CNBC Asia
CountrySingapore
Broadcast areaAsia (including Singapore and except Mainland China and North Korea)
AffiliatesAsia Business News (20 June 1995-31 January/30 June 1998)
Headquarters20 Pasir Panjang Road, #11-25/26
Mapletree Business City
Singapore 117439
Tel: 65-6323-0488
Fax: 65-6223-0020[1]
Programming
Language(s)English
Picture format1080i 16:9 HDTV
Ownership
OwnerNBCUniversal
Sister channelsAsia Business News (20 June 1995-31 January/30 June 1998)
Universal TV New Zealand
Bravo New Zealand
Universal TV Australia
Golf Channel
DreamWorks Channel
Sky News
CNBC World
History
Launched20 June 1995; 28 years ago (1995-06-20) at 6:00am SGT
ReplacedAsia Business News
Links
WebsiteOfficial website

CNBC Asia is a business news television channel owned by NBCUniversal. It is the Asian service of CNBC (Consumer News and Business Channel).

History

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1995–1997: pre-ABN merger

CNBC Asia was opened by President of Singapore Ong Teng Cheong on 20 June 1995 at 6:00am SGT. It was based at its headquarters in Singapore was originally based in Singapore under Television Corporation of Singapore (TCS). CNBC Asia was owned by NBCUniversal under Television Corporation of Singapore (TCS) after Asia Business News and business bureaus in Jakarta metropolitan area (including Central Jakarta, West Jakarta, North Jakarta, Tangerang and Tangerang Regency), North Sumatra (expect Karo Regency), Batam/Batam Islands (relayed from Singapore and via all Riau and surrounding areas) and Palembang metropolitan area. CNBC Asia was owned by NBCUniversal under Television Corporation of Singapore (TCS) after Asia Business News.

Anchors/presenters included Rico Hizon, Bernard Lo, Lorraine Hahn, Sumire Sugimoto, Dalton Tanonaka and Bill Hartley were part of the original CNBC Asia team which includes around 170 Singapore based staff. It adopted similar programmes from its US counterpart, such as The Money Wheel and Business Tonight, but also had a few of its own programmes as well. In addition, from launch the channel broadcast programmes from CNBC Europe during the afternoon and CNBC US overnight.

Post-ABN merger

In December 1997, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Asia with Dow Jones' Asia Business News (ABN) and likewise of CNBC Europe with European Business News. On 1 February 1998 at stroke of midnight SGT the channel merged with NBC's CNBC Asia. Initially, most of ABN's programmes and presenters migrated to the new channel and it operated from ABN's former headquarters in Singapore. [2][3] CNBC Asia and Asia Business News officially merged channel launched and was officially merged into CNBC Asia Business News. On 1 July 1998 at stroke of midnight SGT, CNBC Asia Business News was officially merged into CNBC Asia. As a result of the merger, there were massive employee lay-offs and programme cancellations at CNBC's Asia original headquarters in Singapore but Rico Hizon, Geoff Cutmore and Bernard Lo joined the newly merged channel whose operations have been based in Singapore ever since. Programmes and personalities came mostly from ABN and were for the most part retained in their original form (i.e., title and graphics scheme). CNBC Asia also mainly used ABN's own graphics scheme rather than adopt those in use by CNBC US and CNBC Europe. In addition, there was no regional ticker for most audiences until 26 October 1998 and simulcasts of US and European programmes were very limited.

From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC Universal and Dow Jones" (or depending on other local partners, a variation of this tagline) when introducing regional programmes (including magazine programmes) and airing general channel promotions.

Mid-1998–2002

On 1 June 1998, CNBC Asia added CNBC Sports which it aired weekend afternoons and in October 1998, it also started airing selected episodes of The Tonight Show with Jay Leno and Late Night with Conan O'Brien on weekend evenings as NBC Asia was replaced by the National Geographic Channel. When CNBC Asia launched its regional ticker in 1998, it introduced new shows such as Lunch Money (later replaced by Power Lunch Asia in 1999) and Market Watch (later renamed Global Market Watch) where the latter was produced by CNBC Europe but anchored from both London and Singapore. In addition, the channel substantially increased CNBC Europe programming in the afternoon by airing Europe Today in its entirety.

