Company typePrivate
IndustryConsumer electronics
Founded2002; 22 years ago (2002)
FounderLiu Lirong
HeadquartersShenzhen, Guangdong, China
Area served
ProductsMobile phones, smart watches
Number of employees
WebsiteGionee China
Gionee India
Simplified Chinese金立通信设备有限公司
Traditional Chinese金立通信設備有限公司
Literal meaningGionee Communication Equipment Co. Ltd.
Gionee Elife S5.1 at Mobile World Congress 2015 Barcelona

Gionee (Chinese: 金立; pinyin: Jīnlì) is a Chinese smartphone manufacturer based in Shenzhen, Guangdong.[2] Founded in 2002,[3] it was one of China's largest mobile phone manufacturers.[4] According to Gartner, its market share in China was 4.7% in 2012,[5] and it expanded into other markets, including India, Taiwan, Bangladesh, Nigeria, Vietnam, Myanmar, Nepal, Thailand, the Philippines and Algeria.[3]


In August 2016, Gionee India introduced their plans to build a manufacturing plant in India. At the same time, Gionee introduced its first Made in India smartphone with the introduction of the F103 model. The model was manufactured in a Foxconn plant in Sri City, Andhra Pradesh.[6][7] In November 2018, it was reported that chairman Liu Lirong lost over US$144 million to gambling in a casino.[8][9] On 10 December 2018, the Shenzhen Intermediate People's Court accepted the bankruptcy liquidation application filed by Huaxing Bank against Gionee.[10][11][12][13]

On 01 March 2021, the company launched the Gionee Max Pro in India. The phone features a 6,000 mAh battery, a 6.52-inch display, 3 GB of RAM paired with 32 GB inbuilt storage and can be expanded via microSD card.[14]

Association with BLU Products

BLU Products, a cell phone manufacturer based in Miami, Florida, sells many rebadged Gionee phones under their brand name in the United States and other North American markets, and engineers phones together with Gionee China and Gionee India.[15]


In 2014, it was shown by the German media that Gionee was delivering smartphones and tablets with pre-installed malware and viruses.[16][17][18]


  1. ^ garg, yash (16 November 2013). "Gionee's new sub-brand 'IUNI' to be launched 20th Nov". GizChina.
  2. ^ "Shenzhen Gionee Communication Equipment Co Ltd: Company Profile". Bloomberg.
  3. ^ a b "Gionee - Company Background". Archived from the original on 21 December 2018. Retrieved 24 December 2017.
  4. ^ Krishna, R. Jai (8 August 2014). "Arrival of Chinese Phone Brands Sets Stage for Price War in India". Retrieved 12 August 2014.
  5. ^ Nandakumar, Indu; Valsan, Visy (22 November 2013). "Smartphone market: Can China's Gionee take on Apple, Samsung in India?". Retrieved 12 August 2014.
  6. ^ Verma, Hansa (22 August 2016). "Gionee to set up its own manufacturing plant in India, says company CEO". The Indian Express. Retrieved 6 October 2016.
  7. ^ "Gionee to sell its India operations to Karbonn Mobiles in deal worth Rs 250 crore". The News Minute. 27 June 2018. Retrieved 12 September 2018.
  8. ^ "Gionee nears bankruptcy with chairman losing over $144 mn to gambling - ET Telecom". Retrieved 17 December 2018.
  9. ^ "Gionee close to bankruptcy as chairman admits to $144m gambling loss". 17 December 2018. Retrieved 17 December 2018.
  10. ^ "媒体:法院正式裁定金立破产". Retrieved 17 December 2018.
  11. ^ "Gionee faces bankruptcy as chairman gambles and loses company fund". The Sentinel. 24 December 2018. Retrieved 5 January 2019.
  12. ^ "Gionee close to bankruptcy as chairman admits to $144m gambling loss". 17 December 2018. Retrieved 5 January 2019.
  13. ^ "This Chinese smartphone company is bankrupt after chairman lost $144 million in gambling - Times of India". The Times of India. 20 December 2018. Retrieved 5 January 2019.
  14. ^ "Gionee Max Pro With 6,000mAh Battery Launched in India". NDTV Gadgets 360. March 2021. Retrieved 1 March 2021.
  15. ^ "Our interview with CEO of Blu Products: spec wars, upcoming products, LTE support, and more". AndroidGuys. 21 June 2014. Retrieved 6 October 2016.
  16. ^ Wenn der Spion in der Hosentasche steckt, Die Welt 2014/10/12
  17. ^ Lookout meldet auf Smartphones vorinstallierten Android-Trojaner
  18. ^ China-Phones mit Malware ab Werk