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IndustryVideo hosting
FounderBrian Lisi
Rich Johnson
Bob Frank
Key people
  • Brian Lisi
  • (CEO)
  • Bob Frank
  • (President)
  • Rich Johnson
  • (Chief Revenue Officer)
ProductsDigital streaming of concert and music documentaries
ParentStingray Group

Qello Holdings (also known as Qello) is an American-based entertainment company founded in 2010, in New York, by Brian Lisi, Bob Frank, and Richard Johnson.[1] Qello is the parent company of digital streaming service Qello Concerts, and over-the-top content service provider Qello Media Solutions. Qello Concerts is a digital streaming music service specializing in on-demand concert films and music documentaries.[2] In 2016, Qello Concerts added live streaming events and original programming. The company is headquartered in New York City.


Qello Concerts licenses long-form concerts, documentaries, behind the scenes footage and interviews from both major and independent music labels.[3] Qello Concerts is available in more than 160 countries.[4] Qello Concerts entered the film and television industry in 2016, debuting its first series, Evolution of a Song.[5] The platform also began its live streaming events initiative in 2016 offering live stream events including Slightly Stoopid with Bob Weir at TRI Studios,[5] the 2016 Lockn' Festival,[6] and Umphrey's McGee’s Chucktown Ball.[7]

Qello launched Qello Media Solutions in 2015 as a white label digital streaming service provider with a variety of media clients including Acorn TV.[8]

In January of 2018, Canadian streaming media company Stingray Digital announced that they had acquired Qello.[9] The Qello Concerts service has since been renamed "Stingray Qello".

The Qello executive team includes Brian Lisi as CEO, Bob Frank as President of Qello Concerts, Richard Johnson as Director of Business Development and Chief Revenue Officer, and Nicole Johnson as Director of Communications.[10]


In May 2011, Qello was given one of Google's Developer Sandbox spots at Google I/O.[2]

In June 2011, RightsFlow, a licensing and royalty service provider, entered into an agreement with Qello, providing them with a service for royalty reporting, ensuring that rights holders are properly compensated for the use of their creative work. A percentage of all monthly revenue goes directly to the content provider.[11]

In May 2012, Qello and EMI music entered an agreement, expanding Qello's library with content from EMI's library as well.[12] EMI was a British multinational recording and publishing company.

In April 2013, Qello launched a music blog designed to feature original content called Inside the Q.[13] Ben Fong-Torres, former editor for Rolling Stone, is the Senior Editor.[14] Inside the Q bloggers introduce Center Stage and Breakout artists being featured on Qello, as well as information about New Music Tuesdays, the apps new releases.[13][15] The blog also has reviews of the concerts and documentaries featured on Qello with Fong-Torres's accounts of personal encounters and interviews with many of the artists.[16]

As of July 2014, Qello has 3 million registered users in more than 160 countries.[4]

Qello Concerts

Qello Concerts
Qello Concerts

Users can access Qello via its mobile app available on iOS and Android, its YouTube channel, Amazon’s Kindle Fire, Windows Mobile, and Sony and Samsung Smart TVs.[14][17][18] Users can log in using their Facebook or Twitter account, or by creating a login.[19] If using a device supporting iTunes, Qello scans the users iTunes library and suggests bands and videos the user may want to watch but had not previously purchased.[20] It also gives iOS users access to purchase audio tracks of artists directly through iTunes.[citation needed] Qello allows users to create and share custom set lists.[3][21] All users get unlimited access to Qello TV, which has more than 30 channels of non-stop concert moments; they also get one track from every concert film.[20][21] Qello also offers an All-Access Pass giving subscribers unlimited access to every full-length concert and documentary in the library.[20][21]


Qello is also available on Sony and Samsung smart TVs, Kindle Fire, and iOS and Android devices.[22]

In December 2011, Qello was added to Google TV, and in May 2013, YouTube announced it would be featuring Qello as one of two channels launched in its new subscription channels.[23][24] This partnership allows YouTube users to access all of the content from Qello. Soon after, in June 2013, Qello was added to Apple TV, making Qello available everywhere that Apple TV is available.[17] The following month, July 2013, Qello was added among the Chromecast apps. In April 2014, the Qello app became available for Roku devices.[25] Qello was also a launch partner on the Amazon Fire TV.[26] In September 2014, Qello became available on PlayStation 4.

Qello was previously available on PlayStation 3 and PlayStation 4 via the PlayStation Network, but the service has since been suspended on these platforms.[27][28] On May 4, 2016, PlayStation users in North America were emailed notifying them of the suspension of service and were instead encouraged to use other platforms or the paid-service Amazon Prime. As of May 6, 2016, however, the Qello website still lists PS3, PS4, and PS Vita as supported devices.[29]

In 2020, Qello Concerts was made available via STV Player, the streaming service of Scottish broadcaster STV.[30] Viewers could watch a live-stream of the channel,[31] as well as view a selection of concerts on demand.[32] Qello's streamed channel was removed from STV Player in 2021, however, a selection of concerts are available to view in the "Music" section.

