Noggin logo (2019).svg
The present logo of the streaming service
Noggin logo 2000.svg
The original Noggin logo, used for the channel, website and streaming service until 2018
Product type
OwnerParamount Streaming (Paramount Global)
CountryUnited States
IntroducedFebruary 2, 1999; 24 years ago (1999-02-02)[1]
  • United States
  • United Kingdom (2006–2010, 2020-present)
  • France (2020-present)
  • Germany (2020-present)
  • Austria (2020-present)
  • Latin America (2015–present)
Previous ownersSesame Workshop (co-owner; 1999–2002)

Noggin is an American entertainment brand launched on February 2, 1999,[1] as a joint venture between MTV Networks (owners of Nickelodeon) and Sesame Workshop.[2] It started out as a cable television channel and a website, both centered around the concepts of imagination, creativity, and education. Since 2015, Noggin has been a streaming service. The brand previously included multiple programming blocks worldwide.

In Noggin's first three years, it was mainly aimed at pre-teens and teenagers.[3] One of Noggin's goals was to disprove the belief "that educational programming is not entertaining enough to attract pre-teens and young adults."[4] The channel's schedule was divided into three blocks: one for pre-teens and teens, a morning block for preschoolers, and a nighttime block for reruns of "retro" programs.[5] Noggin made several original shows in its early years: the live-action educational show A Walk in Your Shoes, the short-form puppetry series Oobi, the game show Sponk!, and the variety series Phred on Your Head Show.

In April 2002, the Noggin channel ended its retro block and extended its preschool and teen blocks to last 12 hours each per day. The preschool block aired from 6 a.m. to 6 p.m. daily, and the teen block (now titled "The N") ran from 6 p.m. to 6 a.m.[6][7] The older-skewing shows that made up Noggin's original tween and teen lineup aired exclusively during The N. Sesame Workshop eventually sold its 50% stake in Noggin in August 2002, but it continued a co-production partnership for Noggin until 2009.[8]

Noggin started out as an experimental brand, and its on-air commercials stressed imagination and thinking through short films that were often surreal and abstract.[5] Noggin's creative team looked for "sick and twisted"[9] independent animators to make their on-air presence look unique.[9] After Noggin introduced its daytime block for preschoolers, it was rebranded with a more consistent brand identity, with the more experimental material being confined to The N. The Noggin brand was dormant from 2010 until 2015, when it was announced that Noggin would be returning as a mobile streaming service,[10] which launched on March 5, 2015. Since 2020, the Noggin streaming service has introduced its own exclusive shows.

In 2023, it was reported that Paramount is looking to sell Noggin to an outside investor.[11]

Brand elements

Logo and branding

Noggin's logo spots used a wide range of styles, including live-action, stop motion, puppetry, and traditional animation.
Noggin's logo spots used a wide range of styles, including live-action, stop motion, puppetry, and traditional animation.

Until 2019, Noggin's brand was defined by its versatile character logo: the bottom half of a smiling face.[12] The upper half of the logo featured various icons that represented a certain topic or idea that the head was "thinking of" (e.g. a beaker to reflect science, flowers to reflect springtime).[5] Hundreds of different "toppers" were designed for the logo.[12] The face in the logo could wink, show its teeth, and make expressions based on the theme, making it a character of itself.[5] Noggin's artists were given a lot of creative freedom for their designs, with one rule being that the toppers should always complement the Noggin face, not outshine or overpower it.[5]

Noggin's logo was featured in a large amount of original shorts and animations that ran between shows on the channel.[5] In its first few years, Noggin's creative team intentionally looked to hire "sick and twisted"[9] independent animators to create station ID commercials, hoping that they could each bring their own personal design elements to the logo. The goal was to make the logo, as well as the channel as a whole, "look unlike any other network."[9]

After Noggin extended its preschool daytime block in 2002, a new set of "topper" designs were introduced, based on traditional children's art like crayon drawings and paper crafts.[13] In 2019, the original Noggin face logo was replaced for the first time, along with Noggin's former hosts Moose and Zee.[14] The logo was replaced with a lowercase noggin wordmark written in purple, while Moose and Zee were replaced with "more recognizable" characters.[14]

Television channel

See also: List of programs broadcast by Noggin

The first service established under Noggin was a cable television channel. It operated from February 2, 1999, until September 28, 2009. During its first few years, the channel mainly showed reruns from Sesame Workshop and Nickelodeon's libraries.[15][16] Noggin was originally aimed at pre-teens, since Noggin's creative team felt that this age group was "underserved when it comes to new, quality educational television."[17] The Noggin channel was commercial-free and allowed teachers to tape its programs for use in the classroom.[18]

Noggin's original lineup included classic episodes of The Electric Company, 3-2-1 Contact, Cro, Square One Television, and Ghostwriter from Sesame Workshop's library. It also included series like Wild Side Show, Nick News, and Doug from Nickelodeon's library. From 2000 to 2002, Noggin aired reruns of the science show Bill Nye the Science Guy.[19] Bill Nye also starred in brand-new segments made specially for Noggin, where he played the role of Noggin's "head sparkologist" and tried to find out what topics sparked viewers' imaginations.[20]

Noggin's first original show was Phred on Your Head Show, which featured an animated host named Phred.[21] A second original series, A Walk in Your Shoes, premiered in October 1999.[22] Each episode of A Walk in Your Shoes followed two different people "switching lives" to better understand each other's cultures.[23] In 2000, Noggin introduced three series of shorts that aired during program breaks: Me in a Box, which showed kids making dioramas to represent their personalities;[18] Citizen Phoebe, about a girl who wants to run for president; and Oobi, a puppet series that aired during the preschool block.[18]

