Logo used since 2019
TypeFree-to-air television network
Public broadcaster
Broadcast areaNationwide
NetworkSBS Television
Headquarters14 Herbert Street
Artarmon, New South Wales
Picture format1080i HDTV
(downscaled to 576i for the SDTV feed)
OwnerSpecial Broadcasting Service
Sister channelsSBS HD
SBS Viceland HD
SBS World Movies
SBS Food
SBS WorldWatch
Launched24 October 1980; 43 years ago (1980-10-24)
Former namesSBS Ethnic Television
Experimental Multicultural Television - MTV2
Channel 0/28
Network 0–28
(1 June 2009 – 4 July 2015)
STN Sydney (DVB-T)1108 @ 7 (184.5 MHz)
AGV Melbourne (DVB-T)1124 @ 7 (184.5 MHz)
VTQ Brisbane/Gold Coast (DVB-T)1140 @ 7 (184.5 MHz)
ATS Adelaide (DVB-T)1156 @ 7 (184.5 MHz)
WTW Perth/Mandurah (DVB-T)1172 @ 7 (184.5 MHz)
Freeview SBS (virtual)3
Freeview SBS HD (virtual)30

SBS is a multicultural public TV network in Australia. Launched on 24 October 1980, it is the responsibility of SBS's television division, and is available nationally. In 2023, SBS had a 8.5% audience share,[1] compared to 2018 when SBS had a 7.7% audience share.[2]



SBS began test transmissions in April 1979 as SBS Ethnic Television when it showed various foreign language programs on ABV-2 Melbourne and ABN-2 Sydney on Sunday mornings. Full-time transmission began at 6.30 pm on 24 October 1980 (United Nations Day) as Channel 0/28. At the time, SBS was broadcasting on UHF Channel 28 and VHF Channel 0. Bruce Gyngell, who introduced television to Australia back in 1956, was given the task of introducing the first batch of programs on the new station.[3] The first program shown was a documentary on multiculturalism entitled Who Are We? which was hosted, produced and directed by well-known Australian journalist Peter Luck.

When transmission began for the night, the opening announcement would be as follows with "Fanfare for the Common Man" by Aaron Copland playing in the background:

"Welcome to Channel 0/28 Multicultural Television, Sydney and Melbourne. A section of the Special Broadcasting Service, transmitting on VHF Channel 0 with a vision carrier frequency of 46.25MHz and on UHF Channel 28 with a vision carrier frequency of 527.25MHz. As well as from the Hyatt Kingsgate Tower in Kings Cross, Sydney, on UHF Channel 54 with a vision carrier frequency of 737.25MHz."[4]

1980s to the 1990s

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources in this section. Unsourced material may be challenged and removed. (September 2021) (Learn how and when to remove this message)

On 14 October 1983, the service expanded into Canberra on UHF28,[5] Cooma and Goulburn on UHF58 and at the same time changed its name to Network 0–28. Its new slogan was the long-running "Bringing the World Back Home".[6]

On 18 February 1985, the station changed its name to SBS and began daytime transmissions.[3] In June that year, SBS expanded to Brisbane, Adelaide, Newcastle, Wollongong and the Gold Coast.[7] On 5 January 1986 SBS ceased broadcasting on the VHF0 frequency.[8] Although many Australians at the time did not have UHF antennas, SBS's VHF license had already been extended by a year at this stage and not all antennas had worked well with the low-frequency Channel 0 either.[9] Following this, on 16 March 1986, SBS commenced transmission in Perth,[10] Mount Gambier[citation needed], Loxton-Renmark[citation needed], Port Pirie[citation needed], Broken Hill[citation needed], Toowoomba[citation needed], Townsville[citation needed], Bendigo[citation needed], Ballarat[citation needed], Traralgon[citation needed] and Hobart.[10] Darwin was the last capital city to receive the channel, with a local signal launched on 20 May 1994.[11] Other cities that have launched the channel on, between and beyond those days included Maryborough/Wide Bay–Burnett, Rockhampton, Mackay, Katherine, Cairns, Bunbury, Albany, Kalgoorlie, Esperance, Geraldton, Alice Springs, Tennant Creek, Mount Isa, Orange, Griffith, Mildura, Swan Hill, Wagga Wagga, Albury-Wodonga, Coffs Harbour, Lismore, Tamworth and Taree. Shepparton was the last city to launch SBS in November 2001.

