Tubi, Inc.
Tubi logo.svg
Type of businessDivision
FoundedApril 1, 2014; 8 years ago (2014-04-01), in San Francisco, California
Headquarters,
United States
Area served
OwnerIndependent (2014–2020)
Fox Corporation (2020–present)
Founder(s)
  • Farhad Massoudi
  • Thomas Ahn Hicks
Key peopleFarhad Massoudi (CEO)
IndustryEntertainment
ParentFox Entertainment
URLtubitv.com
RegistrationOptional
UsersIncrease 51 million monthly active users (as of January 1, 2022)
Current statusActive

Tubi is an American over-the-top content platform and ad-supported streaming service owned by Fox Corporation.[1][2] The service was launched on April 1, 2014, and is based in Los Angeles, California.[3][4] In January 2021, Tubi reached 33 million monthly active users.[5] As of January 2022, Tubi has 51 million monthly active users.[6]

History

Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks[7][8] of AdRise in San Francisco, launching in 2014 as a free service.[9][10][11] In May 2017, they raised US$20 million in a round of funding from Jump Capital, Danhua Capital, Cota Capital, and Foundation Capital.[12] In June 2019, Tubi announced that it had over 20 million active monthly users,[13] and later in September, the company reported that users had streamed 132 million hours of content.[14] In September 2020, the company reported 33 million monthly users.[15]

In 2019, CEO Farhad Massoudi announced that Tubi would nearly double its 2018 spending on licensed content, close to US$100 million.[16] In February 2019, Tubi signed a distribution deal with NBCUniversal, which includes 400 TV episodes and films.[17]

Tubi became available on Vizio SmartCast on September 25, 2019.[18] On October 21, Tubi launched Tubi Kids, a dedicated hub for the streamer's children-centric content via Roku and supported devices.

On March 17, 2020, Fox Corporation announced that it would acquire Tubi for $440 million, with the sale being completed on April 20; Farhad Massoudi would remain at the company, which would continue as a separate subsidiary.[19][2]

In December 2021, Fox acquired MarVista Entertainment, in a move to bolster Tubi's library and leverage its production capabilities for made-for-TV movies.[20]

In December 2022, Tubi signed a content deal with South Korean entertainment company CJ ENM.[21]

Investors and board members

Sandy Grushow, former Fox TV chair, is an advisory board member.[22]

Mark Amin, former vice chair of Lionsgate, is an investor.

Adrise, the company behind Tubi, has raised $4 million in capital. Principal investors include Foundation Capital, Bobby Yazdani, Zod Nazem, SGH Capital, and Streamlined Ventures.[23][24]

Global availability

  Available
  Planned

In November 2015, Tubi and Blue Ant Media reached a deal to make Tubi available to stream in Canada.[25]

Tubi became inaccessible throughout the European Union as a result of the GDPR entering into force on May 25, 2018.[26][27] It was later announced that Tubi would relaunch in the United Kingdom by early 2019.[28][29] As of July 15, 2021, Tubi has yet to relaunch in the United Kingdom. According to their website, they "hope to relaunch in the UK and EU in the future."[30] and is "working on compliance [with GDPR] and is planning to relaunch in European countries soon".[31]

Tubi officially launched in Australia on September 1, 2019.[32]

In January 2020, Tubi announced an expansion to Mexico, in a partnership with TV Azteca.[33]

In July 2022, Tubi announced a partnership with Shaw Communications to make the service available to all of Shaw's customers, and further expanding Tubi's reach in Canada.[34]

In August 2022, Tubi launched in Costa Rica, Ecuador, El Salvador, Guatemala and Panama.[35][36]

