This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages) This article may be expanded with text translated from the corresponding article in Korean. (September 2017) Click [show] for important translation instructions. View a machine-translated version of the Korean article. Machine translation like DeepL or Google Translate is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia. Consider adding a topic to this template: there are already 469 articles in the main category, and specifying|topic= will aid in categorization. Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article. You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary is Content in this edit is translated from the existing Korean Wikipedia article at [[:ko:SBS (대한민국의 방송사)]]; see its history for attribution. You should also add the template ((Translated|ko|SBS (대한민국의 방송사))) to the talk page. For more guidance, see Wikipedia:Translation. This article may require cleanup to meet Wikipedia's quality standards. The specific problem is: Citation of social networking sites. Please help improve this article if you can. (October 2012) (Learn how and when to remove this template message) This article needs editing for compliance with Wikipedia's Manual of Style. Please help improve it if you can. (October 2012) (Learn how and when to remove this template message) Some of this article's listed sources may not be reliable. Please help this article by looking for better, more reliable sources. Unreliable citations may be challenged or deleted. (October 2012) (Learn how and when to remove this template message) (Learn how and when to remove this template message)
Seoul Broadcasting System (SBS)
Native name
Revised RomanizationJushikhoesa Eseubieseu
McCune–ReischauerChusikhoesa Esŭbiesŭ
Revised RomanizationSeoul Bangsong Jusikhoesa
McCune–ReischauerSŏul Pangsong Chushikhoesa
KRX: 034120
Founded14 November 1990; 31 years ago (1990-11-14)
161, Mokdongseo-ro, Yangcheon District, Seoul
Area served
South Korea
Key people
  • Yoon Se-young (Founder)
  • Park Jung-hoon (President)
Revenue792,884,228,900 (2015)
₩42,152,487,870 (2015)
₩34,884,042,815 (2015)
Total assets₩934,369,945,679 (2015)
Total equity₩91,262,910,000 (December 2015)
Number of employees
1,141 (December 2015)
ParentSBS Media Holdings
  • SBS A&T
  • Mediacreate Co., Ltd.

Seoul Broadcasting System (SBS) (Korean에스비에스; RREseuBiEseu) is one of the leading South Korean television and radio broadcasters. The broadcaster legally became known as SBS in March 2000, changing its corporate name from Seoul Broadcasting System (서울방송). Its flagship terrestrial television station SBS TV broadcasts as channel 6 for digital and cable.

Established on 14 November 1990, SBS is the largest private broadcaster in South Korea, and is owned by the Taeyoung Construction. It operates its flagship television channel which has a nationwide network of 10 regional stations, and three radio networks. SBS has provided digital terrestrial television service in the ATSC format since 2001, and T-DMB (Digital Multimedia Broadcasting) service since 2005.


After the 1987 South Korean democratic reform, the government had decided to create a new commercial broadcaster in South Korea. Eventually, MBC was a mouthpiece of KBS to broadcast sporting events like the 1986 FIFA World Cup, and however, the purpose for South Korea's new commercial broadcaster has to become an alternative channel to the audience that it was before 1990 mastered by MBC. Then, during the separation of MBC from KBS, the government had luckily succeeded it, and by that, it introduced a new South Korean commercial broadcaster called SBS. According to the National Pension Service, SBS is South Korea's second commercial broadcaster after MBC, and it were founded on 14 November 1990, when the government allowed the creation of a second commercial station in Seoul. At the same time, during its establishment, SBS were first marking its start by beginning its experimental demo emissions, and then later, it were therefore commencing its test transmissions for its TV and radio channels on 1 December 1990, that same year. Later, on 20 March 1991, SBS started its regular broadcasts by launching SBS Radio's first regular broadcasts on AM 792kHz.[1] 9 months later, on 1 December 1991, that same year, when MBC celebrated its 30th anniversary, SBS commenced its official broadcasts with the introduction of SBS TV at 10:00am in Seoul, and it was designated as "The Day of Birth of SBS",[2] as it broadcast by MBC on the program MBC Newsdesk.[3] Initially, SBS were only broadcasting terrestrially in Seoul and its surrounding areas. On 9 October 1992, the government began accepting applications for private broadcasting stations in other regions of the country. SBS had planned for a television and radio broadcast affiliate network that aims to air SBS' programs in other new regional channels before its 5th anniversary. In 1994, the private channels KNN in Busan, TJB in Daejeon, TBC in Daegu, and kbc in Gwangju were created after government approval.[4] On 14 May 1995, SBS launched its national television network with its new local affiliates, KNN, TJB, TBC, and kbc. SBS had managed a network that airs SBS programs in other regional channels while local stations created local programming to suit the local residents needs.[5]

In 1996, plans for an FM radio station, which will complement the existing AM station came into fruition. On 14 November 1996, SBS Power FM began broadcasting on 107.7 MHz as a music-centric station. On 4 January 1999, the original SBS Radio on AM 792 kHz began broadcasting on FM as well. The station rebranded as SBS Love FM on 103.5 MHz, simultaneously airing on both AM and FM frequencies.[6] High-definition digital television was introduced in 2001. Digital Multimedia Broadcasting (DMB) was introduced in 2005.

