Eleven
IndustrySports broadcasting
Founded2015
FounderAndrea Radrizzani
Headquarters,
United Kingdom
Areas served
  • Worldwide
Key people
Andrea Radrizzani, Executive Chairman; Marc Watson, Chief Executive Officer; Guillaume Collard, Group Chief Rights Acquisitions Officer; Graham Wallace, Aser Group Chief Corporate & Financial Officer; Pedro Presa, Group Chief Direct to Consumer Officer; John West, Team Whistle Founder & Executive Chairman
OwnerAser Ventures
Number of employees
300 (2021)

Eleven Sports is a multinational sports and entertainment media group. Headquartered in the United Kingdom, it is owned by Andrea Radrizzani's sports and media investment platform Aser Ventures.

Eleven Sports' business model initially centred around the acquisition of major international sports rights in smaller countries. The company operates a network of linear television and/or digital services, broadcasting a mix of premium, niche-premium, longtail and grassroots sports as well as original programming, and provides SaaS livestreaming services. The US based global media company Team Whistle is also part of the Eleven group.

History

Eleven Sports first launched in Belgium and Luxembourg in 2015 with a linear and OTT service.[1]

In February 2016, Eleven Sports acquired Polish rights to Formula One. In July 2016, Eleven Sports acquired rights to the English Premier League in Taiwan. Both of the properties were marketed by Radrizzani's sister company MP & Silva.[2][3]

On 16 March 2017, Eleven Sports announced that it had acquired "certain distribution assets" of the fledgling U.S. international sports channel One World Sports, which had been replaced by a U.S. version of Eleven Sports Network in advance of the announcement. Financial details of the sale were not disclosed.[4]

In May 2017, Eleven Sports acquired a majority share of Italian provider Sportube, which was renamed in September of that year. As of 2021, Eleven Sports Italy offers Serie C, volleyball, waterpolo, handball, basketball and more to fans.

On 9 January 2018, Eleven announced that it would televise 120 games in the 2017–18 NBA G League season in the United States.[5]

In May 2018, Eleven Sports secured a three-year deal to broadcast La Liga football matches in the UK and Ireland, which had been previously broadcast on Sky Sports.[6] Two months later, they secured exclusive UK three-year deals to screen Serie A matches, previously broadcast by BT Sport,[7] the Eredivisie and the Chinese Super League (both previously televised by Sky Sports) and Sweden's Allsvenskan[8] but in January 2019, Eleven Sports dropped its rights to Serie A and Eredivisie football, passing on the rights to Premier Sports. Premier Sports also won the rights to the Chinese Super League and Swedish Allsvenskan, leaving Eleven with exclusive La Liga, Segunda Division play-offs, Copa del Rey, and Supercopa rights until at least the end of the season.[9] Radrizzani later admitted that the attempt to expand into Britain was a "mistake", as it was difficult to compete with or secure cooperation from the existing duopoly of Sky and BT.[10]

Also in May 2018, Eleven sold a 50% stake in its Polish operations to Telewizja Polsat for around €38 million.[11]

In 2018, Eleven Sports launched services in Myanmar under the brand MY Sports, which broadcasts fixtures of Myanmar national team, U-23, U-21, U-18 teams and also exclusively broadcast Myanmar National League, General Aung San Shield, Serie A, FA Cup and Chinese Super League. They also have partnerships with MRTV-4, Channel 7, MRTV, Mizzima TV and Fortune TV for broadcasting football matches under MY Sports.[12]

In March 2019, Eleven renewed its rights to Formula One in Poland through 2022, also sub-licensing highlights to Polsat and race replays to TVP.[13] It also launched services in Japan as its eleventh market, streaming games from NPB Farm League teams with associated digital coverage.[14] In July 2019, nearly the remainder of Eleven Sports Poland was sold to Polsat, with Radrizzani maintaining a single share.[11]

In June 2020, Eleven acquired rights to Pro League, Division B, and Women's Super League football in Belgium through the 2024–25 season, and later announced a partnership with Mediapro for the rights as part of a larger series of projects.[15]

In August 2020, the company announced a repositioning referred to as "Eleven 2.0", including a refocus (initially in Belgium, Italy, and Portugal) to include more "premium" sports rights, and also launching new verticals for women's sports, local sports ("Eleven Next"), and esports. A new logo rebranding the broadcaster as "Eleven" was also introduced.[16][17][18]

In October 2020, Eleven acquired rights to the Football Association of Thailand for the remainder of the calendar year.

