Mediaset Infinity
Official logo
Screenshot of the Website of 12 April 2021
Type of site
Streaming media
Available inItalian
Area servedItaly
ProductsTV programs
LaunchedJuly 15, 2007; 16 years ago (2007-07-15)
Current statusActive

Mediaset Infinity (formerly Mediaset Play, then Mediaset Play Infinity[1]) is an Italian streaming platform for viewing streaming content via the Internet, both live and on demand. The platform is published by R.T.I. and owned by Mediaset.[2][3]

It is also available as an app for Android, iOS and for Smart TVs with MHP or HbbTV technology.[4]



The first Mediaset Website was activated in 1999 under the name Initially it was a television portal dedicated to Canale 5, Rete 4 and Italia 1. Over the years it has been extended to all Mediaset networks. It was possible to access the TV guide, the complete list of Mediaset programs and information on DTT coverage.


Rivideo was born in 2007. The service, as the name suggests, made it possible to review Mediaset dramas, Videos, films, episodes of television series, cartoons and anime broadcast on Mediaset networks for a fee. It also allowed you to review the Serie A football matches.

Video Mediaset

Rivideo closed on 11 January 2010, leaving room for the updated version of the Video Mediaset catch-up-TV. The latter introduces the possibility to follow live channels.[5]

Mediaset On Demand

On 7 October 2015 and Video Mediaset merged into Mediaset On Demand, which gave the possibility of following the channels live, watching programs already aired, and there are various sections dedicated to news, Web exclusives, film previews and interviews. There was also the Mediaset Fan app for smartphones and tablets, which allowed you to watch live programs or review reruns, the TV guide, and vote in reality shows via televoting. Since 29 March 2017, the platform has become a real video on demand service.[6]

Mediaset Play

Mediaset Play was born on July 5, 2018, as the heir of Mediaset On Demand, also incorporating the sites of free television channels and introducing some new functions that are added to those already existing in the previous portal. One of these is "Restart", which allows you to review from the beginning the program that is airing at a given moment on a television channel of the group.[7][8][9][10]

Mediaset Play Infinity

On December 2, 2020, the merger between Mediaset Play and Infinity TV was announced.[11] On 5 March 2021 it was confirmed that the streaming service would change its name to Infinity+, while the entire platform would be renamed Mediaset Play Infinity.[1][12][13][14] The rebranding took place on the following 8 April, with a relative update of the logo and, consequently, of the graphic interface.[15]

On April 2, 2021, the launch of Toonami is announced, a network published by WarnerMedia dedicated to Japanese anime and aimed at a mainly adolescent audience.[16] The channel will arrive on Infinity+ at a cost of 4.99 euros per month.

Mediaset Infinity

On May 17, 2021, the platform changed its name and logo to Mediaset Infinity, keeping the same features.[17]



  1. ^ a b "Mediaset Play Infinity, ecco come sarà la nuova piattaforma". Mediaset Play Infinity. Retrieved 14 April 2021.
  2. ^ "Quali sono le funzionalità principali di Mediaset Play Infinity? – Mediaset Play Infinity". Retrieved 24 April 2021.
  3. ^ "Mediaset Play Infinity: quanto costa, è gratis?, contenuti". Retrieved 9 May 2021.
  4. ^ "Su quali dispositivi è disponibile Mediaset Play Infinity? – Mediaset Play Infinity". Retrieved 24 April 2021.
  5. ^ "Mediaset Group – Corporate – History". Retrieved 3 August 2019.
  6. ^ " Programmi TV, Video on Demand e Live". Retrieved 19 April 2017.
  7. ^ "Cos'è Mediaset Play e come funziona? – Mediaset Play FAQ". Retrieved 19 January 2021.
  8. ^ "Su quali dispositivi posso vedere Mediaset Play? – Mediaset Play FAQ". Retrieved 19 January 2021.
  9. ^ "Mediaset Play, cos'è e come funziona la nuova piattaforma online". Digitale Terrestre Facile (in Italian). 7 July 2018. Retrieved 7 July 2018.
  10. ^ "Mediaset Play: cos'è, quanto costa, è gratis? come funziona". Retrieved 19 October 2020.
  11. ^ Papa, Alessandro (4 December 2020). "Infinity: il servizio di streaming nato nel 2013 si unisce a Mediaset play". Tecnoandroid (in Italian). Retrieved 14 April 2021.
  12. ^ "Infinity diventa Infinity+ – Help Infinity". Retrieved 14 April 2021.
  13. ^ "Con Mediaset Play Infinity nasce Infinity+, promo per gli ex clienti". (in Italian). 15 March 2021. Retrieved 14 April 2021.
  14. ^ "Infinity diventa Infinity+ nella nuova Mediaset Play Infinity: promo a 1,99 euro a ex clienti". – Telefonia, Offerte e Notizie (in Italian). 12 March 2021. Retrieved 14 April 2021.
  15. ^ "Mediaset Play Infinity, ecco la nuova piattaforma – mediasetplay". Mediaset Play Infinity. 8 April 2021. Retrieved 14 April 2021.
  16. ^ "Toonami su Mediaset Play. Il nuovo canale pay degli anime giapponesi". Tv (in Italian). 2 April 2021. Retrieved 14 April 2021.
  17. ^ "Mediaset Infinity (senza Play)". Retrieved 19 May 2021.

See also