RTL Nederland Holding B.V.
Founded1995; 29 years ago (1995)
TV stationsRTL 4
RTL Lounge
RTL Crime
RTL Telekids
Broadcast area
ParentRTL Group
(sale to DPG Media pending)
Key people
Sven Sauvé (CEO)
Launch date
1 September 1995; 28 years ago (1995-09-01)
Former names
Holland Media Group (1995-2004)
Picture format
1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Official website
Official website
ReplacedRTL 4 SA

RTL Nederland is a Dutch media network, a subsidiary of DPG Media. The media company is located in Hilversum, although the licences of its TV stations are issued in Luxembourg.


The history of the network dates back to 1989 when Dutch minded RTL-Véronique started airing from Luxembourg. At the time commercial television was prohibited in The Netherlands, but by airing from Luxembourg the law could be bypassed. In the beginning the channel only focused on youth, this changed in 1990 when an agreement was made with Joop van den Ende – whose own commercial channel TV10 failed due to the same law – and the name of the channel was changed into RTL 4. In 1993 a second channel was created named RTL 5.[1]

In 1995 the two channels were merged in a new joint-venture with Veronica Association, until then part of the Dutch public broadcasting system. The new joint-venture was named Holland Media Group (HMG) and consisted of RTL 4, RTL 5, Veronica and the radio station HitRadio Veronica. From 1997 till 1998 HMG participated in TV10, together with Saban, but sold its share to Fox.[2] The joint-venture existed until 2001 when the Veronica Association left, leaving their channel and radio station behind, but because they took the trademark the channel and radio station were renamed Yorin.[3]

The company changed its name from Holland Media Group to RTL Nederland in 2004, a year later Yorin was renamed again this time to RTL 7. In 2006 the Yorin radio station was sold to SBS Broadcasting.[4]

As of August 2007 the group entered into a new joint-venture with John de Mol, whose own commercial channel was failing at the time. RTL Nederland acquired the channel and Radio 538, John de Mol's Talpa Media Holding would acquire 26,3% of the shares in RTL Nederland. The acquired channel was renamed RTL 8 that same month. In 2011 John de Mol was forced by the Netherlands Authority for Consumers and Markets to sell his share in RTL Nederland when he and Sanoma acquired competitor SBS Broadcasting, taking with him the radio stations Radio 538, Radio 10 Gold and SLAM!FM.[5]

Proposed sale to DPG Media

In December 2022, it was announced that the RTL Group was considering selling its Dutch TV station RTL Nederland. After merger plans failed in 2023, it was officially announced in December that RTL Group was selling RTL Nederland for 1.1 billion euros to DPG Media.[6] The sale is currently awaiting approval from Dutch authorities and is scheduled to be closed by mid-2024.[7]


Over the years the group acquired several other companies, including Wentik Events (2010, renamed to RTL Live Entertainment), Bright (2015), Buienradar (2011), Videoland (2013), Adfactor (2017), BrandDeli (2018), Triade Media (2015).

Proposed merger

After John de Mol raised his stake in SBS Broadcasting in 2017 to full ownership he sought a partnership with RTL Nederland. In his opinion there wasn't enough space for two major Dutch commercial television networks in the changed media landscape, RTL shut down his offer.[8] However in June 2021 RTL Nederland and Talpa Network announced plans for a merger, pending approval by the European Commission and the Netherlands Authority for Consumers and Markets. In the new conglomerate, RTL Nederland is to hold 70% of the shares and Talpa 30%.[9] Talpa Entertainment Productions and Talpa Concepts won't be a part of the merger. Both parties reasoned that a merger was the only solution to an ever growing presence of foreign media parties, giving space to a single commercial Dutch media company that's capable of producing specifically for the Dutch market. Critics however claimed that the failing of Talpa Network is the reason behind the merger.[10] In January 2022 the Netherlands Authority for Consumers and Markets stated that it could not approve the merger as of yet and that further investigation to the consequences of price, quality and innovation is necessary.[11] On the 30th of January 2023 the Authority announced that it would not approve the merger, citing that the merged company would become too powerful.[12]


RTL 4 logo
Videoland by RTL logo


Streaming catchup and Video on Demand services



  1. ^ TAN, SHUCHEN (1993-10-01). "'De adverteerder moet gaan denken: RTL 5, dat past bij ons produkt'". Trouw (in Dutch). Retrieved 2021-06-24.
  2. ^ "HMG stoot kwakkelende zender TV 10 af". Trouw (in Dutch). 1998-03-21. Retrieved 2021-06-24.
  3. ^ verslaggever, Van onze (2000-03-14). "Veronica verlaat Holland Media Groep". de Volkskrant (in Dutch). Retrieved 2021-06-24.
  4. ^ "HMG voortaan als RTL Nederland door het leven". NU (in Dutch). 2004-07-16. Retrieved 2021-06-29.
  5. ^ ANP/Redactie (2011-07-28). "RTL Group koopt John de Mol uit". Het Parool (in Dutch). Retrieved 2021-06-24.
  6. ^ "RTL Group to sell RTL Nederland to DPG Media". company.rtl.com. Retrieved 2024-01-03.
  7. ^ "DPG Media finalizes purchase of RTL Nederland". RedTech. 3 January 2024. Retrieved 18 January 2024.
  8. ^ "RTL versus Talpa: wie gaat winnen?". Metronieuws.nl (in Dutch). 2019-01-18. Retrieved 2021-06-25.
  9. ^ "Fusie RTL Nederland en Talpa Network, 'we zijn tot elkaar veroordeeld'" (in Dutch). Nederlandse Omroep Stichting. 22 June 2021. Retrieved 23 June 2021.
  10. ^ "RTL en Talpa tot elkaar veroordeeld? 'Geklets, het gaat niet goed met SBS van De Mol'". nos.nl (in Dutch). 23 June 2021. Retrieved 2021-06-24.
  11. ^ Duin, Roelf Jan (2022-01-28). "Nog geen groen licht voor fusie Talpa en RTL". Het Parool (in Dutch). Retrieved 2022-03-13.
  12. ^ "Streep door fusie Talpa en RTL, 'consument zou de rekening betalen'". NOS (in Dutch). 2023-01-30. Retrieved 2023-01-30.
  13. ^ Hafkamp, Maarten (2019-10-29). "RTL integreert alle salesactiviteiten in nieuw salesbedrijf Ad Alliance". Adformatie (in Dutch). Retrieved 2021-06-29.
  14. ^ Bright Nl. "about". YouTube. Retrieved 22 July 2021. Description: Bright is focused on innovation. We are always searching for the ingenuity in technology, design and style. We are part of RTL Netherlands and produce content for RTL Nieuws, RTL Z en RTL 7. We are also the biggest Dutch tech media brand on social media platforms and we make a weekly podcast.
  15. ^ "Bright TV". RTL XL. Retrieved 22 July 2021.
  16. ^ "bright tv". rtl nieuws. Retrieved 22 July 2021.