Although SBS Television commenced transmissions as a non-commercial television network, in 1991 it began accepting and broadcasting television advertisements (a controversial move at the time). These were shown between programs, rather than having them interrupt programs.


In 2001, digital terrestrial television was introduced with transmissions available to most of SBS Television's coverage area on 1 January 2001, this was soon followed by the gradual introduction of widescreen programming.[12]

The hosts of The Movie Show, David Stratton and Margaret Pomeranz, moved to the ABC in April 2004 to host a new program called At the Movies.[13] The Movie Show continued with four new hosts, which included Megan Spencer, Jaimie Leonarder, Fenella Kernebone and Marc Fennell.[14] The final episode of The Movie Show aired in June 2006, after the show was axed.[15] The same month, SBS announced it would start showing advertisements during programs, unlike the previous practice in which advertisements were only shown in between programs.[16] In May 2007, The Movie Show returned with a new interactive ten-minute format, presented by Lisa Hensley and Michael Adams.[17]

On 1 June 2009, SBS TV was renamed SBS One to coincide with the launch of its new sister channel SBS Two, which would carry programming geared towards younger audiences.[18]


As of 10 December 2013, SBS ceased analogue television broadcasts and is now only available through digital TV or digital set-top box.[19]

On 27 March 2014, SBS and SBS Two stopped broadcasting Weatherwatch Overnight, an overnight filler program providing national and international weather information with live video feeds of various cities around the world provided by EarthTV. Subsequently, both channels now broadcast 24 hours a day 7 days a week. On 4 July 2015, SBS One changed its name back to SBS TV.[20]

SBS launched a new channel focusing on both local and international food programming on 17 November 2015. The channel, called SBS Food (formerly Food Network due to the partnership with Discovery Inc.[21]), is available on free to air channel 33.[22]

On 15 November 2016, SBS rebranded their sister station SBS 2 to SBS Viceland with content from US-Canadian broadcaster Vice Media after signing a deal with Vice Media on 23 June 2016.[23][24]

On 1 July 2019, SBS World Movies started transmission on Channel 32, replacing the Standard Definition broadcast of Viceland, as Viceland moved to Channel 31 in HD, World Movies became the third multichannel, alongside SBS, Viceland and SBS Food.


On 23 May 2022, SBS launched their fourth multichannel SBS WorldWatch, which would have all the previously aired non-English news bulletins from the World Watch programming block aired alongside their own locally produced bulletins in both Arabic and Mandarin, it is available on free to air channel 35.[25][26]

Leading up to the 2022 FIFA World Cup, SBS spent $20 million in order to acquire the exclusive rights to broadcast the competition.[27]

SBS building in Federation Square


Main article: List of programs broadcast by Special Broadcasting Service

SBS is required by charter to meet certain programming obligations.[28] Although it has a strong focus on international news and current affairs, it also presents documentaries and educational programs, drama, comedy, films and sport. SBS devotes a significant part of its morning television schedule to news bulletins in languages other than English[29] as well as showing many subtitled, foreign-language films. Its own news and current affairs aim to have a higher concentration on international affairs than the ABC or the commercial networks. It also shows many documentaries and current-affairs programs, while its sports coverage has a strong focus on international sports.

SBS's drama line-up mostly consists of imported content. International productions shown include Inspector Rex, Unit One, Funland, Shameless, Medici and ZeroZeroZero. Recent locally produced programs have included Kick, or East West 101.

Comedy on SBS has included locally produced shows (SBS Monday comedy slot) but also foreign series such as The Ricky Gervais Show, Skins, Bro' Town, South Park (until 2020),[30][31] Corner Gas, Nighty Night and Queer as Folk. The channel has presented flagship comedy shows, which include Pizza, Newstopia, Life Support, John Safran, Swift and Shift Couriers, Bogan Pride, in addition to reality television series, Nerds FC, or Song for the Socceroos. As well as this, anime from Japan also aired on SBS, with programs including Neon Genesis Evangelion, Samurai Champloo (as well as shows like Bubblegum Crisis Tokyo 2040 and Bleach in the past) and the Studio Ghibli movies, as well as several cult movies. Dadı, the Turkish version of the American sitcom The Nanny was shown on SBS, as were numerous sitcoms, soap operas, drama series and movies in languages other than English, including Mexican and Brazilian telenovelas and Bollywood movies. Such programming is subtitled in English (such subtitling is typically applied by SBS itself via their inhouse subtitling department), but very little such content is now shown on the station; it has been replaced by largely English-language programming.

