Ullu
Type of businessPrivate Company, Dot-com company
Type of site
Web portal, Video streaming, Video on demand
Available inHindi
HeadquartersIndia
OwnerVibhu Agarwal [1]
IndustryStreaming
ProductsUllu Web Series
Ullu Shorts
Ullu Original Films
ServicesEntertainment media, movies, songs and short films
URLullu.app
Launched25 December 2018[2]

Ullu is an over-the-top media streaming platform, founded by Vibhu Agarwal, Who is also the owner of Atrangii, which offers similar content like Ullu. Ullu is known for creating bold but B grade, Unethical and Soft-pornographic type of content with some B grade or Onlyfans models, And the same models are working again and again in every show. The content of this platform is all about sex and sleaze, where female models are used as a sexual object for the nude and intimate scenes in the web series. Ullu has been continuously criticized by the people and the government for their vulgar and obscene content.[3][4][5][6][7][8][9][10][11]

On 4 March 2024, NCPCR India had written a letter to the IT Ministry and requested to take action against Ullu, as they are showing explicit and pornographic content, and also presenting children and women as a sexual object in their web series.[5][4][6]

On 14 March 2024, MIB India has banned 18 OTT apps from Google play store and suspended their all 57 social media accounts including Facebook ID, Instagram ID, YouTube channel etc and closed 19 streaming websites for showing nudity, sexual obscene scenes and violating the overall IT Rules 2021, IT Act section 292, 293, section 67 A and Indecent representation of women (prohibition) act. The banned platform were MoodX, Prime Play, Hunters, Besharams, Rabbit movies, Voovi, Fugi, Mojflix, Chikooflix, Nuefliks, Xtramood, Neon X VIP, X Prime, Tri Flicks, Uncut Adda, Dreams Films, Hot Shots VIP, Yessma.[12][13][14]

Regulatory body tells OTT platform ULLU to take down ‘obscene’ content. The order comes after a complaint was filed with the DPCGC against ULLU, which stated that web series on the platform only had obscenity and nudity. The complainant said that such content flouted IT Rules 2021 and IT Act Section 67-A, which prevent publishing and transmitting obscene and sexually perverted materials.[2][15][16][3]

India has long been concerned about obscenity and has been asking streamers to check their content before putting it online.[17]

In Nov 2023, I&B ministry has released, Broadcasting Service (Regulation) Bill 2023, which will regulate OTT content with Programme Code and Content Evaluation Committee. Currently this Bill is open for public consultation, and expected to be passed in upcoming parliament session in July 2024.[18][19]

Shows

Web series

Year Name
2019 Halala[20]
2020 The Bull Of Dalal Street[21]
2020 Kasak[22]
2020 Mirasan[23]
2020 Peshawar[24]
2020 Ishq Kills[25]
2020 Virgin Boys[16]
2020 Woodpecker[15]
2020 Paper[26]

Short films

Year Name
2020 Smartphone [27]

