YouTube Music
Screenshot of the YouTube Music web player as of December 2023
DeveloperYouTube
Key people
  • Neal Mohan (YouTube CEO)
  • T. Jay Fowler (Director of Product Management)
  • Lyor Cohen (Global Head of YouTube & Music)
TypeMusic and Video Streaming
Launch dateNovember 12, 2015; 8 years ago (2015-11-12)
Platform(s)
Members100 million paid subscribers (including YouTube Premium; as of January 2024)[1]
Availability104 countries; mostly in the Americas, Europe and Oceania, and in parts of Africa and Asia (see full list)[2][3][4][5]
Websitemusic.youtube.com

YouTube Music is a music streaming service developed by the American video platform YouTube, a subsidiary of Google. The service is designed with a user interface that allows users to explore songs and music videos on YouTube based on genres, playlists, and recommendations. In April 2023, the service expanded its offerings to include support for podcasts.[6]

YouTube Music also features a premium tier that provides several benefits to subscribers. These include ad-free playback, the ability to play audio in the background, and the option to download songs for offline listening. These benefits are also available to subscribers of YouTube Premium. On December 1, 2020, YouTube Music replaced Google Play Music as Google's primary brand for music streaming.

History

The YouTube Music app was unveiled in October 2015 and released the following month; its release came alongside the unveiling of YouTube Premium (originally called YouTube Red), a larger subscription service that covers the entirety of the YouTube platform, including the Music app. Although redundant to Google's existing Google Play Music All Access subscription service, the app was designed for users who primarily consume music through YouTube.[7][8]

On May 17, 2018, YouTube announced a new version of the YouTube Music service, including a web-based desktop player and redesigned mobile app, more dynamic recommendations based on various factors, and the use of Google artificial intelligence technology to search songs based on lyrics and descriptions. In addition, YouTube Music became a separate subscription service (positioned as a more direct competitor to Apple Music and Spotify), offering ad-free and background/audio-only streaming, and downloading for offline playback, for music content on YouTube. The service's benefits will continue to be available as part of the existing YouTube Premium (formerly YouTube Red) service and to Google Play Music All Access subscribers. The YouTube Music subscription is priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers.[9][10]

In 2018, YouTube Music reached multiple sponsorship agreements with Dick Clark Productions to serve as a partner for its television specials Dick Clark's New Year's Rockin' Eve and the American Music Awards.[11][12]

YouTube Music became available on Google Assistant smart speakers (including Google Nest smart speakers) on April 18, 2019, with feature-limited ad-supported playback available for non-subscribers in only a limited number of countries.[13]

Features

The availability of music includes many releases from mainstream artists and extends to any video categorized as music on the YouTube service.

YouTube Music initially operated parallel with Google Play Music, but the latter was shut down in December 2020.[14] Product manager Elias Roman stated in 2018 that they aimed to reach feature parity with Google Play Music before migrating users to it, but as of 2024 this has not been achieved.[15][16][17]

In September 2019, YouTube Music replaced Google Play Music in the core Google Mobile Services bundle distributed on new Android devices.[18][19] In May 2020, an update was released to allow imports from Google Play Music, including purchased music, playlists, cloud libraries, and recommendations.[20] The service still contains regressions over Google Play Music, including no online music store functionality (cannot purchase songs), and a YouTube Music Premium subscription being required to cast cloud library speakers to Google Nest smart speakers. Google stated that they planned to address this and other "gaps" in features between the services before Play Music is shut down. However, at the time of the shutdown, most feature gaps had not been addressed.[16][17]

A "pre-save" feature for upcoming releases was added in May 2020.[21]

In February 2023, YouTube Music launched Radio Builder, a free and from anywhere accessible web service for both paying subscribers and free users with iOS or Android devices. It allows users to create a custom radio station, selecting up to 30 artists with an option to hear only their songs or from comparable musicians.[22][23][24]

In April 2023, podcasts were added to the service, initially for users in the US only with a worldwide rollout planned later in 2023.[6][25]

Subscriptions

The free tier plays songs in its music video version where applicable. The premium tier plays official tracks of the album unless the user searches for the music video version. YouTube Music Premium and YouTube Premium subscribers can switch to an audio-only mode that can play in the background while the application is not in use. The free tier does not allow audio-only mode with background playback as it displays video advertisements.[8]

YouTube Music Premium and YouTube Premium plans are available in individual and family variants. A family plan allows up to six family members from the same household to access plan features. Eligible students can obtain a discount on an individual plan.