In October 1999, CNBC Asia had a partnership with the Australian Financial Review to present The Australian Financial Review Market Wrap, a daily round-up of market news from the Australian region hosted by James Walker and Grace Phan.

Major programming changes occurred on 30 October 2000 with CNBC Asia expanding Asia Squawk Box to two hours, Asia Market Watch to two hours in the morning and 1½ hours in the afternoon and Power Lunch Asia to one full hour. CNBC Asia's ticker was also reformatted on that day to include colours reflecting change in the stock prices (green for an increase and red for a decrease) and a stock's ticker symbol.

In 2001, CNBC Asia introduced localised tickers to audiences in Australia, Hong Kong and Singapore and has since kept the ticker on the screen during commercial breaks.

In July 2001, Asia Squawk Box was further extended to three hours and more programming hours from CNBC US and CNBC Europe were added to the line-up. This was further extended in 2002 when US programming started at 20.00 SIN time uninterrupted on weeknights.

2006: full control by NBC Universal

In July 2005, it was announced that NBC Universal would take full control of CNBC Asia from 31 December 2005, subject to clearance. The channel's main sequences reverted from "CNBC Asia - A Service of NBC Universal and Dow Jones" to simply "CNBC Asia" on 1 January 2006. But, on 30 October 2006, to further distinguish itself between its other counterparts, "CNBC Asia" simply rebranded itself as "CNBC", and adopting CNBC's new general slogan, "First in Business Worldwide".

2007 programming revamp

During the week of 19 March 2007, CNBC Asia commenced promotions for Squawk Australia, hosted by James, which debuted on 26 March 2007 from a studio in Sydney. It aired from 9.00 Sydney time/6.00 SIN time weekdays. A revamped Asia Squawk Box, anchored by Amanda Drury and Martin Soong, followed at 7.00 SIN time weekdays.

CNBC also launched two brand new shows that replaced Market Watch and the CNBC Europe programme Today's Business. CNBC's Cash Flow, anchored by Maura Fogarty (first hour) and Amanda Drury (second hour), was originally intensely trader and investor based. Following on from the success of Worldwide Exchange, another joint production, Capital Connection was launched. It was originally anchored by Maura Fogarty in Singapore, and Steve Sedgwick in London. Unlike Worldwide Exchange, which was originally produced by CNBC Europe (until production of that show was relocated to CNBC US on 4 January 2016), Capital Connection is produced by CNBC Asia.

On 27 September 2007, CNBC Asia announced strategic initiatives to push into the Australian market. Two new shows were introduced to the network: Trading Matters, a wrap-up of the day's market action, and Australia This Week, a concise show summarizing the week's highlights. Both shows are anchored by then-newly appointed CNBC anchor Oriel Morrison, formerly of Channel Nine and Bloomberg Television. The shows debuted on 2 and 6 October 2007 respectively at 17.30 Sydney time/15.30 SIN time as the channel moved its Sydney bureau into a new studio situated across from the Australian Stock Exchange building. The move has also seen CNBC Australia re-introduce opt-outs from the pan-Asian feed for additional airings of Trading Matters and Australia This Week.

2007: new studio new look in Sydney

It was announced on 5 March 2007 that CNBC Asia would be opening a bureau in Sydney to track the Australian markets. This was in light of the recent global market correction. Squawk Box has had reports from Jeffrey James (a former Business Presenter with Deutsche Welle DW-TV) who was also the original anchor of Squawk Australia. James was the first on-camera presence from CNBC since Mark Laudi returned to Singapore from Sydney. James anchored Squawk Australia from an opening location on the 11th floor of Sydney's General Electric headquarters (NAB House) from early 2007 whilst a new studio was being constructed in nearby Bridge Street. He left the show in October 2008. In 2007, Oriel Morrison also joined the Sydney bureau to give reports during the afternoon session there. She anchored a 30-minute afternoon show for CNBC called Trading Matters.

