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Gulli (pronounced[ɡyli]; stylised as gulli) is a French free-to-airtelevision channel focused on kids' programming for those aged 3 to 14. It was created as a result of a partnership between Lagardère Active and state-owned broadcaster France Télévisions. In 2019, the M6 Group bought Gulli as well as the television division of the Lagardère Active Group.
History
The channel was launched on 18 November 2005 on the digital terrestrial television platform in France.[1] Ten years later, on 1 July 2015, Gulli launched its own HD simulcast feed on the Astra 1 satellite.[2] On 5 April 2016, its HD feed is launched on DTT.
Gulli was created as a result of a partnership between a kids-television pioneer companies Lagardère Active and the state-owned France Télévisions.[3] The former is known due to is children's network, Canal J, while the latter has a long history investing on kids programming through its youth-oriented division on France 3. On 23 December 2013, a deal was reached between Lagardère and France Télévisions to purchase the latter's shares in Gulli. The deal was finalised on 29 October 2014 with the transfer of 34% of France Télévisions's shares to Lagardère for €25 million.[4]
The network has been launched in Russia, Africa, the MENA region, and Brazil, broadcasting in Russian, French, Arabic and Brazilian Portuguese. The brand itself was sold alongside the rest of the Lagadère channels to Groupe M6 in 2019.[5] The Russian feed utilizes the name "Gulli Girl" and broadcasts series aimed at a young female audience.
The channel has been launched in Brazil on August 9, 2020, on the newly established satellite TV provider BluTV, being the first expansion of the channel to the Americas.
Branding
At the CSA hearings for the new DTT channels, the channel was presented under the name of Gulliver, named after Jonathan Swift's character Gulliver's Travels, before being renamed and shortened to Gulli.
The first design of the channel as well as the logo were designed by the Dream On agency.[2]
On 8 April 2010, Gulli decided to use a new on-the-air branding designed by Gédéon. On the same occasion, the channel started modernising its logo, which has become darker, giving it volume and changing to 16/9 but somewhat dynamically, in the 4:3 and 16:9 aspect ratios.
A new branding, again designed by Gédéon, came in September 2013.
On 28 August 2017, Gulli changed its branding. This branding was made by 17MARS. This new branding received very positive reviews and gave a lot of colour to the channel.[3][4]
Following the announcement of Gulli Prime, a temporary logo is presented. Finally, this logo is then shown in another form on December 14, 2021.
On 28 August 2023, the channel announced that it would adopt a new logo as well as a new on-air design for 4 September both designed by the Gédéon agency.[1]
Logos
Announcement of Gulli on 18 November 2005.
Old logo used from 18h on 18 November 2005 until 8 April 2010.
Old logo from 00h30 on 8 April 2010 until 28 August 2017.
Old logo on 28 August 2017 until 3 September 2023.
New logo current on 3 September 2023.
Logos of derived channels
New logo of Gulli Girl since 2018
Logo of Gulli Brasil from 9 August 2020 to 18 June 2023
Slogans
Version 1 (2005 – 2010)
18 November 2005 to 26 September 2007: "Gulli, la chaîne des enfants sur la TNT."
26 September 2007 to 26 December 2008: "Gulli, pour tous les yeux."
26 December 2008 to 7 April 2010: "Gardez le contact !"
Version 2 (2010 – 2017)
7 April 2010 to 3 August 2013: "Gulli remue toute la famille !"
3 August 2013 to 17 March 2014: "Gulli. Bienvenue dans la Famili !"
17 March 2014 to 19 January 2018: "Avec Gulli, colore ta vie !"
Version 3 (2017–present)
19 January 2018 to 18 July 2020: "Gulli, Bienvenue dans la Famili."
Since 18 July 2020: "Gulli, La chaîne préférée des enfants... gentils !"
Programming
Gulli broadcasts cartoons, series, shows, and films.
Gulli Good: The most watched shows as well as new shows. Airing at 4:30 pm on weekdays (5:15 pm until 2012). Until September 2009, the block was also aired on weekends, at the same hours as weekdays. Shows that aired in this block include with Pokémon, Power Rangers, and The Loud House. (Since 2 September 2006)
Gulli Up: broadcast in the morning at 6:30 a.m., contains programs for children (since 4 September 2023).
Gulli Midi: Broadcast every day at 11:45 a.m. (since 4 September 2023).
Gulliwood: Cinema block that aired movies. Aired on Fridays nights at 7 pm (Since 28 August 2017)
Code Aventure: Action oriented block that aired shows like Pokémon. replaced by Gulli Go (from 19 November 2005 until 28 August 2017. Redesigned twice, once in 2006, the other in 2011).
