Realme Mobile Telecommunications Corp., Ltd.
IndustryConsumer electronics
Founded4 May 2018; 4 years ago (2018-05-04)
FounderSky Li
Headquarters
Key people
  • Sky Li (李炳忠) (Founder and Global CEO)
  • Madhav Sheth (马达夫·谢斯)( VP and CEO realme India)
  • Xu Qi (徐起) (CMO)
  • Yao Kun (姚坤) (CTO)
  • Wang Wei (王伟) (CPO)
ProductsSmartphones
Tablet computers
Earphones
Powerbanks
Realme UI
Phone cases
AIoT products
Bags
Smart TVs
Smart Watch
Smart Band
ParentBBK Electronics
DivisionsRealme TechLife (Dizo)
Websitewww.realme.com

Realme (stylized as realme) is a Chinese consumer electronics manufacturer based in Shenzhen, Guangdong. It was founded by Li Bingzhong (known as Sky Li) on May 4, 2018, who was former vice president of Oppo. Started originally as a sub-brand of Oppo, Realme eventually ventured as its own brand. Realme then became the fastest-growing 5G smartphone brand in Q3 2021 with an 831% growth rate.

History

Products

Main article: List of Realme products

The company has a large number of products, particularly in the Indian market.[19][20]

Marketing

Realme's popularity can be attributed to its utilization of community-driven resources such as Facebook Community. In 2018, Realme Philippines created the Squad Leader Program.[21]

According to Realme Philippines, the initial three Squad Leaders will help provide information to co-community members and manage the official Facebook Communities in exchange for Realme Perks (products and merchandises).

From less than 5,000 members at the end of 2018, the Squad Leader Program were able to grow the company's official Facebook Community to over 500,000 combined Community members. This makes it one of the largest official Facebook Community of any smartphone brand in the country.

Currently, the Squad Leader Program has over 7 members, all of them works for free.

References

  1. ^ "Vivo ships 5.8 million smartphones to India in Q2 2019; breaks its own record". www.canaly.coms. 2019-07-29. Archived from the original on 2019-12-12. Retrieved 2019-07-29.
  2. ^ Prado, Phillip (2018-10-31). "BBK Group could soon surpass Samsung as top dog". Android Authority. Archived from the original on 2019-12-18. Retrieved 2019-11-21.
  3. ^ Artashyan, Argam (2018-07-30). "Realme Separates From OPPO: Another OnePlus?". GizChina. Gizchina Media. Archived from the original on 2019-04-30. Retrieved 2018-07-30.
  4. ^ Hazarika, Skanda (29 July 2020). "Realme 2 Pro and Realme 5/5s/5i Android 10 kernel source code now available". xda-developers. Archived from the original on 14 August 2020. Retrieved 15 August 2020.
  5. ^ Yordan (2018-07-31). "Oppo VP moves to become Realme CEO, targets global brand expansion". GSMArena.com. Archived from the original on 2019-06-16. Retrieved 2018-08-30.
  6. ^ "Realme, the No.1 Emerging Brand now: CMR". CyberMedia Research | CMR. Archived from the original on 2019-12-15. Retrieved 2020-03-14.
  7. ^ "India's first 5G phone! Realme X50 Pro 5G with 12GB RAM, 256GB storage all set for launch; check details - The Financial Express". financialexpress.com. 20 February 2020.
  8. ^ Jeet (2019-04-24). "Realme officially announces its entry in China". Gizmochina. Archived from the original on 2019-07-13. Retrieved 2020-03-14.
  9. ^ Media, Kompas Cyber (16 May 2019). "Harga Berikut Spesifikasi Lengkap Realme X dan Realme X Lite". KOMPAS.com (in Indonesian). Archived from the original on 2019-12-22. Retrieved 2020-03-14.
  10. ^ a b Hamza, Muhammad (2019-08-07). "Worldwide user of realme has passed 10 million". Technology Times. Archived from the original on 2019-08-23. Retrieved 2020-03-14.
  11. ^ "Realme 64MP Quad Camera Prototype Hands-On: Another Daring Leap". xda-developers. 2019-08-10. Archived from the original on 2019-11-30. Retrieved 2020-03-14.
  12. ^ "Realme 64 MP camera smartphone to be announced on 15 August". The Mobile Indian. 2019-08-06. Archived from the original on 2019-08-23. Retrieved 2020-03-14.
  13. ^ Mehta, Tushar (2021-05-31). "Realme launches new 4K Android TV models to take on Mi TVs". xda-developers. Archived from the original on 2021-06-01. Retrieved 1 June 2021.
  14. ^ "Realme C11 (2021) arrives in India". GSMArena.com. Retrieved 2021-07-03.
  15. ^ "Francis Wong takes over as CEO of Realme Europe". GSMArena.com. Retrieved 2022-05-18.
  16. ^ "Realme announces Narzo 50 5G and 50 Pro 5G". GSMArena.com. Retrieved 2022-05-18.
  17. ^ Sudarshan (2022-06-20). "Realme C30 launched in India with Unisoc T612 chipset, 5,000mAh battery, and more". Gizmochina. Retrieved 2022-07-16.
  18. ^ "Realme Narzo 50i Prime announced with $100 base price". GSMArena.com. Retrieved 2022-07-16.
  19. ^ "Realme GT Review: Glaringly typical from Realme in all the right ways". xda-developers. 13 September 2021. Retrieved 13 September 2021.
  20. ^ "Realme Archives". My Mobile WebSite. Retrieved 2022-10-14.
  21. ^ Nava, Jon. "Are you ready to be the Realme Squad Leaders?". Gizmo Manila. Retrieved 2022-11-07.