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Seoul Broadcasting System (SBS)
Native name
Revised RomanizationJushikhoesa Eseubieseu
McCune–ReischauerChusikhoesa Esŭbiesŭ
Revised RomanizationSeoul Bangsong Jusikhoesa
McCune–ReischauerSŏul Pangsong Chushikhoesa
KRX: 034120
Founded14 November 1990; 32 years ago (1990-11-14)
161, Mokdongseo-ro, Yangcheon District, Seoul
Area served
Worldwide, with a focus in South Korea
Key people
  • Yoon Se-young (Founder)
  • Park Jung-hoon (President)
ProductsTelevision show
Web portal
Revenue792,884,228,900 (2015)
₩42,152,487,870 (2015)
₩34,884,042,815 (2015)
Total assets₩934,369,945,679 (2015)
Total equity₩91,262,910,000 (December 2015)
Number of employees
1,141 (December 2015)
ParentSBS Media Holdings
  • SBS A&T
  • Mediacreate Co., Ltd.

Seoul Broadcasting System (SBS) (Korean에스비에스; RREseuBiEseu) is one of the leading South Korean television and radio broadcasters. The broadcaster legally became known as SBS in March 2000, changing its corporate name from Seoul Broadcasting System (서울방송). Its flagship terrestrial television station SBS TV broadcasts as channel 6 for digital and cable.

Established on 14 November 1990, SBS is the largest private broadcaster in South Korea, and is owned by the Taeyoung Construction. It operates its flagship television channel which has a nationwide network of 10 regional stations, and three radio networks. SBS has provided digital terrestrial television service in the ATSC format since 2001, and T-DMB (Digital Multimedia Broadcasting) service since 2005.


After the 1987 South Korean democratic reform, the government had decided to create a new commercial broadcaster in South Korea. Eventually, MBC was a mouthpiece of KBS to broadcast sporting events like the 1986 FIFA World Cup, and however, the purpose for South Korea's new commercial broadcaster has to become an alternative channel to the audience that it was before 1990 mastered by MBC. Then, during the separation of MBC from KBS, the government had luckily succeeded it, and by that, it introduced a new South Korean commercial broadcaster called SBS. According to the National Pension Service, SBS is South Korea's second commercial broadcaster after MBC, and it were founded on 14 November 1990, when the government allowed the creation of a second commercial station in Seoul. At the same time, during its establishment, SBS were first marking its start by beginning its experimental demo emissions, and then later, it were therefore commencing its test transmissions for its TV and radio channels on 1 December 1990, that same year. Later, on 20 March 1991, SBS started its regular broadcasts by launching SBS Radio's first regular broadcasts on AM 792kHz.[1] 9 months later, on 1 December 1991, that same year, when MBC celebrated its 30th anniversary, SBS commenced its official broadcasts with the introduction of SBS TV at 10:00am in Seoul, and it was designated as "The Day of Birth of SBS",[2] as it broadcast by MBC on the program MBC Newsdesk.[3] Initially, SBS were only broadcasting terrestrially in Seoul and its surrounding areas. On 9 October 1992, the government began accepting applications for private broadcasting stations in other regions of the country. SBS had planned for a television and radio broadcast affiliate network that aims to air SBS' programs in other new regional channels before its 5th anniversary. In 1994, the private channels KNN in Busan, TJB in Daejeon, TBC in Daegu, and kbc in Gwangju were created after government approval.[4] On 14 May 1995, SBS launched its national television network with its new local affiliates, KNN, TJB, TBC, and kbc. SBS had managed a network that airs SBS programs in other regional channels while local stations created local programming to suit the local residents needs.[5]

In 1996, plans for an FM radio station, which will complement the existing AM station came into fruition. On 14 November 1996, SBS Power FM began broadcasting on 107.7 MHz as a music-centric station. On 4 January 1999, the original SBS Radio on AM 792 kHz began broadcasting on FM as well. The station rebranded as SBS Love FM on 103.5 MHz, simultaneously airing on both AM and FM frequencies.[6] High-definition digital television was introduced in 2001. Digital Multimedia Broadcasting (DMB) was introduced in 2005.

