Television in Romania started in August 1955. State television started to broadcast on 31 December 1956. The second television channel followed in 1968, but between 1985 and 1990, there was only one Romanian channel before the return of the second channel. Private broadcasters arrived in December 1991, with SOTI which was the first private nationwide television station in Central and Eastern Europe. Romania has the highest penetration rates for pay television in the world, with over 98% of all households watching television through cable or satellite.[1]

Television market

Romanian market is dominated by two large groups: Central European Media Enterprises Ltd. and Intact Media Group, with PRO TV and Antena 1 as main channels and Kanal D also gain audience starting 2014 as the third channel. There are over 50 channels running ads, as of 2015 television being the best type of advertising in Romania. Over 80% of revenue advertising is earned by three players: 35% (48% GRP) PRO TV Group, 26% ANTENA TV Group, 10% Kanal D and 29% (15% GRP) rest of the channels.[2]

Terrestrial television

Romania is the only EU state that didn't end analogue broadcasting because of low interest in terrestrial television. DVB-T tests began in 2005 with two channels in Bucharest and one in Sibiu using MPEG 2 for SD Channels and MPEG 4 for HD Channels. It broadcast public channels (including one in HD) and a for a limited time a few commercial television channel (general, news and music) until September 2016. On July 23, 2013 PRO TV, the largest television channel, changed from free to pay television. [3] ANCOM cancelled the auction for multiplexes in 2011,[4] and postponed the switching-off to June 17, 2015.[5] Since June 2015 only TVR 1 continued to broadcast analogue until 31 December 2016, later again postponed until 31 December 2018. The rest of analogue broadcasts were shut down.

The absence and lack of implementation of DVB-T in Romania is somehow controversial, as many people are suspecting that this delay and the adoption of DVB-T2 is forced just to sustain the interest of cable and DTH providers, also the lack of interest of the must carry broadcasters in providing channels in terrestrial is very criticized, however the main DVB-T operator in Romania is SNR, which is said to be responsible for this.[6]

In September 2016, Romania turned off DVB-T broadcasts which were experimental, and shifted on DVB-T2 technology.[7] Criticism has appeared in the press about delays, suggesting that this will be a reason for the 20% of households who were receiving free terrestrial television to migrate towards cable and satellite operators. TVR remained the only broadcaster on DVB-T2. It is sent in Free To Air, as it is a public station.

On 23 November 2022, TVR, the only broadcaster on terrestrial in Romania, removed the HD broadcasts for TVR-1 and TVR-2 on DVB-T2, leaving terrestrial broadcasting only with the SD broadcasts of TVR. TVR 1 HD and TVR 2 HD will be available solely on Satellite, Cable and IPTV. This happened mainly because of low demand of the terrestrial services, and to make room for the newly relaunched TVR Cultural.

Cable television

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Romania has a high penetration rates for cable television in Europe, with over 79% of all households watching television through a CATV network in 2007. The market is extremely dynamic, and dominated by two giant companies – Romanian-based RCS&RDS (DIGI) and U.K.-based (UPC). Both offer internet broadband and fixed telephony (VOIP), while DIGI offer also mobile telephony services. The national CATV network is being improved, and most households are being migrated towards digital cable solutions.

