon decided to reach the popular channel to the Philippines, Japan and Russia & The CIS as an attempt to bring the popular channel to Asia. One of their shorts were Right Here, Right Now (based on the 1993 Nick USA shorts) and their ID's were by FRONT. In 2003, it became a part of Nicksplat (Nickelodeon's headquarters in Asia).
On 15 March 2010 it got a new logo and new programs from the United States. On 11 April 2011, a new schedule was launched to put live-action programs in the primetime slot and doubled the Nick Jr. block. On 1 July 2011 the Nick Jr. block was removed. In February 2013, The Nicktoons block launched.
In 2012, Nickelodeon used new graphics used in the US and UK, but only applied to selected programs' promos and station IDs. The former Nick-Asia graphics is still used.
In November 2012, a 60-second ad called Nickelodeon Style aired.
In 18 August 2014, a new feed with a new schedule was launched to replace this feed in the rest of Asia (excluding Indonesia, Malaysia, and the Philippines), Hong Kong, and Taiwan while this feed continues its broadcast and schedule in Indonesia and Malaysia.
On July 17, 2017, the channel was rebranded into the US version. It was made by Superestudio, an Argentinian branding agency.
In the Middle East, Nickelodeon Asia was made available to the Middle Eastern viewers in the region via the ABS-2 satellite and it was broadcast in English. Previously, the channel was made available to the Middle Eastern viewers in the region via the Palapa C2 and D satellites until 2010, when Nickelodeon Asia left Palapa D.
In Indonesia, Nickelodeon Asia is available in Indonesian and it was launched sometime in 2000, Currently Available on First Media, MNC Vision (Also on Same Group Brands MNC Play & Acquired on Same Group K-VISION), Transvision, Indihome UseeTV, Nex Parabola
In Malaysia & Brunei, Nickelodeon Asia is available on providers such as Astro & Unifi TV since its launch on 21 May 1999, Nickelodeon is available in English, Malay and Mandarin.
Thailand
In Thailand, Nickelodeon Asia is available as channel 452 on TrueVisions and it was broadcast in Thai. In 2020, Nickelodeon Is Extended to AIS Play, TOTipTV & 3BB Giga TV for Major Pay Television Networks in Thailand along with Nick Jr.
In Hong Kong, Nickelodeon Asia is available in Cantonese and in Macau, Nickelodeon is available on Macau Cable TV, Nickelodeon was launched in Hong Kong in February, 2002 on Now TV & Cable TV, Lastly on Hong Kong's TVB.
Maldives
In the Maldives, Nickelodeon and Nick Jr. Asia were made available on Medianet in June 2018.[2]
Myanmar
In Myanmar, Nickelodeon Asia is available on channel 15 on Sky Net and Canal+ Myanmar Channel 114, also on OTT Platform Cookie TV.
Sri Lanka
in Sri Lanka, Nickelodeon Asia started airing in August 2018 on Dialog TV replacing Nick India. However, Nick India continues to broadcast on PEO TV.
In South Korea, Nickelodeon Asia was launched in 2003 in South Korea airing in English with subtitles in Korean and was available through SkyLife the channel replaced Tooniverse but was later removed in 2006, SkyLife did not carry the South Korean Nickelodeon until 2014.
Branded Programming Blocks across Asia
Vietnam
In Vietnam, Nickelodeon is a programming block on YouTV branded as Nick & You first launched in September, 2016.
Mainland China
In Mainland China, Nickelodeon was made available to the Chinese viewers via a programming block branded as HaHa Nick based in Shanghai which existed from May 2005-October 2007 broadcasting in Mandarin Chinese, Nickelodeon is currently defunct in China with programs going the channels such as CNTV.
The Indonesia Kids Choice Awards is the first Kids Choice Awards set in Asia next to the Philippines. The first show was held since 2008 in Jakarta and was first hosted by Tora Sudiro, Tasya Kamila and Ringgo Agus Rahman and some various Indonesian Artist's over the years. The logo of the show is exactly the same as the US version however, it is designed for the Indonesian version of the show and still read Nickelodeon Indonesia Kids Choice Awards.
The Philippines Kids Choice Awards is the second setting of the Kids Choice Awards in Asia preceded by Indonesia. The show was first held since 2008 at the Aliw Theater in Pasay and was first hosted by Michael V. and some various Filipino artists. According to Amit Jain, executive Vice-President and managing director of MTV Networks India, China and Southeast Asia, "This is a milestone for Nickelodeon's business in Southeast Asia as it will deliver on Nick's commitment of providing global kids-centric shows and properties which are adapted to reflect local tastes and aspirations."[3] The Philippines KCA has been inactive all over the years.
Nick Jr. is the preschool channel which replaced the Nick Jr. block on Nickelodeon's main pan-Asian feed on 1 July 2011. It was launched on 18 May 2011 on StarHub TV Channel 304 in Singapore and on TelkomVision Channel 305 in Indonesia. The channel expanded its broadcast to other parts of Southeast Asia thereafter.
