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Westinghouse Licensing Corporation
Westinghouse Electric Corporation
IndustryBrand management
Trademark management
PredecessorWestinghouse Electric (1886)
Founded1998; 24 years ago (1998)
Headquarters,
U.S.
Key people
George Westinghouse
OwnerBrookfield Business Partners
SubsidiariesWestinghouse Electronics
Websitewestinghouse.com/

The second incarnation of Westinghouse Electric Corporation (commonly known as Westinghouse Licensing Corporation) is a Delaware General Corporation Law organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed "original Westinghouse") in managing the intellectual property assets relating to the Westinghouse trademarks produced from 1886 until 1996.

Westinghouse Licensing has its headquarters in New York City, owned by Brookfield Business Partners.

History

All traces of the Westinghouse name go back to the original company's roots starting in 1886 when George Westinghouse founded the company in Pittsburgh, Pennsylvania.

After the original Westinghouse acquired CBS Inc., it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets. In 1997, Westinghouse acquired Infinity Broadcasting Corporation and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network.

In 1999, CBS Corporation sold all of its nuclear businesses to BNFL and Westinghouse, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets as Westinghouse Electric Company LLC. Those companies were later sold to the Toshiba Group in 2007, then Brookfield Business Partners in 2018.

Licensing of the brand

Westinghouse (brand)
Westinghouse Design Mark.svg
Product typeLicensed brandname
OwnerWestinghouse Electric Corporation
CountryU.S.
Introduced1886
Related brandsWhite-Westinghouse
Previous ownersWestinghouse Electric (1886)
Tagline"Innovation you can be sure of", "You Can Be Sure...If It's Westinghouse"
Websitewestinghouse.com

Since 1998, Westinghouse Licensing has licensed the famous brand for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they are not manufactured by the historic Westinghouse company.[1]

Active licensees

These are the active Westinghouse licensees manufacturing products under the "Westinghouse" and "White-Westinghouse" names:

References

  1. ^ a b Ford, Carro (March 2004). "Brand Recharging". Package Design Magazine. ST Media Group International. Archived from the original on 10 December 2008. Retrieved 9 February 2017.