In November 2020, Eleven acquired MyCujoo, which was integrated in 2021 to form a larger consumer streaming business.[19][20]

In March 2021, Eleven announced the acquisition of US based global sports and entertainment company Team Whistle.[21]

In April 2022, Eleven announced that they would be supporting the delivery of the FIFA OTT platform FIFA+.[22]

Programming

Sports rights

Content listed on the global platform can typically be watched by users regardless of location. Noted sports rights held by Eleven Sports include:

Sport Competition BE IT JP PL PT TW Global SEA[a] & HK
Association football Belgian First Division A Live & On Demand Live & On Demand
Bundesliga Live & On Demand Live & On Demand
La Liga Live & On Demand Live & On Demand Live & On Demand
Serie A Live & On Demand Live & On Demand
FA Women's Super League Live & On Demand
FA Cup Live & On Demand Live & On Demand
EFL Cup Live & On Demand Live & On Demand
Scottish Professional Football League Live & On Demand
Major League Soccer Live & On Demand
UEFA Nations League Live & On Demand
UEFA European Qualifiers Live & On Demand
2. Bundesliga Live & On Demand
DFL-Supercup Live & On Demand
Premier League Live & On Demand Live & On Demand Live & On Demand
Eredivisie Live & On Demand
UEFA Europa League Live & On Demand
UEFA Europa Conference League Live & On Demand
Serie C Live & On Demand Live & On Demand
UEFA Champions League Live & On Demand
Ligue 1 Live & On Demand Live & On Demand
Supercopa de España Live & On Demand Live & On Demand
Trophée des Champions Live & On Demand
UEFA Super Cup Live & On Demand
English Football League Live & On Demand
UEFA European Championship Live & On Demand
Primeira Liga Live & On Demand
Campeonato Brasileiro Série D Live & On Demand
Campeonato Carioca Live & On Demand
Liga MX Live & On Demand
Liga MX Femenil Live & On Demand
National Independent Soccer Association Live & On Demand
USL League Two Live & On Demand
USL W League Live & On Demand
Campeonato Brasileiro de Futebol Feminino Série A1 Live & On Demand
Danish Superliga Live & On Demand
Ekstraklasa Live & On Demand
Eliteserien Live & On Demand
Kazakhstan Premier League Live & On Demand
Latvian Higher League Live & On Demand
NIFL Premiership Live & On Demand
Slovak Super Liga Live & On Demand
Swiss Super League Live & On Demand
Besta-deild karla Live & On Demand
AFC Asian Cup Live & On Demand
AFC Asian Cup qualifiers Live & On Demand
2022 FIFA World Cup qualification (AFC) Live & On Demand
AFC U-23 Asian Cup Live & On Demand
AFC Women's Asian Cup Live & On Demand
AFC Champions League Live & On Demand
AFC Cup Live & On Demand
American football National Football League Live & On Demand Live & On Demand Live & On Demand
X-League Live & On Demand
Baseball Chinese Professional Baseball League Live & On Demand
Nippon Professional Baseball Live & On Demand Live & On Demand
Basketball NBA Live & On Demand Live & On Demand
EuroLeague Live & On Demand
Eurocup Live & On Demand
Liga ACB Live & On Demand
FIBA Asia Cup Live & On Demand
Combat sports UFC Live & On Demand
Professional Fighters League Live & On Demand
Cycling Cyclo-cross Superprestige Live & On Demand
Handball Serie A (men's handball) Live & On Demand
Serie A1 (women's handball) Live & On Demand
Handball-Bundesliga Live & On Demand
Motorsport Formula One Live & On Demand Live & On Demand
Formula 2 Live & On Demand
Formula 3 Live & On Demand
Formula E Live & On Demand
Campionato Italiano Velocità Live & On Demand
Porsche Supercup Live & On Demand
Extreme E Live & On Demand
NASCAR Live & On Demand
Ekstraliga (speedway) Live & On Demand
Tennis ATP Tour 250 Live & On Demand
WTA Tour Live & On Demand
Trail running Ultra-Trail World Tour Live & On Demand
Volleyball Italian Volleyball League Live & On Demand

