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FormerlyMidcontinent Communications
Company typeJoint venture
Founded1931; 93 years ago (1931), in Minneapolis, Minnesota
HeadquartersSioux Falls, South Dakota
Area served
North Dakota
South Dakota
Northeast Kansas
Key people
Pat McAdaragh (CEO)
Owners Edit this at Wikidata

Midco (known as Midcontinent Communications until 2016) is a regional cable provider, providing a triple play service of cable television, Internet and telephone service for both North Dakota and South Dakota, along with much of Minnesota, and several communities in Kansas and Wisconsin.[2] The company's business-class service also provides direct fiber-optic communications services via leased data circuits for larger companies.

Headquartered in Sioux Falls, South Dakota and operated as a joint venture between Midcontinent Media and Comcast, Midco provides service to 200 communities both urban and rural, serving an area that covers over 1.2 million people.[3]


Midcontinent Media was founded in Minneapolis, Minnesota in 1931 as the Welworth Theater Company, an operator of movie theaters. The company remained in that business until the 1990s, when it sold its theaters to various chains, including Carmike. In 1952, it bought the Midcontinent Broadcasting Company, owner of KELO-AM-FM in Sioux Falls; the company name changed to Midcontinent Media. The company also bought the construction permit for South Dakota's first television station, KELO-TV, which took to the air in 1953. Midcontinent purchased several other radio and television stations, but began exiting broadcasting in the 1990s (with KELO-TV and its satellites sold off to Young Broadcasting, currently owned by Nexstar), selling off the last of their radio holdings in 2004.

Midco diversified and extended its reach into other areas of the Upper Midwest, providing telephone and cable TV in rural parts of its service area, starting in the 1960s. In 1999, Midcontinent Media and AT&T Broadband (formerly known as TCI) merged their cable operations in the Dakotas, Minnesota and Nebraska into Midcontinent Communications, a joint venture between both companies. The partnership continued after Comcast's purchase of AT&T Broadband.

In the fall of 2008, Charter Communications announced their filing for Chapter 11 bankruptcy protection and the sale of some assets in non-critical areas. On October 14, 2008, an article appeared in the Fairmont, Minnesota Sentinel,[4] reporting that Charter was selling parts of their system to Midcontinent Communications, including its Bemidji and International Falls headends. Starting February 1, 2009 Midcontinent Communications took over some Charter's cable systems in Minnesota including Balaton, Bemidji, Canby, Ely, Fairmont, International Falls, Littlefork, Sherburn, and surrounding communities. Other areas in Minnesota were sold off to Comcast.[5]

In June 2011, Midcontinent Communications acquired 33,000 Minnesota and Wisconsin subscribers from US Cable.

Midco previously provided paging service, starting in 1985, but sold its paging services to another South Dakota company, Vantek Communications, in 2004. The former paging service was renamed Midco Connections.

On January 12, 2016, the company officially adopted the shortened Midco name across all of their operations, rendering it in all-caps as "MIDCO", with the new tagline of "Let's Go".[6][7]

In October 2016, Midco acquired the assets of the cable system serving Lawrence, Kansas from Wide Open West.[8]

Midco Sports Network

Midco offers a regional sports network called MidcoSN (formerly MC23 until August 2010) which carries coverage of NCAA Division I athletics in the Summit League, Missouri Valley Football Conference, and National Collegiate Hockey Conference with a specific focus on member schools South Dakota, South Dakota State University, North Dakota, and North Dakota State University. Additionally, MidcoSN is the primary broadcast partner for the NCAA Division II Northern Sun Intercollegiate Conference providing coverage of football, basketball, and volleyball events. Each school in the 15-team conference is guaranteed a minimum number of appearances on the network each season.

MidcoSN's signature coverage comes each February and March with full coverage of the NSIC Men's and Women's Basketball Tournaments from the Sanford Pentagon in Sioux Falls. The network broadcasts each game from the quarterfinals on to the championships in its entirety. That's followed by coverage of the Summit League Men's and Women's tournament quarterfinals and semifinals from the Denny Sanford Premier Center. The network does not carry the championship games for those tournaments, as those rights are held by ESPN.

All MidcoSN Summit League and Missouri Valley Football Conference coverage is syndicated to ESPN3 as well.

In addition to coverage of college events, MidcoSN also carries select high school sporting events in both North and South Dakota, including the prestigious Howard Wood Dakota Relays held each year in Sioux Falls.

MidcoSN and its overflow channels, MidcoSN2 and MidcoSN3, are available on to all MIDCO cable customers along with other cable systems in the region through distribution deals.[9]

MidcoSN employs over 30 full-time on-air talent and behind-the-scenes staffers.

The success of MidcoSN in the Dakotas has led to the development of a similar network in Kansas, Midco Sports Kansas, in Lawrence. The network broadcasts high school sports and college games in the northeastern Kansas area.

On Friday, April 21, 2023, a Minnesota Twins game aired on the network due to a conflict on Bally Sports North.[10]


  1. ^ "Finance - Google Search".
  2. ^ "Midcontinent Communications Overview and Coverage". Retrieved 2015-06-01.
  3. ^ "About Midcontinent Communications". Retrieved 2015-06-02.
  4. ^ "New cable firm seeks support - | News, Sports, Jobs, Community Info. - Fairmont Sentinel". Retrieved 2016-01-19.
  5. ^ [1] Archived April 14, 2009, at the Wayback Machine
  6. ^ Schwan, Jodi (12 January 2015). "Midcontinent rebrands as Midco". Argus Leader. Retrieved 16 January 2016.
  7. ^ "New Look for Region's Largest Communications Company" (Press release). MIDCO. 12 January 2016. Retrieved 16 January 2016.
  8. ^ Valverde, Rochelle (21 October 2016). "WOW announces sale of Lawrence cable TV, internet operations; change may lead to gigabit service /". Lawrence Journal-World. Retrieved 5 April 2017.
  9. ^ "The Making of MidcoSN | 8/27/2020". YouTube. Archived from the original on 2021-12-05.
  10. ^ "Where to watch upcoming, Twins, Wild and Wolves games from April 19-23". Bally Sports. April 19, 2023. Retrieved April 20, 2023.