NickRewind
Nick Rewind logo.svg
NetworkTeenNick
LaunchedJuly 25, 2011; 10 years ago (2011-07-25)
ClosedJanuary 31, 2022; 5 months ago (2022-01-31)
Country of originUnited States
OwnerViacomCBS Domestic Media Networks
Formerly known asThe '90s Are All That (2011–15)
The Splat (2015–17)
NickSplat (2017–19)
Sister networkNickelodeon
Nick at Nite
TeenNick
Nicktoons
Nick Jr.
NickMusic
Official websiteFacebook page
Twitter page

NickRewind[1] (formerly The '90s Are All That, The Splat, and NickSplat) was an American late night programming block that broadcast nightly over the channel space of TeenNick. The block showed reruns of mid-late 1980s, 1990s, and early-mid 2000s children's programming, mostly shows that aired on Nickelodeon during their original runs. Collectively under all of its various brands, TeenNick's overnight classic programming block ran from July 25, 2011 to January 31, 2022.

The block was preceded in the format by The 90s Are All That, which debuted the night of July 25, 2011 (early July 26) and was inspired by a large amount of interest in classic Nickelodeon series from the 1990s by users of social media outlets such as Facebook.[2] From October 7, 2011, through October 23, 2011, the block aired in an earlier time slot, from 10 p.m. to midnight.[3] Response to the debut was very positive; hashtags pertaining to the block became trending topics on Twitter[4] and the Nielsen Ratings for TeenNick on the debut night increased to between eight and 60 times the ratings TeenNick received in previous weeks, beating numerous higher-profile basic cable programs in the same time slot.[5]

Beginning October 5, 2015, the block expanded to eight hours (10 p.m. to 6 a.m.) and began airing a broader variety of series.[6] As The Splat, the block's name and logo came from Nickelodeon's logo from 1984; a white brush-printed wordmark on an amorphous orange background (often manifested as a "splat" shape, but which was frequently rendered in many others). To align itself with Nickelodeon's cross-platform branding, the block changed its name to NickSplat on May 1, 2017.[7] The block would adopt its final name on March 15, 2019, discontinuing on January 31, 2022. The NickRewind social media pages remain active.

History

2011–15: As The '90s Are All That

Original logo as "The '90s Are All That", used from July 25, 2011, until February 2013
Original logo as "The '90s Are All That", used from July 25, 2011, until February 2013

The final week of 2011, dubbed "Party Like It's the '90s", featured shows originally featured in the 1995 through 1999 incarnation of SNICK. KaBlam! and Animorphs were excluded and replaced with other SNICK programs of the era. This also included '90s Nick IDs. The December 31 edition, called "Stick Clark's New Year's Sticking Eve", featured the revival of "U-Dip," another Nick in the Afternoon feature, as an homage of the large list of objects dropped on New Year's Eve across the United States. Nickelodeon's trademark slime won the vote. The block started at 10 pm and ended at 2 am, with a re-air from 2 am–6 am, to accommodate the occasion.[8]

2015–19: As The Splat/NickSplat

"The Splat" logo, used from October 5, 2015, to April 30, 2017
"The Splat" logo, used from October 5, 2015, to April 30, 2017

On September 11, 2015, the block's Facebook page announced a new program block called "The Splat".[9] It was later confirmed that The Splat would launch on October 5, 2015, and run for eight hours. The same general format and program library were being used, with less repetition of series; whereas The '90s Are All That aired most of its shows five days a week, The Splat added a few shows into the rotation that had either not yet been seen on the previous block or had only aired as special presentations, no longer airing them on a set weekly schedule. These programs also included programs that originally aired in the 1980s and the 2000s.[6]

On November 23, The Splat and Nick at Nite simulcast a Double Dare reunion show upon the series' 30th anniversary. The special featured the cast of All That participating in a new first-run episode of the game; to accommodate the simulcast, The Splat began airing an hour earlier than usual.[10]

The "NickSplat" logo, used from May 1, 2017, to March 17, 2019
The "NickSplat" logo, used from May 1, 2017, to March 17, 2019

To align itself with Nickelodeon's cross-platform branding, The Splat was renamed NickSplat on May 1, 2017.[7]

2019–22: As NickRewind

On March 18, 2019, the block, along with its social media presences, was officially renamed "NickRewind".[11]

On January 31, 2022, the branding ended, though traditional TeenNick content had begun to air overnights in mid-December 2021. The end of the block was confirmed by NickRewind's Twitter account on February 2, 2022, with viewers directed to watch the block's programming on Pluto TV (which had been carrying much of the same content as NickRewind since May 2019) and Paramount+.[12]

Programming

Main article: List of programs broadcast by TeenNick § NickRewind

Media and merchandise

As part of the launch of "The '90s Are All That" in 2011, the block had its own dedicated website, which featured clips, the schedule, and voting sections.[13]

In September 2015, along with the announcement of the block's relaunch as "The Splat", a new keyboard app was announced to be released to the Apple App Store and Google Play. Titled "The Splat Emoji Keyboard" and developed by Snaps Media, the app features pictures and GIFs of 90s Nicktoons characters and various objects. The app was released in October 2015, coinciding with the launch of The Splat.[14]

International versions

United Kingdom

In 2016, Nickelodeon UK launched a UK version of "NickSplat". Instead of it being a block, it's an online-only service on Nick.co.uk.[15] For a limited time in 2017, Nicktoons UK broadcast some of the shows from the block.

