The DeGoogle movement (also called the de-Google movement) is a grassroots campaign that has spawned as privacy advocates urge users to stop using Google products entirely due to growing privacy concerns regarding the company.[1][2] The term refers to the act of removing Google from one's life. As the growing market share of the internet giant creates monopolistic power for the company in digital spaces, increasing numbers of journalists have noted the difficulty to find alternatives to the company's products. Some projects, such as ungoogled-chromium, primarily distinguish themselves from Google-maintained products by their lessened dependence on the company's infrastructure.[3] It can be seen as part of a broader opposition to big tech companies, sometimes referred to as "techlash."[4]


In 2008, Lee Hinman began making the move away from Google tools, 'in the interests of privacy', and blogged about his experience.[5] In 2010, publisher Jack Yan used the term as he removed himself from Google's services, citing privacy concerns.[6] Five days later, Kirk McElhearn wrote a piece about "dropping Google" in Macworld, citing privacy, deletions of Blogger blogs, and censorship.[7] In 2013, John Koetsier of Venturebeat said Amazon's Kindle Fire Android-based tablet was "a de-Google-ized version of Android."[8] In 2014 John Simpson of US News wrote about the “right to be forgotten” by Google and other search engines.[9] In 2015, Derek Scally of Irish Times wrote an article on how to "De-Google your life."[10] In 2016 Kris Carlon of Android Authority suggested that users of CyanogenMod 14 could “de-Google” their phones, because CyanogenMod works fine without Google apps too.[11] In 2018, Nick Lucchesi of Inverse wrote about how ProtonMail was promoting how to "be able to completely de-Google-fy your life.”[12] Lifehacker's Brendan Hesse wrote a detailed tutorial on "quitting Google."[13] Gizmodo journalist Kashmir Hill claims that she missed meetings and had difficulties organizing meet ups without the use of Google Calendar.[14] In 2019, Huawei gave a refund to phone owners in the Philippines who were inhibited from using services provided by Google because so few alternatives exist that the absence of the company's products made normal internet use unfeasible.[15] In 2020, Huawei launched Petal as an alternative to Google Search.[16] Also in 2020, Kashmir Hill wrote an article on avoiding large tech companies in which she discussed how disabling Google prevented her from using Dropbox, Uber, Lyft, and Yelp, and described Amazon and Google as "so embedded in the architecture of the digital world that even their competitors had to rely on their services."[17] In 2022, comic artist and activist Leah Elliott published a Creative Commons web comic criticizing Google Chrome's privacy practices, entitled "Contra Chrome."[18][19]

See also


  1. ^ Ghosh, Shona. "Thousands of Reddit users are trying to delete Google from their lives, but they're finding it impossible because Google is everywhere". Business Insider. Retrieved 2019-12-07.
  2. ^ Wong, Julia Carrie (2019-11-23). "Tech giants watch our every move online. Does that violate our human rights?". The Guardian. ISSN 0261-3077. Retrieved 2019-12-07.
  3. ^ Tim Anderson. "When open source isn't enough: Fancy a de-Googled Chromium? How about some Microsoft-free VS Code?". Retrieved 2022-04-25.
  4. ^ "A brutal year: how the 'techlash' caught up with Facebook, Google and Amazon". the Guardian. 2019-12-28. Retrieved 2022-04-25.
  5. ^ "De-googling". 2008-12-10. Retrieved 2022-12-14.
  6. ^ "More Google privacy breaches in Reader?". The Persuader. 2010-02-14. Retrieved 2022-12-13.
  7. ^ McElhearn, Kirk (2010-02-19). "Why I'm dropping Google". Macworld. Archived from the original on 2010-03-08. Retrieved 2022-12-13.
  8. ^ "We will download 70 billion mobile apps in 2013 (50% Android, 41% iOS)". VentureBeat. 2013-03-04. Retrieved 2020-01-03.
  9. ^ Simpson, John (2014-05-12). "Restore 'Privacy by Obscurity'". US News. Retrieved January 3, 2020.
  10. ^ Scally, Derek. "De-Google your life: it's worth the hassle if you value your privacy". The Irish Times. Retrieved 2020-01-03.
  11. ^ "CM 14.1: what it is, how to get it and what devices are supported by CyanogenMod". Android Authority. 2016-12-21. Retrieved 2020-01-03.
  12. ^ Lucchesi, Nick. "ProtonMail Hits 5 Million Accounts and Wants Users to Ditch Google by 2021". Inverse. Retrieved 2020-01-03.
  13. ^ Hesse, Brendan (8 November 2018). "The Comprehensive Guide to Quitting Google". Lifehacker. Archived from the original on 2018-11-08. Retrieved 2020-01-19.
  14. ^ "I Cut Google Out Of My Life. It Screwed Up Everything". Gizmodo. 29 January 2019. Retrieved 2019-12-07.
  15. ^ "Huawei Will Give a Full Refund To Philippines Users Who Can No Longer Use Facebook Or Google". 2019-06-18. Retrieved 2019-12-07.
  16. ^ Li, Deng (11 March 2021). "Huawei Petal Search vs Google Search: A new search engine is now launched". Retrieved 21 March 2021.
  17. ^ Hill, Kashmir (2020-07-31). "I Tried to Live Without the Tech Giants. It Was Impossible". The New York Times. ISSN 0362-4331. Retrieved 2022-04-25.
  18. ^ "Contra Chrome: A Biting Satire of Google's 2008 Chrome Comic". The New Stack. 2022-04-23. Retrieved 2022-04-30.
  19. ^ "Interview with Leah Elliott, 'Contra Chrome' Comic Artist". The New Stack. 2022-04-26. Retrieved 2022-04-30.