The remainder of SBS's schedule consists of English-language lifestyle, music, game and talk shows. These include Iron Chef, RocKwiz, The Movie Show, MythBusters, Top Gear (2005–2009), Global Village, Top Gear Australia, The Food Lovers' Guide to Australia, Food Safari, Remote Area Nurse, Mum's the Word, HELP, Vasili's Garden, Lonely Planet: Six Degrees, Salam Cafe, Inside Australia, Storyline Australia, First Australians, The Nest, My Voice, Oz Concert, the Eurovision Song Contest. In addition to foreign language film show SBS Film which include the best of international films is also available from The World Movies Channel as aired. Late at night, when there is no scheduled programming, SBS usually broadcasts a Weatherwatch program which shows a weather map of Australia. In late 2005, the program was updated to feature weather information from cities around the world, along with a short clip of selected cities.

Since the late 1980s, SBS has screened the 1960s German-made comedy sketch Dinner for One every New Year's Eve, emulating an annual European TV tradition.

Between 1989 and 2006, the narrator for SBS was Robbie McGregor. The current narrator is Lani John Tupu.

News and current affairs

Main article: SBS World News

SBS has a range of news and current affairs programming, including its nightly, national, news service SBS World News, investigative programme Dateline, discussion forum Insight, indigenous affairs program Living Black, in addition to its morning & afternoon World Watch timeslot, featuring bulletins in languages other than English. Until early 2007, Toyota World Sport was shown on weeknights until it was axed to accommodate the relaunched, one-hour World News Australia (which is now SBS World News) and World Watch.

It also broadcasts foreign language news on its second digital channel SBS Viceland, sometimes it provides additional information, highlights, and statistics for programmes shown on SBS, such as the FIFA World Cup, The Ashes, Olympic Games, and the Australian Football League Grand Final.

SBS, along with its sister channel Viceland, are still airing English news bulletins from international news channels under the current World Watch block following the launch of SBS WorldWatch multilingual channel.[25]


Main article: SBS Sport

SBS Sport currently holds the broadcast rights to a range of sports, which are broadcast on SBS, SBS Viceland and SBS On Demand. They have held the rights to many sporting events over the years, which have included the Tour de France, the World Superbikes, the World Rally Championship, The Ashes, UEFA Champions League, UEFA Cup, FIFA World Cup (every tournament since 1986; shared 2002 tournament with the Nine Network, 2018 with Optus Sport), FIFA Confederations Cup, the FA Cup, the UEFA European Football Championship, the 2004 Summer Olympics, the American National Football League's Super Bowl and the English Premier League. SBS has also produced and broadcast a range of sport related programming including The World Game and the UEFA Champions League Magazine.

The telecast of the 2008 Summer Olympics in Beijing was shared by both the Seven Network and SBS, with the Seven Network holding exclusive Australian free-to-air, pay television, online and mobile telephony broadcast rights. SBS provided complementary coverage and focused on long-form events such as football, road bicycle racing, volleyball, and table tennis. In contrast, Seven broadcast the opening and closing ceremonies and mainstream sports including swimming, athletics, rowing, cycling and gymnastics.


Approximately 80% of SBS' funding comes from the Australian Federal Government.[32] The rest comes from independent sources, including "advertising and sponsorship, production services and sale of programs and merchandise". In the financial year 201819 the broadcaster is slated to receive $272.4 million.[33]


SBS is available on all of SBS Television's television transmitters in SD Digital. The channel's scheduling differs from state to state only during major sporting events, when the transmission times of other programmes may be altered. During the digital changeover between 2010 and 2013, SBS was also simulcast on Analogue.

In 2010 SBS commenced trial broadcasts of the FIFA World Cup in 3D on Channel 40.[34][35]



The SBS HD multichannel was launched on 14 December 2006. It broadcasts identical programming to SBS, but in 1080i HD via Freeview and Optus D1.

On 8 April 2017, alongside the launch of SBS Viceland HD, SBS HD was upgraded to an MPEG-4 format, replacing the standard MPEG-2 format it had used since its inception.[36]

SBS On Demand

SBS On Demand is a video on demand and catch up TV service run by the Special Broadcasting Service. The service became available on 1 September 2011.