Netherlands & Flanders

On December 12, 2016, Nickelodeon Netherlands & Flanders launched a Dutch version of "NickSplat" simply called "Splat". The block airs on weeknights at midnight since the channel was extended to 24/7 programming.[16][17][18]

Russia

In 2019, a YouTube channel of the same name was created, where shows are posted there.[19]

Latin America

In August 2020, Nickelodeon (Latin America) launched a localized version of "NickRewind" airing older Nickelodeon shows from the 90s to the 2010s, it only aired for a month.

Germany

A NickRewind branded channel has been available on Pluto TV since August 3, 2020.

See also

References

  1. ^ @NickRewind (March 18, 2019). "NickSplat is now NickRewind! All your favorite Nickelodeon shows from every era are now in one place. Catch it ev…" (Tweet). Retrieved March 18, 2019 – via Twitter.
  2. ^ TeenNick goes retro with '90s programming – EXCLUSIVE, Entertainment Weekly, March 10, 2011.
  3. ^ "Teen Nick TV Listings, TV Shows and Schedule". www.zap2it.com. Archived from the original on 2015-10-06. Retrieved 2011-07-17.
  4. ^ Powers, Lindsay (July 26, 2011). Teen Nick's '90s TV Revival a Big Hit With Viewers. The Hollywood Reporter. Retrieved July 26, 2011.
  5. ^ The Vulture (July 26, 2011). Nick's New '90s Nostalgia Block is a Ratings Smash. New York Magazine. Retrieved July 26, 2011.
  6. ^ a b Brian Steinberg (24 September 2015). "Nickelodeon Will Launch 'The Splat', A Block of 1990s Favorites". Variety.
  7. ^ a b "The Splat is now NickSplat". Nick and More. 1 May 2017. Archived from the original on 24 April 2018. Retrieved 1 May 2017.
  8. ^ NICKELODEON DECKS THE HALLS WITH NEW HOLIDAY-THEMED PREMIERES OF BUBBLE GUPPIES, T.U.F.F. PUPPY, FANBOY AND CHUM CHUM AND YO GABBA GABBA!, BEGINNING FRIDAY, DECEMBER 9. Nickelodeon press release. Retrieved December 13, 2011.
  9. ^ https://www.facebook.com/90sAreAllThat/posts/956155697776825[dead link][user-generated source]
  10. ^ "'Double Dare' returns to Nickelodeon with reunion show 30 years after premiere". pix11.com. 23 November 2016.
  11. ^ NickRewind [@nickrewind] (March 18, 2019). "NickSplat is now NickRewind! All your favorite Nickelodeon shows from every era are now in one place. Catch it every night on TeenNick" (Tweet). Retrieved May 28, 2022 – via Twitter.
  12. ^ NickRewind [@nickrewind] (February 2, 2022). "while the block is no longer airing, you can catch your faves on @PlutoTV and @paramountplus!" (Tweet). Retrieved February 2, 2022 – via Twitter.
  13. ^ "Archived copy". 90sareallthat.teennick.com. Archived from the original on 16 August 2011. Retrieved 11 January 2022.((cite web)): CS1 maint: archived copy as title (link)
  14. ^ Rosenfeld, Laura (September 25, 2015). "Nickelodeon's The Splat Will Include A New '90s Programming Block, Emojis And Social Presence". TechTimes. Retrieved March 27, 2017.
  15. ^ "NICK.CO.UK LAUNCHES THE SPLAT - VIACOM PRESS". vimn.com.
  16. ^ Robert Briel (1 November 2016). "Spike goes 24/7 exclusively on Ziggo". BroadbandTVNews.com. Retrieved 23 November 2016.
  17. ^ "Verschuiving zender Nickelodeon". Ziggo.nl. Archived from the original on 2016-11-24. Retrieved 23 November 2016.
  18. ^ Jarco Kriek & Jan-Hein Visser (21 February 2017). "Spike 24/7 na Ziggo ook bij KPN, Caiway en T-Mobile Thuis". TotaalTV. Retrieved 21 February 2017.
  19. ^ "Nick Rewind Россия". YouTube.