Struum
STRUUM LOCKUP HORIZONTAL POSITIVE RGB.png
Type of site
OTT video streaming platform
FoundedApril 2020; 2 years ago (2020-04) (United States)
HeadquartersSherman Oaks, California
Area servedUnited States
Key peopleLauren DeVillier, Paul Pastor, Eugene Liew, Thomas Wadsworth
URLstruum.com
RegistrationRequired
Current statusActive

Struum (stylized as struum) is an online streaming platform [1] headquartered in Los Angeles, California. The service focuses on leveraging a credit-based subscription model that combines the content libraries from over 25 different streaming services.[2]

Based on the ClassPass model, which allows subscribers to use the facilities of any member health club, the service essentially acts as an aggregator for various small specialty video-on-demand streaming applications, allowing subscribers to use monthly credits to view content from any of the participating services rather than having to individually subscribe to each app.[2]

Its preview product was first launched in the United States on May 25, 2021, on various devices, including iOS mobile/tablet, web browsers, and Chromecast.[3] Support is also being added for Android devices, Roku, Amazon Fire TV and Apple TV.[4]

History

Struum was founded in April 2020 by former Disney & Discovery executives Lauren DeVillier, Eugene Liew, Paul Pastor, and Thomas Wadsworth.[3]

After its founding, the platform was built with support[5] of Firstlight Media with an array of cloud-native technologies that allow it to aggregate content from more than 50 providers. Its board grew to include Michael Eisner, former CEO of Disney, and Nancy Tellem, former president of CBS.[6]

The preview product officially launched in May of 2021 via the iOS app store at a subscription price of $4.99 per month for 50 credits.[7]

The service is slated to expand into Canada in 2022, in partnership with Corus Entertainment.[4]

Content

As of May 2021, Struum has deals in place for over 50 content providers, over 25 of which are currently available within the platform:[8]

References

  1. ^ Lillian Rizzo (January 7, 2021). "A New Service Seeks to Streamline Your Streaming". Wall Street Journal. Retrieved September 29, 2021.
  2. ^ a b Dawn Chmielewski, "U.S. app that lets viewers sample 40 streaming services raises $7 million". Reuters, November 9, 2021.
  3. ^ a b Ryan Faughnder (May 18, 2021). "Confused by all those streaming services? This app is here to help". Los Angeles Times. Retrieved September 29, 2021.
  4. ^ a b Dade Hayes, "Streaming Bundler Struum, Founded By Disney And Discovery Alums, Closes $7M Series A Round Led By Canada’s Corus". Deadline Hollywood, November 9, 2021.
  5. ^ Jenny Priestly (January 8, 2021). "Firstlight Media, Microsoft Azure to power new streaming startup Struum". TVB Europe. Retrieved January 25, 2022.
  6. ^ Todd Spangler (January 7, 2021). "Startup Struum Aims to Aggregate Niche Streamers, With Backing From Michael Eisner". Variety. Retrieved September 29, 2021.
  7. ^ Sarah Perez (May 25, 2021). "Struum launches its 'ClassPass for streaming' service to the public". TechCrunch.
  8. ^ Ben Munson (May 18, 2021). "Struum finds over 50 partners for aggregated streaming service". Fierce Video. Retrieved September 29, 2021.