SBS introduced its current logo on 14 November 2000, after its 10th anniversary celebration titled SBS 10th Anniversary Special: Thank You, Viewers to ensure the overall coherence of the current identity. SBS' logo has three embryos placed in a circle of the model where three colors are used to represent the symbol of human-centered, cultural and creative, future-oriented management philosophy, showing that the 'life' and 'the seeds of civilization' has centered on the theme of SBS.[citation needed] SBS' branding is used in all sectors such as vehicle, microphone, envelopes, business cards, memorabilia, helicopter, signs, ganpanryu, seosikryu, uniforms, program title, etc. SBS also had used the slogan "Humanism thru Digital" until January 2010 where a new slogan is currently used. Gomi is the mascot of SBS-oriented as the new face of 'Humanism thru Digital' through the harmony of nature and human life where green environment is important.[7] On 29 October 2012, SBS TV became South Korea's second channel to go 24/7, but it had discontinued in 2017 thus, have reverted to daily sign-off routines during overnights (alongside MBC TV).

The network's current advertising slogan is Together, we make delight (함께 만드는 기쁨), as used in a new station identification video with's "We Can Be Anything" as background music.[8][9]

SBS channels

Name Frequency Power (kW) Transmitter Site
SBS Love FM 792 kHz AM
103.5 MHz FM
98.3 MHz FM
50 kW (AM)
10 kW (FM)
Neunggok-dong, Goyang City, Gyeonggi Province (AM)
Mount Gwanaksan, Seoul (FM)
Icheon City, Gyeonggi Province (FM)
SBS Power FM 107.7 MHz FM
100.3 MHz FM
10 kW
Mount Gwanaksan, Seoul
Saengyeon-dong, Dongducheon City, Gyeonggi Province
SBS V-Radio CH 12C DMB 2 kW Mount Gwanaksan, Seoul

Holding and subsidiaries

SBS Media Holdings, Ltd.
Native name
Revised RomanizationJusikhoesa Eseubieseu Midieoholdingseu
KRX: 101060 (2008.3.24)
FoundedSeoul, South Korea (4 March 2008 (2008-03-04))
161, Mokdongseo-ro, Yangcheon District, Seoul
South Korea
ServicesBroadcasting holding company
Revenue473,523,143,447 won (2015)
23,260,805,348 won (2015)
25,227,364,840 won (2015)
Total assets881,606,449,180 won (December 2015)
Total equity69,948,095,000 won (December 2015)
OwnerTaeyoung Engineering & Construction Co., Ltd: 61.42%
Kiturami Boiler Co., Ltd: 8.78%
National Pension Service: 6.98%
ParentTaeyoung E&C [ko] (KRX: 009410)
SBS Contents Hub
SBS Medianet

Family companies

Name Description
SBS Media Holdings[10] Parent company of SBS
SBS International, Inc. Operates SBS America, mainly on Los Angeles.
SBS Academy Trains and manages employees
SBS Artech Provides creative support
SBS Newstech Provides information technology
SBS Contents Hub Distributes media online
SBS Culture Foundation Provides support for broadcast and cultural innovation
Seoam Foundation Provide scholarships to deserving individuals
SBS Medianet Operates the cable channels of SBS F!L, SBS Biz, SBS Sports, SBS Golf, SBS M and KiZmom
Medianet Plus Operates the cable channels of SBS Plus and SBS funE
Studio S Provides in-house drama production
Vlending Co., Ltd. (SBS and MBC) Provides music distribution

SBS Regional

Channel Corporate Name Broadcast Region Since
SBS Seoul Broadcasting System Seoul Capital Area 14 November 1990
KNN Korea New Network Busan and South Gyeongsang April 1994
TJB TaeJon Broadcasting Daejeon, Sejong and South Chungcheong 9 April 1994
JIBS Jeju International Broadcasting System Jeju Island 10 April 1994
TBC Taegu Broadcasting Corporation Daegu and North Gyeongsang 10 August 1994
kbc Kwangju Broadcasting Corporation Gwangju and South Jeolla 10 August 1994
CJB Cheongju Broadcasting North Chungcheong 5 July 1996[11]
ubc Ulsan Broadcasting Corporation Ulsan 4 September 1996
JTV Jeonju Television North Jeolla 25 January 1997
G1 Gangwon No.1 Broadcasting Gangwon 16 November 1999