Programming

As of December 2022, Tubi's programming includes over 40,000 films and television series from over 250 providers (American and foreign). These have included 20th Century Studios, A&E Networks, Metro-Goldwyn-Mayer, Gaumont Film Company, Paramount Pictures, Magnolia Pictures, Lionsgate, Skydance Media, STX Entertainment, Epic Pictures, Oscilloscope Laboratories, Sony Pictures, Constantin Film, Nordisk Film, Rat Pack Filmproduktion, The Walt Disney Company, Warner Bros., Studio 100, nWave Pictures, Chicken Soup for the Soul Entertainment, Your Family Entertainment, Shout! Factory, Nelvana, WildBrain, MarVista Entertainment, 9 Story Media Group, Boat Rocker Media, Bleecker Street, FilmRise, Bridgestone Multimedia, Wow Unlimited Media, Entertainment One, Regency Enterprises, Invincible Entertainment, Safier Entertainment, CJ ENM, TriCoast Worldwide, Funimation, Crunchyroll, GKIDS,[37] Xilam, NBCUniversal, Viz Media, and Bob Ross Inc.[38][39][40]

Since its acquisition by Fox Corporation, Tubi also carries programming from Fox Entertainment, Fox Soul, local news from Fox-owned stations and affiliates,[41] and Fox Weather. The service began producing its own original content in 2021, including television films and series.[42]

Tubi uses a real-time bidding platform for advertisers that deliver video ads across various platforms.[43]

Original programming

Title Genre Premiere Seasons Runtime Status
Meet, Marry, Murder[44] True crime docuseries October 6, 2021 1 season, 13 episodes 40–48 min. Ended
The Freak Brothers[45] Adult animated comedy November 14, 2021 1 season, 8 episodes 25 min. Renewed[46]
Grounded Superhero comedy November 22, 2022 1 season, 8 episodes 25 min. Pending

Upcoming original programming

Title Genre Premiere Seasons Runtime Status
Breaking Bear[47] Adult animated comedy TBA TBA TBA Series order

Original films

# Title Genre Release date Runtime
1 A Chance for Christmas Romantic comedy June 18, 2021 1 hour, 32 min.
2 Twisted House Sitter Thriller July 16, 2021 1 hour, 23 min.
3 Swim Thriller August 13, 2021 1 hour, 26 min.
4 Tales of a 5th Grade Robin Hood Family comedy August 27, 2021 1 hour, 24 min.
5 The Deadliest Lie Thriller September 24, 2021 1 hour, 22 min.
6 Famously Haunted: Amityville Horror documentary October 15, 2021 1 hour, 23 min.
7 Celebrity Exorcism Horror documentary October 22, 2021 1 hour, 33 min.
8 Harland Manor Horror October 29, 2021 1 hour, 31 min.
9 Fresh Meat: Jeffrey Dahmer True crime documentary November 24, 2021 1 hour, 29 min.
10 Most Wanted Santa Comedy drama December 3, 2021 1 hour, 23 min.
11 Girls Getaway Gone Wrong Thriller December 17, 2021 1 hour, 27 min.
12 The Secrets of Christmas Revealed! Comedy December 19, 2021 1 hour, 25 min.
13 War of the Worlds: Annihilation Science fiction December 24, 2021 1 hour, 53 min.
14 Zombies! Prepping for the Apocalypse Horror documentary December 31, 2021 1 hour, 24 min.
15 First Person Shooter Thriller January 7, 2022 1 hour, 30 min.
16 Suburban Nightmare: Chris Watts True crime documentary January 14, 2022 1 hour, 24 min.
17 Hellblazers[48] Horror January 21, 2022 1 hour, 24 min.
18 Unborn Horror January 28, 2022 1 hour, 34 min.
19 Howard High Drama February 2, 2022 1 hour, 42 min.
20 10 Truths About Love[49] Romantic comedy February 11, 2022 1 hour, 30 min.
21 Pass the Mic: A Movement Generations in the Making Music documentary February 16, 2022 1 hour, 26 min.
22 Romeo & Juliet Killers Horror February 25, 2022 1 hour, 46 min.
23 Gone Before Her Time: When the Music Stopped Music documentary March 2, 2022 1 hour, 27 min.
24 Deadly Cheer Mom Thriller March 24, 2022 1 hour, 27 min.
25 Crushed Comedy April 1, 2022 1 hour, 30 min.
26 Mysteries from the Grave: Titanic Documentary April 6, 2022 1 hour, 24 min.
27 Titanic 666 Supernatural horror April 15, 2022 1 hour, 30 min.
28 Lord of the Streets Crime April 22, 2022 1 hour, 24 min.
29 Corrective Measures[50] Science fiction April 29, 2022 1 hour, 46 min.
30 Scariest Monsters in America Horror documentary May 4, 2022 1 hour, 24 min.
31 Teardrop Horror May 11, 2022 1 hour, 28 min.
32 Bad Influence Thriller May 20, 2022 1 hour, 29 min.
33 Obsessed to Death Thriller May 31, 2022 1 hour, 29 min.
34 Sins of the Father: The Green River Killer True crime documentary June 15, 2022 1 hour, 29 min.
35 The Stepmother Thriller June 17, 2022 1 hour, 29 min.
36 Hot Take: The Depp/Heard Trial[51] Drama September 30, 2022 1 hour, 24 min.
37 The Manny Drama November 11, 2022 1 hour, 28 min.