Subscription tiers Ads Skipping and scrubbing Offline mode Background playback Audio quality
Free Yes Unlimited Podcast only Podcast only 32, 48, 64, 128 kbit/s OPUS
32, 48 kbit/s HE-AAC, 128 kbit/s AAC[26]
Music Premium None Unlimited Available Available All free tier qualities, including 256 kbit/s AAC
Premium None Unlimited Available Available All free tier qualities, including 256 kbit/s AAC

Geographic availability

Countries in which YouTube Music is available (in red)

The service is available in 120 countries & territories, such as:[27][28][29][30][5][31]

  1. Algeria
  2. American Samoa
  3. Argentina
  4. Aruba
  5. Australia
  6. Austria
  7. Azerbaijan
  8. Bahrain
  9. Bangladesh
  10. Belarus
  11. Belgium
  12. Bermuda
  13. Bolivia
  14. Bosnia and Herzegovina
  15. Brazil
  16. British Virgin Islands
  17. Bulgaria
  18. Canada
  19. Cayman Islands
  20. Chile
  21. Colombia
  22. Costa Rica
  23. Croatia
  24. Cyprus
  25. Czech Republic
  26. Denmark
  27. Dominican Republic
  28. Ecuador
  29. Egypt
  30. El Salvador
  31. Estonia
  32. Finland
  33. France
  34. French Guiana
  35. French Polynesia
  36. Germany
  37. Georgia
  38. Ghana
  39. Greece
  40. Guadeloupe
  41. Guam
  42. Guatemala
  43. Honduras
  44. Hong Kong
  45. Hungary
  46. Iceland
  47. India
  48. Indonesia
  49. Iraq
  50. Ireland
  51. Israel
  52. Italy
  53. Jamaica
  54. Japan
  55. Jordan
  56. Kazakhstan
  57. Kenya
  58. Kuwait
  59. Latvia
  60. Lebanon
  61. Libya
  62. Liechtenstein
  63. Lithuania
  64. Luxembourg
  65. Malaysia
  66. Malta
  67. Mexico
  68. Morocco
  69. Netherlands
  70. New Zealand
  71. Nicaragua
  72. Nigeria
  73. North Macedonia
  74. Nepal
  75. Northern Mariana Islands
  76. Norway
  77. Oman
  78. Pakistan
  79. Panama
  80. Papua New Guinea
  81. Paraguay
  82. Peru
  83. Philippines
  84. Poland
  85. Portugal
  86. Puerto Rico
  87. Qatar
  88. Réunion
  89. Romania
  90. Russia (suspended)
  91. Samoa
  92. Saudi Arabia
  93. Senegal
  94. Serbia
  95. Singapore
  96. Slovakia
  97. Slovenia
  98. South Africa
  99. South Korea (paid only)
  100. Spain
  101. Sri Lanka
  102. Sweden
  103. Switzerland
  104. Taiwan
  105. Tanzania
  106. Thailand
  107. Tunisia
  108. Turkey
  109. Turks and Caicos Islands
  110. Uganda
  111. Ukraine
  112. United Arab Emirates
  113. United Kingdom
  114. United States
  115. United States Virgin Islands
  116. Uruguay
  117. Venezuela
  118. Vietnam
  119. Yemen
  120. Zimbabwe

