Viacom Entertainment Store was a proposed chain of merchandise stores offering product based on Viacom owned properties, including Star Trek, Nickelodeon, MTV, VH1 and other Paramount Pictures properties.

The first (and only) Viacom Entertainment Store opened at 600 Michigan Avenue in Chicago, Illinois, on May 23, 1997.[1] The store's grand opening party was attended by celebrities tied to the company at the time, including Jon Bon Jovi[2] and Jenny McCarthy.[3] Flagship stores had been planned for large metropolitan areas around the United States, all in response to the success of the Disney Store, Warner Bros. Studio Store, and Discovery Channel Store concepts.

In addition, more than a dozen standalone Nickelodeon stores opened during 1997 and 1998:

The Chicago flagship failed to meet the company's expectations, and the company announced it would shutter it and the Nickelodeon stores in 1999.[4] The store closed on January 17, 1999,[5] while the Nickelodeon stores gradually closed throughout the year.


  1. ^[dead link]
  2. ^[dead link][user-generated source]
  3. ^ "Star Tracks". Archived from the original on 2009-06-02. Retrieved 2009-07-05.
  4. ^ "Viacom gets out of studio store biz". 14 December 1998.
  5. ^ Susan Chandler (January 19, 1999). "Viacom Drops Curtain at Entertainment Store". Chicago Tribune. Retrieved June 10, 2022.