Main article: List of programs broadcast by Seoul Broadcasting System

SBS dramas have been part of the "Korean Wave", exported to many countries across the world. Sandglass has one of the highest viewership ratings in South Korea, and is considered the breakout drama for the network.[12] Other dramas that have enjoyed high viewership include Lovers in Paris, Trap of Youth [ko], Brilliant Legacy, Rustic Period, Temptation of Wife, The Heirs, and My Love from the Star.[13] SBS airs a variety of entertainment programs ranging from informational, comedy, music, reality, talk shows, and auditions. Many programs are popular throughout Asia, including X-Man, Family Outing, Running Man, The Music Trend, and many more.[14][15] SBS documentaries encompass a wide range of issues, from foreign affairs to the environment. Unanswered Questions [ko] (Korean:그것이 알고싶다/literal translation: I Want to know) premiered in 1992, and has since earned notoriety for its investigations from a journalistic standpoint. SBS also broke tradition by creating its flagship newscast SBS 8 News, airing at 20:00 instead of 21:00, giving itself the slogan "News an hour earlier".[16] It also produces news-analysis programs such as Morning Wide, Nightline, SBS Current Affairs Debate, Curious Stories Y, and In Depth 21 covering the political, economic, social and cultural issues of the days.


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SBS Eight O'Clock News Jang Ja-yeon letter case misreporting

Main article: Jang Ja-yeon

SBS Eight O'Clock News, the network's flagship newscast, reported “Actress Jang Ja-yeon had ‘entertained’ 31 guests for a total of 100 times.” The newscast also showed a 230-page document directly written by Jang which however was not her writing. the newscast said "A 50-container/230-page document directly written and delivered to friends by Jang Ja-yeon, who committed suicide in March 2009, has been obtained. In the document, a narrative titled ‘Snow’ draws the story of how unknown celebrities are forced into an ugly entertainment industry." The newscast cited the documents, stating, "The police who were investigating Jang Ja-yeon's case knew of this fact but chose to overlook it. Jang Ja-yeon asked for ‘revenge’ in the document." They added, "Jang Ja-yeon entertained a total of 31 people, 100 times - being forced to give sexual favors. However, claims by representative Kim from her past agency reveals a completely different story. Jang Ja-yeon had kept records of their jobs however, and within these records, it is supposed that officials, publisher officials, corporations, financial institutions, and media officials are involved." Also, "A handwriting expert has confirmed that the documents belonged to Jang Ja-yeon."

The newscast revealed, "Jang Ja-yeon wrote, ‘Please get revenge. There is no way out of hosting. The men who come to receive services are evil. I was forced to host over 100 times. Whenever I get new clothes to wear, I had to meet another devil. Not just in Kangnam, but I also hosted at Suwon Karaoke and various room salons. Even on my parents’ memorial day, I was forced to host. Since I made a list, avenge me to the death. Even if I die, I will take my revenge to the grave.’".[17] however the National Institute of Scientific Investigation said that the letters were fabricated.[18] They said:"In these letters, the way that certain characters like ‘yo’ and ‘ya’ were written coincide directly with the writing habits of the late actress Jang Ja-yeon. The way the consonants and vowels were written are exactly alike, proving that these letters were written by the same person." SBS further added, "It is virtually impossible for Jun to have perfected the handwriting of Jang Ja-yeon by copying the picture of her suicide note from a newspaper. He could not have written 230 letters in her copied handwriting with such limited information, and it is also unlikely that three years worth of letters were merely the result of a concocted plan." SBS continued, "The letters also reveal detailed information regarding her agency's advancement plans, as well as information on the figures she ‘hosted’ that others would not be able to know. If anything, the letters and envelopes show that Jun tried his best to make sure that Jang Ja-yeon's identity was not leaked through the letters.".[19]

However the National Forensic Service confirms that Jang Ja-yeon's letters were fabricated. Yang Hoo-yeol the chief of the NFS opened an official briefing with the media and reported, "After comparing Jang Ja-yeon's original handwriting to Jun's handwriting and the letters in question, results have shown that the letters are not in line with Jang Ja-yeon's original handwriting. Many of grammatical errors are in line with the mistakes Jun made in his personal letters, so we believe that Jang Ja-yeon's letters were fabricated by Jun." He concluded, "The letters that Jun claimed were sent to him by Jang Ja Yeon have a completely different handwriting style to Jang Ja Yeon's original handwriting. Jang Ja Yeon did not write these letters.".[20]

