Westinghouse Electric Corporation | |
Industry | Brand management Trademark management |
Predecessor | Westinghouse Electric (1886) |
Founded | 1998 |
Headquarters | , U.S. |
Key people | George Westinghouse |
Owner | Brookfield Business Partners |
Subsidiaries | Westinghouse Electronics |
Website | westinghouse.com/ |
The second incarnation of Westinghouse Electric Corporation (commonly known as Westinghouse Licensing Corporation) is a Delaware General Corporation Law organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed "original Westinghouse") in managing the intellectual property assets relating to the Westinghouse trademarks produced from 1886 until 1996.
Westinghouse Licensing has its headquarters in New York City, owned by Brookfield Business Partners.
All traces of the Westinghouse name go back to the original company's roots starting in 1886 when George Westinghouse founded the company in Pittsburgh, Pennsylvania.
After the original Westinghouse acquired CBS Inc., it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets. In 1997, Westinghouse acquired Infinity Broadcasting Corporation and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network.
In 1999, CBS Corporation sold all of its nuclear businesses to BNFL and Westinghouse, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets as Westinghouse Electric Company LLC. Those companies were later sold to the Toshiba Group in 2007, then Brookfield Business Partners in 2018.
Product type | Licensed brandname |
---|---|
Owner | Westinghouse Electric Corporation |
Country | U.S. |
Introduced | 1886 |
Related brands | White-Westinghouse |
Previous owners | Westinghouse Electric (1886) |
Tagline | "Innovation you can be sure of", "You Can Be Sure...If It's Westinghouse" |
Website | westinghouse.com |
Since 1998, Westinghouse Licensing has licensed the famous brand for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they are not manufactured by the historic Westinghouse company.[1]
These are the active Westinghouse licensees manufacturing products under the "Westinghouse" and "White-Westinghouse" names: