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Nickelodeon Digital
Company typeDivision
Founded1994; 30 years ago (1994) (as Nickelodeon Creative Labs)
1999; 25 years ago (1999) (as Nick Digital)
FounderAmy Friedman
ParentNickelodeon Animation Studio
DivisionsNickelodeon Creative Advertising

Nickelodeon Digital, often shortened to Nick Digital and originally known as Nickelodeon Creative Labs, is an American animation studio based in New York City which opened in 1994. It is a division of Nickelodeon Animation Studio. Nickelodeon Digital produces some of Nickelodeon's animated series and creates digital content and motion graphics for the Nickelodeon Group. The company's Burbank, California branch creates CGI and visual effects for Nickelodeon's animated series.

Nick Digital has also worked on shows for other Viacom networks, including TV Land, Noggin, and Spike TV.


Nickelodeon Creative Labs was founded in 1994 by Amy Friedman.[1][2] The company produced motion graphics and short-form material for the Nickelodeon network, including the award-winning Short Films by Short People interstitial series. Soon after its founding in 1994, Nickelodeon Creative Labs introduced an animated mascot consisting of two eyes & a mouth voiced by Chris Phillips for Nick Jr. named Face, who would also often change to a different color and interact with the block’s characters (on-screen and off). In 1996, Nickelodeon Creative Labs began producing the Nick Jr. series Blue's Clues in-house using Adobe After Effects, Photoshop, and Power Macintosh computers. In October 1999, Nickelodeon Creative Labs relaunched as Nick Digital; it was now also producing Little Bill, another Nick Jr. series. In June 2001, Nick Digital produced the second Backyardigans pilot (featuring the same synopsis as the later episode "The Heart of the Jungle"). The studio used CGI and motion capture, a method that was ultimately rejected by creator Janice Burgess. In 2008, a Nick Digital branch at Nickelodeon Animation Studio took over producing visual effects for Nickelodeon's animated series. In 2009, Nickelodeon launched Nickelodeon Creative Advertising, a creative agency that produces advertising for kids and families.

List of productions

Visual effects and on-air promos


  1. ^ Mangan, Jennifer (December 18, 1997). "Longer shorts". Chicago Tribune.
  2. ^ Deborah Reber (11 May 2010). In Their Shoes: Extraordinary Women Describe Their Amazing Careers. Simon and Schuster. p. 123. ISBN 978-1-4391-0370-8.