SBS responded to the reports made by the National Forensic Service yesterday, in which they asserted that Jang Ja-yeon's letters were indeed fabricated. SBS stated, "We have no option but to accept the results declared by the NSF. We felt that we had gone through all of the correct measures in investigating the letters for our reports, so we are apologetic for reporting something that was not revealed to be the truth." The station went on to explain their process for their findings. "We made a detailed comparison of the court records and the content of the letters and decided that the possibility of Jang Ja-yeon having written the letters herself was high. We did not, however, investigate the documents at the time." SBS continued, "When we commissioned a handwriting analysis, results showed that it belonged to Jang. We had met with Jun, the owner of the letters, twice already, and even met with his family. His family revealed that they had not directly confirmed that the celebrity Jun knew was Jang Ja-yeon, just that he had a celebrity friend. We then decided that it would be impossible for an inmate to accurately record the whereabouts of someone else outside for over three years." "As it stands, we have no option but to accept the results of the NFS."

The 8 News concluded with an apology to the viewers. "We are extremely apologetic towards the viewers for adding confusion, and to the bereaved for causing distress. We will be continuing to work to find the truth behind Jang Ja-yeon's controversy.".[21]

Wardrobe malfunction scandal

A wardrobe malfunction occurred during the January 29, 2012 episode of Inkigayo in which Ryu Hwa-young accidentally exposed her breast during her dance solo. A screencap made its rounds online through Korean media portals and SNS services. JoongAng Ilbo said that the show was airing live when the incident occurred.[22][23] Core Contents Media issued an official statement about the nipslip: “T-ara's stage was done completely live, and it was a live broadcast accident. There weren't any problems during their rehearsal [...]. Before the fact that she's a celebrity, she's still a minor, so we hope that people will remember that she's a young girl.”[24] SBS issued an apology statement.[24]

Mini-skirt controversy

SBS 8 News also got into the fire for airing close-up footage of a girl's thighs with the upper part covered by a mini-skirt. It was a part of a news report about women wearing mini-skirts that might cause rape. However, netizens criticised the footage as: sexual assault, and a mini-skirt, what is the relationship, and SBS 8 o'clock news close-up footage of miniskirts, women are walking to the scene, it is only part of her thighs.[25]

Woman sues SBS for showing her breasts

A female whose breasts were exposed on SBS Wide eNews 840 (aired after SBS 8 News) is suing SBS and CJ E&M Media for compensation damages. According to the Seoul Central District Court on the 14th of September 2010, they stated: "A teacher working at a university in Seoul by the name of Kim claims she has suffered damage from a scene where her breasts were exposed, and has filed in a lawsuit against SBS and CJ Media for damage compensation." Kim stated, "SBS filmed me at a proximity where people can recognize my identity. I had to suffer because of their negligence in editing. tvN and its owners, CJ (E&M) Media, showed an unnecessary scene in a corner of the ‘most watched news program’ which stimulated sexual suggestions." She continued, "Because of this incident I suffered from acute laryngitis, and I demand 100 million won ($86,000 USD) for medical expenses and damage compensation." On 31 July 2010, the scene of Kim-ssi's exposed breasts during summer vacation was shown. Viewers who saw this complained, to which SBS responded by immediately deleting the scene and stated, "There was a mistake with processing and editing broadcasts at KNN."[26]

2008 Summer Olympics opening ceremony broadcast controversy

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On 30 July 2008, SBS gave out a programme to show a full-time rehearsal of the Beijing Olympic opening ceremony before it could be legally watched on 8 August 2008. In this programme, the rehearsal was clearly illustrated, including the show, the organization, and the torch. Some of the sections had been uploaded to YouTube, which therefore made them available to all over the world. Though YouTube later removed the videos, SBS was still blamed for copyright infringement, and some people and groups were even threatening to seek compensation from the company for infringing the broadcasting rights of the IOC.

Korean Blues

On May 9, 1993, the current affairs program Unanswered Questions aired an expose story that has had a profound and lasting effect on the diamond jewellery industry. Prior to 1993, Korean retailers and consumers exhibited a preference and paid a premium for blue fluorescent diamonds. However, the TV program accused local Korean grading laboratories of over-grading the colour of fluorescent diamonds, suggesting “your D is really E”. Korean traders replaced many of the fluorescent diamonds they had sold earlier, becoming net sellers of fluorescent goods and buyers of non-fluorescent diamonds. This simultaneous demand and dumping of diamonds on the world market, the Rapaport Diamond Report price guide to add a chart with price guides for blue fluorescent diamonds of different colours and clarities. Since newly wealthy Korean industrialists saw diamonds as an investment, many of those diamonds were high color and clarity. This set the tone for Price Indications for Blue Fluorescence Diamonds. This guide became a self-fulfilling prophecy and is still in place today. It has had some downs and ups, however since the Internet has played a larger role in ‘educating’ consumers, the discounts on the price guide have steadily grown fourfold.[27]