By 2001, original content made up 40% of Noggin's schedule.[18] That year, Noggin premiered four new shows: Big Kids, a British-American co-production;[24] On the Team, a documentary about a Little League baseball team;[25] Sponk!, a game show centered around improv acting;[26] and The URL with Phred Show, which showcased viewers' submissions to the Noggin website. On April 1, 2002, the channel was reorganized into two blocks: a daytime block for preschoolers and a nighttime block, The N, for teens.[7] Play with Me Sesame, a new series featuring Sesame Street characters, debuted on the same day.[27]

Sesame Workshop continued to co-produce shows for Noggin through 2009, most notably Out There[28] and The Upside Down Show,[29] two live-action series. Both shows were developed by Sesame Workshop's writers in New York and filmed by a multinational team in Australia.[30]

The N

Main article: The N

Noggin's teen-oriented block, The N, aired nightly at 6 p.m.
Noggin's teen-oriented block, The N, aired nightly at 6 p.m.

The N was a nighttime programming block on the Noggin channel, aimed at pre-teens and teenagers. It premiered on April 1, 2002, and aired until December 31, 2007. Promotions advertised the block as "The N: The New Name for Nighttime on Noggin." It took several months for Noggin to choose the right name for the block; as reported by Kidscreen in 2002, they needed a name to "help distance and distinguish the tween programming from the preschool fare,"[31] but the legal department also required the block to maintain a relation to Noggin's main name.[31]

Noggin's preexisting tween-targeted shows — like A Walk in Your Shoes and Sponk! — only aired during The N from 2002 onward. Noggin produced several original series for the block, including the animated comedy O'Grady and the drama South of Nowhere. The N was also the U.S. broadcast home of Degrassi: The Next Generation, the latest iteration of the eponymous Canadian teen drama franchise.

Like the rest of Noggin, The N's shows were created with educational goals,[32] which was uncommon for teen programming at the time. The block was managed by the same team that made Noggin's preschool shows; the team considered it a challenge to focus on both preschoolers and an older audience at the same time,[33] but they felt that Noggin and The N had a unified brand identity because both focused on educational shows that taught valuable life lessons.[15] From 2007 to 2009, the block was moved from Noggin to a new channel, which carried TEENick programming throughout the day and relegated The N's content to a block at night.[34][35] According to Polygon, "Nickelodeon began phasing out The N's programming and replacing it with TEENick, an entertainment block with no educational curriculum and zero involvement from Noggin. The N lost its footing by 2009, and both [The N] and its website closed down completely."[36]


The Noggin channel launched along with an interactive website,, which the latter is still active as of 2023. The website features games, blogs, printables, and fact sheets. The website was integrated into many of Noggin's earlier shows, like Sponk! and The URL with Phred Show, which featured viewer-submitted questions and artwork from[37][38] In 2001, Noggin launched "Chattervision", which allowed viewers to comment on different shows online and see their conversations appear live on TV.[39] Throughout 2000, Bill Nye of Bill Nye the Science Guy answered questions asked by users between airings of his show.[40][41]

One of the website's first games was the "Noggimation Station," which taught visitors about the animation process and allowed them to design their own animations, some of which were chosen to air on TV.[42] Another website, called, was launched in October 2007.[43] It was a subscription-based site that offered educational games and allowed parents to track their child's progress in different subjects.[44][45]

Streaming service

In February 2015, it was announced that Noggin would be relaunched as a mobile streaming service.[46][47] The app was released on March 5, 2015.[48] It originally included full episodes of former Noggin shows, as well as some exclusive series and currently-running Nickelodeon series.[49] In May 2015, many shows that had previously been available on Amazon Instant Video were moved to the Noggin app.[50] In 2016, Alcatel Mobile tablets were released with the Noggin app pre-loaded on them.[51]

The Noggin streaming service has launched internationally, starting with a Spanish version, which debuted in Latin America in November 2015.[52][53][54] This version included some shows unavailable on the English service, including the Spanish dubs of Roary the Racing Car and Rugrats.[55] The Spanish app had its own Facebook page and a section on the MundoNick website.[56] A Portuguese version was released on November 21, 2015.[57][58] On September 21, 2020, it was announced that versions of Noggin would launch in the United Kingdom, France, Germany and Austria as an Amazon Prime Video premium add-on. The UK version of Noggin replaced the existing More Milkshake! service.[59]

In 2020, the Noggin streaming service started to introduce its own exclusive shows. These included an exercise show called Yoga Friends and a cooking show called School of Yum. Kinderwood, an animated series about five classmates at a transforming school building, premiered on Noggin in 2020 and ran for thirty episodes. In 2021, the service introduced a half-hour educational show called Noggin Knows and a series of shorts called The Noggins, which featured new teal-colored mascots called Noggins. It also released a musical podcast called Alpha Beats.

Programming blocks

TV Land aired a one-night Noggin special on April 26, 1999.[60][61] Spanning two hours, the special featured reruns of The Electric Company, along with animated shorts featuring the Noggin logo.[62] Noggin shows were also occasionally seen on the main Nickelodeon channel.[63] On June 6, 1999, Nickelodeon ran the first episode of Noggin's Phred on Your Head Show.[64]

On March 27, 2000, Nickelodeon introduced a half-hour block of Noggin shows that aired every weekday morning until August 2001. The block was originally titled "Noggins Up" and became "Noggin on Nickelodeon" during its second year on the air.[65] It showcased one tween-oriented program every weekday, including A Walk In Your Shoes and On the Team. The block attracted thousands of visitors to the site.[66] Nickelodeon revived the block for a single day on April 7, 2003, to advertise the restructuring of Noggin's lineup.[67][68][69] Following the block's removal, premiere episodes of Noggin series were often simulcast on Nickelodeon and Noggin.[70]

The Noggin name was used for an otherwise unrelated programming block on Nick Jr. UK from May 2004 until September 2005.[71] It ran for two hours every night and included reruns of syndicated British television series for children.[72] On January 30, 2006, Noggin was launched as a block on TMF in the United Kingdom, this time in the style of the US Noggin.[73] The channel was available exclusively to Freeview subscribers at the time.[74] It ran every weekday from 7 a.m. to 9 a.m.[75][76] Noggin continued for a short time on TMF's successor, VIVA, until March 2010.