Upcoming original films

Title Genre Release date Runtime
The Animal 2[52] Comedy 2023 TBA
Big Bruh[53] Animated comedy TBA TBA
Cinnamon[54] Noir TBA TBA
Millennial Hunter[53] Animated action comedy TBA TBA
Pastacolypse[53] Animated horror comedy TBA TBA

References

  1. ^ "Metro-Goldwyn-Mayer And Lionsgate Invest In adRise -- Parent Company Of Tubi TV -- And License Library Content To Fuel Ad-Supported, Video-On-Demand Service" (Press release). Tubi TV. November 19, 2015. Retrieved October 11, 2022 – via PR Newswire.
  2. ^ a b Goldsmith, Jill (April 20, 2020). "Fox Closes Purchase Of Tubi In Day Of Streaming Deals". Deadline Hollywood. Retrieved April 20, 2020.
  3. ^ Niksa, Matt (January 10, 2019). "Streaming companies eye contrasting business models, economic issues". Boston University News Service. Retrieved January 10, 2019.
  4. ^ Reisinger, Don (April 28, 2019). "What Is Tubi (and Is It Worth It?)". Tom's Guide.
  5. ^ Gruenwedel, Erik (January 19, 2021). "Tubi: Half of 33 Million Monthly Users Under Age 35". Media Play News. Retrieved May 25, 2021.
  6. ^ Bowman, Ben. "Tubi Scores Its Best Quarter Ever, Hitting 51 Million Monthly Active Users". The Streamable. Retrieved February 11, 2022.
  7. ^ Goodwin, Richard (July 21, 2020). "Tubi is Just Like Netflix – Except It's 100% FREE..." Know Your Mobile. Retrieved August 10, 2020.
  8. ^ "5 Best Legal But Free Movie Streaming Websites". Newscase. April 21, 2020. Retrieved August 10, 2020.
  9. ^ Roettgers, Janko (April 16, 2014). "Tubi TV wants to take on Crackle with free movies and TV shows". GigaOm. Retrieved August 15, 2019.
  10. ^ Spangler, Todd (April 16, 2014). "Tubi TV Free Internet Video Service Launches with 20,000 Shows and Movies (Most of Which You've Never Heard Of)". Variety. Retrieved August 15, 2019.
  11. ^ Waller, Ed (March 17, 2020). "Fox buys Tubi for $440m". C21media. Retrieved August 10, 2020.
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  15. ^ Bloom, David (September 16, 2020). "Tubi Monthly Users Jumps 65% To 33 Million, View Time Doubles During Pandemic". Forbes.
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  23. ^ Lawler, Ryan (October 16, 2012). "AdRise Raises $2 Million From Foundation Capital to Put Video (And Ads) On More Connected TVs". TechCrunch.
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  25. ^ Fraser, Jeff. "Blue Ant brings Tubi TV OTT network to Canada". Retrieved July 21, 2022.
  26. ^ Sulleyman, Aatif (June 19, 2018). "Tubi TV is a completely free Netflix alternative, but there's a huge catch". Trusted Reviews.
  27. ^ "Tubi is the largest free movie and TV streaming service in the US. We are not available in Europe due to changes in EU laws". gdpr.tubi.tv.
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  31. ^ "Tubi is the largest free movie and TV streaming service in the US. We are not available in Europe due to changes in EU laws". gdpr.tubi.tv. Retrieved July 15, 2021.
