CBS Sports was honored at the 59th Annual Technology & Engineering Emmy Awards for Outstanding Achievement in Advanced Media Technology for Synchronous Enhancement of Original Television Content for Interactive Use for its program March Madness on Demand.
CBS Sports Network is a sports-oriented American digital cable and satellite channel that is operated by Paramount Global through CBS Sports. Launched as the National College Sports Network in 2002, then renamed as College Sports Television in 2003, CBS's then-parent company Viacom acquired the network in 2005 and later renamed it CBS College Sports Network in 2008. The network had always focused on college sports, but in 2011, CBS rebranded the network as CBS Sports Network as a move to reposition the network to include mainstream sports—including coverage of minor professional sports leagues such as the Arena Football League and Major League Lacrosse, although college sports are still aired frequently by the network.
CBS Sports Radio is a sports radio network that launched on September 4, 2012, with hourly sports news updates. It began offering a full 24-hour schedule of sports talk programming on January 2, 2013.[14] CBS Sports Radio although originally owned by CBS Radio is now owned directly by Paramount Global and operated by Audacy, with Westwood One handling distribution and marketing of the network. Sports radio stations that are owned by Entercom and Cumulus Media carry part of the full schedule of programming, while eight Entercom-owned stations carry network programming throughout the day. In addition to carriage on terrestrial stations, CBS Sports Radio also streams its programming on the internet.[14]
On February 26, 2018, CBS Sports launched CBS Sports HQ, a 24-hour streaming sports news channel modeled after CBS News's streaming news channel.[15]
CBS Sports Digital
The online arm of CBS Sports is CBSSports.com. CBS purchased SportsLine.com in 2004, and today CBSSports.com is part of Paramount Streaming. On February 26, 2018, following up on the success of their online news network CBSN, CBS Sports launched CBS Sports HQ, a 24/7, online only, linear sports news network. The network focuses entirely on sports news, results, highlights and analysis.[16] (CBS Sports college sports and golf programming that it distributes over the air is generally made available for free via separate streams, as are a limited number of NFL national telecasts; the remainder requires a Paramount+ (formerly CBS All Access) subscription to be viewed online, with CBS Sports Network programming requiring a TV Everywhere subscription.)
Branding
On August 31, 2013, CBS Sports rolled out its previous graphics and animation package that was first used in the network's coverage of Super Bowl XLVII. Additionally, in compliance with the Active Format Description #10 code, CBS Sports switched to a 16:9 aspect ratio letterbox presentation used for all sports programming, including the SEC on CBS and the NFL on CBS broadcasts.
On November 30, 2015, CBS Sports unveiled a new rectangular logo, which premiered on-air during its coverage of Super Bowl 50, and was intended to provide consistency between the division's platforms. It replaced an existing logo that had dated back to 1981.[17][18] In October 2020, CBS announced that all of its major divisions would adopt a unified branding scheme built around the components of the CBS eye logo, a new sonic branding, and TT Norms Pro as a corporate typeface. The implementation of the branding by CBS Sports launched during the lead-up to Super Bowl LV, which introduced a new on-air graphics package that conforms to the corporate design language.[19][20][21][22]