Girl Power: Programming series for girls between 7–11 years old. Aired on Wednesdays and weekends at 1:15 pm (until 28 August 2017).
Gros Cartoon: Programming dedicated to the most popular (comedic) cartoons. Broadcast with Ratz, Rudolf, La Famille Pirate and Les Zinzins de l'Espace, as well as many others. Discontinued on 26 August 2012.
GRRR!!!/Grrr...: Programming dedicated to animals (Oggy and the Cockroaches, Ralf the Record Rat, Animaliens, Trop fort l'Animal and Woody Woodpecker). Aired in the morning (as Grrr... at 6:35 am, stopped on 26 June 2010) and the afternoon (at 4:35 pm, stopped on 27 August 2012). The predominant color was blue in the morning and the predominant color in the afternoon was orange. In the morning, the animals were slightly less agitated than in the afternoon.
Gulli Bang: Aired every Wednesday at 8:25 am and 4:25 pm, Saturday at 1:40 pm and Sunday at 8:25 am between 2012 and 2013. (Pet Alien, Pokémon)
Gulli Bonus: This block was the interstitials block. Aired in multiple parts of the day (most notably 20h00 and 10h45). From 2007 to 2021.
Gulli d'or: A program broadcast on the channel's first anniversary on 18 November 2006. Broadcast Oggy and the Cockroaches, Grand Galop and more.
Home Cinéma: Broadcast in 2008 and stopped in 2010.
La méteo de Gulli: Starred a monkey named Toobo who gives a forecast and dressing info. Stopped in the "rentrée" of 2013.
La labo de Gulli: Aired Monday to Friday from 2 pm to 4 pm during the summer of 2007.
Méchamment Drôle: Funny cartoon programming. Aired on weekends at 5 pm. Aired Zig and Sharko, Corneil and Bernie, A Kind of Magic, Oggy et les cafards and many more.
Sitcomédies: Sitcom programming. Aired Monday to Friday at 12 pm (disappeared in 2007 and replaced by In ze boîte)
Télé Grenadine: Cartoon programming of the 1970s and 80s. On Thursday evenings (formerly Tuesday evenings from 2007 to September 2009) (Stopped in 2011). Aired Les Shadoks, Lucky Luke, and Calimero.
Podium Gulli: Cartoon marathon that viewers could vote on gullitv.fr for broadcast on Saturday afternoon. From 2 September 2006 to 2 September 2009.
Gulli Goal: A cartoon block while waiting for the World Cup. Broadcast every Saturday at 4 p.m. from June 2, 2018, and stopped on July 10, 2018, of the same year after France's victory.
Gulli Club: Film programming. Every Tuesday at 8:55 p.m. starting 12 February 2019 and discontinued the following spring 2019 after the channel began showing movies almost every night.
Gulli Gold: A programming block of the Yu-Gi-Oh! (from 7 November to 29 November 2020)
Gulli Toon: Comedy/Funny/Humor-oriented cartoons. Aired on weekdays at 7 am and 12 pm and also weekends at 5 pm. Shows that aired in this block include Oggy and the Cockroaches and Zig & Sharko. (from 28 August 2017 to 4 September 2023)
Gulli Go: Action-oriented cartoons. Aired weekends at 3 pm. Shows that aired in that block include Pokémon, Power Rangers, Transformers, and Beyblade: Metal Fusion. (broadcast from 2 September 2017 to 4 December 2021)
Gulli Doo: Preschool block with cartoons for little children. A former show in this block was Zig And Sharko. Airing weekdays morning at 8:30 am and at 12 pm. (from 8 April 2010 to 4 September 2023, replaced by Gulli Up)
Broadcast hours
At the channel's launch on 18 November 2005, Gulli was broadcast from 6:30 am to 11:30 pm. From 10 December 2007 (about three months after the "rentrée" of 2007) to 31 August 2008, the channel broadcast from 6:00 am to 12:30 am. Since 1 September 2008, the channel broadcasts 24 hours a day.
^ abjoint venture with Amperwelle Studio München Programmanbietergesellschaft, Axel Springer AG, Burda, Studio Gong, m.b.t. Mediengesellschaft der bayerischen Tageszeitungen für Kabelkommunikation, Medienpool and Radio Bavaria Rundfunkprogrammgesellschaft.
^joint venture with Axel Springer, Heinrich Bauer Verlag, Lühmanndruck Harburger Zeitungsgesellschaft and Morgenpost Verlag.
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