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MTV Asia
CountrySingapore
Broadcast areaSoutheast Asia
HeadquartersSingapore
Programming
Picture format1080i HDTV
Ownership
OwnerParamount Networks EMEAA
Sister channelsNickelodeon
Comedy Central
Nick Jr.
Paramount Network
MTV Live
MTV Global
Colors
Colors Infinity
History
Launched3 May 1995; 28 years ago (1995-05-03) (as a standalone pay-TV channel)
1 July 2011 (Vietnam)
Closed31 August 2022; 11 months ago (2022-08-31) (except Vietnam)
1 January 2023 (Vietnam)
Replaced byMTV Live (Malaysia)
MTV 90s (rest of Southeast Asia)
Links
Websitemtvasia.com
youtube.com/mtvasia (YouTube)
instagram.com/mtvasia (Instagram)
twitter.com/mtvasia (Twitter)

MTV was a former pan-Asian pay-television channel owned by Paramount Networks EMEAA that launched on 3 May 1995.

History

Pre-launch

Main article: Channel V

The first incarnation of MTV Asia was originally launched on 15 September 1991. It was owned by a joint-venture between the STAR TV Network and Viacom. Three years later, MTV Asia left the STAR TV Network on 2 May 1994, with the channel's space being taken by Channel V on 27 May 1994.

Launch

MTV Asia was officially launched on 3 May 1995 as a 24-hour English-language channel broadcast from Singapore seen throughout Southeast Asia in territories including Brunei, Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

At the same time, MTV Asia, along with sister channel MTV Indonesia, was launched on the Palapa C2 digital satellite.

From 1 May 2021 until 1 September 2022, MTV Asia shortened its broadcast of programs to 8 hours (4:00pm to 12:00mn (SGT)) to simulcast programs from sister channel MTV Live from 12:00mn to 4:00pm (SGT)) daily as MTV Asia focused on more music content, with less entertainment programming on its schedule.

Closure

As part of a restructuring at Paramount Networks EMEAA and as preparation of the launch of Paramount+ in Southeast Asia in 2023, MTV Asia began to cease broadcasting in several territories. In Singapore, following StarHub's review of its content offerings, and the recent launch of MTV Asia On Demand, MTV Asia ceased on StarHub TV on 29 April 2022.[1]

MTV ceased broadcasting in Asia after 27 years, with MTV Live replaced the channel on Astro, Unifi TV and I-Cable, while the rest of the providers began carrying MTV 90s.[2]

VJs

Main article: List of MTV VJs

Final programming

Music video blocks

Concert/Acoustic

Former programs

See also

References

  1. ^ "MTV Asia FAQ / Cessation of MTV Asia". StarHub. 20 April 2022. Retrieved 12 February 2023.
  2. ^ "Rebranding of MTV Asia to MTV 90s". Sky Cable. 23 August 2022. Retrieved 11 April 2023.
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