From May 2021 to March 2022, the Nick Jr. channel aired an hour-long block of programming from the Noggin streaming service every Friday.[77][78] The block, titled "Noggin Hour,"[77] featured shows such as Noggin Knows and Kinderwood,[79][80] as well as the acquired series Hey Duggee and JoJo & Gran Gran. Noggin interstitials played during commercial breaks, and a purple screen bug reading "On Noggin" was shown toward the beginning of each show.

Other media

In November 2005, Noggin signed its first merchandising agreement with the online marketplace CafePress.[81] Themed notebooks, cards, mousepads, and clothing were sold on the Noggin website from then until 2009.[82] The shop was created to satisfy parents who had been requesting merchandise since the brand's launch. Angela Leaney, Noggin's senior vice president of brand communications, stated that Noggin had "a huge, loyal following and we could not resist the calls from our audience, for Noggin merchandise, any longer."[83] CafePress co-founder Fred Durham added that Noggin attracted strong interest from his company because of its "dedicated fan base," and that his goal was to share the products "with [Noggin's] millions of fans through quality branded merchandise."[84] Christmas ornaments, which were only sold during the month of December, became the shop's best-selling items of 2005.[85]



In 1995, Sesame Workshop (then known as the Children's Television Workshop, or "CTW") began planning its own educational cable channel.[86] The Los Angeles Times reported that "launching its own channel is the only way to ensure a home for its highly acclaimed shows, which are often passed over by networks in favor of more commercially successful fare."[86] At first, the channel was to be called "New Kid City" and was planned to be Sesame Workshop's "own niche on the dial with shows that emphasize educational content";[86] but concept never materialized.

Meanwhile, Nickelodeon (a division of MTV Networks and Viacom, in turn, the former CBS Inc. subsidiary) began planning an interactive educational channel called "Big Orange." Other Viacom divisions, such as Viacom Interactive, were involved with the project.[87] After Nickelodeon's president Geraldine Laybourne left in 1996, the "Big Orange" project was put on indefinite hold.[88] By 1997, Nickelodeon retooled the project into Noggin, which was planned to be a television series that met the FCC's requirements for educational programming. A pilot was produced by Nickelodeon, Simon & Schuster, and Paramount Television, based on a series of shorts called Inside Eddie Johnson that emphasized creative thinking.[89] Viacom hoped to grow Noggin into a major brand with educational electronic publishing products, a website, and possibly a cable channel that would focus on educational content, complementing entertainment-oriented Nickelodeon.[90] In March, Nickelodeon revealed they would launch a commercial-free Noggin channel in 1998.[91]

On April 28, 1998,[92] Viacom and Sesame Workshop put together an initial investment of $100 million[93] to start the first strictly educational television channel for children.[94][95] Both organizations wanted to combine TV and online services to create a "kids' thinking channel," which was named Noggin (a slang term for "head") to reflect its purpose to make kids think, learn, and imagine.[96] Noggin's main goal was to provide educational shows for children aged 6–12.[97] Sesame Workshop initially planned for Noggin to be supported by advertisements like most channels,[98] but later decided that it should debut as a commercial-free network.[99]

To develop ideas for original series, Noggin partnered with schools across the United States to research what would "make fun educational" for grade schoolers.[100] In 1999, Noggin provided each school involved up to $7,100[101] to run focus groups with students and teachers. The students' opinions and reactions to different activities were recorded and used to improve the content shown on Noggin.

Early history

On February 2, 1999,[1] the Noggin channel launched to over 1.5 million subscribers via EchoStar's Dish Network service.[102][103] It was marketed as both a satellite television station and a digital network.

Sweepstakes were a major part of Noggin's early advertising. In April 1999, it sponsored a contest in which viewers who submitted the correct lyrics of The Electric Company theme song had a chance to have their electric bills paid for a year.[60][62] In 2000, Noggin gave out packages of school supplies (called "Noggin's Master of Suspense Kits") to 50,000 U.S. teachers as part of a sweepstakes designed to "celebrate creative, thoughtful educational instruction."[104]

Noggin made an effort to create more interactive programming in 2001, using its website as a way to include viewer participation in many of its shows.[105] It released a tween-oriented game show titled Sponk! in September, which included participation from children online and allowed visitors to chat with the hosts. The URL with Phred Show, which focused on content submitted to from viewers, launched in the same month.[106]

Network repositioning

In March 2002, Noggin announced plans to restructure its schedule to cater to preschoolers during the day and older children at night.[107] On April 1, 2002, Noggin expanded its preschool and tween blocks to last 12 hours each. The preschool block, also called "the daytime block," lasted from 6 a.m. to 6 p.m. each day. The tween and teen block ran from 6 p.m. to 6 a.m. each night, and it was retitled "The N."

