|Developer||Google and others|
|Working state||Discontinued (Google TV's SDK was removed in June 2014)|
|Source model||Open source with proprietary components|
|Initial release||October 6, 2010|
|Marketing target||Smart TV platform|
|Succeeded by||Android TV|
Google TV was a smart TV operating system from Google co-developed by Intel, Sony and Logitech. It launched in October 2010 with official devices initially made by Sony and Logitech. Google TV integrated the Android 3.0/3.2 operating system and the Google Chrome web browser to create an interactive television overlay on top of existing online video sites to add a 10-foot user interface, for a smart TV experience.
Google TV's first generation devices were all based on x86 architecture processors and were created and commercialized by Sony and Logitech. The second generation of devices are all based on ARM architecture processors and with additional partners including LG, Samsung, Vizio and Hisense. In 2013, more second generation Google TV-supported devices were announced by new partners, including Hisense, Netgear, TCL, and Asus, some of which include 3D video support.
Google TV was succeeded in June 2014 by Android TV, a newer platform which shares closer ties with the Android platform and has a revamped user experience integrating with Knowledge Graph, and providing casting support from mobile devices. As of June 2014, the Google TV SDK is no longer available, ending any future software development for existing devices and effectively deprecating the platform. The "Google TV" branding has since been used as a replacement for Google Play Movies & TV, and to refer to a user interface used on newer Android TV devices (such as Chromecast with Google TV).
Google TV leveraged many of Google's existing products. Google TV's operating system, a customized version of Android 3.0/3.2 designed for TV, provided the underlying foundation, allowing developers to create applications that extended the system's functionality. Google's Chrome browser provided a gateway to the Internet, allowing consumers to browse web sites and watch television in tandem. Consumers could access HBO, CNBC, and content from other providers through the Chrome browser. Android and Apple smartphones and tablet computers could be used as remote controls for Google TV. Google TV products shipped with wireless remote controls with a full QWERTY keypad. An update in November 2011 allowed access to Google Play and enabled search to find content from live TV, Netflix, YouTube, HBO GO, Amazon, and more.
Xyologic has compiled a list of the early Google TV apps with the largest number of installations. As of November 2012, the most installed apps were Napster, Pandora Radio and CNBC.
The Google TV platform was provided by Google to OEMs for incorporation into their consumer products. The first generation of consumer devices were produced by Logitech and Sony. The second generation of consumer devices were produced by Sony, LG (see LG L9 SoC), Vizio, Hisense, NetGear and Asus. The third generation of consumer devices was announced by LG at 2013 International CES, with the announcement of their TV models.
|Brand/Name||Model||Android version||Status||Announcement date||US release date||Discontinued date|
|Sony Internet TV – 24", 32", 40" and 46"||NSX-24GT1, NSX-32GT1, NSX-40GT1 and NSX-46GT1||3.2 Honeycomb||Discontinued||October 12, 2010||October 2010||February 2012|
|Sony Internet TV Blu-ray Disc||NSZ-GT1||3.2 Honeycomb||Discontinued||October 12, 2010||October 2010||February 2012|
|Logitech Revue||M/N: D-R0001, Y-R0014 – PN 970-000001||3.2 Honeycomb||Discontinued||June 18, 2010||October 2010||November 2011|
|Brand/Name||Model||Android version||Processor||RAM||Flash||USB ports||IR Blaster||Status||Announcement date||US release date||Discontinued date|
|Sony Internet Player with Google TV||NSZ-GS7||3.2 Honeycomb||Marvell Armada 1500(88de3100) 1.2 GHz dual-core processor, with a 750 MHz GPU||1 GB DDR3 Memory||8 GB Samsung Flash NAND – KLM8G2FEJA-A002||2||Yes||Discontinued||January 9, 2012||July 22, 2012|
|LG SmartTV with GoogleTV (47" and 55")||47G2 and 55G2||4.2.2 Jelly Bean||LG L9||Discontinued||May 2012||May 30, 2012|
|Vizio Co-Star||VAP430||3.2 Honeycomb||Marvell Armada 1500(88de3100) 1.2 GHz dual-core processor, with a 750 MHz GPU||1 GB DDR3 Memory||4 GB Samsung Flash NAND – K9GBG08U0A-SCBO||1||Yes||Discontinued||June 26, 2012||August 22, 2012|
|Hisense Pulse||gx1200v||3.2 Honeycomb||Marvell Armada 1500(88de3100) 1.2 GHz dual-core processor, with a 750 MHz GPU||1 GB DDR3 Memory||4 GB Flash NAND||1||Yes||Discontinued||September 2012||December 20, 2012|
|ASUS Cube||Cube||3.2 Honeycomb||Marvell Armada 1500(88DE3100) 1.2 GHz dual-core processor, with a 750 MHz GPU||1 GB DDR3 Memory||4 GB Flash NAND||2||Yes||Discontinued||January 7, 2013||April 24, 2013|
|NETGEAR NeoTV Prime||GTV100||3.2 Honeycomb||Marvell Armada 1500(88DE3100) 1.2 GHz dual-core processor, with a 750 MHz GPU||1 GB DDR3 Memory||4 GB Flash NAND||1||Yes||Discontinued||January 7, 2013||January 9, 2013|
|October 29, 2010||Nilay Patel||Engadget Blog||First generation||Remarked, "Google TV feels like an incomplete jumble of good ideas only half-realized, an unoptimized box of possibility that suffers under the weight of its own ambition and seemingly rushed holiday deadline."|
