Now
Logo of "Now"
SloganThe Channel for Living
Ownership
OwnerBSB (Later Sky)
Sister channelsThe Movie Channel
The Sports Channel
Galaxy
The Power Station
The Computer Channel
History
Launched27 March 1990; 31 years ago (27 March 1990)
Closed1 December 1990; 30 years ago (1 December 1990)
Replaced bySky News
Sky Arts
Availability
at time of closure
Satellite
AnalogueMarcopolo 1 11.78502

Now was a British television channel transmitted as part of the British Satellite Broadcasting (BSB) service during 1990.

History

The Now channel was originally designed to be a live 24-hour news channel, similar to CNN and Sky News, with its content provided by ITN.[1] Between the awarding of the franchise and the launch of the channel, ITN withdrew its involvement with BSB after failing to reach an agreement on how to provide its news service[2] and the Now channel's remit was changed to a mix of daytime lifestyle shows, current affairs programming, and arts programmes at weekends. The channel was promoted under the slogan "The Channel For Living". Now was broadcast throughout BSB's short spell on air from March to December 1990 on the Marcopolo satellites.

In November 1990, BSB merged with Sky to form British Sky Broadcasting (BSkyB). BSkyB decided to streamline the channels available on both services. Now was replaced with Sky News, which Sky Television had broadcast on the Astra 1A satellite.

Now ceased broadcasting on Saturday 1 December 1990 at 1 am - the first of the five BSB channels to close. As there were still arts programmes yet to be shown on Now, BSkyB initially broadcast Sky Arts as a weekend-only opt-out of the Sky News service on the Marcopolo satellite. Once all shows were broadcast, Sky Arts were closed, though it eventually returned in March 2007 when the channel Artsworld (which was taken over by BSkyB in June 2005) was relaunched.

Programming

Now featured a mix of talk and chat shows, documentaries, news, current affairs and arts programming. As with all of BSB's other channels, Now carried short BSB News bulletins throughout the day.

One of Now's most memorable programmes was Now Sir Robin fronted by ex-Question Time presenter Sir Robin Day, which later transferred to Sky News. The programme covered the week's political happenings and confrontations. Now broadcast a number of theatre and classical music performances during its short period on-air. Arts programming featured on most nights.

Sky Arts (Original)

Sky Arts
Programming
Picture format4:3 (576i SDTV)
Ownership
OwnerBritish Sky Broadcasting
History
Launched2 December 1990 (1990-12-02)
ReplacedNow
Closed31 December 1992 (1992-12-31)[3]
Replaced bySky Soap
Sky Travel
Availability (at time of closure)
Satellite
AnalogueMarcopolo, 11.785

Originally, Sky Arts were planned as a full channel on the Astra 1A satellite at the beginning of the Sky Television service back in 1989. Promotional material broadcast during the launch indicated the channel would appear later that year along with Disney Channel.[4] Neither channel launched at the time, Disney due to disputes with Sky, whilst arts programming (such as an early broadcast of the opera 'Carmen') was instead broadcast on Sky One.

Following the merger of British Satellite Broadcasting (BSB) and Sky Television plc to form British Sky Broadcasting in 1990,[5] BSkyB replaced Now with Sky Television's news channel Sky News.[6] However, contracts were still in place for some shows intended for the Now channel to be shown by BSkyB. BSkyB solved this by occasionally opting out of the regular Sky News service during weekends on the Marcopolo satellite (which was owned by BSB prior to the merger and which carried Now) and showing the programmes as part of a weekend service entitled 'Sky Arts'.[7][8] The service was only seen by former BSB viewers, since Sky Arts did not interrupt Sky News on the existing Astra satellite service.[citation needed]

After all outstanding programmes had been broadcast, the full Sky News service was broadcast on both Marcopolo and Astra and Sky Arts ceased to broadcast.[citation needed]

References

  1. ^ https://www.youtube.com/watch?v=oZhhkOsXRCM
  2. ^ Peter Chippindale, Suzanne Franks and Roma Felstein, Dished!: Rise and Fall of British Satellite Broadcasting (London: Simon & Schuster Ltd, 1991)
  3. ^ "TV History". UK Free TV. Retrieved 17 August 2007.
  4. ^ Sky Opening and Eurosport First Day, 1989. And still to come in 1989, Sky Arts, plus the ultimate in family entertainment, introducing The Disney Channel!
  5. ^ Sweney, Mark (12 November 2014). "BSkyB to be rebranded as Sky after takeover of European sister companies". The Guardian. ISSN 0261-3077. Retrieved 4 February 2016.
  6. ^ "James Murdoch To Replace Nicholas Ferguson As Sky Chairman". International Business Times. Retrieved 4 February 2016.
  7. ^ Chris Wathan The BSB/Sky Merger Archived 21 November 2009 at the Wayback Machine Analogue/Sat
  8. ^ About BSkyB – Murdoch on Astra...versus BSB on Marco Polo Irish Cable & Digital Guide