In August 2002, Sesame Workshop sold its 50% share of Noggin to Viacom.[108][109] The buyout was partially caused by SW's need to pay off debt, in addition to its interest in partnering with other broadcasters.[110] While this limited Sesame Workshop's control over the network's daily operations, it did not affect the company's influence on the programming lineup as Viacom entered a multi-year production deal with Sesame Workshop shortly after the split and continued to broadcast co-produced series (such as Play with Me Sesame).[111] As part of the arrangement, Noggin became the U.S. broadcaster of several shows made by the Workshop without Noggin's involvement, such as Tiny Planets and Pinky Dinky Doo.[112][113]

Following the split, creative executives from Noggin toured New York schools in search of ways to improve the channel's programming and continuity.[13] Amy Friedman, senior vice president of development at Noggin, decided to model the channel after a well-run preschool. These ideas took effect in April 2003, when Noggin's slogan was changed to "It's Like Preschool on TV."[114] The changes also included revised branding and a new lineup, divided into thematic blocks based on key curricular knowledge.[115] On December 31, 2003, a Nielsen Media Research report confirmed that the redesigned Noggin channel was available in 37.1 million households.[116]

The Noggin brand was placed on hiatus from 2009 until 2015. The original Noggin cable channel was replaced by a 24-hour channel based on Nickelodeon's long-running Nick Jr. block. The N, on the other hand, would be merged with Nickelodeon's TEENick block to form a standalone channel aimed at teenagers, known as TeenNick.[117] On January 29, 2015, Viacom CEO Philippe Dauman confirmed that the Noggin brand would be revived as a mobile streaming service.[118]

Modern history

The Noggin streaming service received mixed reviews when it was released in 2015. Brad Tuttle of Time predicted that paying $6 a month for a streaming app with much less content than Netflix would not be a popular idea with parents.[119] Scott Porch of Wired felt that the Noggin app helped Viacom decrease its dependence on cable channels, but noticed that it was only "baby steps toward the no-cable-required model."[120] Amanda Bindel of Common Sense complimented the user-friendly layout and educational content, but felt that it needed more parental controls.[121] In fall 2015, the app received a Parents' Choice Award in the category.[122]

In 2017, Noggin introduced interactive games and "play-along" videos, which allowed viewers to choose different endings for videos.[123] On May 10, 2019, Viacom announced that the Noggin app had reached 2.5 million subscribers and that it would receive a major upgrade.[124] In June of the same year, Noggin rebranded its streaming service,[123] unveiling a new logo for the first time in 20 years. The new logo is a simple lowercase wordmark reading "noggin," which is usually colored purple (sometimes white on a purple background).[123]

From May 2021 to March 2022, the Nick Jr. channel aired an hour-long block of programming from the Noggin app every Friday.[77][78][79] The block was usually titled "Noggin Hour"[77] and was retitled "Noggin Presents" on days when it ran longer than an hour.[78] It featured shows such as Noggin Knows, Kinderwood,[80] Hey Duggee, and JoJo & Gran Gran. Noggin interstitials played during commercial breaks, and a purple screen bug reading "On Noggin" was shown toward the beginning of each show.

Live events

Noggin's float at America's Thanksgiving Parade in 2005.
Noggin's float at America's Thanksgiving Parade in 2005.

Noggin held live events to promote its shows. At the 2001 North American Trade Show in Minnesota, Noggin presented a replica of the set from Oobi.[125] In spring 2002, Noggin launched a live version of its Play with Me Sesame series, featuring mascot characters and music from the show.[126][127] In May 2002, the Jillian's restaurant chain offered "Noggin Play Days" each Wednesday afternoon, where attendees could watch a live feed of Noggin with themed activities and meals.[128]

In March 2004, Noggin partnered with GGP shopping malls to host a free educational program called Club Noggin.[129][130][131] It debuted at five test malls in April of the same year.[132] Attendance at the first few events exceeded expectations,[133] leading GGP to bring Club Noggin to over 100 malls across the United States.[134] The monthly events were hosted by trained YMCA leaders, who gave out Noggin posters and merchandise to attendees.[135] Each meeting was themed around a different Noggin character.[136][137] In 2005, Club Noggin received a Silver Community Relations Award in the International Council of Shopping Centers' MAXI Competition.[138]

From October 2005 until late 2006, Noggin sponsored a music festival called "Jamarama Live", which toured the United States.[139][140] The tour had performances from Laurie Berkner, a musician on Jack's Big Music Show.[141][142][143][144] The festival also included meet-and-greet opportunities with a mascot costume of Moose A. Moose.[145] The characters hosted karaoke, face-painting, and storytelling sessions during intermissions.[146][147] Reviewers for Time Magazine compared Jamarama to a family-friendly version of Lollapalooza.[148]

In November 2005, a Noggin float appeared at America's Thanksgiving Parade.[149] In November 2006, Noggin hosted an online charity auction on its website, called the "Noggin Auction." Viewers could bid on props from different Noggin shows.[150] In August 2007, Noggin partnered with St. Jude Children's Research Hospital and sponsored its annual Trike-A-Thon program.[151][152]