In 2021, Qello Concerts joined Freeview in the United Kingdom along with sister channel Stingray Naturescape. The channels can be found on channel 271 via the Channelbox streaming portal alongside Now 70s, Now 90s and Clubland TV.[33][34]


  1. ^ David Holmes (October 24, 2014). "Qello is quietly building a "Netflix for music films" — and maybe building the future of digital video". Pando Daily. Retrieved November 19, 2014.
  2. ^ a b Francis Rey Balolong (2011-05-14). "Qello Chosen to Present New HD Concert Films at Google I/O 2011". Social Barrel. Retrieved November 5, 2013.
  3. ^ a b "Qello – The One Stop for HD Concerts and Music Documentaries". All My Faves. 13 May 2013. Retrieved November 5, 2013.
  4. ^ a b Laura Martin; Dan Medina (14 July 2014). "Leaders and Visionaries Series Qello CEO, Brian Lisi". Needham Industry Report.
  5. ^ a b "O.A.R. Featured In Qello Original Series 'Evolution Of A Song'". 24 May 2016.
  6. ^ "Lookin' for LOCKN'? Free Stream Available on Multiple Platforms This Weekend". 2016-08-25.
  7. ^ "Full Show Audio: Umphrey's McGee Kicks Off Chucktown Ball In North Charleston". 24 September 2016.
  8. ^ "World-class TV streamer Acorn TV now available on Apple TV and new iOS app - Broadcasting & Cable".
  9. ^ "Stingray Announces Acquisition of Qello".
  10. ^ "Qello Concerts - Watch Live Concert Films and Music Documentaries On Demand".[permanent dead link]
  11. ^ Louis Bedigian (2013-07-05). "Qello's Revenue Share Could Pay Artists More Than Pandora". Benzinga. Retrieved November 5, 2013.
  12. ^ "Company Overview of Maltby Capital Limited". Bloomberg Businessweek. Archived from the original on October 12, 2007. Retrieved November 5, 2013.
  13. ^ a b "Qello Launches Blog With Ben Tong Forres, An Example Of Smart Music Tech Marketing". Hypebot. 22 April 2013. Retrieved November 5, 2013.
  14. ^ a b Whitney Matheson. "Cool app: Qello, a haven for music movies". USA Today. Retrieved November 5, 2013.
  15. ^ "Developing Minds Want to Know: Q&A with Qello CEO, Brian Lisi". Appolicious. Archived from the original on March 4, 2016. Retrieved November 5, 2013.
  16. ^ "Rolling Stone magazine's Fong-Torres joins Qello to blog about concert films". New York Business Journal. Retrieved November 5, 2013.
  17. ^ a b Nick Summers (2013-06-19). "Apple TV gets HBO GO, ESPN, Sky News, Crunchyroll and Qello, as iTunes passes 1bn TV show downloads". The Next Web. Retrieved November 5, 2013.
  18. ^ John Sciarrino. "The App Review - Qello". Maxim. Retrieved November 5, 2013.
  19. ^ Aldrin Calimlim (2012-05-04). "Qello's Latest Update May Be Music To Your Ears". AppAdvice. Retrieved November 5, 2013.
  20. ^ a b c David Downs. "Qello: A Music DVD Fiend's New Best Friend". Billboard. Retrieved November 5, 2013.
  21. ^ a b c Chance Kinney (2013-10-07). "Qello is What MTV and VH1 Used to Be". Chip Chick. Retrieved November 5, 2013.
  22. ^ "Qello Inks Licensing Deal With EMI Music". PR Newswire. Retrieved 18 May 2014.
  23. ^ "YouTube Adds Paid Subscriptions With Just 2 Music Channels: Qello Concerts & Rap Battle". Hypebot. 10 May 2013. Retrieved November 5, 2013.
  24. ^ Caleb Hsu. "Qello: The World's Largest Music Streaming Service on YouTube". Berklee Groove. Retrieved November 5, 2013.
  25. ^ Billy Steele (3 April 2014). "Roku devices can now stream Qello's concert library for $4.99 per month". Engadget. Retrieved 21 April 2014.
  26. ^ "Netflix, Hulu Plus, Dozens of Other Streaming Apps Available on Amazon's Fire TV". Billboard. 2 April 2014. Retrieved 21 April 2014.
  27. ^ "Now You Can Attend Music Concerts Directly from Your PS3". Push Square. 2013-11-26. Retrieved December 26, 2013.
  28. ^ Holmes, Brian (24 October 2014). "Qello is quietly building a "Netflix for music films" — and maybe building the future of digital video". Pando Daily. Retrieved 28 October 2014.
  29. ^ "Qello Concerts - Watch Live Concert Films and Music Documentaries On Demand". 5 December 2016. Archived from the original on 5 December 2016.((cite web)): CS1 maint: bot: original URL status unknown (link)
  30. ^ "STV Player content expands as performance soars". STV Group. 29 April 2020. Retrieved 22 April 2021.
  31. ^ "STV Player - Channels - Qello". STV Player. Retrieved 22 April 2021.
  32. ^ "STV Player - Music". STV Player. Retrieved 22 April 2021.
  33. ^
  34. ^ "Stringray channels added to Freeview Channelbox". 17 March 2021.

Further reading