The reasons for this appeal started in the early 1990s. After the fall of the communist regime, in 1989, there was only one state-owned TVR 1, a second channel, TVR 2 being reopen in February 1990. Nationwide private TV channels were slow to appear, because of lack of experience and high start-up costs (most startups were radio stations or newspapers). Thus, for the first three years, over the air, one would get one or two state channels and one or two local, amateurish private channels, broadcasting only a few hours a day. Atlantic Television, headed by Robin Edwards and Peter Thomas, which included US broadcaster Capital Cities/ABC and Canadian broadcaster CanWest International, partnered with TVR, the state broadcaster, to form Canalul 2 Television using TVR's existing terrestrial transmission capability overing 30% of the country and feeding urban cable systems. Following a move whereby CanWest became the main shareholder and caused upset with TVR, the arrangements fell to pieces, to the consternation of Romanian reformers many of whom believed that Canwest's incompetence set Romanian civil society back ten years. Edwards and Atlantic later sued CanWest International in Barbados and won the case and CanWest's subsequent appeal, before suing CanWest Global in Canada where CanWest settled out of court. Both Edwards and Thomas worked successfully at high level in the country for many years, Edwards in a political capacity whilst founding the 100,000 weekly circulation Business Digest, Thomas in agriculture. After this many cable[4] companies appeared and thrived, providing 15–20 foreign channels, taken freely from the satellite, for a very low price (at the time US$2 or less), offering high-quality news, entertainment and especially movies or cartoons (one of the ways cable companies advertised was the availability of a cartoon channel, Cartoon Network, appealing to children, which in turn would appeal to their parents). Channels which was broadcast in 1990s are: general channels from France, Germany, Italy, Eurosport (start in Romanian in 1997), Duna, DSF, VIVA, VIVA Zwei, MTV, MCM, CMT Europe, Cartoon Network, TNT, Discovery Channel (subtitles in Romanian since 1997), TLC, Animal Planet (subtitles in Romanian), Sky News, Sky One, FilmNet, TV1000, NBC Europe, Fox Kids (in Romanian). The first two companies to provide CATV were Multicanal in Bucharest and Timiş Cablu in Timișoara, both out of business today. Many small, startup firms gradually grew, and coverage increased (coverage wars were frequent in the early period, with many cable boxes smashed, and new cable networks offering "half off for twice the channels" and immediately wiring the building for any willing persons).

However, this period soon ended, with consolidation around 1995–96. Some large companies emerged: Kappa and RCS in Bucharest, Astral in Cluj, UPC in Timișoara, TourImex in Râmnicu Vâlcea. This consolidation came with gentlemen's agreements over areas of control and pricing, with claims of monopoly abounding. This process of consolidation was completed around 2005–06, when only two big suppliers of cable remained: UPC and RCS&RDS (DIGI). Internet over coaxial cable has been available since around 2000, and IP telephony (over the CATV infrastructure) since the deregulation of the market in 2003. As of 2016, cable TV is available in most of the country, including most rural areas (where nearly 50% of the population live). Satellite digital TV appeared in 2004, providing coverage for the rest of the country, with both RCS&RDS and UPC having a stake in these companies. However, beside RCS&RDS and UPC, there are many other smaller CATV providers in Romania, operating locally or regionally. In early 2010s most of them began providing Internet access, to make their offers more attractive and increase their appeal to their customers already subscribed to CATV service. Also many of them began providing digital cable television, although analogue cable TV is their basic offer.

Cable TV is very cheap for all standards, the standard or basic service, offering about 100–140 channels, is around 24–39 RON/month including VAT (about €5–€9), depending by the provider as DIGI offer almost all channels in one pack at 28 RON. Premium HBO and Cinemax cost no more than 14–20 RON/month (around €3–€4). Cable television is also attractive because today, all CATV operators in Romania are also providing Internet access at various speeds (ranging from 50 MBPS to 1000 MBPS – depending on the provider and region), in many cases subscribers are contracting an Internet and TV package, at a fairly low price (as low as 60–70 lei/month). Internet access is, in many cases, granted by cable TV operators, as it was cheaper to implement it over the existent CATV networks in some cases. As of 2018, more than half of households in Romania is subscribed to cable television.

Satellite television

After cable, satellite subscriptions hold second place, and are mainly popular in rural areas, where cable television and optical fiber networks were not widely available in the second half of the 2000s. The main operators are: Telekom TV, DIGI, Focus Sat operated by UPC Romania (the first DTH platform in Romania), FreeSat, and Orange operated by Orange Romania. Most of providers offer a small number of HD channels (10 channels), except Focus Sat (20 channels) and Orange, which is mainly dedicated to HD broadcasting with 50 channels. Focus Sat and FreeSat are prepaid services and can be also used with a CAM and a smart card. Defunct DTH Platforms are: Boom TV and AKTA Satelit, which were acquired by Romtelecom, now Telekom Romania.[8]

IPTV

IP television in Romania is not very popular. Romtelecom (now Telekom) started to upgrade slowly ADSL network with VDSL very lately in 2008, and launched IPTV on December 8, 2009. It is popular in business (companies, corporations etc.) sector rather than consumer. It is provided by Telekom (formerly Romtelecom), INES. RCS RDS tried unsuccessfully to implement IPTV being available to a limited number of subscribers since 2010.

