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Cinemax Asia
611-cinemax.png
CountrySingapore
Broadcast areaAsia
NetworkHBO Asia
HeadquartersSingapore (main)
Mumbai
Programming
Language(s)English
Chinese
Thai
Korean
Japanese
Filipino
Indonesian
Vietnamese
Picture format1080i HDTV
(downscaled to 16:9 anamorphic widescreen or letterboxed 480i for the SDTV feed)
Ownership
OwnerHBO Asia Pte Ltd
(Warner Bros. Discovery International)
(Warner Bros. Discovery)
Sister channels
History
LaunchedNovember 15, 1996; 25 years ago (1996-11-15)
ReplacedFOX Action Movies (Cignal TV channel space) Available on Channel 212 (HD feed)
Former namesMax
(29 March 2009– 30 September 2012)
MGM Gold (Malaysia)
Links
Websitewww.cinemaxasia.com
Availability
Terrestrial
Nexmedia (Indonesia)Channel 503

Cinemax Asia is a pan-Asian pay television channel as a part of the HBO Asia network. It features action, science-fiction, thriller, and adult comedy films.[1] Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in Singapore.

History

Cinemax Asia (15 November 1996– 28 March 2009)

Cinemax Asia (which is the secondary channel of HBO Asia) was launched in 15 November 1996, it is a 24-hour movie channel which features movies in horror, suspense, thriller and action. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend.

In Malaysia, Cinemax Asia was launched on Astro on channel number 18 replacing the ill-fated MGM Gold channel on August 24, 1998.

Max Asia (29 March 2009–30 September 2012)

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.[clarification needed][2][3][4][5]

Cinemax Asia (1 October 2012–present)

Max Asia changes its ident, its yellow background color is replaced by a red color with a more bolder approach to match its original American counterpart, with new action and thriller movies and it is now a competitor to its rival Fox Action Movies.

During October 2021, Cinemax Asia featured horror films in a Maximum Horror promotion.[6]

See also

References

  1. ^ See the examples at Cinemax Schedule May 2021.
  2. ^ [1][dead link]
  3. ^ "Advertising, Marketing, Media, Digital, PR News & more". Campaign Asia. Archived from the original on 25 March 2009. Retrieved 23 January 2018.
  4. ^ "Archived copy". Archived from the original on 1 April 2009. Retrieved 24 March 2009.((cite web)): CS1 maint: archived copy as title (link)
  5. ^ [2][dead link]
  6. ^ #WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021