|November 13, 2010||Kevin Sintumuang||Wall Street Journal||First generation||review that "The potential is as big as, well, the Internet, but right now Google TV is a bit of a tease."|
|November 17, 2010||David Pogue||The New York Times||First generation||Said "This much is clear: Google TV may be interesting to technophiles, but it's not for average people." Concentrating more on the product's usefulness for finding and watching television shows than on its capabilities as an Internet appliance, he also expressed concern about the inconsistencies throughout the user interface as well as the fragmentation of Google TV.|
|July 28, 2010||Matt Burns||TechCrunch||First generation||Commentators were saying "Google TV is sinking" and that it was "on its last legs" as launch partner Logitech slashed the price of its Revue (from $249 to $99) to clear unsold inventory.|
|November 3, 2011||Matt Burns||Techcrunch||First generation||Some of the same commentators praised Google TV 2.0 as having a "brilliant interface" but still lacking "substance." Said "The latest Google TV, referred to as Google TV 2.0 throughout the rest of this review, is a star performer. It runs like a champ and it's clear that Google engineers paid close attention to criticism of version 1.0."|
|November 22, 2011||Russell Holly||Geek.com||First generation|||
|November 22, 2011||Brid-Aine Parnell||Theregister.co.uk||Second generation|||
|January 9, 2012||Jung-ah Lee||WSJ||Second generation||This article says that Samsung had plans to release Google TV based devices in the second half of 2012. Their target was high-end customers in the U.S. first.|
|June 26, 2012||Ben Drawbaugh||Engadget Blog||Second generation|||
|June 27, 2012||Marshal Rosenthal||Gadget Review||Second generation||It says: "The advantage of the Google experience is that much of what is going on is happening online — as you're accessing video, photos, looking at stuff that is not just locally based." The LG 55G2 product was rated in general as excellent.|
Main article: Smart TV
Cable providers as well as content providers did not participate in the Google TV platform due to it allowing access through a web browser rather than authenticated apps which could enforce geolocation and international copyright restrictions. NBC, ABC, Fox, CBS/The CW and Hulu blocked Google TV enabled devices from accessing their web content through the platform's entire life. As of November 22, 2010, Google TV devices were also blocked from accessing any programs offered by Viacom's subsidiaries. Of the cable and satellite providers, only Dish Network (formerly Echostar), had embraced Google TV and promoted it by offering customers a discount on the Logitech Revue. In contrast, the Android TV ecosystem has all the major American television networks and streaming providers' apps.
In January 2014, Google filed a UDRP case against the owner of domain names androidtv.com and xbmcandroidtv.com. The domain names were owned by Exo Level, Inc. and were registered with GoDaddy in November 2006. In March 2014, Google's case was denied.
|Google TV version history details|
|Brand||Firmware Version||Build Number||Release Date||Android Version||Devices Supported||Version Improvements|
|Sony||2.1||2010-10||2.1||Sony Internet TV devices NSZ-GT1, NSX-24GT1, NSX-32GT1, NSX-40GT1 and NSX-46GT1.||Original version.|
|Sony||2.1 – Update 1||2011102306||2011-10-23||2.1||Sony Internet TV devices NSZ-GT1, NSX-24GT1, NSX-32GT1, NSX-40GT1 and NSX-46GT1.|
|Logitech||3.1 update||2011-12-12||3.1||Logitech Revue||Updated to Android 3.1.|
|Sony||3.2||2012022201_WWV_ORSC.201202220101419||2012-03-06||3.1||Sony Internet TV devices NSZ-GT1, NSX-24GT1, NSX-32GT1, NSX-40GT1 and NSX-46GT1.||Improved stability and performance of the Android operating system. Update the system to Android 3.1 platform. Adds Blu-ray 3D support for the NSZ-GT1 device. Updates in Chrome and Flash.|
|Sony||3.2||2012052001_WWW_ORSC.2012050140935||2012-06-03||3.2||Sony Internet TV devices NSZ-GT1, NSX-24GT1, NSX-32GT1, NSX-40GT1 and NSX-46GT1.||Updated to Android 3.2 level. Chrome updates.|
|Logitech||3.2||KA2X-20120518.141456.user-b65871-p||2012-06-04||3.2||Logitech Revue.||Updated to Android 3.2 level. Netflix fixes, fix for keyboard controller pairing failures, Chrome updates.|
|Sony||3.2||REL02_NSZGS7_U2_1005_887_3790_20120628_URSC||2012-06-28||3.2||Sony NSZ-GS7 Network Media Player|
|Sony||3.2||REL03_NSZGS7_U2_1104_4384_20120724_URSC_S67254||2012-08-03||3.2||Sony NSZ-GS7 Network Media Player||Added WPS2.0 function and support for the Media player / Socialife application.|
|Sony||3.2||2012080801_WWV_ORSC.20120808140935||2012-08-16||3.2||Sony Internet TV devices NSZ-GT1, NSX-24GT1, NSX-32GT1, NSX-40GT1 and NSX-46GT1.|
|Logitech||3.2||KA2X-20121009.114346.user-b70199||2013-01-28||3.2||Logitech Revue.||Chrome updates, performance improvements, added Google Play Movies & TV application.|
|Vizio||4.6.0||2013-02-08||Vizio Costar||Performance improvements, voice control, YouTube updates, Primetime quick guide.|
|Sony||3.2||rel07_NZGGS7_U2_2010_8249_20130219||2013-02-19||3.2||Sony NSZ-GS7||Updates to Google TV OS, Adds "Voice Search", adds "Amazon Video", improves system stability.|
|Sony||3.2||REL08_NSZGS7_U2_2106_131390_20130406_URSC_S67254||2013-05-02||3.2||Sony NSZ-GS7||Adds the DLNA® feature, adds the 3D video playback function, adds the VUDU™ application.|
|Vizio||5.3||--||2013-05-08||Vizio Costar||Improved resource manager, support for additional apps.|