On 7 January 2008, Foxtel spun off a business channel from Sky News Australia called Sky News Business Channel (named after Fox Business Network in the United States).

In August 2008, The Daily Telegraph reported that Channel Nine's finance reporter Karen Tso, would be joining the network in October 2008. She became the network's Sydney-based correspondent and anchored Squawk Australia, thus replacing Jeffrey James.

In mid-2009, CNBC launched a new personal finance show, The Barefoot Investor, with Australian personal finance expert Scott Pape. This is similar to The Suze Orman Show and is seen on the Australian feed during weekends.

2010: new studio new look

On 14 June 2010, CNBC Asia moved to a new studio inside the Singapore Exchange.[4] The new studio features a rear projection wall that principally gives an overview of regional market action (very similar to what CNBC Europe has). The left side of the studio has three LCD screens where a reporter stands beside to feature one story or highlight per screen. CNBC Asia also adopted the graphics package that CNBC US and CNBC Europe have been using since 2 March 2010. CNBC also premièred another production hub in Bahrain. This hub is used by presenters to report on Middle East business and is one of the three locations from which Capital Connection is presented.

2014: Picture format change to 16:9

Started from 30 March 2014, CNBC Asia changed its picture format to 16:9 as a standard broadcast format. CNBC Europe followed suit on 31 March 2014. Both networks debuted a then-new, updated graphics package, including new lower-thirds. This on-air style did not carry over to CNBC US, which still had the old on-air style used from 1 March 2010 to 10 October 2014. CNBC US also switched its own picture format to 16:9 on 13 October 2014.

2015–present

CNBC Singapore Studio in 2022

On 9 February 2015, CNBC Asia once again updated its graphics package, this time with new titles and new theme music that was based on the US version used since 13 October 2014. Exactly a month later (9 March 2015), its sister network in Europe followed suit. This new on-air style, which is designed by Magoo 3D Studios, matched its US counterpart. Except for Asia Squawk Box and Capital Connection, all of the programmes share the same theme music, which is different from US and Europe versions (each of their programmes have their individual music).

In June 2023, CNBC Asia set up a new office in Mapletree Business City. Facilities include a master control room, a production control room for social media platforms and a small studio.[5]

Programming

2014 programming revamp

During the week of 31 March 2014, CNBC launched two brand new shows that replaced The Call and Cash Flow. These were early morning show The Rundown and Street Signs replaced Cash Flow.

Weekday line-up

CNBC Asia produces live business day programming from 6 am to 1 pm SIN time during DST or 6 am to 2 pm without DST (also SIN time). The channel's weekday business day programmes (pan-Asian feed) are[6]

In addition, CNBC Asia produces a weekly show - Managing Asia, presented by Christine Tan.

Weekends

CNBC Asia broadcasts lifestyle and sporting programmes, branded under CNBC Life, showings of CNBC US documentaries and weekly business shows such as Managing Asia, The Brave Ones, The CNBC Conversation, American Greed, Tech Transformers, Channel Japan, American Greed, and Meet the Press. Back-to-back editions of The Tonight Show starring Jimmy Fallon are shown during the evening.

End-of-year programming

CNBC Asia outside broadcasting 2006

On trading days over the Christmas and new year period, CNBC Asia massively cuts back its regional programming with live output restricted to a two-hour edition of Asia Squawk Box Pre-taped specials air at all other times. Simulcasts of programmes originating from CNBC US and CNBC Europe remains unaffected. Regular programming resumes immediately after the New Year's Day holiday.

Former programmes

Among the shows that have been cancelled are:

Weekdays

Primetime and weekends

Sports coverage

Simulcasts outside the region

In the US, all of CNBC Asia's daytime programmes are seen on CNBC World.

