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MTV Brand New
MTV Brand New.svg
Picture format576i (4:3 SDTV)
OwnerMTV Italy (Telecom Italia Media) 51%
MTV Networks Europe (Viacom) 49%
Launched14 September 2003 (relaunch 2018)
Closed10 January 2011 (original; replaced by MTV Rocks)
Replaced byMTV Rocks

MTV Brand New was an Italian television channel which played mainly indie music videos with many music-related themed zones and some productions from MTV USA like Beavis and Butt-Head, subtitled in Italian. It was broadcast only on SKY Italia channel 706 (available also on Italian IPTV services).

The channel was replaced by MTV Rocks on 10 January 2011.[1]


  1. ^ "Nuovi canali MTV - Notizie online MTV". Archived from the original on 30 December 2010.