The NFL on Prime Video is the de facto title for broadcasts of National Football League (NFL) games on the subscription video on-demand over-the-top streaming and rental service Amazon Prime Video.

Background

In April 2017, Amazon began to make sports-related content acquisitions, first acquiring non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers in a $50 million deal, replacing a previous deal with Twitter.[1] In October 2020, Amazon acquired rights to simulcast one of CBS's NFC Wild Card games on Prime Video, as part of its digital rights to the league (expanding upon its involvement with Thursday Night Football).[2]

Thursday Night Football

See also: NFL Network Thursday Night Football results (2006–present) and Twitch_(service) § Professional_sports

On April 4, 2017, it was announced that Amazon.com had acquired non-exclusive streaming rights to the 10 broadcast television games for the 2017 season over their Amazon Prime Video service, under a deal valued at $50 million, a five-fold increase over the $10 million paid by Twitter. The streams were exclusive to paid Prime subscribers.[3] The deal includes $30 million worth of promotion.[4] Amazon planned several special features for its inaugural game, including broadcasting alternate feeds with Spanish, Portuguese, and a secondary English broadcast featuring soccer commentators Ross Dyer and Tommy Smyth (intended for international viewers unfamiliar with the rules and terminology of American football), and a pre-show hosted by Tiki Barber and Curtis Stone that featured presentations of NFL merchandise available for purchase on Amazon.[5][6][7][8]

Amazon renewed its digital rights for the 2018 and 2019 season; in contrast to 2017 in which the games required an Amazon Prime subscription, for 2018 and 2019, Amazon also carries game coverage for free on its live streaming platform Twitch.[9] Alongside the main Fox feed, British English, and Spanish options, the Amazon Prime streams offer an alternate commentary feed featuring ESPN anchor Hannah Storm and NFL Network chief correspondent Andrea Kremer—the first all-female commentary team in NFL history.[10] The Twitch streams offer access to the service's standard chat room (along with special football-themed emotes), an interactive extension, and co-streams featuring prominent personalities, while streams on Amazon Fire devices offer integration with the X-Ray feature to access statistics and other content.[11]

On April 29, 2020, Amazon renewed its digital rights through the 2022 season, maintaining the TNF simulcasts and digital content, and also adding exclusive international rights to one late-season game per-season outside of the package (which will be produced by CBS).[12] For its simulcasts, Amazon replaced the British feed with a new "Scout's Feed" with extended analysis by Bucky Brooks and Daniel Jeremiah (akin to the ESPN "film room" broadcasts of college football games), and "NFL Next Live" on Twitch (with viewer interactivity).[13]

Game announcers

See also: List of current National Football League broadcasters

See also

References

  1. ^ Scott Soshnick (2017-04-17). "Amazon's NFL Deal Includes $30 Million in Free Marketing". Bloomberg.com. Retrieved 2017-08-03.
  2. ^ Flint, Joe (October 14, 2020). "WSJ News Exclusive | Amazon Expands NFL Coverage With Playoff Game". The Wall Street Journal. ISSN 0099-9660. Retrieved October 15, 2020.
  3. ^ "Amazon will stream 'Thursday Night Football' in 2017. Here's what you need to know". SBNation. Retrieved 5 April 2017.
  4. ^ "Amazon's NFL Deal Includes $30 Million in Free Marketing". Bloomberg L.P. Retrieved 20 April 2017.
  5. ^ Levy, Nat (28 September 2017). "Amazon's first NFL live stream overcomes early glitches and long weather delay". GeekWire. Retrieved 15 November 2017.
  6. ^ "Amazon's NFL stream of Green Bay-Chicago could draw diehards, boycotters and the curious". USA Today. Retrieved 2017-11-19.
  7. ^ "Amazon gives NFL global feel". Sports Business Journal. Retrieved 2017-11-19.
  8. ^ "Amazon's NFL UK broadcast team is brutally honest about Bears bad performance". Awful Announcing. 2017-09-29. Retrieved 2020-10-06.
  9. ^ Spangler, Todd (2018-04-26). "NFL Renews Amazon Streaming Deal for 'Thursday Night Football' for 2018-19 Seasons". Variety. Retrieved 2018-04-27.
  10. ^ "Amazon Prime hid Hannah Storm and Andrea Kremer in NFL's first all-female broadcast". Indianapolis Star. Retrieved 2018-10-02.
  11. ^ Spangler, Todd (2018-09-27). "Amazon, Twitch Unveil Enhanced Features for NFL 'Thursday Night Football' Live-Streams". Variety. Retrieved 2018-11-19.
  12. ^ Spangler, Todd (2020-04-29). "Amazon Renews NFL 'Thursday Night Football' Through 2022, Scores Exclusive Game per Season". Variety. Retrieved 2020-04-29.
  13. ^ "Amazon Prime Thursday Night Football adding scout feed, Twitch stream, new talent for 2020 NFL season". Awful Announcing. 2020-10-05. Retrieved 2020-10-06.