See also


  1. ^ a b c Bianculli, David (February 2, 1999). "A Lucky Few Children Get to Start Using Their Noggin". NY Daily News. Archived from the original on November 2, 2015.
  2. ^ " Terms & Conditions". Noggin LLC. Archived from the original on June 9, 2002. This Site at THE-N.COM is fully controlled and operated by Noggin LLC, a joint venture of MTV Networks, a division of Viacom International, Inc., and Sesame Workshop.
  3. ^ Barker, Kate. "Noggin spawns original educon for older kids". Kidscreen. Brunico Communications.
  4. ^ Umstead, R. Thomas (June 11, 2001). "Noggin Adds Interactive Series". Multichannel News.
  5. ^ a b c d e f Friedman, Amy (November 23, 1998). Articulating Noggin. Viacom International/Sesame Workshop. pp. 15–19.
  6. ^ "Noggin growing into tween TV". Playthings. March 21, 2002.
  7. ^ a b "Noggin Extends Preschool Block and Launches New Programming Block for Tweens as Part of Network Repositioning". March 21, 2002.
  8. ^ Umstead, R. Thomas (August 11, 2012). "Nickelodeon Buyout Brings Noggin In-House". Multichannel News. Fairchild Fashion Media.
  9. ^ a b c d Santucci, Walter (February 12, 2009). "The Nirvana of Noggin". The Guerrilla Guide to Animation. Continuum International Publishing Group. p. 228. [Noggin] stressed imagination and thinking, and I was branded an 'edgy' and 'sick and twisted' animator ... Design-wise, the Noggin executives wanted their network to look unlike any other network.
  10. ^ Nickelodeon [@Nickelodeon] (25 February 2015). "Remember #Noggin? It's coming back as a @NickJr preschool app with shows like Blue's Clues and Ni Hao Kai-Lan! #NickUpfront" (Tweet) – via Twitter.
  11. ^ Toonkel, Joe Flint and Jessica (7 April 2023). "WSJ News Exclusive | Paramount Explores Sale of Majority Stake in Noggin Streaming Service". Wall Street Journal.
  12. ^ a b Hood, Duncam (February 1, 1999). "Noggin brands learning fun". Kidscreen. Brunico Communications.
  13. ^ a b Lisa Guernsey (20 March 2012). Screen Time: How Electronic Media-From Baby Videos to Educational Software-Affects Your Young Child. Basic Books. pp. 98–. ISBN 978-0-465-03134-4.
  14. ^ a b "What platforms are doing to tackle discoverability". Kidscreen. October 29, 2019. The whole experience was guided by two characters unique to Noggin ... this summer the SVOD rolled out a new interface focused instead on recognizable characters.
  15. ^ a b Heather Hendershot (1 February 2004). Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids. NYU Press. pp. 63–. ISBN 978-0-8147-3651-7.
  16. ^ Katz, Richard (April 29, 1998). "MTV uses Nick's Noggin as new net". Penske Media Corporation.
  17. ^ "Noggin to Debut Its First Original Series, A Walk in Your Shoes, with Stunt on Nickelodeon". PR Newswire. Cision Inc. April 19, 2000. Archived from the original on February 2, 2017.
  18. ^ a b c d "NOGGIN Programming". MTV Networks. 2001. Archived from the original on November 3, 2001.
  19. ^ Moss, Linda (September 27, 1999). "Noggin Corrals Nye, The Science Guy". Multichannel News.
  20. ^ "Bill Nye, The Science Guy". CBS News. January 7, 2000.
  21. ^ "Possible Worlds revolutionizes toon production with 'live' animation technique". Kidscreen. Archived from the original on April 3, 2016.
  22. ^ "Noggin Presents Its First Original Short-Form Series, A Walk in Your Shoes, Oct. 25-29". Viacom. October 18, 1999. Archived from the original on September 14, 2001.
  23. ^ "Changing places and graces for the holidays". The New York Times. December 17, 2000.
  24. ^ Clarke, Steve (January 1, 2001). "International co-pros: A necessary evil for high-end kids shows". Kidscreen. Big Kids, billed as 'an educational series' and co-produced with the Nickelodeon- and Sesame Workshop-backed U.S. kids channel Noggin
  25. ^ Bernstein, Paula (November 5, 2000). "Noggin adds new series to its lineup". Variety. Penske Media Corporation.
  26. ^ Edward L. Palmer; Brian M. Young (17 October 2003). The Faces of Televisual Media: Teaching, Violence, Selling To Children. Routledge. pp. 89–. ISBN 978-1-135-63974-7.
  27. ^ Connell, Mike (January 3, 2002). "Noggin has tween educon on the brain". Kidscreen.
  28. ^ Connell, Mike (March 1, 2002). "UpNext: What's developing in kids production". Kidscreen. TDU started out as a purely North American concept set in New York.
  29. ^ "Noggin Orders 'Upside Down'". TVWeek. December 6, 2005.
  30. ^ "Sesame, Nick go Upside Down". C21 Media. March 17, 2005. New York's Sesame Workshop, Nickelodeon Australia and local prodco Blink Films are coproducing a new preschool series, The Upside Down Show.
  31. ^ a b Connell, Mike (January 3, 2002). "Noggin has tween educon on the brain". Kidscreen. The newest addition to that sked is Noggin-produced series Play With Me Sesame... the series marks the first time a State-side entity other than Sesame Workshop has been given permission by Henson to use the Sesame Street Muppets.