In Europe, during the mid to late 2000s CNBC Europe had chosen to scale back simulcasts of CNBC Asia programming overnight in favour of teleshopping and later poker games and CNBC Asia's entire morning line-up had only been seen on Monday mornings. During the rest of the week, only the second hour of Street Signs and Capital Connection were seen on CNBC Europe. However, in 2009, CNBC Europe began showing almost the entire CNBC Asia schedule throughout the week.

Since 23 April 2007, a free live and commercial-free stream of CNBC Asia has been available on CNBC.com every Monday, from 6AM to 4PM SIN time (Sundays 6PM to 4AM ET with DST).[7] At other times, the stream can be accessed by subscribing to CNBC Plus, which costs $9.95/month or $99.95/year.

Furthermore, Worldwide Exchange is not shown on Fridays due to clashing with weekend shows (Inside China, The Edge) and Managing Asia.

CNBC Asia ticker

During the trading day, CNBC Asia runs a ticker providing information from major Asian stock exchanges, as well as US and Europe recaps. The top bar usually features the Most Active shares in the region while the bottom bar gives the latest data on indices, currencies, commodities and the treasury market. At night, the old CNBC US ticker is simulated where only the ticker symbols are displayed instead of the companies' full names. The ticker is shown continuously during commercial breaks and most of the data for the Asian ticker is supplied by Reuters.

Viewers in Singapore and Australia are treated to a more localised ticker with the top bar featuring trades from their respective local stock markets exclusively.

Outside Asia, the ticker can be seen alongside CNBC Asia programmes simulcasted on CNBC Europe and CNBC World. However, the ticker is not available on CNBC Asia's live stream at CNBC.com (both freeview and CNBC Plus) and is instead replaced by a similar looking static strip which says "CNBC" on the top bar and its tagline "First in Business Worldwide" on the lower bar.

On-air staff

[8]

Staff are based in Singapore unless stated otherwise.

Current

Former

Anchors/presenters

Correspondents

Other CNBC Asia Services and partnerships

CNBC-based channels

In conjunction with local partners it provides the following local channels:

Other TV and print partners

Airline partners

Managing Asia can be seen on Singapore Airlines and Jet Airways.[10]

Mobile services and podcasts

CNBC Asia also delivers financial news to mobile phone users by keying in https://web.archive.org/web/20080807115257/http://asia.cnbc.com/. Subscribers in Singapore's M1, Indonesia's Telkomsel and Cambodia's Mobitel can see live streaming of the channel and selected on-demand clips from its shows.[11]

The channel also offers podcasts free-of-charge.

Taglines

References

  1. ^ "CNBC Asia: Contact Us". CNBC. 16 May 2012.
  2. ^ Fabrikant, Geraldine (8 December 1997). "Overseas News Merger Seen By Dow Jones and CNBC". Retrieved 20 July 2015.
  3. ^ "Dow, NBC to merge cable TV operations". Indian Express Newspapers. 10 December 1997. Archived from the original on 26 October 2014.
  4. ^ "CNBC's New Studio at the Singapore Exchange". CNBC. 13 June 2010. Retrieved 9 May 2021.
  5. ^ "Ideal Systems Build New Broadcast Facilities for CNBC in Singapore and London". IDEAL. Retrieved 19 October 2023.
  6. ^ "CNBC to Introduce New Programming Line-up in Asia". CNBC. 27 March 2014.
  7. ^ CNBC.com Archived 2007-09-30 at the Wayback Machine / NBC Universal Media Village[permanent dead link] : Get the Edge on Wall Street: Live Coverage of the Opening of the Asian Markets on CNBC.com. 19 April 2007.
  8. ^ CNBC Asia - anchors and reporters
  9. ^ "CNBC and SBS (Seoul Broadcasting System) Announce Plans to Launch 24-hour Korean Business News Channel - CNBC". Archived from the original on 2011-07-08. Retrieved 2009-10-23.
  10. ^ Krisworld Television Learning Programmes
  11. ^ CNBC Extends Reach through 3 Additional Mobile Operators in Asia Pacific. CNBC.com. 24 April 2007. [1]