SBS introduced its current logo on 14 November 2000, after its 10th anniversary celebration titled SBS 10th Anniversary Special: Thank You, Viewers to ensure the overall coherence of the current identity. SBS' logo has three embryos placed in a circle of the model where three colors are used to represent the symbol of human-centered, cultural and creative, future-oriented management philosophy, showing that the 'life' and 'the seeds of civilization' has centered on the theme of SBS.[citation needed] SBS' branding is used in all sectors such as vehicle, microphone, envelopes, business cards, memorabilia, helicopter, signs, ganpanryu, seosikryu, uniforms, program title, etc. SBS also had used the slogan "Humanism thru Digital" until January 2010 where a new slogan is currently used. Gomi is the mascot of SBS-oriented as the new face of 'Humanism thru Digital' through the harmony of nature and human life where green environment is important.[7] On 29 October 2012, SBS TV became South Korea's second channel to go 24/7, but it had discontinued in 2017 thus, have reverted to daily sign-off routines during overnights (alongside MBC TV).

The network's current advertising slogan is Together, we make delight (함께 만드는 기쁨), as used in a new station identification video with's "We Can Be Anything" as background music.[8][9]

SBS channels

Name Frequency Power (kW) Transmitter Site
SBS Love FM 792 kHz AM
103.5 MHz FM
98.3 MHz FM
50 kW (AM)
10 kW (FM)
Neunggok-dong, Goyang City, Gyeonggi Province (AM)
Mount Gwanaksan, Seoul (FM)
Icheon City, Gyeonggi Province (FM)
SBS Power FM 107.7 MHz FM
100.3 MHz FM
10 kW
Mount Gwanaksan, Seoul
Saengyeon-dong, Dongducheon City, Gyeonggi Province
SBS V-Radio CH 12C DMB 2 kW Mount Gwanaksan, Seoul

Holding and subsidiaries

SBS Media Holdings, Ltd.
Native name
Revised RomanizationJusikhoesa Eseubieseu Midieoholdingseu
KRX: 101060 (2008.3.24)
FoundedSeoul, South Korea (4 March 2008 (2008-03-04))
161, Mokdongseo-ro, Yangcheon District, Seoul
South Korea
ServicesBroadcasting holding company
Revenue473,523,143,447 won (2015)
23,260,805,348 won (2015)
25,227,364,840 won (2015)
Total assets881,606,449,180 won (December 2015)
Total equity69,948,095,000 won (December 2015)
OwnerTaeyoung Engineering & Construction Co., Ltd: 61.42%
Kiturami Boiler Co., Ltd: 8.78%
National Pension Service: 6.98%
ParentTaeyoung E&C [ko] (KRX: 009410)
SBS Contents Hub
SBS Medianet

Family companies

Name Description
SBS Media Holdings[10] Parent company of SBS
SBS International, Inc. Operates SBS America, mainly on Los Angeles.
SBS Academy Trains and manages employees
SBS Artech Provides creative support
SBS Newstech Provides information technology
SBS Contents Hub Distributes media online
SBS Culture Foundation Provides support for broadcast and cultural innovation
Seoam Foundation Provide scholarships to deserving individuals
SBS Medianet Operates the cable channels of SBS F!L, SBS Biz, SBS Sports, SBS Golf, SBS M and KiZmom
Medianet Plus Operates the cable channels of SBS Plus and SBS funE
Studio S Provides in-house drama production
Binge Works[11] Production company
Vlending Co., Ltd. (SBS and MBC) Provides music distribution

SBS Regional

Channel Corporate Name Broadcast Region Since
SBS Seoul Broadcasting System Seoul Capital Area 14 November 1990
KNN Korea New Network Busan and South Gyeongsang April 1994
TJB TaeJon Broadcasting Daejeon, Sejong and South Chungcheong 9 April 1994
JIBS Jeju International Broadcasting System Jeju Island 10 April 1994
TBC Taegu Broadcasting Corporation Daegu and North Gyeongsang 10 August 1994
kbc Kwangju Broadcasting Corporation Gwangju and South Jeolla 10 August 1994
CJB Cheongju Broadcasting North Chungcheong 5 July 1996[12]
ubc Ulsan Broadcasting Corporation Ulsan 4 September 1996
JTV Jeonju Television North Jeolla 25 January 1997
G1 Gangwon No.1 Broadcasting Gangwon 16 November 1999


