NFL Sunday Ticket is an out-of-market sports package that broadcasts National Football League (NFL) regular season games unavailable on local affiliates. It carries all regional Sunday afternoon games produced by Fox and CBS. The ideal customer of this package is presumed (based on advertisements) to be a fan of a team who is unable to see their team on local television because they do not reside in one of that team's markets, or sports bars who want to increase business by attracting fans of out of town teams. The package is distributed in the United States exclusively by DirecTV (which also offers it on the Internet, on certain tablets and smartphones, and JetBlue flights); in Canada on streaming service DAZN, in Mexico and Latin America on SKY México, in South America and the Caribbean on Vrio, and several cable providers in The Bahamas and Bermuda.
Satellite TV provider DirecTV has exclusive rights to the NFL Sunday Ticket package in the United States until it expires at the end of the 2022 NFL season. Although other satellite and cable providers supposedly are allowed to bid on the rights to carry NFL Sunday Ticket if they agree to carry the NFL Network, DirecTV decided to extend their current contract beyond 2014 by paying the NFL $1.5 billion per year for the next eight years. Reaching the deal was also a condition of AT&T's 2015 acquisition of DirecTV. As of the 2015 season, the service is now available through an online-only subscription exclusively for those who are unable to use DirecTV services.
NFL Sunday Ticket viewers do not count towards local Nielsen ratings; thus offering NFL Sunday Ticket on cable cost CBS and Fox affiliates millions of dollars in lost revenue from local commercial breaks (as opposed to national ads sold by the networks). In turn, affiliates help subsidize the networks' programming costs. DirecTV offers a free preview of NFL Sunday Ticket for the first week of the season.
See also: NFL local television blackout policies
Games scheduled to air on the local Fox and CBS affiliates within a viewer's designated media market (determined by the ZIP Code of the viewer's address) are blacked out on the NFL Sunday Ticket feed sent to their receiver. Viewers must watch these games on their local broadcast stations instead. (This applies to live streaming of said games as well.)
Until the end of the 2014 season, if a game the viewer wished to watch was blacked out in their home market because it was not sold out, the game remained blacked out on NFL Sunday Ticket. Games joined or switched away from in progress usually had their blackout status altered immediately. The NFL suspended the local blackout policy for the 2015 NFL regular season, and has since done so indefinitely.
DirecTV offers the following extra features. From 2005–09 these features were part of an add-on package called Superfan and cost $100 extra. As of 2012, some of them are part of the NFL Sunday Ticket Max package which costs an extra $100.
From 2009 to 2019, all games were in high definition. The HD games were formerly part of the Superfan package.
This channel shows eight games at once, along with the game's score, time left in the game, and the quarter that the game is in under the game's feed. Starting in 2008, it added a high-definition feed, and in 2011, it added larger cells when four or fewer games are being played.
This channel acts as a viewer's "remote control" and switches around various NFL games as plays of interest occur (scoring plays, key turnovers, etc.) The coverage is hosted by NFL Network's Andrew Siciliano and has been offered on some airlines, such as JetBlue. As of 2012, it is only available on the new NFL Sunday Ticket Max package.
Beginning in the 2007 season, this channel was provided in HD.
Note: This is not to be confused with the Scott Hanson-hosted NFL RedZone, which is produced separately by NFL Network. That channel airs at the same time on Dish Network, various cable systems, and also on Verizon Wireless smartphones.
This two-channel duo recaps every NFL game in 30 minutes or less, including games not available on NFL Sunday Ticket because they were televised locally or blacked out. One channel shows AFC games while the other shows NFC games. These highlights are made available on Sunday nights and are shown continuously until Tuesday morning. As of 2012, it is only available on the new NFL Sunday Ticket Max package.
DirecTV subscribers with interactive DVRs receive a three- to four-minute recap of every NFL Sunday Ticket game on demand with this feature, via channel 1005. As of 2012, it is only available on the new NFL Sunday Ticket Max package.
Starting in 2011, the NFL.com Fantasy Football TV app allows NFL.com fantasy players with Internet-connected set-top boxes to view their NFL.com Fantasy Football teams and scores directly on their TV screen.
NFL Sunday Ticket Max subscribers were able to stream games on the Internet and their smartphones and tablets. Starting in 2009, NFL Sunday Ticket To Go became available to non-DirecTV subscribers who were unable to receive satellite television in their homes or apartments due to line of sight issues, costing $50 more than those with DirecTV service. DirecTV offered NFL Sunday Ticket To Go on Motorola Xoom and Samsung Galaxy tablets; Motorola Android phones; the iPad, iPhone, iPod Touch, BlackBerry OS devices with 3G or wifi, Palm Pre/Pixi, and other Droid-branded phones.
For those who did have DirecTV, the NFL also offered the Sunday Ticket package for the PlayStation 3, PlayStation 4, Xbox 360 and Xbox One video game consoles.
Between October 3, 2010 and December 29, 2019, DirecTV offered the full slate of NFL Sunday Ticket games on JetBlue flights to 50 destinations across the United States.
The concept of NFL Sunday Ticket was largely invented by Jon Taffer during his three-year term on the board of NFL Enterprises, along with NFL Chief of Marketing Michael Miller. NFL Sunday Ticket was launched in 1994 and was available on both DirecTV (which had launched just months earlier) and on C band and Ku band satellites, for which the receiving dishes are larger in size. Within several years, the service became available on various cable systems in Canada as well.
DirecTV is under contract to carry NFL Sunday Ticket until the end of the 2022 season. The service and its majority owner, AT&T, are on the record as questioning the value of the package with less than half of the subscribers DirecTV would need to break even using Sunday Ticket plus the league adding more games outside the traditional Sunday afternoon windows. On opening weekend of the 2021 season, CNBC reported that the league was interested in partnering with a streaming service for future rights, along with a stake in NFL Network. This would end DirecTV's relationship with the NFL after nearly three decades. Analysts believe that Amazon Prime Video is the most-likely destination for Sunday Ticket, although Apple Inc. and ESPN have also expressed interest in hosting out-of-market games on their streaming services.
NFL Sunday Ticket was also available in Mexico, Latin America, Bermuda, The Bahamas and Canada (for business customers only).
NFL Sunday Ticket was previously available in Canada through most major pay television providers, often in a bundle with other sports packages. In July 2017, it was announced that the streaming service DAZN had acquired the rights to the NFL's out-of-market package beginning in the 2017 NFL season. The games previously available through this service, as well as NFL Game Pass, are bundled with the provider's service in Canada.
However, after DAZN's Canadian launch was met with frequent technical problems and user criticism, DAZN announced that it had begun to offer NFL Sunday Ticket to television providers as an alternative to its over-the-top product.