22 September – ITV is launched and sport - boxing - is part of the launch night's programmes.
October–November – The newly launched ITV creates a rugby league tournament called the Independent Television Floodlit Trophy. Played under floodlights at various London football grounds, the tournament was shown live in the London area only because ITV had not launched in the sport's north of England heartlands. The second half of the matches are shown live. The competition was a one-off and did not return the following year.
8–29 June – ITV covers the FIFA World Cup for the first time, showing a selection of games live.
13–19 July – ITV shows coverage of the Commonwealth Games. This is the only time that ITV has ever covered the event.
ITV agrees a deal worth £150,000 with the Football League to screen 26 matches; the very first live league match was on Saturday 10 September 1960 between Blackpool and Bolton Wanderers at Bloomfield Road. The match kicked off at 6:50 pm with live coverage starting at 7:30 under the title The Big Game. The game is played in front of a half-empty stadium. TV withdraws from the deal after first Arsenal and then Tottenham Hotspur refused them permission to shoot at their matches against Newcastle United and Aston Villa respectively, and the Football League demanded a dramatic increase in player appearance payments.
1 June – ITV and the BBC both show The Derby because it was a protected event which could not be exclusive to either channel. However, the rest of the Epsom events, including The Oaks, are broadcast exclusively on ITV.
22 September – ITV moves again into football, albeit tentatively, when Anglia Television launches Match of the Week, which shows highlights of matches from around East Anglia.
2 January – The first edition of World of Sport is broadcast. The new programme sees the start of ITV's coverage of wrestling, usually shown at 4pm, wrestling was a weekly feature through ought the programme's run.
The BBC and ITV share the rights to England's home cricket test matches. This arrangement continues until 1968, after which the full rights transfer back to the BBC.
6 September – After six years, ITV decides to stop showing cricket on a national basis. Some county games are occasionally shown on a regional basis for the next 25 years.
14 October – The first ITV Seven takes place, under the title of They’re Off!. The required number of races was obtained by televising races at two courses each week.
31 May-21 June – ITV introduces a studio panel, joining presenters Brian Moore and Jimmy Hill to analyse the latest action in the 1970 World Cup. This is the first time a studio panel of pundits had been seen on UK sporting coverage and this helped ITV to beat the BBC in the ratings.
2–7 July – ITV shows a home England Cricket Test Match for the last time as of 2021 - the 2nd Test v The Rest of the World at Trent Bridge.
20-22 September - ITV shows the Ryder Cup for the first time.
26 September – Scottish and Grampian show live Coverage of a Scotland home international for the first time when they broadcast the World Cup Qualifier between Scotland and Czechoslovakia.
17 October – ITV shows a home England international live from Wembley for the first time when it broadcasts the World Cup Qualifier between England v Poland. On the same night Scottish Television and Grampian Television show Scotland's away game to Czechoslovakia.
31 August – ITV shows the first edition of the World Masters (darts). It continues to show the event until it drops darts in 1988.
4 June – ITV becomes the exclusive broadcaster of The Derby - the race had been shown by both ITV and the BBC since 1960.
2 June - ITV is the exclusive broadcaster of The Derby for the second year in a row - The BBC had opted not to show the 1975 and 1976 Epsom Derbies due to budget cuts.
30 August - The first edition of Midweek Sports Special is broadcast.
4 June – ITV again takes over as the exclusive broadcaster of The Derby - the BBC had also shown the 1977 and 1979 races.
2-8 March - ITV starts showing Snooker on a national basis with daily live and recorded coverage of the Yamaha Organs Trophy followed later in the year with the first Jameson International. From 1982 the Classic would get full daily national coverage and in 1983 a new tournament would be added to the schedule the World Doubles Championship replaced in 1988 with the World Matchplay which would give ITV four tournaments a year. Snooker on ITV before this was shown on a regional and semi networked basis with regionally televised tournaments and semi networked pro celebrity tournaments, all of which were pre-recorded.
2 October – ITV shows a live top flight football match for the first time since 1960. This marks the start of English football being shown on a national basis rather than on a regional basis, resulting in The Big Match becoming a fully national programme.
22 March - Midweek Racing switches to Channel 4. However Racing would continue to be shown on ITV on Saturdays on World Of Sport and on Bank Holiday Mondays on Bank Holiday Sports Special until 28 September 1985.