Internet television channel

List of channels

The following is a list of television channels broadcast in Romania.

A&E Networks UK Channels operated by A&E Networks UK, a joint-venture with Sky plc:

AMC Networks International

Antenna Group

BBC Worldwide

Central European Media Enterprises

Centrul Naţional Media

Clever Media Broadcasting

DIGI

Doğan Media İnternational SA

Warner Bros. Discovery

Disney Channels Worldwide EMEA

Intact Media Group

ISG Media

Kino Polska

Mooz TV

NBCUniversal International Networks

Orange

Tematic Media

Turner Broadcasting System Europe

TVR

Paramount Networks EMEAA

Channels operated by Nickelodeon UK, a joint venture with Sky plc:

Channels wholly operated by Viacom International Media Networks Europe:

Main single-channel broadcasters

Other channels

International channels

Most viewed channels

Most viewed channels for 2023 are:[9]

Position Channel Share of total viewing (%)
1 Pro TV 18.7
2 Antena 1 13.3
3 Kanal D 11.3
4 Romania TV 6.8
5 Antena 3 CNN 5.0
6 Happy Channel 2.7
7 Antena Stars 2.5
8 Digi Sport 1 1.9
9 Film Cafe 1.9
10 Digi 24 1.9
11 Realitatea Plus 1.8
12 Pro Cinema 1.3
13 Prima TV 1.4
14 TVR 1 1.3
15 National TV [ro] 1.2
16 TVR 2 1.0
17 Diva 1.0
18 AMC 1.0
19 Acasa 1.0
20 Cartoon Network 0.8

Given Romania's extensive cable coverage, many channels receive considerable viewing shares. Pro TV is the most viewed channel. Ratings data is measured by TNS-AGB International (2005–2007) and GfK Romania (2008–2011) on behalf of ARMADATA S.R.L.[10]

Viewing ratings in percent
Channel 2014[11] 2015[11] 2016[12] 2017[12] 2018[13] 2019[13] 2020[14] 2021[15] 2022[16] 2023[17]
Pro TV 3.7 3.3 3.8 4.1 3.9 3.9 3.9 3.8 3.6 3.5
Antena 1 3.0 2.9 3.2 2.7 2.6 2.6 3.0 3.0 2.5 2.5
Kanal D 1.7 2.0 2.3 2.1 2.2 2.2 2.4 2.5 2.0 2.1
România TV 1.0 1.1 1.2 1.4 1.4 1.6 1.6 1.6 1.4 1.3
Antena 3 CNN 1.6 1.4 1.2 1.2 1.1 1.1 1.1 1.1 1.1 0.9
National TV [ro] 0.7 0.6 0.6 0.6 0.6 0.5 0.5 0.4 0.3 0.2
TVR 1 0.9 0.8 0.6 0.5 0.6 0.5 0.5 0.4 0.4 0.3
Prima TV 0.7 0.6 0.6 0.6 0.6 0.4 0.5 0.4 0.3 0.3
Antena Stars 0.4 0.5 0.5 0.5 0.5 0.4 0.3 0.4 0.5 0.5
Acasă / Pro 2 0.6 0.6 0.4 0.3 0.4 0.4 0.2 0.2 0.2 0.2
B1 TV 0.6 0.5 0.4 0.4 0.3 0.4 0.4 0.2 0.2 0.1
Digi Sport 1 0.1 0.2 0.3 0.3 0.4 0.3 0.4 0.4 0.4
Realitatea Plus 0.5 0.4 0.2 0.3 0.4 0.3 0.3 0.4 0.4 0.3
TVR 2 0.4 0.3 0.2 0.3 0.4 0.3 0.3 0.3 0.3 0.2
Cartoon Network 0.3 0.3 0.4 0.3 0.3 0.3 0.3 0.2 0.2 0.2
Etno 0.4 0.3 0.3 0.3 0.3 0.3 0.2 0.2 0.1 0.1
Digi24 0.2 0.3 0.3 0.3 0.3 0.3 0.5 0.4 0.4 0.4
Pro Cinema 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3
Cartoonito / Boomerang 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.2 0.2 0.1
Happy Channel 0.1 0.1 0.2 0.2 0.2 0.3 0.3 0.4 0.5 0.5