Channels and divisions

Notes

  1. ^ only for Brunei, Malaysia, Philippines, Singapore, and Thailand

See also

References

  1. ^ "Scoring OTT goals with sports broadcasting". IBC 365.
  2. ^ "Eleven Sports Network picks up Premier League in Taiwan". SportsPro. 5 July 2016. Retrieved 17 March 2017.
  3. ^ "Eleven Sports Network pockets F1 rights from MP & Silva". SportsPro. 15 February 2016. Retrieved 17 March 2017.
  4. ^ "Eleven Sports Buys One World Assets". Multichannel News. 16 March 2017. Retrieved 17 March 2017.
  5. ^ "NBA's G League announces broadcast partnership with Eleven Sports". USA Today. Retrieved 27 May 2018.
  6. ^ "La Liga: Eleven Sports gain TV rights from Sky in three-year deal". BBC Sport. Retrieved 2 May 2018.
  7. ^ "Serie A: Eleven Sports gain TV rights from BT in three-year deal". BBC Sport. Retrieved 13 July 2018.
  8. ^ "Eleven Sports scoops up UK Eredivisie and other football rights". a516digital.com. Retrieved 18 July 2018.
  9. ^ Eleven Sports to lose some football rights; Premier Sports steps in
  10. ^ "Eleven Sports UK launch "a mistake", admits Radrizzani". SportsPro. 2 July 2020. Retrieved 4 August 2020.
  11. ^ a b "Polsat completes Eleven Sports Network takeover in Poland". SportsPro. 12 July 2019. Retrieved 4 August 2020.
  12. ^ "Eleven Sports to launch service in Myanmar". Digital TV Europe. 22 June 2018. Retrieved 6 February 2019.
  13. ^ "Eleven Sports extends Polish F1 rights through 2022". SportsPro. 22 March 2019. Retrieved 4 August 2020.
  14. ^ "Eleven continues global expansion with Japan streaming service". SportsPro. 14 March 2019. Retrieved 4 August 2020.
  15. ^ "Eleven joins forces with Mediapro for Belgian Pro League coverage". SportsPro. 2 July 2020. Retrieved 4 August 2020.
  16. ^ "Eleven joins forces with Mediapro for Belgian Pro League coverage". SportsPro. 2 July 2020. Retrieved 4 August 2020.
  17. ^ "Eleven expanding women's sports, esports and digital efforts as part of rebrand". SportsPro. 3 August 2020. Retrieved 4 August 2020.
  18. ^ "Eleven unveils rebrand and trio of programming verticals". SportBusiness. 3 August 2020. Retrieved 4 August 2020.
  19. ^ "Eleven to launch global streaming service after acquiring MyCujoo". SportsPro Media. 10 November 2020. Retrieved 12 November 2020.
  20. ^ Limited. "Zense and Eleven Sports tune in". Bangkok Post. Retrieved 12 November 2020.
  21. ^ "Team Whistle to Be Acquired by U.K.'s Eleven Sports". Variety. Retrieved 4 January 2021.
  22. ^ "Eleven provides streaming tech for FIFA+ live matches". Broadcast Sport. Retrieved 14 April 2021.