Google Primer is a free mobile application by Google, designed to teach digital marketing and business skills to small and medium business owners, startups, and job seekers using 5-minute interactive lessons.[1][2] It is a part of Google's Grow with Google and Digital Unlocked initiatives.

Primer officially debuted in the United States on September 15, 2015, and is now available in Latin America, Indonesia, India, Canada, and Australia.[3][4][5][6][7][8] On May 17, 2018, Google Primer underwent a redesign to make it more accessible to all users and to provide new lesson content on accessibility.[9][10][11]

According to the app’s website, Google partnered up with marketing and business professionals to create Primer's educational content.

See also


  1. ^ "Google Delivers Mini-Marketing Lessons In Its New Google Primer App". TechCrunch.
  2. ^ "Primer by Google is Here to Make you a Better Marketer (in 5 Minutes or Less)". NewsCred. September 21, 2015.
  3. ^ "Google Delivers Mini-Marketing Lessons In Its New Google Primer App". TechCrunch. Retrieved 2018-10-16.
  4. ^ "Google Unveils Digital Unlocked and My Business Websites for Indian SMBs". NDTV Retrieved 2018-10-16.
  5. ^ Apps, Jurnal. "Primer, Pelajaran Marketing dari Google". jurnalapps. Retrieved 2018-10-16.
  6. ^ "Brasil é um dos primeiros países a receber a nova versão do Google Primer - Apps". Canaltech (in Brazilian Portuguese). 2017-09-29. Retrieved 2018-10-16.
  7. ^ Interactivo, Contacto. "Aprende marketing digital desde cero con Google Primer". Paréntesis (in Spanish). Retrieved 2018-10-16.
  8. ^ Google Primer: 5-minute business and marketing lessons on your phone. Download the app., retrieved 2021-05-07
  9. ^ "Start making your business more accessible using Primer". Google. 2018-05-17. Retrieved 2018-10-16.
  10. ^ "Exclusive: Google's new plan to help designers make more accessible products". Fast Company. 2018-05-17. Retrieved 2018-10-16.
  11. ^ "Google Primer Gets Accessibility Resources & Lessons | Android News". |. 2018-05-17. Retrieved 2018-10-16.