9 June - ITV shows Rugby League nationally for the first time in 14 years with coverage of the 1984 Great Britain Lions tour with highlights of the test matches on World of Sport. Granada and Yorkshire had been showing weekly highlights and later from (1989 in the Granada area live coverage) of the Rugby Football League Championship First Division in their areas from 1981 until 1992 in a programme broadcast to both regions called RL Action later becoming Scrumdown (Yorkshire) and Rugby League Live (Granada).
5 October – ITV launches a new Saturday afternoon schedule which sees the football preview show becoming a programme in its own right, called Saint & Greavsie, a two-hour live transmission of a single sporting event and a results programme called Results Service. Wrestling also continues to be shown, moving to a lunchtime slot. Racing makes its Saturday afternoon debut on Channel 4, completing racing's move from ITV to Channel 4.
22 November - ITV stays on the air overnight to show a Boxing match live from the USA for the first time with the WBC Heavyweight Championship of the World match between Trevor Berbick and Mike Tyson some regions take the fight live at 3am and all regions would show recorded coverage at 9:30am on 23 November.
28 August-6 September – ITV shows the World Athletics Championships for the second and final time. Some of the coverage of broadcast on Channel 4.
February–March – ITV shows highlights of England's tour to New Zealand. This is the first time for two decades that cricket has been shown nationally on ITV.
14 May – The FA Cup Final is shown on both the BBC and ITV for the final time, thereby ending ITV's coverage of the competition until 1997.
1 June – ITV ends its association with horse racing for the next three decades when it simulcasts Channel 4's coverage of The Derby for the final time.
17 September–2 October – ITV broadcasts the Olympic Games for the final time, sharing the coverage with Channel 4 which shows the overnight and breakfast coverage of the 1988 Olympic Games. ITV shows the daytime coverage.
October – ITV announces that it will stop showing darts and that the final event that it will show will be the forthcoming World Masters.
30 October – Following the signing of a new four-year deal to show exclusive live coverage of top flight English football, ITV begins showing a live game every Sunday afternoon.
December – Following a change in direction at ITV, ITV decides to stop showing wrestling, having done so each week since the 1950s.
8-10 September – ITV covers the IAAF World Cup for the final time (this time jointly with Channel 4).
26 August-2 September – ITV broadcasts a major athletics championship for the final time when, in conjunction with Channel 4 and shared with the BBC, it broadcasts the 1990 European Athletics Championships.
September - Granada drops Midweek Sports Special after 12 years for their own Granada Soccer Night programme following complaints from Granada's head of sport Paul Doherty about both the networked coverage of Oldham Athletic's Littlewoods Cup run and lack of coverage of the 2nd Round tie between Liverpool and Wigan Athletic in the same competition the previous season. Central also drops Midweek Sports Special for their own show Central Sports Special at the same time.
May – Midweek Sports Special ends after 13 years when all the English regions, HTV Wales and Ulster TV all opt out for their own midweek sports shows. The programme continues in London as Thames Sports Special. STV and Grampian were already opting out of Midweek Sports Special with Midweek Scotsport.
3 October–2 November – ITV shows full live coverage of the 1991 Rugby World Cup, beginning a relationship with the tournament which lasts to this day.
18 May – Sky outbids ITV for the live rights to the newly formed football Premier League. Sky bids £304 million, as opposed to ITV's £262 million.
August – ITV maintains their partnership with the Football League and begins showing matches from the second tier of English football. The coverage is shown on a regional basis with many English regions showing a live game on a Sunday afternoon.
16 September – ITV shows its first matches from the newly formed UEFA Champions League, having purchased the rights following it being outbid for the rights to the Premier League.
6 March – ITV ends its coverage of snooker after its broadcast of that year's British Open. It had previously shown around four events each year.
16–18 April – Following its successful broadcasting of the 1991 Rugby World Cup, ITV steps up its coverage of international rugby union when it broadcasts full live coverage of the first 1993 Rugby World Cup Sevens.
11 May-11 June – ITV shows live coverage of the 1994 England rugby union tour of South Africa. In addition to showing the two test matches, ITV also broadcasts live coverage of all the tour matches. ITV also broadcast highlights of the other home countries' tour matches taking place in 1994. It shows all of the tour matches live. This is the only time that ITV broadcasts an English rugby tour as from 1996 Sky Sports would cover the Summer rugby tours by England and the other nations Scotland, Wales and Ireland as part of a TV deal with SANZAR.