Main article: List of programs broadcast by Seoul Broadcasting System

SBS dramas have been part of the "Korean Wave", exported to many countries across the world. Sandglass has one of the highest viewership ratings in South Korea, and is considered the breakout drama for the network.[13] Other dramas that have enjoyed high viewership include Lovers in Paris, Trap of Youth [ko], Brilliant Legacy, Rustic Period, Temptation of Wife, The Heirs, and My Love from the Star.[14] SBS airs a variety of entertainment programs ranging from informational, comedy, music, reality, talk shows, and auditions. Many programs are popular throughout Asia, including X-Man, Family Outing, Running Man, The Music Trend, and many more.[15][16] SBS documentaries encompass a wide range of issues, from foreign affairs to the environment. Unanswered Questions [ko] (Korean:그것이 알고싶다/literal translation: I Want to know) premiered in 1992, and has since earned notoriety for its investigations from a journalistic standpoint. SBS also broke tradition by creating its flagship newscast SBS 8 News, airing at 20:00 instead of 21:00, giving itself the slogan "News an hour earlier".[17] It also produces news-analysis programs such as Morning Wide, Nightline, SBS Current Affairs Debate, Curious Stories Y, and In Depth 21 covering the political, economic, social and cultural issues of the days.

See also


  1. ^ "건강한 사회를 위한 강한 방송 SBS 출범" (PDF) (in Korean). Seoul Broadcasting System. January 2001. Retrieved 29 September 2012.
  2. ^ "SBS TV 9일 오전 10시 정식 개국" (in Korean). Naver News. 4 December 1991. Retrieved 30 September 2012.
  3. ^ "서울방송(SBS TV) 오늘 오전 개국[백지연]" (in Korean). Naver News. 9 December 1991. Retrieved 9 June 2020.
  4. ^ "새 시대, 새로운 방송 SBS TV 개국" (PDF) (in Korean). Seoul Broadcasting System. January 2001. Retrieved 29 September 2012.
  5. ^ 창사 5주년, 세계로 미래로 (PDF) (in Korean). Seoul Broadcasting System. January 2001. Retrieved 29 September 2012.
  6. ^ "마음에서 마음으로, SBS 라디오" (PDF) (in Korean). Seoul Broadcasting System. January 2001. Retrieved 29 September 2012.
  7. ^ "SBS의 새 캐릭터 '고미' 탄생" (in Korean). Naver News. 1 July 2005. Retrieved 30 September 2012.
  8. ^ "SBS, 창사 25주년 맞아 새 슬로건 발표..함께 만드는 '기쁨'". Chosun Ilbo (in Korean). 13 November 2015. Retrieved 2 December 2015.
  9. ^ Archived at Ghostarchive and the Wayback Machine: 창사 25주년 '함께 만드는 기쁨' SBS. YouTube. SBS NOW.
  10. ^ Archived 12 March 2015 at the Wayback Machine
  11. ^ 기자, 강선애. "스튜디오S, 드라마 제작사 빈지웍스 인수…본격 대형화 시동". (in Korean). Retrieved 7 October 2022.
  12. ^ CJB
  13. ^ "<방송> SBS '모래시계' 시청률 60% 돌파" (in Korean). Naver News. 15 February 1995. Retrieved 30 September 2012.
  14. ^ "SBS '파리의 연인' 완전해부" (in Korean). Naver News. 27 July 2004. Retrieved 30 September 2012.
  15. ^ "'X맨' 중국서 인기...예능 프로그램도 '한류 열풍'" (in Korean). Naver News. 5 March 2007. Retrieved 30 September 2012.
  16. ^ '런닝맨', 亞 9개국 수출..한류 예능 '일등공신' (in Korean). Naver News. 10 November 2011. Retrieved 30 September 2012.
  17. ^ "SBS 창사 20주년…시청자와 함께한 '8시 뉴스'" (in Korean). Seoul Broadcasting System. 13 November 2010. Retrieved 30 September 2012.

Coordinates: 37°31′44″N 126°52′26″E / 37.52884°N 126.873881°E / 37.52884; 126.873881