TrueReal
Ownership
OwnerKatz Broadcasting, LLC
(E. W. Scripps Company)
History
LaunchedJuly 1, 2021 (2021-07-01)
Links
Websitetruerealtv.com

TrueReal is an American free-to-air television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. TrueReal is targeted at women aged 25–54.

TrueReal and Defy TV, a complementary network targeted at men aged 25–54, launched together on July 1, 2021, with broadcast coverage of 92% of the United States.

History

On March 2, 2021, Scripps announced that it would launch two new multicast networks—Defy and TrueReal (working title: Doozy)—in the wake of its acquisition of Ion Media and television transmitters across the United States.[1] The channels are part of Scripps's strategy to increase penetration among cord cutters that do not have traditional pay-TV packages.[2]

The services launched on July 1 with 92% national coverage, mostly on Ion transmitters but also on subchannels of some Scripps local TV stations and by agreement with other station groups.[3]

Programming

Launch programs for TrueReal are reality programs from the library of A&E Networks, including Storage Wars, Little Women: LA, Intervention and Wahlburgers.[4]

References

  1. ^ Littleton, Cynthia (2021-03-02). "E.W. Scripps Co. to Launch Doozy and Defy TV Multicast Networks". Variety. Retrieved 2021-07-04.
  2. ^ Roettgers, Janko (2021-06-02). "Scripps's response to cord cutting: Launch new TV networks". Protocol. Retrieved 2021-07-04.
  3. ^ Jon, Lafayette (July 1, 2021). "New Scripps Networks Defy TV, TrueReal Launch in 92% of U.S." Broadcasting & Cable. Retrieved July 3, 2021.
  4. ^ Miller, Mark (2021-07-01). "Defy TV And TrueReal To Debut Today". TVNewsCheck. Retrieved 2021-07-04.