17 June–17 July – ITV and the BBC opt to only show live coverage of selected matches from the group stage of the 1994 World Cup and it is only the knock-out stages of the tournament that are shown live and in full by the terrestrial broadcasters.
April – ITV loses rights to Frank Warren's Sports Network fights to Sky Sports.
October – ITV resumes its coverage of boxing, albeit for lower profile fights.
ITV loses the rights to the Football League to Sky Sports. Consequently, ITV no longer shows domestic league football on a live basis.
ITV shows athletics coverage for the final time. It had slowly been reducing its coverage of the sport since the start of the 1990s. The rights pass to Channel 4 before returning to the BBC in 1999.
March – ITV takes over as the broadcaster of Formula One motor racing. It shows full coverage of qualifying as well as the race itself, something that the previous rights holder, the BBC, generally did not do.
ITV obtains the FA Cup and England International football highlights rights from the BBC resulting in the return of the FA Cup to ITV screens for the first time since 1988.
February – ITV shows England's matches in the rugby unionFive Nations Championships. Live coverage is on Sky Sports. This continues until 2001, after which the BBC regains the full rights to the tournament.
12 December – ITV launches ITV2 and part of its schedule is for additional sports coverage. Among the output is a Saturday afternoon scores service called Football First. This is ITV's first results programme for six years.
15 June – The latest contracts for football’s Premier League are announced with the big news being that ITV has won the rights to the highlights package from the BBC at a reported cost of £183 million.
September – ONsport launches. It replaces Champions on 28 and Champions on 99, which had reflected the channel numbers these were broadcast on. These channels were re-branded respectively as ONsport 1 and ONsport 2, after ONdigital had purchased rights to the ATP Masters Series tennis. Whilst ONsport 1 broadcast 24 hours a day, ONsport 2 timeshared with Carlton Cinema and was only on air to provide coverage of an alternate Champions League match.
11 August – The ITV Sport Channel launches. It replaces ONsport. The new channel is mostly focussed on football and comes after ONdigital successfully outbid BSkyB for the rights to show live matches from The Football League and the League Cup, for a massive £315m over three seasons, at least five times more than any broadcaster had previously bid for it. Other output also includes ITV returning to broadcasting snooker.
18 August –
ITV begins its coverage of the Premier League when it launches its highlights programme The Premiership. The programme is shown in a primetime slot, airing at 7pm as opposed to the 10.30pm slot previously used by the BBC. However ITV loses the rights to the rights to the FA Cup and the England football team return to the BBC with the Corporation showing live coverage of the national team for the first time in a decade.
ITV relaunches its live scores service from Football First to The Goal Rush.
27 March – ITV Digital goes into administration with the cost of the Football League deal being the burden which used the company over the edge.
12 May – Following the collapse of ITV Digital, the ITV Sports Channel stops broadcasting.
July – ITV shows live and recorded coverage of the Tour de France, taking over from Channel 4 which had broadcast the event since 1983. ITV had bought the rights for its now failed ITV Sport Channel which would have given the football-heavy channel something to show during the summer.
August – Coverage of the Football League reverts to Sky Sports.
May – ITV decides to stop showing a football scores service resulting in the demise of The Goal Rush.
January – ITV broadcasts American Football for the first time when it shows the play-offs and the Superbowl. ITV also broadcasts these events in 2006 and 2007 until the rights move to the BBC in 2008.
27 March – ITV shows live coverage of The Boat Race for the first time as part of a new four-year deal. The event returns to the BBC in 2009.
Following a successful one-off return to boxing in May, ITV decides to return to the sport on a regular basis when it re-captures the rights to Frank Warren's Sports Network promotions.
1 November – ITV moves its sports coverage from ITV2 to the newly launched ITV4.
June – ITV launches a trial high-definition channel, primarily to show matches from the 2006 FIFA World Cup.
17–25 November – Having not shown darts since 1988, ITV resumes coverage of the sport when it shows the inaugural Grand Slam of Darts. It shows some of the event on the main ITV channel with the rest of the coverage shown on ITV4. ITV goes on to show the event until 2010.