SBS On Demand is available on the web and via apps for mobile devices, smart TVs and set-top boxes.[37]

Logo and identity history

The first SBS logo was a gradiented blue and white globe surrounded by a gradiented blue and white ring.[9] The logo was used across all of SBS's radio and television stations, and symbolised transmission on VHF channel 0. On 14 October 1983, Channel 0/28 was renamed Network 0–28, coinciding with a new logo featuring the new name underneath the globe.[9] On 18 February 1985, Network 0–28 was renamed SBS TV,[3] coinciding with a new logo featuring the letters SBS underneath the globe, however in 1989, the logo was again updated with the globe removed.[9]

A new SBS logo was launched in March 1993, featuring five blue curved splices, described as the "Mercator" logo (named as the shapes look like a mercator globe in 2D), with the letters SBS in white on top.[9] The idents in 1995–2003 usually show the Mercator logo without the letters SBS. The five splices represented the continents of the world and the angle represented the tilt of the Earth's axis.

The new logo and a major revamp was launched on 7 May 2008, reducing the number of splices into four, and shifting the perspective and angle so that each splice is larger than the last.[38] The logo was modified on 1 June 2009 to coincide with the renaming of the channel to "SBS ONE".[18]

On 4 July 2015 SBS launched a modified version of its 2008 logo when its main channel changed its name back to 'SBS TV'.[20] The "SBS ONE" name is still used on electronic program guides.

On 8 February 2019, SBS' new slogan A World of Difference was revealed. The channel rebranded with the slogan the following day, in time for Eurovision – Australia Decides.[39]

