Notability General notability guideline Subject-specific guidelines Academics Astronomical objects Books Events Films Geographic features Music Numbers Organizations and companies People Sports and athletes Web content See also Notability essays Guide to deletion Common deletion outcomes Why was my article deleted? .mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}@media screen{ .mw-parser-output .navbar li a abbr{color:var(--color-base)!important))@media screen and (prefers-color-scheme:dark){ .mw-parser-output .navbar li a abbr{color:var(--color-base)!important))vte

The following is a tool to help determine whether an organization (commercial or otherwise) is a valid subject for a Wikipedia article. The scope of this proposal covers all groups of people organized together for a purpose.

Simply stated, an organization is a group of more than one person formed together for a purpose. This includes commercial and non-commercial activities including, but not limited to, charitable organizations, educational institutions, institutions, interest groups, organizations, social clubs, companies, partnerships, proprietorships, religious denominations, sects, etc.

This guideline does not cover small groups of closely related people such as families, entertainment groups, co-authors, and co-inventors covered by WP:Notability (people).

Notable means "worthy of being noted" or "attracting notice". It is not synonymous with "fame" or "importance". Please consider notable and demonstrable effects on culture, society, entertainment, athletics, economies, history, literature, science, or education. Large organizations are likely to have more readily available verifiable information from reliable sources that provide evidence of notability; however, smaller organizations can be notable, just as individuals can be notable, and arbitrary standards should not be used to create a bias favoring larger organizations.

Primary criterion

A company, corporation, organization, team, religion, group, product, or service is notable if it has been the subject of coverage in secondary sources. Such sources must be reliable, and independent of the subject. The depth of coverage of the subject by the source must be considered. If the depth of coverage is not substantial, then multiple independent sources should be cited to establish notability. Trivial or incidental coverage of a subject by secondary sources is not sufficient to establish notability. Once notability is established, primary sources may be used to add content. Ultimately, and most importantly, all content must be attributable.

The "secondary sources" in the criterion include reliable published works in all forms, such as (for examples) newspaper articles, books, television documentaries, and published reports by consumer watchdog organizations[1] except for the following:

Special note: advertising and promotion

Advertising is prohibited as an official Wikipedia policy of long standing. Advertising should be removed by following these steps, in order of precedence:

  1. Clean up per Wikipedia:neutral point of view
  2. Delete remaining advertising content from the article
  3. Delete the article, by listing it at Wikipedia:Articles for deletion if no notable content remains. However, if an article contains only blatant advertising, with no other useful content, it may be tagged per Wikipedia:Criteria for speedy deletion instead.

Alternate criteria for specific types of organizations

The following sections discuss other alternate methods for establishing notability in specific situations. However, the text of the article must be supported by independent sources, and avoid primary research. Note that failure to meet these criteria does not disprove notability if it can be otherwise demonstrated.

Non-commercial organizations

Organizations are usually notable if the scope of activities are national or international in scale and information can be verified by sources that are reliable and independent of the organization. In other words, they satisfy the primary criterion above. Other criteria are:

Commercial matters

Chains and franchises

Many companies have chains of local stores or franchises that are individually pretty much interchangeable—for instance, your local McDonald's. Since there is generally very little to say about individual stores or franchises that isn't true for the chain in general, we should not have articles on such individual stores. In a few rare cases, an individual location will also have architectural peculiarities that makes it unique and notable, such as the Winston-Salem Shell gas station or the McDonald's (Will Rogers Turnpike); however, a "List of Wal-Marts in China" would not be informative. Also, an exception can be made if some major event took place at a local store; however, this would most likely be created under an article name which describes the event, not the location (see San Ysidro McDonald's massacre for an example).

Recommendations for products and services

See also: Wikipedia:Notability § Articles not satisfying the notability guidelines

Information on products and services should generally be included in the article on the company itself, unless the company article is so large that this would make the article unwieldy. In that case, the discussion of the company's products and services should be broken out from the company article in summary style.

If the product or service is notable, it can be broken out into its own article. If it is not notable, it should not be broken out into its own article but should have whatever verifiable information about it that exists presented within an article that has a broader scope, such as an article that deals with all of the company's products and services.

If a non-notable product or service has been written about in its own article, be bold and rename, refactor, or merge the article into an article with a broader scope, such as the company's article, creating it if necessary.


See also