MTV 90s
MTV 90s 2022.svg
Broadcast areaEurope, Middle East, North Africa, Southeast Asia
NetworkMTV
Programming
Language(s)English
Picture format480i/576i 16:9 SDTV
Ownership
OwnerParamount International Networks
Sister channelsMTV
Club MTV
MTV Hits
MTV Live
MTV 80s
MTV 00s
History
Launched5 October 2020; 22 months ago (2020-10-05)
ReplacedMTV Rocks (Europe)
MTV Music 24 (Netherlands)
MTV (Southeast Asia)
Closed28 April 2022; 4 months ago (2022-04-28) (Russia)
Availability
Streaming media
Ziggo GO (Netherlands)ZiggoGO.tv (Europe only)

MTV 90s is an international music television channel from Paramount International Networks featuring music videos from the 1990s. MTV 90s replaced MTV Rocks in Europe on 5 October 2020 at 05:00 CET.[1] MTV 90s replaced the Asian broadcast of MTV on 1 September 2022 at 12:00 AM (MTV Live on some areas). This channel is available in Europe, the Middle East, North Africa, and some parts of Southeast Asia.

History

Before the launch

On 30 November 2004, VH1 Classic Europe featured a programme with 1990s music videos, "Smells Like the 90s", after the launch of this channel. Since December 2005, VH1 Classic Europe featured thematic programmes with clips from the 1990s:

On 1 July 2012, VH1 Classic Europe cancelled these programmes. In April 2015, VH1 Classic Europe started a marathon of 90s music videos – "Nothing But The 90s", which was released every three weeks – on weekends. On 9 January 2018, another programme appeared on VH1 Classic Europe – "90s Boys vs 90s Girls". At the end of June 2018, VH1 Classic Europe discontinued "90s Boys vs 90s Girls", and in September of that year, "Nothing But The 90s" was also cancelled. The last edition of "Smells Like The 90s" was shown on 19 September 2020, in connection with MTV 80s arrival on replacement to the VH1 Classic Europe.

The last video from songs of the 90s, which was shown on VH1 Classic Europe was "Only Happy When It Rains" by Garbage.

Pop-up channel and the launch

From 27 May to 24 June 2016, MTV 90s was broadcast as a temporary pop-up channel and was replacing the channel MTV Classic UK. Since 5 October 2020, channel MTV 90s broadcasts as a full channel (outside of UK and Ireland), having replaced MTV Rocks in Europe. The first video on MTV 90s was "I Will Always Love You" by Whitney Houston at 05:00 CET.

MTV goes back in time to return to a historic decade of the american popular music, britpop, europop and eurodance: girl-power and boybands, R&B and hip hop, house music and alternative rock. MTV 90s offers the best soundtracks, timeless songs No.1s in the world, great anthems, dances and array of music videos from known executors of the decade: Madonna, George Michael, Elton John, Prince, Mariah Carey, Celine Dion, Cher, Kylie Minogue, Tina Turner, Lisa Stansfield, Toni Braxton, Britney Spears, Ace of Base, Aqua, Spice Girls, Vengaboys, Take That, Backstreet Boys, Boyzone, New Kids on the Block, Snap!, Dr. Alban, 2 Unlimited, The KLF, Jamiroquai, Björk, Moby, The Prodigy, Roxette, Alanis Morissette, TLC, En Vogue, SWV, Destiny's Child, No Doubt, Garbage, The Cranberries, The Cardigans, Simply Red, Bryan Adams, R.E.M., Sting, Genesis, Bon Jovi, Guns N' Roses, Metallica, Aerosmith, Nirvana, Pearl Jam, U2, Red Hot Chili Peppers, Lenny Kravitz, Oasis, Blur, Smashing Pumpkins, Green Day, The Offspring, among many many others. As with the rest of the MTV network globally following the release of Leaving Neverland, Michael Jackson is not present in rotation, with the exception of his duet with Janet Jackson "Scream" in the first songs' rotation of decade.

Strips with the name of the song, album and artist are stylised in the same way that would have been used in the 1990s (the classical "The MTV strap").[2]

Global versions

On 1 March 2021, MTV 90s expanded its broadcast area to the Middle East and North Africa through beIN Network.[3]

On 26 May 2021, MTV 90s was launched in the Netherlands replacing MTV Music 24.[4]

As part of restructuring at Paramount Global UK & Australia, MTV 90s replaced MTV Base in the UK from 6am on 31 March 2022.[5]

As part of restructuring at Paramount Networks EMEAA, MTV 90s has officially launch in Asia Pacific region replacing MTV Asia starting 1 September 2022 at 12:10 AM. Visual updates, such as changing the strip, logo and the program title display, were also made. MTV 90s were made available in some countries where it's sister channel MTV Live was already existed.

