Milkshake!
Milkshake! 2017 logo.svg
CountryUnited Kingdom
Broadcast areaNational
NetworkChannel 5
5Star (2006–2011, 2017–2018)
My5
HeadquartersLondon
Programming
Language(s)English
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerParamount Networks UK & Australia
Sister channelsChannel 5
5Star
5USA
5Select
5Action
History
Launched31 March 1997; 25 years ago (1997-03-31)
Links
Websitewww.milkshake.tv
Availability
Streaming media
Sky GoWatch live
(UK and Ireland only)
Now TV (On Demand Only)Watch On Demand (UK only)

Milkshake! (stylised as milkshake!) is a British children's television programming block on Channel 5 and is currently aimed at children aged 3–7.

History

The block debuted on Channel 5's first full day on air, at 7.30am on 31 March 1997 and is broadcast on weekdays from 06:00 to 09:15 and weekends from 06:00 to 10:00. The block has a number of presenters and features a range of children's programming.

Programmes for older children also aired from 1997–2002 and again from 2007–2016 on spin-off block Shake!, which, in its time, ran on weekends after Milkshake!.[1][2]

Milkshake! logo 2005–2017.
Milkshake! logo 2005–2017.

Following Viacom's acquisition of Channel 5 in 2014 the block began airing Nick Jr programmes including Paw Patrol, Blaze and the Monster Machines and Shimmer and Shine.

On 6 July 2017, Channel 5 announced a rebranding of Milkshake! that launched on 24 July, including updated branding, a new studio, and the launch of a YouTube channel that would feature digital content related to the block.[3]

TV channel

In November 2008, Channel 5 had been set to launch a new children's channel based on its pre-school programming block. This was a response to the BBC launching the CBBC channel and CBeebies in 2002 and ITV launching the CITV channel in 2006,[4] but plans to launch a standalone preschool channel were put on hold indefinitely while the broadcaster awaited a buyer to cancelled.[citation needed]

Milkshake! on 5Star

When Five Life launched in 2006, Milkshake! was shown on the channel between 9 a.m. and 1 p.m. each day. By April 2011, the channel had reduced its broadcast hours and the block was replaced by teleshopping. On 21 August 2017, Milkshake! relaunched on 5Star, where it aired from 9:15 to 11a.m., before a second removal in 2018.

Programming

For broader coverage of this topic, see Channel 5 (British TV channel) programming § Children and teenagers.

Notable presenters

In-vision continuity presenters have been utilised by Milkshake! since the show began on 31 March 1997. The original presenters were Lucy Alexander and Konnie Huq. Huq was replaced by former Nickelodeon presenter Eddie Mathews when she left the show to join the BBC as a Blue Peter presenter.

Notable references in popular culture

During an appearance on BBC's Live Lounge, Blink-182 performed an impromptu acoustic rendition of the Milkshake theme song between scheduled tracks.[5]

List of presenters

Current presenters

The year in brackets denotes when the presenter began presenting Milkshake!, one of these presenters would often calls the viewers as "Milkshakers." (Originally known as "Milkyshakers.")

Former presenters

Relief and freelance presenters have also anchored Milkshake! continuity links, including presenter Ellie Harrison and deaf presenter Gary Evans. The longest serving presenter is Kemi Majeks, who has presented the block for 23 years.

After Beth Evans & Naomi Wilkinson left in 2010, they did British sign language for the rest up until August 2011, while Beth reappeared one more time for a pre-recorded "Handshake" segment on Milkshake! website back in 2012.

Guest presenters

References

  1. ^ "Five drops Shake! block". Toy News. Retrieved 4 May 2007.
  2. ^ Five revives Shake! with Disney Broadcast. 24 September 2009.
  3. ^ "Channel 5 refreshes Milkshake! preschool block". Retrieved 14 July 2017.
  4. ^ "Five to launch dedicated kids' channel". MediaTel. Archived from the original on 23 January 2009. Retrieved 11 November 2008.
  5. ^ "Hear Blink-182 play 'All the Small Things' in the R1 Live Lounge".