GINX Esports TV
Native name
GINX TV Ltd
Industry
GenreEntertainment
Founded2007
Headquarters
Key people
Michiel Bakker (CEO)
Services
Websiteginx.tv

Ginx TV, officially GINX Esports TV (stylised as GiПX ESPORTSTV), is a United Kingdom-based media group specialised in Esports. Founded in 2007, it develops and operates media businesses dedicated to gaming and esports for its international audience. Alongside its TV channel, the largest network dedicated to the genre in the world, Ginx TV also publishes a website focused on gaming and esports news and guides.

History

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Ginx TV was founded in 2007 by Alistair Gosling (who founded the Extreme Sports Channel), Udi Shapira, and Cosmo Spens,[1][2]

Ginx TV was launched in August 2008 on Romania's Boom TV satellite television platform.[3] As of December 2012, Ginx TV operates in Southeast Asia, East Africa and Europe.[4] In two regions, Indonesia and Turkey, Ginx TV is represented by the Dori Media Group.[5][6] A high-definition simulcast of the channel, called Ginx HD, was temporarily available on Hispasat 1E during 2011.[7] On 30 July 2012, the channel became available in HD again on StarHub TV in Singapore.[8]

In August 2010, Ginx TV announced plans to launch in the UK and Ireland,[9] where the channel expected a potential audience of over 12 million viewers through Sky and Virgin Media.[10] In October 2010, Red Bee Media was appointed to create a new identity and on-screen presentation for the channel.[11]

In March 2011, it was announced that the launch had been delayed.[1] Ginx TV launched in the UK on Virgin Media on 9 July 2013.[12] A video on demand service was also available in the UK on BT Vision from 26 May 2011.[13] The company's programmes are also globally distributed to third party broadcasters such as TVNZ U in New Zealand,[14] Zee Trendz in India,[15] OSN in the Middle East and North Africa[16] and EGO in Israel.[17]

On 12 December 2011, Ginx TV agreed to license some of its content to American videogaming website The Escapist.[18]

In April 2015, Ginx formed a temporary partnership with DStv which would welcome esports into South Africa, becoming the first dedicated esports channel in South Africa. The brand returned in 2017 through a partnership with SuperSport and DStv which would give it a dedicated channel.[19][20]

In June 2016, it was announced that, with the partnership of Sky and ITV, Ginx TV was to be relaunched as GINX Esports TV, shifting its focus to covering esports. With this change, the channel launched on 24 June 2016 on Sky, in addition to it already being available to watch on Virgin Media.[21]

On 15 February 2017, it was announced that Canadian premium service Super Channel would launch a domestic version of Ginx as a replacement for one of its multiplex channels.[22] Replacing Super Channel 4, GINX Esports TV Canada launched on 4 May 2017 with a live edition of The Bridge.[23]

The same month, GINX Esports TV also entered Israel, via a partnership with Partner's 4GTV app.[24]

In October 2017, Ginx announced a partnership with Telekom Austria Group to make the channel available across Europe on Eutelsat 16A.[25]

In October 2018, Ginx announced it had terminated its contract with Virgin Media.[26]

In October 2019, Ginx launched ginx.tv, website dedicated to gaming and esports news, in English. It expanded to Spanish in 2020.

Services

TV channel

Utilising its own TV studios and production arm, GINX TV creates and publishes the largest and Uk's only 24/7 channel dedicated to esports: GINX Esports TV.

Since June 2016, the channel has partnered with game publishers and tournament organisers to broadcast some of the most prominent esports competition. GINX Esports TV also broadcasts its own creations such as Origins, a docu-series looking back at how the most popular video-games came to be, Top 10 or That Gaming Show.

In January 2022, GINX Esports TV also started broadcasting some its shows live on Twitch.

Production company

Through its production arm, GINX Studios, the company also creates and delivers esports programmes and competitions for publishers, media organizations, brands and esports organizations including OG esports or EXCEL esports.

Online Media

GINX TV owns and operates ginx.tv a digital outlet dedicated to esports, gaming and entertainment. The website is monetized through programmatic static and video advertising. In 2021, the website expanded to cover mobile gaming, slowly becoming one of its core competencies.

Programming

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Current programming

Former programming

References

  1. ^ a b "Ginx finds Adriatic home, delays UK debut". C21Media. 21 March 2011.
  2. ^ "Ginx TV Gets In The Game". Television Business International. Yudu Media. April 2011.
  3. ^ "Prima televiziune de jocuri a luat startul în România" (in Romanian). Cotidianul. 1 September 2008. Archived from the original on 26 July 2011.
  4. ^ "International". Ginx TV. Retrieved 12 June 2013.
  5. ^ "Dori adapts Ginx for Indonesia". C21Media. 7 August 2008.
  6. ^ "Ginx launches in Turkey". C21Media. 25 February 2010.
  7. ^ "Ginx HD arrives in Spain". Rapid TV News. 25 April 2011.
  8. ^ "StarHub launches travel and video gaming channels". Singapore Business Review. 25 July 2012.
  9. ^ "UK's first 24/7 game channel announced". Eurogamer. 26 August 2010.
  10. ^ "UK games channel targets 12m viewers". Market for Home Computing and Video Games. 23 February 2011.
  11. ^ "Red Bee Media to create multi-platform identity for gaming channel Ginx TV". Red Bee Media. 13 October 2010. Archived from the original on 20 November 2012. Retrieved 13 September 2012.
  12. ^ "New channels on your Virgin TV!". Virgin Media Presents. Retrieved 5 July 2013.
  13. ^ "Ginx On Demand launches on BT Vision". Broadband TV News. 25 May 2011.
  14. ^ "The Ginx Files- Are you ready to play?". TVNZ U. Retrieved 27 May 2011.
  15. ^ "Ginx TV to launch block on Zee Trendz". Digital TV Europe. 26 January 2011.
  16. ^ "Ginx TV widens reach". Broadband TV News. 5 February 2013.
  17. ^ "Ginx announce a distribution deal signed with channel Ego in Israel". Ginx TV. 1 December 2009. Archived from the original on 20 June 2013.
  18. ^ "Big Important Announcement Special". Ginx TV. YouTube. 7 December 2011.
  19. ^ "GINX Esports TV Continues esports TV expansion, Launches Channel in South Africa - The Esports Observer". The Esports Observer. 14 March 2017. Retrieved 13 December 2017.
  20. ^ "DStv Now app gets three new channels - TechCentral". techcentral.co.za. Retrieved 18 August 2021.
  21. ^ "Sky and ITV partner with Ginx to launch UK eSports channel". 16 June 2016.
  22. ^ "First 24-hour eSports Channel to Launch in Canada". Canada NewsWire. 18 June 2009.
  23. ^ Super Channel kicks off esports net, 5 May 2017
  24. ^ Cooke, Sam (15 February 2017). "GINX Esports TV enters Israel". Esports Insider. Retrieved 16 January 2018.
  25. ^ Ring, Oliver (20 October 2017). "Ginx Esports TV and Telekom Austria sign deal". Esports Insider. Retrieved 16 January 2018.
  26. ^ "GINX Esports TV terminates contract with Virgin Media | GINX Esports TV". GINX Esports TV. 17 October 2018. Retrieved 17 October 2018.
  27. ^ "The Blurb". Ginx TV. Retrieved 24 October 2012.
  28. ^ "Ex-MTV boss targets games TV". Market for Home Computing and Video Games. 7 August 2009.
  29. ^ "The Blurb Replaces GameFace on Challenge". Ginx TV. 12 July 2011.