  32. ^ "Out There". Sesame Workshop. Archived from the original on August 9, 2008.
  33. ^ McGuire, Mark (November 24, 2004). "Noggin and The N have children covered". The Chicago Tribune.
  34. ^ "MTVN's NOGGIN and The N Channels to Split into Two Separate 24-Hour Services, Dec. 31, '07" (Press release). Nickelodeon. August 13, 2007 – via The Futon Critic. [The channel] will serve tweens and teens with programming from Nickelodeon's popular TEENick block during the day and continue as The N at night.
  35. ^ Calder, Kate (April 1, 2008). "Breaking Up Not So Hard To Do?". Kidscreen. The gameplan for now is to run a daytime block of TEENick shows ... and then stack the originals, specials and movies in the evenings .... Sarah Tomassi Lindman expects the TEENick fare to create a more gender-balanced audience.
  36. ^ Adesanya, Abby (2022-04-03). "Nickelodeon's created a blueprint for fandom in the early 2000s". Polygon. Retrieved 2022-05-26.
  37. ^ "Uncharted territory ahead for the Media and Entertainment industry" (PDF). Syracuse University. Archived from the original (PDF) on June 10, 2010.
  38. ^ "FOR YOUNG VIEWERS; Spontaneous Reaction". The New York Times. 16 September 2001.
  39. ^ "It's Not Television, It's 'Chattervision'". PR Newswire. Cision Inc. September 5, 2001.
  40. ^ "Bill Nye, the Science Guy: Head Sparkologist". CBS News. January 7, 2000.
  41. ^ "'Bill Nye, the Science Guy' Premieres on Noggin September 10, 2000 With an All-Day Marathon of Science". PR Newswire. September 5, 2000.
  42. ^ "Home | Paramount". Archived from the original on 2001-09-14.
  43. ^ Rusak, Gary (October 22, 2007). "Nick's MyNoggin Goes Live". Kidscreen. Brunico Communications.
  44. ^ Umstead, R. Thomas. "Noggin's Got Game with Pre-School Targeted Web Service". Multichannel News.
  45. ^ "MyNoggin Mission Possible". Bark Bark.
  46. ^ "Viacom to relaunch Noggin as mobile SVOD service". Questex Media Group. February 25, 2015.
  47. ^ Flamm, Matthew (March 30, 2015). "Viacom's NY layoffs spotlight TV's radical upheaval". Crain's New York Business. Crain Communications.
  48. ^ "Nickelodeon to Launch Noggin Subscription-Video Service in March". Penske Media Corporation. February 25, 2015.
  49. ^ "Kicking Off TV Upfront Season, Nick Revives Noggin Brand as Kids App". Brandchannel. February 27, 2015.
  50. ^ Shaw, Lucas (May 14, 2015). "Amazon Said to Drop Viacom Shows as Reality Fatigue Hits". Bloomberg L.P. Michael Bloomberg.
  51. ^ Palenchar, Joseph (April 7, 2016). "TCL Readies Xess Tablet-Based Kitchen Hub". NewBay Media.
  52. ^ "Viacom presenta Noggin, una nueva app para chicos de edad pre escolar". TvCinews.
  53. ^ Moncada, Emilce (March 9, 2016). "'Noggin' la nueva app para niños en edad pre-escolar". Estereofonica.
  54. ^ Shaw, Lucas (March 15, 2016). "Cable A La Carte Is Becoming a Reality Outside the U.S." Bloomberg L.P. Michael Bloomberg.
  55. ^ "VIMN lanza Noggin, nueva app preescolar" (in Spanish). Prensario Internacional. March 7, 2016.
  56. ^ "Aplicaciones - MundoNick". Viacom International, Inc. Archived from the original on March 11, 2016.
  57. ^ "Noggin: Videos de Nick Jr". Google Play. Archived from the original on November 21, 2015.
  58. ^ "Noggin Brazil: Termos de Uso". MTV Networks Latin America. Archived from the original on May 20, 2016.
  59. ^ "Noggin Will Launch on Amazon Prime Video Channels - Señal News".
  60. ^ a b Katz, Richard (April 14, 1999). "TV Land to power new cabler with 'Electric Company' run". Variety.
  61. ^ "'Electric Company' Revived". Hartford Courant. April 20, 1999. Archived from the original on February 2, 2017.
  62. ^ a b "'Electric Company' a peek at Noggin". Tulsa World. April 18, 1999.
  63. ^ "Noggin - Nickelodeon". Viacom International, Inc. Archived from the original on May 10, 2000.
  64. ^ Noggin Special Event: Phred on Your Head Show Premiere on Nick Promo (Advertisement). Nickelodeon. June 1999. Archived from the original on 2021-12-21.
  65. ^ "From the entertainment wire". Racine Journal Times. March 13, 2000.
  66. ^ Moss, Linda (July 18, 1999). "Preview may help Phred escape Pluto". Multichannel News.
  67. ^ "3 series headed to Noggin". Penske Media Corporation. March 25, 2003.
  68. ^ Heffley, Lynne (April 7, 2003). "Noggin network gathers a lineup of gigglies for the preschool set". The Los Angeles Times.
  69. ^ "Noggin Introduces Oobi – The Friend Who's Always With You!". Viacom International. March 25, 2003. Archived from the original on February 7, 2016. Retrieved January 21, 2017.
  70. ^ "Nick Jr. and Noggin Preschool Shows Sizzle". PR Newswire. Cision Inc. September 15, 2005.
  71. ^ "Noggin on Nick Jr. UK". Viacom International, Inc. Archived from the original on June 18, 2004.
  72. ^ "Nick Jr. UK Schedule". Viacom International, Inc. Archived from the original on May 23, 2005.
  73. ^ Wilkes, Neil (January 5, 2006). "Nickelodeon to launch Noggin block on Freeview". Digital Spy. Hearst Magazines UK.