March – ITV announces that they have enacted a clause within their contract enabling them to leave Formula One coverage after the 2008 season. It is believed this was done for commercial reasons and to allow more money to be spent on securing coverage of the UEFA Champions League.
May – ITV's regional football highlights programme Soccer Night is axed as part of further cutbacks in ITV's regional output. The Welsh Soccer Sunday continued for a further six months with coverage of Cardiff City and Swansea City for the first half of the 2008/9 season but that programme was axed in December 2008. Goals from local Football League matches moved to ITV regional news programmes.
August – ITV regains the rights to the FA Cup and the England football team.
6 September – ITV loses the rights to Frank Warren’s Sports Network to Sky but it does continue to broadcast boxing when it a signs a 2-year, 26-fight deal with Hennessy Sports.
September – ITV takes over as broadcaster of the highlights of Premiership rugby and the Anglo-Welsh Cup. Sky Sports and the BBC have the live rights respectively.
30 October-2 November – Following the success of its broadcasting of the Grand Slam of Darts, ITV starts showing a new tournament, the European Championship and has shown every edition.
February – ITV shows live cricket for the first time since 1970 when it begins showing coverage of the Indian Premier League. ITV then decides to take out a four-year deal for the event as well as also showing highlights of the 2010/11 Ashes series
July – Having only previously shown live coverage at the weekend, ITV shows live coverage of every stage of the Tour de France for the first time.
ITV decides to drop its coverage of boxing on the grounds that it considers the sport to be no longer financially viable.
October – ITV returns to the green baize when it broadcasts coverage of a new tournament called Power Snooker. The following year ITV signs a deal to show the net three events.
June – ITV Sport takes over as terrestrial broadcaster of tennis’ French Open. ITV shows full live coverage, mainly on ITV4, as opposed to the partial coverage shown by the previous rights holder, the BBC. This is the first time since 1968 that ITV has shown coverage of one of the sport's big four tournaments.
September – ITV becomes the lead broadcaster of the Europa League which includes exclusive coverage of the latter stages, including the final, for the next three seasons.
25 February-3 March – ITV makes a full return to snooker when it signs a deal to broadcast the World Open. This is the first world ranking event ITV has shown for 20 years. It only shows the event once before it moves to Eurosport.
14 June – The PDC and ITV announce a new deal to cover four tournaments a year from 2013 to 2015. The tournaments are The Players Championship which they had covered from 2009 to 2010 and from December 2011 – present, The European Championship which they covered previously in 2008 and 2011, a new tournament called the Masters where the top 16 face in other in a three-day tournament, and from 2014, the UK Open which had previously been shown on Sky. A fifth tournament is added to ITV's contract the following year, for the World Series of Darts Finals.
19–24 November – ITV expands its snooker coverage when it shows the revived Champion of Champions tournament. Coverage of broadcast on ITV4. It continues to show the tournament to this day.
The BBC regains the rights to the FA Cup, which it shares with BT Sport. However ITV retains the contract to show live coverage of the England football team.
17 March – ITV becomes the broadcaster of the new Formula E series, showing the 10 events on ITV4. ITV also shows the 2015 championship.
12–16 October – ITV broadcasts parasports for the first time when it shows live coverage of the World Wheelchair Rugby Challenge.
1 January – ITV takes over from Channel 4 as the exclusive terrestrial broadcaster of horse racing. The deal will see ITV broadcast nearly 100 days of racing each year - 60 on ITV4 and minimum of 34 fixtures on the main ITV channel. This is the first time since 1988 that the sport had been shown on ITV.
7 November – The FA Cup returns to ITV as part of a new deal with the BBC which sees the two broadcasters sharing the rights to the competition. This is the first time since 1988 that the competition has been shown fully and exclusively on terrestrial television, and it is the first time that ITV has broadcast the FA Cup since 2014.
30 January – Premiership Rugby returns to ITV screens after five years and the new deal sees ITV show a live match for the first time. ITV will show 12 live matches over the two years of the contract, including the Premiership Final, as well as a weekly highlights show in ITV4.
21 August – ITV shows the first of ten games from this season's LaLiga.
9 September – After seven years on the BBC, terrestrial coverage of the NFL returns to ITV. The deal includes the rights to show two of the three NFL London Games and the Super Bowl in addition to a weekly highlights programme.
October – ITV replaces Channel 4 as terrestrial broadcaster of rugby union's Heineken Cup.