See also

References

  1. ^ "Piața serviciilor de comunicații electronice din România" (in Romanian). Retrieved 2018-03-07.
  2. ^ "Pro TV, Intact și Kanal D iau 80% din banii TV, adică aproape 200 de milioane de euro. Rămân 30 de milioane la celelalte 50 de posturi" (in Romanian). Pagina de Media. Retrieved 2018-03-07.
  3. ^ "LOVITURĂ ȘOC dată de PRO TV. Nu se va mai vedea gratis! Ce se va întâmpla" (in Romanian). DCNews. Retrieved 2018-03-07.
  4. ^ "EXCLUSIV De ce s-a blocat tranzitia la televiziunea digitala terestra in 2011. Explicatiile Finantelor" (in Romanian). Retrieved 2018-03-07.
  5. ^ "Receptionarea din eter a programelor TV analogice printr-o simpla antena nu va mai fi posibila de la 17 iunie 2015" (in Romanian). Retrieved 2018-03-07.
  6. ^ "AUDIO Protest in SNR: Sindicalistii se plang de disponibilizari mascate, posibila falimentare a societatii si cer oprirea licitatiilor de trecere la televiziunea digitala terestra" (in Romanian). HotNews. Retrieved 2018-03-07.
  7. ^ "Guvernul amână din nou trecerea la televiziunea digitală şi vrea să subvenționeze achiziția de set-top box-uri pentru populație" (in Romanian). Pagina de Media. Retrieved 2018-03-07.
  8. ^ "Romtelecom a cumpărat şi televiziunea prin satelit de la AKTA" (in Romanian). Retrieved 2018-03-07.
  9. ^ https://www.paginademedia.ro/audiente-tv/audiente-anuale/audiente-tv-anul-2023-media-pe-zi-21450801
  10. ^ "Audiente". ARMA. Archived from the original on 2010-01-05.
  11. ^ a b "Posturile TV în 2014 și 2015 după media pe zi. Pro TV, primul loc. Ușoară creștere la Kanal D. România TV, mai aproape de Antena 3". paginademeria.ro. 2016-01-06.
  12. ^ a b "AUDIENȚE TV 2017. Posturile TV după media pe zi. Pro TV, în creștere. Antena 1, fără Mireasă pentru fiul meu, în scădere". paginademeria.ro. 2018-01-04.
  13. ^ a b "AUDIENȚE după MEDIA pe ZI 2019. Pro TV, Antena 1 și Kanal D, cifre în scădere față de 2018. România TV, unul dintre singurele posturi în creștere". paginademeria.ro. 2020-01-06.
  14. ^ "AUDIENŢE ZI 2020. Audienţă în carantină. Plusuri pentru Pro TV, Antena 1, Kanal D. Cum au crescut posturile de ştiri. Surpriza DIVA".
  15. ^ "AUDIENŢE ZI | 2021. Fără surprize. Pro TV, Antena 1 şi Kanal D rămân cele mai urmărite staţii TV şi în 2021. România TV, primul la ştiri".
  16. ^ https://www.paginademedia.ro/audiente-tv/audiente-anuale/audiente-tv-anul-2023-media-pe-zi-21450801
  17. ^ https://www.paginademedia.ro/audiente-tv/audiente-anuale/audiente-tv-anul-2023-media-pe-zi-21450801
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