|Picture format||576i (SDTV)|
|Owner||Paramount Networks EMEAA|
|Launched||1 July 2016|
|Replaced||MTV Music (terrestrial television only)|
|Mux TIMB 3||Channels 167 and 267 (SD)|
VH1 Italia is a 24-hour music entertainment channel operated by Paramount Networks EMEAA which launched on July 1, 2016 replacing the Italian version of MTV Music which launched on March 1, 2011 on digital terrestrial television. VH1 Italia is available over-the-air across Italy.
The channel uses the slogan 'Music 4 Life' on all online and on-air branding. The channel uses the existing VH1 branding and idents from VH1's international creative campaign. The channel uses a mix of domestic and non-domestic music videos and artists. Italian artists are used in segments in order to promote the new channel - VH1 Italia: Music 4 Life.