Logo used since 2018
CountryUnited Kingdom
Picture format1080i HDTV
OwnerITV Digital Channels Ltd
(ITV plc)
Launched3 September 2018; 3 years ago (2018-09-03)
ReplacedMini CITV

LittleBe (stylized as little Be) is a British children's preschool television programming block broadcast by ITVBe. The block was launched on 3 September 2018.[1] The block airs at 9:00am to 12:00pm on weekends and weekdays. This block is aimed at 2–6 year olds.


On 4 July 2018, the block was announced at the Children's Media Conference.[1] tentatively without a name. It was eventually named LittleBe and launched on 3 September 2018.

The block is similar to the Mini CITV block that CITV used to broadcast before the network removed all pre-school shows from the channel.

On 30 August it was announced that Sooty would move to the block from its original broadcaster, CITV.[2]


Jason Ford from ITV Creative made a coordination with Bubble to create visual effects and animation for the block's promos and brand. Greg Claridge and James Taylor are the composers for the block's music and sound effects.[3]

Jason Ford had stated for the development:

“It was an absolute pleasure to work with Greg, James and the team. From the offset they completely understood the unique feel I wanted to achieve to complement the stripped back animation style for littleBe.”

— Jason Ford ITV Creative, Creative Director Brand & Design


Programmes on the block are aimed toward a pre-school audience and range from acquisitions such as Pingu in the City,[4] and Mumfie,[5] to original series such as Sooty.[6]


  1. ^ a b "ITV set to reintroduce pre-school block". TBI Vision. 4 July 2018. Retrieved 8 March 2019.
  2. ^ "Sooty and Sweep are making a comeback!". Yours. Retrieved 22 July 2019.
  3. ^ "ITV Creative • littleBe". Bubble. Retrieved 22 July 2019.
  4. ^ "New Pingu series arrives in overseas markets". 17 April 2019.
  5. ^ "Mumfie Secures a Herd of Sales". 15 June 2022.
  6. ^ "ITV revives the Sooty Show".