  74. ^ "Viacom Launches Noggin on Freeview". Haymarket Media Group. January 6, 2006. Archived from the original on April 9, 2016.
  75. ^ "Nickelodeon to Air Kids Programming via Freeview". Mediatel Newsline. January 6, 2006.
  76. ^ Stewart, Lianne (April 1, 2006). "New kid on the U.K. Freeview block". Kidscreen. Brunico Communications.
  77. ^ a b c d " TV Schedule 2021". May 28, 2021. Archived from the original on May 28, 2021.
  78. ^ a b c "Nick Jr. TV Schedule 2022". March 11, 2022. Archived from the original on March 11, 2022.
  79. ^ a b "Noggin Knows on Nick Jr". The Futon Critic. 2021. completed airing its first season on 6/11/21
  80. ^ a b "Kinderwood on Nick Jr". The Futon Critic. 2021. 6/4/21: Dandy Dandelion (R)
  81. ^ Leaney, Angela (December 15, 2005). "Online store to launch from Noggin L.L.C." Youth Markets Alert. Archived from the original on February 2, 2017.  – via HighBeam (subscription required)
  82. ^ "The Noggin Shop". Viacom International, Inc. November 15, 2005. Archived from the original on February 3, 2006.
  83. ^ "Noggin Teams Up With to Announce First-Ever Merchandising Agreement With Leading Online Marketplace". PR Newswire. Cision Inc. November 9, 2005.
  84. ^ "Café to Sell Noggin Swag". Multichannel News. November 9, 2005.
  85. ^ "A Very Cable Christmas: Profiling Through Your Gift List". Cable World. December 5, 2005. Archived from the original on February 2, 2017.  – via HighBeam (subscription required)
  86. ^ a b c Kaplan, Karen (25 April 1995). "Company Town : TV's 'Sesame Street' Creators Want Their Own Niche on Dial". Los Angeles Times.
  87. ^ "NICKELODEON PLANS NEW INTERACTIVE NET". Variety Media, LLC. 8 May 1995.
  88. ^ "Noggin brands learning fun". Kidscreen.
  89. ^ "Viacom Nears Decision on Syndicated Kids Show: 'Noggin' Could Emerge as Major Multimedia Brand for Three Company Units". 13 January 1997.
  90. ^ Ross, Chuck (13 January 1997). "VIACOM NEARS DECISION ON SYNDICATED KIDS SHOW: 'NOGGIN' COULD EMERGE AS MAJOR MULTIMEDIA BRAND FOR THREE COMPANY UNITS". Advertising Age. Archived from the original on 2016-01-21.
  91. ^ "THE TV WIRE - NICK SPINOFF PLANNED". Newsday. March 25, 1997.
  92. ^ Hall, Jane (April 29, 1998). "Educational Outlet for Children is Announced". The Los Angeles Times.
  93. ^ Flint, Joe (November 20, 1998). "Can Elmo get along with the Rugrats?". Entertainment Weekly.
  94. ^ Mifflin, Lawrie (April 29, 1998). "THE MEDIA BUSINESS; New Network for Children on Cable TV". The New York Times.
  95. ^ Kessler, Sarah (February 1, 2016). "Sesame Launches A Venture Arm To Invest In Startups That Help Kids". Fast Company.
  96. ^ "EchoStar Launches New Noggin Network for Kids; DISH Network Teams Up With Nickelodeon and Children's Television Workshop to Offer Educational Programming" (PDF). Dish Network. January 8, 1999. Archived from the original (PDF) on February 2, 2017.
  97. ^ Westbrook, Bruce (January 6, 1999). "Noggin Channel For Kids Will Be Digital Network and Online Site". The Chicago Tribune. Archived from the original on October 26, 2015.
  98. ^ McClellan, Steve (May 4, 1998). "CTW, Nick team up in 'Suite' deal" (PDF). Broadcasting & Cable.
  99. ^ Bauder, David (April 29, 1998). "TV Execs Hopes Kids Use Their Noggin". The Washington Post.
  100. ^ A. Parasuraman; Dhruv Grewal; R. Krishnan (January 2006). Marketing Research. Cengage Learning. pp. 45–. ISBN 0-618-66063-1.
  101. ^ Tabor, Mary (April 5, 1999). "Schools Making Easy Money by Helping Market Research". The New York Times.
  102. ^ Moss, Linda (February 1, 1999). "Ops Take Wait-and-See Attitudes on This Week's Noggin Launch". Multichannel News. Archived from the original on February 2, 2017.  – via HighBeam (subscription required)
  103. ^ "Kids cable web Noggin launches". Penske Media Corporation. February 4, 1999.
  104. ^ "The Third Annual Report on Trends in Schoolhouse Commercialism" (PDF). University of Wisconsin–Milwaukee. September 1, 2000. Archived (PDF) from the original on April 21, 2015.
  105. ^ "Noggin unveils new interactive schedule". C21Media. 4 September 2001.
  106. ^ "Noggin Goes Back to School With New Interactive Programming Beginning Monday, September 10". PR Newswire. Cision Inc. August 8, 2001.
  107. ^ "Children's network does double duty". March 21, 2002.
  108. ^ Everhart, Karen (September 2, 2002). "Sesame Workshop sells its stake in Noggin cable network". Archived from the original on April 2, 2016.
  109. ^ Jensen, Elizabeth (September 8, 2014). "Jeffrey D. Dunn Named Chief of Sesame Workshop". The New York Times.
  110. ^ Wan, Tony (February 1, 2016). "JV Is for VC: Sesame Street Creator Launches $10 Million Venture Fund for Child Development". EdSurge.
  111. ^ Godfrey, Leigh (August 9, 2002). "Nickelodeon Buys Out Noggin; Enters Into Production Deal With Sesame Workshop". Animation World Network.
  112. ^ Ball, Ryan (June 17, 2003). "Bing and Bong Get Stuffed at Commonwealth Toy". Animation Magazine.
