Broadcast areaNetherlands
United Kingdom
HeadquartersAmsterdam, Netherlands
Picture format4K UHD
1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
OwnerDerk Nijssen
Launched21 May 2008; 15 years ago (2008-05-21)
Digitenne (Netherlands)Channel 27 (HD)
Streaming media
LivestreamWatch Live
Ziggo GO (Netherlands)ZiggoGO.TV

XITE (pronounced "excite") is a Dutch interactive music video platform. Founded in the Netherlands with linear networks, interactive TV, and on-demand streaming services, XITE is now live in the Netherlands, Belgium, Germany, the U.S., Canada, the United Kingdom and Ireland. In the U.S., it is available on the Amazon Fire TV, Apple TV and Roku streaming players as well as Comcast Xfinity and some Samsung TVs.[1]


XITE was founded by entrepreneur Derk Nijssen in the late aughts. The company invested in the channel by technology start-up fund Henq Innovation Fund 1, United Broadcast Facilities (UBF) and Rebel Technologies (a joint venture between UBF and XITE for interactive applications in video on-demand). Base7 was used as the working name for the start of the Base7 transmitter. The home base was initially located in Rotterdam.

The station started broadcasting in 2008 via the digital packages from UPC and Caiway. At UPC, XITE replaced Paramount's canceled music channel TMF Nederland. As with the canceled music channel The Box, viewers could request video clips by phone (0900 number or text message) by means of a clip code. In September 2009, XITE came up with an on-demand system via the red button on the remote control. Since then, the viewer has been able to request clips in this way and he has been able to compile playlists by genre and view specials and interviews.

In February 2011, XITE started broadcasting in Belgium via the basic package of Telenet. XITE started broadcasting in Germany in September 2014. In 2016, the Personalized Music Television service was launched via Ooredoo in Qatar. In the same year, a 4K channel was offered via KPN, where music videos were shown in Ultra-HD. From May 2017, XITE 4K is also available in Canada.

Interactive music video TV app

Since December 2015, XITE offers an interactive TV app for users of Ziggo (Netherlands) and Ooredoo (Qatar).[2] Currently, the TV app is rolled out to 100 million households globablly.

Xite Music

On 1 April 2019, Xite launched a digital music pay radio service on Ziggo in the Netherlands. It is a service that broadcast continuous streaming music and other forms of audio on multiple channel feeds. Xite Music replaced Stingray Music on Ziggo.[3]

Linear channels


Used from 2008 to 2013 Used from 2013 to 2017 Used from 2017 to present
2008–2013 2013–2017 2017–present

XITE Awards

Since 2013, XITE has been organising the XITE Awards every year. In addition to performances, awards are presented during the show for both best and most popular songs, artists, upcoming talent and an award for best music video of the year.[citation needed]


XITE mainly broadcasts music video clips, sometimes following a particular genre or theme. XITE also devotes attention to music-related topics, along with interviews, club and festival reports.

Year(s) Programma Presentation
2013 – 2020 Week Mix & Yearmixes James Eussen (Avanti Media Group)
2016 XITE Festival Reports
2016 XITE Zoekt Vlogger
2015 XITE Festival Reports VJ Femke
2015 XITE Zoekt VJ Sol Wortelboer
2014 Hip Hop NL Jorik Scholten (Lil' Kleine)
2014 Festival Reports Salma Chafouk Idrissi
2014 The Nominees Ingrid Jansen
2013–2014 Daily Noise Sol Wortelboer (ma-woe) & Ingrid Jansen (don-vrij)
2013 On Tour Gwen van Poorten
2013 Clubtour Gwen van Poorten
2013–2014 Ziggo Top 20 Sol Wortelboer
2011–2012 Hi5 Lara Hoogstraten (2011) and Celine Bernaerts (2012)
2011 Xite Specials All VJs

Past and current presenters

Celine Bernaerts and Gwen van Poorten (2012)


  1. ^ "XITE – Where Can You Find Us?". www.xite.com. Retrieved 2020-09-16.
  2. ^ "XITE – Personalised Music Television – Emerce eGuide". www.eguide.nl. Retrieved 2018-05-21.
  3. ^ Jarco Kriek (1 April 2019). "Ondanks kritiek klanten ruilt Ziggo Stingray Music voor Xite Music om" (in Dutch). TotaalTV.nl.