The format

Since its launch, MTV 90s has been broadcasting in the format of the British music channel Now 90s. Unlike Now 90s, MTV 90s doesn't broadcast any announcements nor commercial advertising.

Since the launch, MTV 90s broadcasts in 16:9 SD. All videoclips have been digitized from old carriers. Broadcast of most of the music videos shot at 4:3 has been adapted with the small black sidewalls on the screen. Music videos translations is conducted thus, in what format the clip has been removed.

Programmes

Regular programming

Daily specials

Top 50

Yearly events

Women's Day

Europe Day

New Year

Discontinued

Notes

  1. MTV 90S PREMIERE IN OCTOBER AT WIND VISION'S STRONG MUSIC PORTFOLIO… (in Greek)

References

  1. ^ "MTV 80s i MTV 90s zastąpią VH1 Classic i MTV Rocks. "Podążanie za gustami widzów"" (in Polish). wirtualnemedia. 27 July 2020. Retrieved 13 July 2021.
  2. ^ "MTV 80s i MTV 90s wystartowały. Koniec VH1 Classic i MTV Rocks (wideo) – artykuł na sat-charts.eu". www.sat-charts.eu. Retrieved 1 April 2021.
  3. ^ "BeIN تطلق باقات وقنوات تلفزيونية جديدة قبل حلول شهر رمضان وصيف 2021".
  4. ^ Jarco Kriek (18 May 2021). "Ziggo en KPN voeren een zenderaanpassing door" (in Dutch). TotaalTV.
  5. ^ "our music portfolio is changing". mtv. 15 March 2022.
  6. ^ "MTV 90s – Top 50 Best First Hits of the 90s!". IMDb. 16 March 2021. Retrieved 27 March 2021.
  7. ^ "MTV 90s – Top 50 Biggest Albums of the 90s!". IMDb. 1 May 2021. Retrieved 27 March 2021.
  8. ^ "MTV 90s – Top 50 Biggest Voices of the 90s!". IMDb. 19 March 2021. Retrieved 27 March 2021.
  9. ^ "MTV 90s – Top 50 Boybands Vs Girlbands!". IMDb. 6 March 2021. Retrieved 27 March 2021.
  10. ^ "MTV 90s – Top 50 Heartbreak Hits of the 90s!". IMDb. 17 April 2021. Retrieved 24 April 2021.
  11. ^ "MTV 90s – Top 50 Videos That Defined the 90s!". IMDb. 26 March 2021. Retrieved 27 March 2021.
  12. ^ "MTV 90s – Top 50 Sing It Back 90s Karaoke Classics!". IMDb. 16 April 2021. Retrieved 16 April 2021.
  13. ^ "MTV 90s – Top 40 Encore Fois: 90s Eurodance Hits!". IMDb. 3 August 2021. Retrieved 1 January 2022.
  14. ^ "MTV 90s – Top 50 90s Rocks Anthems!". IMDb. 3 April 2021. Retrieved 5 April 2021.
  15. ^ "MTV 90s – Top 40 Alternative Anthems!!". IMDb. 20 August 2021. Retrieved 1 January 2022.
  16. ^ "MTV 90s – Top 40 at The Movies!". IMDb. 20 August 2021. Retrieved 1 January 2022.
  17. ^ "MTV 90s – Top 50 90s Worldwide No. 1s!". IMDb. 14 May 2021. Retrieved 1 January 2022.
  18. ^ "MTV 90s – Top 50 90s Boys Vs Girls!". IMDb. 30 January 2021. Retrieved 27 March 2021.
  19. ^ "MTV 90s – Top 50 90s Dance Classics!". IMDb. 13 January 2021. Retrieved 27 March 2021.
  20. ^ "MTV 90s – Top 50 90s Girls!". IMDb. 27 February 2021. Retrieved 27 March 2021.
  21. ^ "MTV 90s – Top 50 90s Hip Hop & R'N'B!". IMDb. 27 February 2021. Retrieved 27 March 2021.
  22. ^ "MTV 90s – Top 50 90s Pop Hits!". IMDb. 6 February 2021. Retrieved 27 March 2021.
  23. ^ "MTV 90s – Top 50 I Like to Move It 90s Party!". IMDb. 30 April 2021. Retrieved 1 January 2022.
  24. ^ "MTV 90s – Top 50 1990–1994: Back 2 the Hits!". IMDb. 15 May 2021. Retrieved 1 January 2022.
  25. ^ "MTV 90s – Top 50 1995–1999: Back 2 the Hits!". IMDb. 14 September 2021. Retrieved 1 January 2022.