  113. ^ Moody, Annemarie (August 21, 2008). "Noggin's Pinky Dinky Doo Returns For Second Season". Animation World Network.
  114. ^ Michael Brody (16 January 2013). Seductive Screens: Children's Media—Past, Present, and Future. Cambridge Scholars Publishing. pp. 75–. ISBN 978-1-4438-4582-3.
  115. ^ "Noggin Reinvents Itself - It's Like Preschool on TV!". PR Newswire. Cision Inc. May 25, 2003.
  116. ^ "Viacom Inc. Annual Report 2003". Viacom International, Inc. December 31, 2003.
  117. ^ Stransky, Tanner (March 13, 2009). "Nickelodeon rebrands portfolio: Noggin becomes Nick Jr.; The N becomes TEENick later this year". Entertainment Weekly. Time Inc.
  118. ^ "Nickelodeon To Debut A Subscription-Based Video Streaming Service This Spring". TechCrunch. January 29, 2015.
  119. ^ Tuttle, Brad (February 26, 2015). "Nickelodeon Thinks You'll Pay $6 a Month for a Netflix for Preschoolers". Archived from the original on June 1, 2022.
  120. ^ Porch, Scott (November 13, 2015). "Not Even Michael Bay Can Fix Viacom's Problems". Wired.
  121. ^ Bindel, Amanda. "Noggin App - Common Sense Media". Common Sense Media. Common Sense Media Inc.
  122. ^ "Noggin App - Parents' Choice". Parents' Choice Foundation.
  123. ^ a b c "Noggin - NASA STEM: Better Together for Student Success" (PDF). December 2, 2020. p. 9.
  124. ^ "Nickelodeon to Launch Upgraded NOGGIN Service in June 2019; Unveils New Logo". NickALive!. 2019-06-15. Retrieved 2019-06-27.
  125. ^ Allar, Matthew. "Oobi Educational Tour". Saint Paul, ME. Retrieved August 27, 2013.
  126. ^ Hogan, Monica (March 20, 2002). "Noggin Sets Play Dates at Malls". Multichannel News.
  127. ^ "Noggin's New Preschool Series, 'Play With Me Sesame' Hits the Road on a Nine-City National Mall Tour Commencing in April". PR Newswire. Cision Inc. March 20, 2002. Archived from the original on February 2, 2017.
  128. ^ "'Burb Marketing: Jillian's and Noggin Team Up For Cross-Promotional Marketing and Media Partnership" (Press release). PR Newswire. May 7, 2002. Archived from the original on February 2, 2017.
  129. ^ "CLUB Noggin Lakeland". The Ledger. June 16, 2005.
  130. ^ "Noggin and GGP Team-Up To Launch 'Club Noggin,' A New Interactive Educational Experience for Preschoolers, at Malls Nationwide". PR Newswire. March 3, 2005.
  131. ^ "Cool stuff for families". The Gainesville Sun. March 28, 2006.
  132. ^ Donohue, Steve (April 19, 2004). "Going 'clubbing' at local malls: Noggin promo drives traffic, viewership". Multichannel News. Archived from the original on February 2, 2017.  – via HighBeam (subscription required)
  133. ^ Mikus, Kim (25 July 2004). "Club Noggin Draws Big Crowd". Daily Herald.[dead link]
  134. ^ "Kids love Club Noggin". Tri-City Voice. May 31, 2005.
  135. ^ "Club Noggin". The Ledger. August 24, 2005.
  136. ^ Flores, Mayra (August 1, 2004). "Kids club debuts at mall" (PDF). Laredo Morning Times. Archived from the original (PDF) on February 2, 2017.
  137. ^ Mikus, Kim (18 July 2004). "Club Noggin Ready to Entertain Little Ones". Daily Herald.[dead link]
  138. ^ "Club Noggin - ISCS U.S. MAXI Awards Competition". International Council of Shopping Centers.
  139. ^ Harrington, Richard (November 18, 2005). "With Jamarama Club, 9:30 Truly is All Ages". The Washington Post.
  140. ^ "National dancing toddler tour begins". Youth Markets Alert. October 15, 2006. Archived from the original on February 2, 2017.  – via HighBeam (subscription required)
  141. ^ Jeckell, Barry (September 28, 2005). "Billboard Bits: Ludacris, Austin City Limits, Jamarama Live!". Billboard.
  142. ^ Heffley, Lynne (March 2, 2006). "Mosh pits with juice boxes?". The Los Angeles Times.
  143. ^ Means, Sean P. (March 27, 2006). "Kid Rock". The Salt Lake Tribune.
  144. ^ Honeyford, Brooke (October 20, 2006). "Jamarama is music and more". The Philadelphia Inquirer.
  145. ^ "Jamarama gets kids jammin'". Youth Markets Alert. August 1, 2005. Archived from the original on February 2, 2017.  – via HighBeam (subscription required)
  146. ^ Will, Ed (March 29, 2006). "Kids get their own music fest – Jamarama Live!". The Denver Post. Digital First Media.
  147. ^ Wright, Anders (March 12, 2006). "The kids are alright: Dan Zanes blends roots-rock and juice boxes". San Diego CityBeat. Southland Publishing.
  148. ^ "Jamarama Live! Kidsfest Music Festival Tour Kicks off Third Leg October 2006". Business Wire. Berkshire Hathaway. October 3, 2006.
  149. ^ "The Parade Company: Parade Events". America's Thanksgiving Parade. Archived from the original on November 24, 2005.
  150. ^ "Noggin Auction". Noggin. 2006. Archived from the original on November 14, 2006.
  151. ^ "St. Jude Trike-A-Thon Event to Raise Funds for St. Jude Children's Research Hospital". St. Jude Children's Research Hospital.
  152. ^ Rusak, Gary (August 9, 2007). "Noggin joins St. Jude for bike safety". Kidscreen. Brunico Communications.