Realme Chongqing Mobile Telecommunications Corp., Ltd.
realme
IndustryConsumer electronics
Founded4 May 2018; 6 years ago (2018-05-04)
FounderSky Li
Headquarters
Key people
  • Sky Li (李炳忠) (Founder and Global CEO)
  • Xu Qi (徐起) (CMO)
  • Yao Kun (姚坤) (CTO)
  • Wang Wei (王伟) (CPO)
ProductsSmart Phones
Tablet computers
Earphones
Powerbanks
Phone cases
Bags
Smart TVs
Smart Watch
Laptop
ParentOppo
DivisionsRealme Techlife
Realme Dizo
Websiterealme.com

Realme (stylized in all lowercase or as гealme; Chinese: 真我; pinyin: Zhēn wǒ) is a Chinese consumer electronics manufacturer based in Shenzhen, Guangdong. It was founded by Li Bingzhong (known as Sky Li) on May 4, 2018, who was a former vice president of Oppo. Starting originally as a sub-brand of Oppo, Realme eventually ventured as its own brand. Realme then became the fastest-growing 5G smartphone brand in Q3 2021.

In June 2020, the number of Realme's global smartphone users reached 35 million, and AIoT product sales broke a record of 1 million. According to Counterpoint Statistics, Realme ranked 7th in the ranking of the number of smartphones produced globally in the first quarter of 2020, with an annual growth rate of 157%, ranking first in the world.[1]

Currently, Realme has entered 27 markets worldwide, including Asia, Europe, Russia, Australia, and Egypt.[2]

History

Products

Main article: List of Realme products

The company has a large number of products, particularly in the Indian market.[15]

Laptops & Tablets

Realme smart TV

Audio accessories

Bluetooth headset

Bluetooth Speaker

Smart Life

Smartwatch (Smartwatch)

Smart home appliances (Smarthome)

Realme UI interface

Realme UI 1.0

Realme UI 2.0

Realme UI 3.0

Realme UI 4.0

Realme UI 5.0

Realme UI 5.0 is a version of Realme UI based on Android 14.

Marketing

Realme's popularity online can be attributed to its successful utilization of community-driven resources such as Facebook. In November 2018, Realme Philippines created the Squad Leader Program.[17]

As of 2024, Realme's Squad Leader Program consists of 14 members, two of which came from its original trio Squad Leaders.

See also

References

  1. ^ realme品牌故事 [realme brand story]. realme official (in Chinese).
  2. ^ "Brand market". Realme.com. Retrieved 11 May 2024.
  3. ^ "Vivo ships 5.8 million smartphones to India in Q2 2019; breaks its own record". www.canaly.coms. 2019-07-29. Archived from the original on 2019-12-12. Retrieved 2019-07-29.
  4. ^ Prado, Phillip (2018-10-31). "BBK Group could soon surpass Samsung as top dog". Android Authority. Archived from the original on 2019-12-18. Retrieved 2019-11-21.
  5. ^ Artashyan, Argam (2018-07-30). "Realme Separates From OPPO: Another OnePlus?". GizChina. Gizchina Media. Archived from the original on 2019-04-30. Retrieved 2018-07-30.
  6. ^ Hazarika, Skanda (29 July 2020). "Realme 2 Pro and Realme 5/5s/5i Android 10 kernel source code now available". xda-developers. Archived from the original on 14 August 2020. Retrieved 15 August 2020.
  7. ^ Yordan (2018-07-31). "Oppo VP moves to become Realme CEO, targets global brand expansion". GSMArena.com. Archived from the original on 2019-06-16. Retrieved 2018-08-30.
  8. ^ "Realme, the No.1 Emerging Brand now: CMR". CyberMedia CMR. Archived from the original on 2019-12-15. Retrieved 2020-03-14.
  9. ^ "India's first 5G phone! Realme X50 Pro 5G with 12GB RAM, 256GB storage all set for launch; check details - The Financial Express". financialexpress.com. 20 February 2020.
  10. ^ Jeet (2019-04-24). "Realme officially announces its entry in China". Gizmochina. Archived from the original on 2019-07-13. Retrieved 2020-03-14.
  11. ^ Media, Kompas Cyber (16 May 2019). "Harga Berikut Spesifikasi Lengkap Realme X dan Realme X Lite". KOMPAS.com (in Indonesian). Archived from the original on 2019-12-22. Retrieved 2020-03-14.
  12. ^ a b Hamza, Muhammad (2019-08-07). "Worldwide user of realme has passed 10 million". Technology Times. Archived from the original on 2019-08-23. Retrieved 2020-03-14.
  13. ^ "Francis Wong takes over as CEO of Realme Europe". GSMArena.com. Retrieved 2022-05-18.
  14. ^ "oppo mobiles india: OnePlus, Realme, Oppo to go separate ways as parent BBK looks to de-risk India business". The Economic Times. Retrieved 2024-04-08.
  15. ^ "Realme GT Review: Glaringly typical from Realme in all the right ways". xda-developers. 13 September 2021. Retrieved 13 September 2021.
  16. ^ "Realme 12 Pro and Realme 12 Pro Plus launched in India". 2024-01-29. Retrieved 2024-01-30.
  17. ^ Nava, Jon. "Are you ready to be the Realme Squad Leaders?". Gizmo Manila. Retrieved 2022-11-07.