See also

References

  1. ^ Smith, Adam (February 1, 2024). "Crossing 100 million YouTube Music and Premium subscribers, thanks to you". YouTube Official Blog. Retrieved February 4, 2024.
  2. ^ Deahl, Dani (June 18, 2018). "YouTube Music and YouTube Premium officially launch in US, Canada, UK, and other countries". The Verge. Archived from the original on June 18, 2018. Retrieved June 18, 2018.
  3. ^ Gao, Richard (June 18, 2018). "YouTube Premium and Music launch today in 17 countries, including Canada and 11 European countries". Android Police. Archived from the original on June 19, 2018. Retrieved June 18, 2018.
  4. ^ "Paid memberships available locations – YouTube Help". support.google.com. Archived from the original on July 31, 2019. Retrieved July 17, 2019.
  5. ^ a b Michail (June 10, 2020). "YouTube Premium and Music now available in 14 more countries". GSMArena. Archived from the original on October 3, 2020. Retrieved June 3, 2021.
  6. ^ a b Malik, Aisha (April 27, 2023). "YouTube Music officially rolls out podcasts for listeners in the US". TechCrunch. Archived from the original on April 27, 2023. Retrieved April 27, 2023.
  7. ^ "Exclusive: An inside look at the new ad-free YouTube Red". The Verge. Archived from the original on April 4, 2019. Retrieved May 17, 2018.
  8. ^ a b "YouTube Music isn't perfect, but it's still heaven for music nerds". Engadget. November 12, 2015. Archived from the original on November 12, 2020. Retrieved November 7, 2016.
  9. ^ "New YouTube Music Premium costs $9.99 monthly, add $2 to get all Red perks". Ars Technica. Archived from the original on July 9, 2018. Retrieved May 18, 2018.
  10. ^ "Google announces YouTube Music and YouTube Premium". The Verge. Archived from the original on August 14, 2020. Retrieved May 17, 2018.
  11. ^ Spangler, Todd (August 22, 2018). "YouTube Music Signs American Music Awards Two-Year Title Sponsorship Deal". Variety. Archived from the original on October 10, 2018. Retrieved October 10, 2018.
  12. ^ Hayes, Dade (November 13, 2018). "YouTube Music And Dick Clark Productions Extend Partnership For 'New Year's Rockin' Eve With Ryan Seacrest'". Deadline. Archived from the original on November 20, 2018. Retrieved November 19, 2018.
  13. ^ "YouTube Music is now free with ads on Google Home devices". TechCrunch. April 18, 2019. Retrieved April 18, 2019.
  14. ^ "Info about the Google Play Music phase-out". Google. Archived from the original on December 19, 2020. Retrieved November 7, 2020.
  15. ^ "YouTube Music will eventually get Google Play Music's best features, including user uploads". The Verge. Archived from the original on November 9, 2020. Retrieved May 24, 2018.
  16. ^ a b Amadeo, Ron (August 4, 2020). "Google Music shutdown starts this month, music deleted in December". Ars Technica. Archived from the original on January 25, 2021. Retrieved September 11, 2020.
  17. ^ a b Amadeo, Ron (June 24, 2020). "With YouTube Music, Google is holding my speakers for ransom". Ars Technica. Archived from the original on February 7, 2021. Retrieved September 11, 2020.
  18. ^ Welch, Chris (September 27, 2019). "YouTube Music will now come preinstalled on Android devices". The Verge. Archived from the original on September 24, 2020. Retrieved October 8, 2019.
  19. ^ "YouTube Music will be preinstalled on Android 10 and new Android 9 devices". TechCrunch. September 27, 2019. Archived from the original on October 8, 2019. Retrieved October 8, 2019.
  20. ^ Welch, Chris (May 12, 2020). "YouTube Music can finally import your library and uploads from Google Play Music". The Verge. Archived from the original on October 18, 2020. Retrieved May 15, 2020.
  21. ^ Al-Heeti, Abrar. "YouTube Music now lets you pre-save albums". CNET. Archived from the original on August 11, 2020. Retrieved June 12, 2020.
  22. ^ "YouTube Music will let you make your own custom radio stations / You". The Verge. February 21, 2023. Archived from the original on February 23, 2023. Retrieved February 23, 2023.
  23. ^ "With 'Radio Builder', create your own custom station on YouTube Music: All you need to know". Hindustan Times. February 23, 2023. Archived from the original on February 23, 2023. Retrieved February 23, 2023.
  24. ^ "YouTube Music launches 'Radio Builder' feature, allowing users to create custom stations based on favorite artists". Business Insider. February 22, 2023. Archived from the original on February 23, 2023. Retrieved February 23, 2023.
  25. ^ Chan, J. Clara (February 25, 2023). "YouTube's Podcast Play Comes Into Focus Amid Skepticism From Creators". The Hollywood Reporter. Archived from the original on February 26, 2023. Retrieved February 26, 2023.
  26. ^ "Youtube Format IDs". GitHub.
  27. ^ Keverenge, Hillary (December 6, 2023). "YouTube Premium lands in Kenya for Kshs 499 per month". Android Kenya. Retrieved December 6, 2023.
  28. ^ "System requirements & availability". Google Support. Google Inc. Archived from the original on December 19, 2020. Retrieved July 17, 2019.
  29. ^ Ivan (November 14, 2018). "YouTube Premium and Music Premium expand to seven new countries". GSMArena. Archived from the original on April 24, 2019. Retrieved November 17, 2018.
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  31. ^ "YouTube Premium now available in 10 more countries".