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Native name
Area served
Key people
Peter Einstein (CEO)
OwnerTV channel:
ITV, Sky[1]

GINX TV Ltd, doing business as GINX.TV, is a United Kingdom–based media group founded in 2007 dedicated to coverage of video games-related content.

In addition to its television channel, which first launched in 2008, GINX TV produces and distributes content through its website and other platforms.


Formation and launch

Ginx was founded in 2007 by Alistair Gosling (founder of the Extreme Sports Channel), Udi Shapira, and Cosmo Spens.[2][3] The Ginx TV television channel would launch in August 2008 on Romania's Boom TV satellite television platform.[4]

As of December 2012, Ginx TV operates in Southeast Asia, East Africa and Europe.[5] Ginx TV is represented by the Dori Media Group in Indonesia and Turkey.[6][7] A high-definition simulcast of the channel, called Ginx HD, was temporarily available on Hispasat 1E during 2011.[8] On 30 July 2012, the channel became available in HD again on StarHub TV in Singapore.[9]

In August 2010, Ginx TV announced plans to launch in the UK and Ireland,[10] where the channel expected a potential audience of over 12 million viewers through Sky and Virgin Media.[11] In October 2010, Red Bee Media was appointed to create a new identity and on-screen presentation for the channel.[12]

The British launch was announced to be delayed in March 2011.[2] Ginx would ultimately launch on Virgin Media on 9 July 2013.[13] A video on demand service was also available in the UK on BT Vision from 26 May 2011.[14]

Ginx programming has also been distributed to third-party broadcasters such as TVNZ U in New Zealand,[15] Zee Trendz in India,[16] OSN in the Middle East and North Africa[17] and EGO in Israel.[18]

On 12 December 2011, Ginx TV agreed to license some of its content to the American video gaming website The Escapist.[19]

In April 2015, Ginx formed a temporary partnership with DStv to launch the first Esports channel in South Africa. The brand returned in 2017 through a partnership with SuperSport and DStv which would give it a dedicated channel.[20][21]

Shift to Esports

In June 2016, it was announced that, with the partnership of Sky and ITV, Ginx TV was to be relaunched as GINX Esports TV, shifting its focus to covering esports. With the changeover, the channel relaunched on 24 June 2016 on Sky, in addition to it already being available to watch on Virgin Media.[22]

On 15 February 2017, it was announced that the Canadian premium service Super Channel would launch a domestic version of Ginx as a replacement for one of its multiplex channels.[23] Replacing Super Channel 4, GINX Esports TV Canada launched on 4 May 2017 with a live edition of The Bridge.[24]

GINX Esports TV was launched in Israel in 2017 through a partnership with Partner's 4GTV app.[25]

In October 2017, Ginx announced a partnership with Telekom Austria Group to make the channel available across Europe on Eutelsat 16A.[26]

In October 2018, Ginx announced it had terminated its contract with Virgin Media.[27]

In January 2022, GINX Esports TV began broadcasting its programming on Twitch.[citation needed]

On 24 June 2023 it was announced that the UK version of the channel would cease satellite broadcast on 29 June 2023, and continue on Sky Glass and Sky Stream.[28]

GINX.TV programming

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources in this section. Unsourced material may be challenged and removed.Find sources: "Ginx TV" – news · newspapers · books · scholar · JSTOR (June 2023) (Learn how and when to remove this message)

The company has produced several esports and gaming-related programmes for its television channel, website, and digital outlets through its production arm, GINX Studios. Ginx has also produced programming and content for third-party publishers, media organizations, brands and esports organizations.[citation needed]

Current programming

Former programming


  1. ^ SSN HQ (10 October 2016). "Sky and ITV combine to launch GINX TV - UK's first 24-hour eSports channel". Sky Sports. Retrieved 2 September 2023.
  2. ^ a b "Ginx finds Adriatic home, delays UK debut". C21Media. 21 March 2011.
  3. ^ "Ginx TV Gets In The Game". Television Business International. Yudu Media. April 2011.
  4. ^ "Prima televiziune de jocuri a luat startul în România" (in Romanian). Cotidianul. 1 September 2008. Archived from the original on 26 July 2011.
  5. ^ "International". Ginx TV. Retrieved 12 June 2013.
  6. ^ "Dori adapts Ginx for Indonesia". C21Media. 7 August 2008.
  7. ^ "Ginx launches in Turkey". C21Media. 25 February 2010.
  8. ^ "Ginx HD arrives in Spain". Rapid TV News. 25 April 2011.
  9. ^ "StarHub launches travel and video gaming channels". Singapore Business Review. 25 July 2012.
  10. ^ "UK's first 24/7 game channel announced". Eurogamer. 26 August 2010.
  11. ^ "UK games channel targets 12m viewers". Market for Home Computing and Video Games. 23 February 2011.
  12. ^ "Red Bee Media to create multi-platform identity for gaming channel Ginx TV". Red Bee Media. 13 October 2010. Archived from the original on 20 November 2012. Retrieved 13 September 2012.
  13. ^ "New channels on your Virgin TV!". Virgin Media Presents. Retrieved 5 July 2013.
  14. ^ "Ginx On Demand launches on BT Vision". Broadband TV News. 25 May 2011.
  15. ^ "The Ginx Files- Are you ready to play?". TVNZ U. Retrieved 27 May 2011.
  16. ^ "Ginx TV to launch block on Zee Trendz". Digital TV Europe. 26 January 2011.
  17. ^ "Ginx TV widens reach". Broadband TV News. 5 February 2013.
  18. ^ "Ginx announce a distribution deal signed with channel Ego in Israel". Ginx TV. 1 December 2009. Archived from the original on 20 June 2013.
  19. ^ "Big Important Announcement Special". Ginx TV. YouTube. 7 December 2011.
  20. ^ "GINX Esports TV Continues esports TV expansion, Launches Channel in South Africa – The Esports Observer". The Esports Observer. 14 March 2017. Retrieved 13 December 2017.
  21. ^ "DStv Now app gets three new channels – TechCentral". 2 March 2015. Retrieved 18 August 2021.
  22. ^ "Sky and ITV partner with Ginx to launch UK eSports channel". 16 June 2016.
  23. ^ "First 24-hour eSports Channel to Launch in Canada". Canada NewsWire. 18 June 2009.
  24. ^ Super Channel kicks off esports net, 5 May 2017
  25. ^ Cooke, Sam (15 February 2017). "GINX Esports TV enters Israel". Esports Insider. Retrieved 16 January 2018.
  26. ^ Ring, Oliver (20 October 2017). "Ginx Esports TV and Telekom Austria sign deal". Esports Insider. Retrieved 16 January 2018.
  27. ^ "GINX Esports TV terminates contract with Virgin Media | GINX Esports TV". GINX Esports TV. 17 October 2018. Retrieved 17 October 2018.
  28. ^ "Sky satellite viewers to lose four channels this fortnight". RXTV info. 24 June 2023. Retrieved 26 June 2023.
  29. ^ "The Blurb". Ginx TV. Retrieved 24 October 2012.
  30. ^ "Ex-MTV boss targets games TV". Market for Home Computing and Video Games. 7 August 2009.
  31. ^ "The Blurb Replaces GameFace on Challenge". Ginx TV. 12 July 2011.