|Broadcast area||Bosnia and Herzegovina|
|Owner||Viacom International Media Networks Europe|
|Launched||1 September 2005|
|Closed||31 December 2017|
|Replaced by||MTV Europe|
MTV Adria was a localized version of the music and entertainment channel MTV Europe, customized for the Balkan countries that used to be constituent parts of Yugoslavia. It served the following countries: Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia.
Ever since its launch, MTV Adria has carried a much higher amount of music programming in its schedule compared to most of its sister channels across Europe, preserving MTV Europe's original format. The channel's schedule also includes some locally produced content and a number of non-music productions sourced from MTV US, MTV Networks Europe and MTV Networks International.
A wide spectrum of musical genres was covered through various specialist music shows and videographies airing on a daily or weekly basis. Music video-based shows airing regularly on the channel included:
Most local productions were music-focused.
The channel carried the following international acquisitions in its schedule:
Throughout its first years on air, MTV Adria produced many VJ-led music shows, which were eventually discontinued in 2008, as the VJ concept began to be gradually phased out of MTV Networks International's global strategy. At present, occasional hosted shows are still being produced locally, although regular VJ-based shows are no longer scheduled on the channel. Local VJs and hosts who have appeared on MTV Adria over the years include:
MTV was distributed through local cable providers in the region, as well as DTH satellite platforms such as Max TV and TotalTV.
Local performers who appeared on MTV were eligible to receive the Best Adria Act award at the annual MTV Europe Music Awards. The winners were:
On 1 January 2011, MTV Adria introduced the MTV Download section on all three MTV web sites in Serbia, Croatia and Slovenia. With idea of helping striving music business in the region this free download platform helped regional musicians to publish their music and get needed promotion. The first official MTV release was album of Serbian band S.A.R.S. which had 45000 downloads in three months. MTV published over 60 albums and singles through this feature.
List of album releases available on MTV Adria websites as free download:
((cite web)): CS1 maint: archived copy as title (link)