See also


  1. ^ "건강한 사회를 위한 강한 방송 SBS 출범" (PDF) (in Korean). Seoul Broadcasting System. January 2001. Retrieved 29 September 2012.
  2. ^ "SBS TV 9일 오전 10시 정식 개국" (in Korean). Naver News. 4 December 1991. Retrieved 30 September 2012.
  3. ^ "서울방송(SBS TV) 오늘 오전 개국[백지연]" (in Korean). Naver News. 9 December 1991. Retrieved 9 June 2020.
  4. ^ "새 시대, 새로운 방송 SBS TV 개국" (PDF) (in Korean). Seoul Broadcasting System. January 2001. Retrieved 29 September 2012.
  5. ^ 창사 5주년, 세계로 미래로 (PDF) (in Korean). Seoul Broadcasting System. January 2001. Retrieved 29 September 2012.
  6. ^ "마음에서 마음으로, SBS 라디오" (PDF) (in Korean). Seoul Broadcasting System. January 2001. Retrieved 29 September 2012.
  7. ^ "SBS의 새 캐릭터 '고미' 탄생" (in Korean). Naver News. 1 July 2005. Retrieved 30 September 2012.
  8. ^ "SBS, 창사 25주년 맞아 새 슬로건 발표..함께 만드는 '기쁨'". Chosun Ilbo (in Korean). 13 November 2015. Retrieved 2 December 2015.
  9. ^ Archived at Ghostarchive and the Wayback Machine: 창사 25주년 '함께 만드는 기쁨' SBS. YouTube. SBS NOW.
  10. ^ Archived 12 March 2015 at the Wayback Machine
  11. ^ CJB
  12. ^ "<방송> SBS '모래시계' 시청률 60% 돌파" (in Korean). Naver News. 15 February 1995. Retrieved 30 September 2012.
  13. ^ "SBS '파리의 연인' 완전해부" (in Korean). Naver News. 27 July 2004. Retrieved 30 September 2012.
  14. ^ "'X맨' 중국서 인기...예능 프로그램도 '한류 열풍'" (in Korean). Naver News. 5 March 2007. Retrieved 30 September 2012.
  15. ^ '런닝맨', 亞 9개국 수출..한류 예능 '일등공신' (in Korean). Naver News. 10 November 2011. Retrieved 30 September 2012.
  16. ^ "SBS 창사 20주년…시청자와 함께한 '8시 뉴스'" (in Korean). Seoul Broadcasting System. 13 November 2010. Retrieved 30 September 2012.
  17. ^ "SBS reports Jang Ja-yeon's revealing document, "hosted 31 customers over 100 times"". allkpop. Retrieved 1 October 2012.
  18. ^ "Investigators suspect that Jang Ja-yeon's letters were fabricated". allkpop. Retrieved 1 October 2012.
  19. ^ "IFSL & netizens respond to the claims of Jang Ja Yeon's letters being fabricated". allkpop. Retrieved 1 October 2012.
  20. ^ "National Forensic Service confirms that Jang Ja Yeon's letters were fabricated". allkpop. Retrieved 1 October 2012.
  21. ^ "SBS accepts that Jang Ja Yeon's letters were fabricated, apologizes to viewers for adding confusion". allkpop. Retrieved 5 June 2012.
  22. ^ "티아라 화영 노출·BAP 무대 함몰...'인기가요' 질타". JoongAng Ilbo (in Korean). Archived from the original on 19 June 2013. Retrieved 9 October 2012.
  23. ^ "티아라 화영 노출사고, SBS '인기가요' 제작진에 '불똥'". The Dong-a Ilbo (in Korean). 30 January 2012. Retrieved 9 October 2012.
  24. ^ a b "Core Contents Media and "Inkigayo" PD Apologizes about Hwayoung's Incident". soompi. Retrieved 5 June 2012.
  25. ^ "미니스커트가 성폭행 원인? SBS 보도 '논란'". Naver. Retrieved 7 March 2013.
  26. ^ "A woman sues SBS for 100 million won for showing her breasts". allkpop. Retrieved 27 February 2013.
  27. ^ "Rapaport Magazine - Blues in twos".

Coordinates: 37°31′44″N 126°52′26″E / 37.52884°N 126.873881°E / 37.52884; 126.873881