Identity history

See also


  1. ^ Knox, David (4 December 2023). "Seven wins 2023 Ratings Year". TV Tonight. Retrieved 5 April 2024.
  2. ^ Knox, David (3 December 2018). "Seven wins 2018 ratings year". TV Tonight. Retrieved 16 December 2018.
  3. ^ a b c McNamara, Marie (7 February 1985). "Turning full circle?". Green Guide. The Age. Melbourne. p. 27. Retrieved 29 January 2024 – via
  4. ^ Channel 0/28 SBS evening opener late 1980 or early 1981. gonadsftw. 6 September 2009. Archived from the original on 13 December 2021. Retrieved 17 June 2016 – via YouTube.
  5. ^ Foster, Michael (15 October 1983). "Network 28 TV 'up and running'". The Canberra Times. Vol. 58, no. 17, 548. Australian Capital Territory. p. 3. Retrieved 5 April 2024 – via National Library of Australia.
  6. ^ "Bring the world's best programs back home. Tonight". The Age. Melbourne. 14 October 1983. p. 6. Retrieved 29 January 2024 – via
  7. ^ Hooks, Barbara (27 June 1985). "Spreading the ethnic word, with subtitles". Tele Scope. The Age. Melbourne. p. 2. Retrieved 30 January 2024 – via
  8. ^ "After January 5, if you tune to Channel 0, you will see a few things missing". The Sun-Herald. Sydney. 29 December 1985. p. 30. Retrieved 29 January 2024 – via
  9. ^ a b c d e "The History of Australian Television: SBS Television". Television.AU. 24 August 2007. Retrieved 15 December 2007.
  10. ^ a b "Sunday". This Week on TV. The Sydney Morning Herald. Sydney. 16 March 1986. p. 41. Retrieved 29 January 2024 – via
  11. ^ "Switching off analogue in Darwin". Television.AU. 30 July 2013. Retrieved 30 January 2024.
  12. ^ "Digital TV to commence on 1 January 2001" (Press release). Australian Broadcasting Authority. 29 December 2000. Archived from the original on 21 September 2007. Retrieved 19 August 2007.
  13. ^ "Movie Luminaries David Stratton and Margaret Pomeranz Join ABC TV" (Press release). Australian Broadcasting Corporation. 5 April 2004. Archived from the original on 19 June 2007. Retrieved 15 December 2007.
  14. ^ Dubecki, Larissa (3 June 2004). "New faces for Movie Show". The Age. Melbourne: Fairfax Media. p. 10. ProQuest 363713134.
  15. ^ "SBS ends Movie Show". The Advertiser. Adelaide: News Limited. 6 June 2006. p. 23. ProQuest 355211610. AFTER a three-month winding-down period, embattled SBS program The Movie Show is gone.
  16. ^ "SBS to Bolster News and Current Affairs. Increase Australian Content" (Press release). Special Broadcasting Service. 1 June 2006. Archived from the original on 5 January 2007. Retrieved 26 November 2019.
  17. ^ Barber, Lynden (9 May 2007). "Destruction far from negative". The Australian. Canberra: News Limited. p. 50. ProQuest 357482054. PLANS by SBS for a new multiplatform version of The Movie Show sound disappointingly tokenistic. The new show will take the form of a 10-minute television program -- yes, a whole 10 minutes -- hosted by actor Lisa Hensley and Empire magazine's Michael Adams, plus "a broad and interactive online environment for film fans". In other words, a website.
  18. ^ a b Hudson, Philip (1 June 2009). "SBS goes in to bat for sports lovers". The Sydney Morning Herald. Sydney: Fairfax Media. p. 3. ProQuest 364694699.
  19. ^ "Australia's last remaining analogue TV transmitters switched off". ABC News. Australian Broadcasting Corporation. 10 December 2013. Retrieved 5 April 2024.
  20. ^ a b Knox, David (22 June 2015). "SBS ONE to rebrand as SBS". TV Tonight. Retrieved 29 January 2024.
  21. ^ Knox, David (27 September 2018). "SBS Food Network to drop US titles". TV Tonight. Retrieved 28 September 2018.
  22. ^ "SBS to serve up tasty mix on 24-hour Food Network". SBS News. Special Broadcasting Service. 22 October 2015. Archived from the original on 22 October 2015. Retrieved 29 January 2024.
  23. ^ Ward, Miranda (4 October 2016). "SBS and Vice announce launch date for TV channel SBS Viceland". Mumbrella. Retrieved 4 October 2016.
  24. ^ Meade, Amanda (4 October 2016). "SBS Viceland: youth channel created in partnership with Vice to replace SBS 2". The Guardian. Sydney. Retrieved 4 October 2016.
  25. ^ a b "SBS launches new free-to-air multilingual news channel". SBS News. Special Broadcasting Service. 23 May 2022. Retrieved 1 December 2022.
  26. ^ Quinn, Karl (21 May 2022). "Australian news in Mandarin and Arabic? It's about to hit free-to-air TV thanks to SBS". The Sydney Morning Herald. Sydney: Nine Entertainment. p. 13. ProQuest 2667226108. Retrieved 5 April 2024.
  27. ^ Miranda, Ward (14 June 2022). "Socceroos qualifying for the World Cup is a big win for SBS". Australian Financial Review. Melbourne: Nine Entertainment. p. 3. ProQuest 2675964770. Retrieved 1 December 2022.
  28. ^ "Special Broadcasting Services Act 1991". Special Broadcasting Service. 1991. Archived from the original on 13 December 2007. Retrieved 15 December 2007.
  29. ^ SBS – WorldWatch Archived 27 September 2007 at the Wayback Machine, accessed 20 May 2007
  30. ^ English, Laura (18 September 2020). "SBS Cancels 'South Park' After 23 Years". musicfeeds. Retrieved 2 June 2021.
  31. ^ Perry, Kevin (17 September 2020). "SBS says goodbye to classic comedy SOUTH PARK". TV Blackbox. Retrieved 2 June 2021.
  32. ^ Jolly, Rhonda (28 March 2007). "Special Broadcasting Service (SBS): Operations and funding". Parliament of Australia. Archived from the original on 7 April 2012. Retrieved 29 January 2024.
  33. ^ Jolly, Rhonda (4 May 2016). "Budget Review 2016-17: Public Broadcasting". Parliament of Australia. Retrieved 5 April 2024.
  34. ^ Fung, Derek (14 May 2010). "World Cup in 3D for Australians". CNET. CBS Interactive. Archived from the original on 16 May 2010. Retrieved 29 January 2024.
  35. ^ "Sony 3D FAQ". The World Game. Special Broadcasting Service. 11 June 2010. Archived from the original on 18 June 2010. Retrieved 16 June 2010.
  36. ^ "Accessing SBS channels in HD". Special Broadcasting Service. 8 April 2017. Archived from the original on 9 April 2017. Retrieved 8 April 2017.
  37. ^ "What devices is SBS On Demand available on?". SBS On Demand. Special Broadcasting Service. Archived from the original on 21 November 2018. Retrieved 21 November 2018.
  38. ^ "SBS: SIX BILLION STORIES AND COUNTING" (Press release). Special Broadcasting Service. 17 April 2008. Archived from the original on 2 March 2010. Retrieved 29 January 2024.
  39. ^ a b Knox, David (8 February 2019). "SBS: "A World of Difference"". TV Tonight. Retrieved 5 April 2024.