StudyTube, sometimes referred to as EduTube, is an informal group of content creators on YouTube whose content focuses on studying, test and exam preparation, and school. These types of YouTubers are known as StudyTubers. The term can also refer to the genre of YouTube video characterized by its focus on the same topics.


Some have claimed StudyTube began as early as 2015.[1] YouTubers Derin Adetosoye and Ruby Granger cite 2018 as the year StudyTube came about.[2] However, StudyTube channels, including Granger's, existed and created StudyTube content in 2017. The Times popularized the term StudyTuber in 2018.[3][4] The genre was repopularized during the COVID-19 pandemic.[5]

StudyTube has counterpart communities on other platforms including Studyblr (Tumblr), Studygram (Instagram), and Studytok (TikTok).[6] Studyblr predates StudyTube and has been referred to as an origin point for StudyTube.[7]


The most common video format on StudyTube is real-time, often hours long, "study with me" style videos and livestreams featuring someone studying on camera.[8][9][10] StudyTubers often give advice for GCSEs and A-Levels.[11] StudyTube videos can also include grade or results-reaction videos and Q&As about university life.[12][13][14] It is also common for StudyTube videos to be vlogs of the content creator's university experience.[15] StudyTube videos often focus on productivity, though some have criticized StudyTube for promoting a culture of so-called 'toxic productivit'y.[23]

Notable channels

Most prominent StudyTubers are British.[24] Prominent British StudyTube channels include Jack Edwards, Eve Bennett, Eve Cornwell,[25] UnJaded Jade,[16] Ruby Granger,[9] and Vee Kativhu.[26]

See also


  1. ^ Brighty-Potts, Imy (2020-08-15). "'Studytube': From A*s to Toxic Productivity". The Hysteria Collective. Retrieved 2022-08-17.
  2. ^ Sharma, Ruchira (2019-08-17). "StudyTube: The community of YouTubers using university as content". Retrieved 2022-01-02.
  3. ^ Haynes, Tom (2021-10-05). "What happens to studytubers once they stop studying?". i-D. Retrieved 2022-01-03.
  4. ^ Rumbelow, Helen (2018-03-19). "Study Tubers: meet the new teen vlogging stars of YouTube". The Times. ISSN 0140-0460. Retrieved 2022-01-03.
  5. ^ Lopez, Sophia (2020-10-29). "Need a study buddy? Turn to the StudyTube". The Gauntlet. Retrieved 2022-08-17.
  6. ^ Makalintal, Bettina (2021-08-02). "Why We Can't Get Enough of Watching Other People Organize Their Lives". Retrieved 2022-01-02.
  7. ^ Hale, James (2021-10-28). "YouTube Millionaires: Jasmine Shao On Taking #Studytube From High School To College". Tubefilter. Retrieved 2022-01-03.
  8. ^ Benberry, Imani (2020-08-28). "YouTubers on 'StudyTube' Share Homework for a Living". Study Breaks. Retrieved 2022-01-02.
  9. ^ a b "GCSEs: StudyTube revision videos got me through exams". BBC News. 2019-08-22. Retrieved 2022-01-02.
  10. ^ Allison, Steven (2022-06-30). "StudyTubers Are Graduating, But Their Community And Curiousity Aren't Ceasing". Paste Magazine. Retrieved 2022-11-20.
  11. ^ Goble, Georgia (2020-09-12). "Gen-Z Dread: Why Are Young People So Scared?". Varsity Online. Retrieved 2022-01-02.
  12. ^ Bloomfield, Laura (2022-05-12). "Studytube: Helpful or Dangerous". Orbital Magazine. Retrieved 2022-08-17.
  13. ^ Karayel, Mary (2021-04-02). ""I'm sorry I'm not Ruby Granger": the problem with 'studytube'". The Stray. Retrieved 2022-08-17.
  14. ^ Robson, Ellie (2019-10-08). "The Great Rise of 'Studytube'". Concrete. Retrieved 2022-08-17.
  15. ^ Connolly, Hannah (2020-02-26). "Here's why you should start a StudyTube channel". UCL. Retrieved 2022-01-03.
  16. ^ a b Dodd, Lucinda (2020-11-08). "'StudyTube' Productivity Obsession Threatens To Create 'Jaded' Students". Impact Magazine. Retrieved 2022-01-02.
  17. ^ Watts, Emma (2021-03-12). "StudyTubers May Be More Harmful Than Helpful for College Students". Study Breaks. Retrieved 2022-01-02.
  18. ^ Murray, Kirsten (2021-06-17). "The Toxic Productivity Echo Chamber". Archived from the original on 2022-10-04. Retrieved 2022-01-02.
  19. ^ Firmin, Holly (2020-04-16). "StudyTube and the fetishisation of productivity". Ebb. Retrieved 2022-01-02.
  20. ^ Crilly, Eleanor (2021-09-11). "The Dark Side of StudyTube". Trill! Mag. Retrieved 2022-06-06.
  21. ^ Rana, Maira (2022-04-13). "How StudyTube, StudyTok & StudyGram Affect The Youth". Youth Time Magazine. Retrieved 2022-08-17.
  22. ^ Weir, Basilia (2020-12-12). "Studytube: you're toxic, I'm slippin' into a panic spiral about my productivity". The Glasgow Guardian. Retrieved 2022-08-17.
  23. ^ [16][17][18][19][20][21][22]
  24. ^ Young, Lucy (2020-03-06). "'StudyTube' Has Its Faults as Well as Its Benefits". Retrieved 2022-01-02.
  25. ^ Stokel-Walker, Chris (2019-12-02). "The rise of EduTube: how social media influencers are shaping universities". the Guardian. Retrieved 2022-01-02.
  26. ^ Marsh, Stefanie. "Meet Vee Kativhu, the YouTuber who makes studying cool". The Times. ISSN 0140-0460. Retrieved 2022-01-03.