CountryUnited States
OwnerLuken Communications and NBCUniversal
Sister channelsRetro TV
Tuff TV
The Family Channel
LaunchedAugust 1, 2011; 12 years ago (2011-08-01)[citation needed]
ClosedMarch 31, 2016; 8 years ago (2016-03-31)

PBJ was an American digital broadcast children's television network originally a joint venture between Luken Communications (now Get After It Media) and DreamWorks Classics. PBJ is now owned by NBCUniversal.[1][2][3][4] PBJ began programming in late summer 2011, and had 19 broadcast affiliates before they ceased operations in March 2016 due to NBCUniversal's acquisition.


PBJ aired programs from the DreamWorks Classics library including The Archie Show, Mr. Magoo, Sabrina the Teenage Witch, The Lone Ranger, Gumby, The Harveytoons Show, The Secrets of Isis, The New Adventures of Zorro, Shazam!, and Lassie.[1][2][3][4][5]

PBJ also aired automotive programming from Tuff TV in non-prime midday and late night timeslots, along with paid programming.

Original logo used during the first year of broadcast

Final programming

These were the shows aired on PBJ at the time the channel closed down.


Former programming


  1. ^ a b "Luken, Classic Media To Debut New Network". TVNewsCheck. May 5, 2011. Retrieved May 7, 2011.
  2. ^ a b Brzoznowski, Kristin (May 6, 2011). "Classic Media & Luken Communications Team for Retro-TV Network". WorldScreen. Retrieved May 7, 2011.
  3. ^ a b Getzler, Wendy (May 6, 2011). "Classic Media brings 50 years of TV to new network". kidscreen. Retrieved May 7, 2011.
  4. ^ a b "Cynopsis: Kids! 05/06/11". Cynopsis. May 6, 2011. Archived from the original on January 21, 2013. Retrieved May 7, 2011.
  5. ^ "Cynopsis: Kids! 08/10/10". Cynopsis. August 10, 2010. Archived from the original on January 20, 2013. Retrieved May 7, 2011.