|Type of business||Subsidiary|
Type of site
|Over-the-top media service|
|Predecessor(s)||Binge (TV channel)|
|Headquarters||Artarmon, New South Wales,|
|Key people||Alison Hurbert-Burns |
|Users||1.263M (as of 8 August 2022)|
|Launched||25 May 2020|
Binge is a video streaming subscription service available in Australia, owned by Streamotion (a wholly owned subsidiary of Foxtel). The service offers on demand and live entertainment, lifestyle, reality and movie programming.
In August 2018 it was reported Foxtel were expected to announce an entertainment subscription video on demand (SVOD) service. The service, internally codenamed Project Jupiter, aimed to combat the building competition from streaming services such as Netflix, Stan, and Amazon Prime Video. This new service would complement Foxtel's sports SVOD service which had been given the go-ahead (later launched as Kayo Sports) as well as offer an alternative to traditional satellite and cable Foxtel services.
In October 2018, it was reported that Project Jupiter would launch in the first half of 2019 to coincide with the final season of Game of Thrones. In March 2019 it was reported Foxtel had green-lit Project Jupiter, however, it would not launch in early 2019 as previously reported. In September 2019 it was reported Foxtel had assembled a staff of 40 ahead of the launch who were located within the same facility as sister-company Kayo Sports. It was also noted the service's code name had changed from Project Jupiter to Project Ares.
On 23 May 2020 it was announced the new service would be called Binge. It officially launched on 25 May 2020.
|Date||Paying Subscribers||Total Subscribers||Ref|
|As of 4 August 2020||185,000||217,000|||
|As of 30 September 2020||290,000||321,000|||
|As of December 2020[update]||431,000||468,000|||
|As of 31 March 2021[update]||561,000||679,000|||
|As of 30 June 2021[update]||733,000||827,000|||
|As of 31 December 2021[update]||928,000||1,040,000|||
|As of 8 August 2022[update]||1,192,000||1,263,000|||
At launch Binge was reported to offer over 10,000 hours of entertainment, lifestyle, reality and movie content without advertisements, which was expected to expand to 20,000 hours of content within 12 months.
Binge's content is drawn primarily from output deals with Foxtel. Not all content available on Foxtel may be available on Binge due to competing agreements with other distributors (including other Australian TV channels) and/or streaming services in Australia.
Ahead of Binge's launch, Foxtel and Binge acquired Australian rights to HBO Max original programmes distributed by Warner Bros. Television Studios. In September 2022, Foxtel announced that WWE Network content would move exclusively to Binge in January 2023.
Some of Binge’s suppliers include:
Binge has access to some of Foxtel movie output deals for movies including Australian cinema, Hollywood blockbusters, British films, independent film and other global releases. Binge may or may not share a same day release with Foxtel's Foxtel Movies release depending on the title and the output deal with its distributor. Some blockbusters like Universal Pictures’ Fast & Furious franchise had an exclusive window on Foxtel's Movies Package before being made available to Binge and other Foxtel on demand subscribes.
Binge also carries a lineup of 25 live linear television networks from Foxtel and other broadcasters;
As of May 25, 2020, Binge offers three tiers of monthly subscriptions defined by the number of simultaneous streams allowed – 1, 2, or 4 – and the quality of the streamed content from Standard Definition to High Definition. The subscriptions range from $10 to $18.
The devices on this list are supported by Binge:
Supported web browsers by platform:
BINGE, which launched in May 2020, had 827,000 subscribers (733,000 paying) as of June 30, 2021, compared to 80,000 subscribers (56,000 paying) in the prior year.
Binge reached 1.04 million subscribers (928,000 paid), up 122%.
BINGE reached 1.263 million subscribers (1.192 million paid), up 53%.