References

  1. ^ Kumar, Vineeta (26 March 2020). "Indian Adult Content App Launches New Plans, Minimise Subscription Rates as India Watches More Explicit Shows Amid Lockdown". India News. Archived from the original on 13 April 2020. Retrieved 30 July 2020.
  2. ^ a b "Ullu App's CEO Vibhu Agarwal talks about up-coming web-series The Bull Of Dalal Street". mid-day. 23 August 2019. Archived from the original on 29 September 2019. Retrieved 30 September 2019.
  3. ^ a b "Regulatory body tells OTT platform ULLU to take down 'obscene' content: The TL;DR". The Indian Express. 27 June 2023. Retrieved 12 February 2024.
  4. ^ a b Rudra, Tapanjana (14 March 2024). "IPO-Bound Ullu Digital Under The Scanner For Pornographic Content, Violation Of Rules". Inc42 Media. Retrieved 14 March 2024.
  5. ^ a b "NCPCR seeks action from govt against Ullu App for distributing "obscene, objectionable" material - The Economic Times". m.economictimes.com. Retrieved 14 March 2024.
  6. ^ a b "Ullu app to close? Shows targeting kids with explicit scenes, NCPCR complains". Hindustan Times. 4 March 2024. Retrieved 14 March 2024.
  7. ^ "बंद हो जाएगा उल्लू ऐप? बच्चों को टारगेट करके दिखाते हैं अश्लील कंटेंट, NCPCR ने की शिकायत". Jansatta (in Hindi). Retrieved 14 March 2024.
  8. ^ Banerji, Oishika (30 November 2021). "All about legal proceedings against Ullu app". iPleaders. Retrieved 12 February 2024.
  9. ^ "Top 5 OTT platforms streaming bold, controversial web series content: Ullu App, ALT Balaji, and more". Bollywood Life. 10 February 2022. Retrieved 12 February 2024.
  10. ^ "Self-Regulatory Body's Tough Stance on Obscenity in OTT Platform ULLU". igpp.in. Retrieved 12 February 2024.
  11. ^ सबूत मिटाने की कोशिश हुई: Raj Kundra Porn Film Case में HC में बोले सरकारी वकील | Crime Report India, retrieved 12 February 2024
  12. ^ "Government blocks 18 OTT platforms, 10 apps for vulgar content". The Indian Express. 14 March 2024. Retrieved 14 March 2024.
  13. ^ "18 OTT platforms blocked by I&B ministry over vulgar content: Xtramood, Uncut Adda, Besharams…". Hindustan Times. 14 March 2024. Retrieved 14 March 2024.
  14. ^ "Government bans 18 OTT platforms, 19 websites, 10 apps and 57 social media accounts for showing obscene and pornographic content". The Times of India. 14 March 2024. ISSN 0971-8257. Retrieved 14 March 2024.
  15. ^ a b Tapiawala, Shachi. "Ullu to launch a new webseries titled 'Woodpecker'". Tellychakkar.com. Archived from the original on 23 October 2020. Retrieved 30 July 2020.
  16. ^ a b "Marina Kuwar to star in Ullu web-series Virgin Boys". Cinema Express. Archived from the original on 10 August 2020. Retrieved 30 July 2020.
  17. ^ Jha, Lata (19 March 2023). "Government concerned about vulgarity on OTT platforms, says Anurag Thakur". mint. Retrieved 12 February 2024.
  18. ^ "Feedback on broadcasting bill to be taken in a few months: Anurag Thakur". Hindustan Times. 25 January 2024. Retrieved 14 March 2024.
  19. ^ "Ministry of Information and Broadcasting Proposes Broadcasting Services (Regulation) Bill, 2023". pib.gov.in. Retrieved 12 February 2024.
  20. ^ "Halala actress Shafaq Naaz opens up about steamy sex scene in web series: I was very hesitant – Television News". India Today. 16 April 2019. Archived from the original on 26 October 2020. Retrieved 28 December 2020.
  21. ^ "Ullu App Launched The Trailer Of 'The Bull Of Dalal Street'". Mid-Day. 17 February 2020. Archived from the original on 23 October 2020. Retrieved 8 March 2023.
  22. ^ "Web series inspired by Aruna Shanbaug's case, 'Hate Story 4' actress Ihana Dhillon to play lead". Free Press Journal. Archived from the original on 13 February 2022. Retrieved 8 March 2023.
  23. ^ "ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ". Amar Ujala (in Hindi). Archived from the original on 13 February 2022. Retrieved 8 March 2023.
  24. ^ "Ashmit Patel On His Digital Debut; Reveals, "I Will Play Terrorist Abu Shamil, The Mastermind Behind Peshawar Attack"". Spotboye. Archived from the original on 27 August 2021. Retrieved 8 March 2023.
  25. ^ "This Kundali Bhagya Actress To Debut In The Web Space". Desimartini. 18 May 2020. Archived from the original on 15 February 2022. Retrieved 8 March 2023.
  26. ^ "Scam 2003 to present the story of Abdul Karim Telgi's rise and fall, find out who was Telgi". The Indian Express. 4 March 2021. Archived from the original on 21 August 2022. Retrieved 23 April 2021.
  27. ^ "ઉલ્લુ ઍપ પર રિલીઝ થશે હિના ખાનની શૉર્ટ ફિલ્મ સ્માર્ટફોન". Gujarati Midday (in Gujarati). 30 January 2020. Archived from the original on 8 March 2023. Retrieved 8 March 2023.

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