  32. ^ Hayes, Dade (August 28, 2019). "Tubi TV Sets Launch In Australia In First Leg Of International Streaming Expansion". Deadline Hollywood. Retrieved November 2, 2019.
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  38. ^ "All 31 seasons of Bob Ross' 'The Joy Of Painting' have been made free online". Happy Mag. April 11, 2020. Retrieved August 19, 2020.
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  41. ^ Ben Munson (February 11, 2021). "Tubi grows live local news offering to nearly 100 channels". Fierce Video.
  42. ^ Hayes, Dade (April 30, 2021). "Fox-Owned Tubi Sets Fall Launch Of Originals, Says View Time Rose 54% In Q1; Slate To Span Genres And Include Animation & Documentary". Deadline Hollywood. Retrieved April 30, 2021.
  43. ^ Flood, Vincent (March 15, 2012). "AdRise Launch RTB-Based Connected TV Ad Platform". VideoAdNews. Archived from the original on March 26, 2012.
  44. ^ White, Peter (September 21, 2021). "Michelle Trachtenberg To Host True Crime Docuseries 'Meet, Marry, Murder' For Tubi". Deadline Hollywood. Retrieved October 21, 2021.
  45. ^ White, Peter (October 19, 2021). "Woody Harrelson & John Goodman-Voiced Series 'The Freak Brothers' Set As First Tubi Animated Original". Deadline Hollywood. Retrieved October 21, 2021.
  46. ^ Petski, Denise (May 2, 2022). "'The Freak Brothers' Renewed For Season 2 By Tubi; Pete Davidson, Tiffany Haddish Among Voice Cast Set To Return". Deadline Hollywood. Retrieved May 2, 2022.
  47. ^ Milligan, Mercedes (August 15, 2022). "Tubi Greenlights Original Adult Toon 'Breaking Bear'". Animation Magazine. Retrieved August 15, 2022.
  48. ^ Squires, John (January 21, 2022). "Tony Todd, Adrienne Barbeau and Bruce Dern Star in Tubi Original Monster Movie 'Hellblazers' [Trailer]". Bloody Disgusting. Retrieved January 23, 2022.
  49. ^ D'Alessandro, Anthony (September 23, 2021). "Camilla Belle To Star In Tubi Original Movie '10 Truths About Love'". Deadline Hollywood. Retrieved October 21, 2021.
  50. ^ White, Peter (September 8, 2021). "Tubi Bolsters Original Movie Drive With Bruce Willis Sci-Fi Feature 'Corrective Measures'". Deadline Hollywood. Retrieved October 21, 2021.
  51. ^ Spangler, Todd (September 15, 2022). "Johnny Depp-Amber Heard Defamation Trial Movie to Stream on Fox's Tubi". Variety. Retrieved September 15, 2022.
  52. ^ Andreeva, Nellie (October 4, 2022). "'The Animal' Sequel Starring & Directed By Rob Schneider Nears Greenlight By Tubi". Deadline. Retrieved October 23, 2022.
  53. ^ a b c Rosario, Alexandra Del (May 16, 2022). "Bento Box Original Animated Movies 'Pastacolypse,' Millenial Hunter' & 'Big Bruh' Set At Tubi – Upfronts". Deadline. Retrieved May 16, 2022.
  54. ^ Grobar, Matt (March 29, 2022). "Hailey Kilgore, David Iacono & Jeremie Harris To Star In Tubi Noir 'Cinnamon' From Producer Kevin Garnett". Deadline. Retrieved March 30, 2022.