|Hóngqí Gǔfèn Yǒuxiàn Gōngsī|
|Founded||1 August 1976|
|Revenue||NT$277.1 billion (2020)|
|NT$8.9 billion (2020)|
|NT$6.1 billion (2020)|
|Total assets||NT$183.9 billion (2020)|
|Total equity||NT$61.9 billion (2020)|
Number of employees
|Footnotes / references|
|Literal meaning||Hongqi Corporation Ltd|
Acer Inc. (// AY-sər) is a Taiwanese multinational hardware and electronics corporation specializing in advanced electronics technology, headquartered in Xizhi, New Taipei City. Its products include desktop PCs, laptop PCs (clamshells, 2-in-1s, convertibles and Chromebooks), tablets, servers, storage devices, virtual reality devices, displays, smartphones and peripherals, as well as gaming PCs and accessories under its Predator brand. Acer is the world's 6th-largest PC vendor by unit sales as of September 2022.
In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer, and distributor of products, while performing production processes via contract manufacturers. Currently, in addition to its core IT products business, Acer also has a new business entity that focuses on the integration of cloud services and platforms, and the development of smartphones and wearable devices with value-added IoT applications.
Acer was founded in 1976 by Stan Shih (Chinese: 施振榮), his wife Carolyn Yeh, and five others as Multitech in Hsinchu City, Taiwan. The company began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies. It produced the Micro-Professor MPF-I training kit, then two Apple II clones–the Microprofessor II and III–before joining the emerging IBM PC compatible market and becoming a significant PC manufacturer. The company was renamed Acer in 1987.
In 1998, Acer reorganized into five groups: Acer International Service Group, Acer Sertek Service Group, Acer Semiconductor Group, Acer Information Products Group, and Acer Peripherals Group. To dispel complaints from clients that Acer competed with its own products and to alleviate the competitive nature of the branded sales versus contract manufacturing businesses, the company spun off the contract business in 2000, renaming it Wistron Corporation. The restructuring resulted in two primary units: brand name sales and contract manufacturing. In 2001, the company sold its manufacturing units BenQ and Wistron in order to focus resources on design and sales.
Acer increased worldwide sales while simultaneously reducing its labor force by identifying and using marketing strategies that best utilized their existing distribution channels. In January 2005 Gianfranco Lancibecame the president. By 2005, Acer employed a scant 7,800 people worldwide. Revenues rose from US$4.9 billion in 2003 to US$11.31 billion in 2006.
Acer's North American market share has slipped in the early 2000s, while its European market share has risen.
In the mid-2000s, consumer notebooks were almost the sole growth drivers for the PC industry, and Acer's exceptionally low overheads and dedication to the channel made it one of the main beneficiaries of this trend. Acer grew quickly in Europe in part by embracing the use of more traditional distribution channels targeting retail consumers when some rivals were pursuing online sales and business customers. In 2007, Acer bought Gateway in the United States and Packard Bell in Europe, and became the third-largest provider of computers and the second largest for notebooks, achieving significant improvement in profitability. Acer has strived to become the world's largest PC vendor in the belief that the goal can help it achieve economy of scale and garner higher margin. However, such a reliance on the high-volume, low-value PC market made Acer exposed when buying habits changed.
In September 2018, Acer spun-off its smart gadget unit GadgeTek Inc., which produces Leap Beads, smart prayer beads that track mantras and footsteps.
In 2019, Acer announced the esports social platform PLANET9.gg, which aims to provide game analytics, community-organized competitions, and social experiences.
In November 2013, chairman and CEO J.T. Wang and president Jim Wong both resigned due to the company's poor financial performance. Wang had been reportedly due to leave Acer at the end of the year and was supposed to have been succeeded by Wong. Acer co-founder Stan Shih took over as board chairman and interim president after the departure of Wang and Wong and began to search for new candidates to assume the roles of CEO and president. On 23 December, Acer named Jason Chen, then the vice president of worldwide sales and marketing at Taiwan Semiconductor Manufacturing, as its new president and CEO, effective 1 January.
As of September 2022, Acer has over 7,713 employees worldwide, operating in 40 countries/territories.
Acer Computer Australia (ACA) was established in 1990, and is currently Australia's third-largest personal computer vendor, behind Hewlett-Packard Australia and Dell Australia and New Zealand. ACA has Australia's highest overall market share in notebook PC and tablet PC sales. The company is also Australia's leading PC vendor in the government and education markets. As of 2006, it has over 480 employees.
The company repairs, assembles and manufacturers laptops and desktops in Sydney.
Acer's EMEA headquarters are located in Lugano, Switzerland. From the late 1990s to mid-2000s, Acer had computer factories in Europe. The business area was the whole EMEA. In the Netherlands under the name of Acer IMS bv, there were two factories: Acer laptop factory in Den Bosch and Acer and IBM desktop factory in Tilburg. Acer also had facilities in Germany under the name of IMS in Ahrensburg and Hamburg. Acer computers are also assembled in Mingachevir, Azerbaijan.
Acer's subsidiary in India is Acer India (Pvt) Limited, and was incorporated as a wholly-owned subsidiary of Acer Computer International, Ltd. in 1999. It is a notable vendor in key segments such as education, desktop computers, and low profile notebooks for education. The head office is in Bengaluru, Karnataka.
PT Acer Indonesia is a wholly-owned subsidiary of Acer and distributes its products through their main distributor PT Dragon Computer & Communication. Acer is currently the second-largest computer vendor in Indonesia. In the first quarter of 2016, Acer recorded >81% market share in Windows tablet in Indonesia.
Acer America Corporation, headquartered in San Jose, California, is a member of the Acer Group. Acer's R&D, engineering, manufacturing, and marketing operations in the United States and Canada are handled by Acer America. The U.S. headquarters was opened with a staff of three in 1985, as Multitech Electronics USA, in Mountain View, California. In 1986, the U.S. headquarters were moved to San Jose, California.
During the 2022 Russian invasion of Ukraine, Acer refused to join the international community and withdraw from the Russian market. Research from Yale University from March 28, 2022, identifying how companies were reacting to Russia's aggression identified Acer in the worst category "Digging in" meaning Defying Demands for Exit: companies defying demands for exit/reduction of activities. Acer subsequently reversed its decision and suspended business in Russia. Despite stating that it would suspend business in Russia, a Reuters investigation of customs data found that Acer supplied at least $70.4 million worth of computer hardware to Russia between April 8, 2022 and March 31, 2023, and it was supplied to Russia both through Acer's wholly-owned Swiss registered subsidiary. Since the shipments occurred outside Taiwan, they did not violate Taiwanese sanctions against Russia.
Acer unveils the SigridWave and announces new updates for Planet9, REVIEWCENTRAL, October 2020. Retrieved 17th of November, 2020.