VH1 Classic Europe
Current VH 1 Classic logo
Broadcast areaEurope and Latin America
NetworkMTV
Programming
Language(s)English
Picture format576i (4:3 SDTV)
Ownership
OwnerViacomCBS Networks EMEAA
Sister channelsMTV
Club MTV
MTV Hits
MTV Live
MTV Music
MTV Rocks
VH1
History
Launched30 November 2004; 17 years ago (2004-11-30)
Closed5 October 2020; 19 months ago (2020-10-05)
Replaced byMTV 80s

VH1 Classic Europe was a European music television channel from ViacomCBS Networks EMEAA. The channel primarily featured music videos from the 1970s through to the 2000s (decade), although rare live performances from the 1950s and 1960s could be seen as well.

History

VH1 Classic was first launched in the United Kingdom on 1 July 1999 and made available from the beginning to the whole of Europe.[1] However, the pan-European service was launched on 30 November 2004, when it became a separate feed from VH1 Classic UK.[2] Like VH1 European, it broadcast from MTV Networks Europe's premises in Camden Town (London, UK). It was officially available to viewers all over Europe and Latin America (except the UK & Ireland and Italy). Unlike VH1 Classic UK, the pan-European version of the channel was entirely devoid of advertisements, with round-the-clock music videos played out from MTV Networks Europe's comprehensive library in London.

Attempts to transition VH1 Classic to widescreen

Like the now-defunct Italian feed of MTV Classic, VH1 Classic aired in 4:3 standard definition aspect ratio. There were a few attempts to transition this channel to widescreen, but they failed due to several technical issues.

The first widescreen transition attempt happened on 19 August 2015 at 6:00 CET, which caused VH1 Classic to have severe technical issues for a minute, then it went widescreen temporarily until 6:45 CET, which the music video was abruptly changed to "The Sweet Escape" by Gwen Stefani and reverted to 4:3.[3] The last widescreen transition attempt happened on 9 February 2016 at 7:00 CET, when a fragment of the music video of the song "I Don't Want to Miss a Thing" by Aerosmith played, but it abruptly shifted to the on-air ident instead, which also failed.[4]

Closure

On 1st June 2020, VH1 Classic Europe cancelled Non-Stop Classics, Welcome To The Weekend, and (on Sunday morning) Keep It Classic, Instead, We Are The 80’s showtimes significantly expanded. The program begun at midnight, and it ended at midday on every day of the week. On 30th June 2020 the channel cancelled We Are The 80s, and started MTV 80s Takeover. It was later announced that the channel along with the European version of MTV Rocks, would close in October 2020, and would be replaced by MTV 80s.[5]

On 19th September 2020, VH1 Classic Europe broadcast the final episodes of Smells Like The 90s and Nothing But The 00s, and on September 18 of this year, Keep It Classic (the last music video (from not the 80's) on the channel on 19th September 2020 at 23:57 CET was the 'Thunder In My Heart' by Meck and Leo Sayer). On the night of 19–20th September 2020, VH1 Classic Europe stopped broadcasting these programs, and the showtime of MTV 80s Takeover became 24 Hours In Every Single Day (except on 5th October 2020 between midnight and 6:00 CET, whenever the Channel broadcast Non-Stop 80s Hits).

The channel closed on 5th October 2020, with Born to Run by Bruce Springsteen being the last video played on the channel before being replaced with MTV 80s.

Programmes

Golden collection of clips from the 20th century and the 2000s

Music videos from the 1980s

Music videos from the 1990s

Music videos from the 2000s

Other

References

  1. ^ Iain Chapman (July 1, 1999). "New MTV Channels start today". Digital Spy.
  2. ^ "MTV Networks Europe Fact Sheet" (PDF). MTV Networks Europe. Archived from the original (PDF) on November 12, 2013. Retrieved October 11, 2012.
  3. ^ Brand Graffismo (2015-10-10), VH1 Classic | Technical problems, goes to 16:9 (2015)., retrieved 2017-06-24
  4. ^ Luis (2016-02-11), VH1 Classic Europe 16:9 Test (09.02.2016) [07:00 CET], archived from the original on 2021-12-21, retrieved 2017-06-23
  5. ^ "MTV Rocks and Club MTV close in UK and Coming Soon Rebranding MTV 90s and 80s changes in Europe…". Greek Digital TV. July 18, 2020.